In fact, when preparing to create a brand, chuyuanxi considered how the artifact company would develop in an ideal situation. The most typical is UNIQLO. The global sales volume of a HEATTECH series exceeds 1 billion.

According to the survey, the basic money accounts for at least 30% of the total sales in the daily business of clothing stores. Considering the relatively low price of basic money, the quantity is more than 30%. And some consumers will catch up with the season's popular styles, but these popular styles need different basic styles to wear.

Therefore, the basic model can meet the needs of it nerds, and can adapt to the taste of users who have the pursuit of clothing. In the final analysis, it is to drive everything with products.

However, there are very high requirements for making basic models, which many people in the basic model industry are not clear about, especially those cross-border ones. For example, Fanke has a very big head. Fortunately, this road has been traversed by countless people, leaving a variety of bloody experience.

In the original world, chuyuanxi didn't do clothing business, but the well-off society was at least half a retail industry, which was very close to each other. There were many reasons in common. Therefore, he does not lack the opportunity to communicate with the practitioners in the clothing industry.

as he said on stage, Zara and H & M are the opposite of the basic model. They focus on moving the popular elements on the T-stage to the retail store, and the speed is fast, so they can't predict the sales volume, so they have to achieve more models and less quantity.

And do basic money and they are opposite to go, a small amount of money is the key. UNIQLO, for example, has about 1000 styles every year, less than one tenth of the above two. Therefore, it can reduce SKU on a large scale, so as to dig deep into the standardized categories of basic styles as far as possible.

Why is the head of every guest big? Because every day Fanke shouts to learn from UNIQLO, but Fanke's SKU has reached 90000. SKU can be simply understood as inventory. With such eye-catching data, we don't know which eye we learned from.

Also because of this business idea, UNIQLO can reduce the number of OEM factories to less than 100, while other clothing giants start with 1000. This makes UNIQLO have fewer opportunities to make mistakes than other people, and the hidden cost is greatly reduced.

Of course, in the final analysis, the reason why UNIQLO can make money is that it makes a sense of luxury in affordable goods, which is its selling point.

What chuyuanxi wants to do is to establish a basic production and marketing strategy with Ba people's entertainment characteristics, make depth in the limited format, dig deeply in the details of color, fabric and craft, ensure the sales of individual products, build a brand by relying on the fan value of we media, and take a shortcut that others have not taken.

You should know that those successful brands either rely on long-standing reputation and high cost of design and publicity to establish their brands, or rely on high technology, which also requires a lot of investment, and artifact companies directly skip these and rely on fans' value. Although the foundation is not solid, the sex price ratio is high!

Therefore, in this sense, Cao Shan called a group of suppliers. The latter said that the person in charge of the agent factory was right. They could provide a variety of processes and choices. Hanging on a tree may not be a blessing in the long run.

Product R & D and sales must be combined, and R & D depends on planning. This kind of face-to-face communication helps to reduce communication barriers. Chuyuanxi stood on the stage and fired five or four guns, which shocked the people below.

They have investigated Ba people's entertainment more or less before they came here. I never thought that the boss of a we media company was smart when he talked about the clothing industry. If you don't know that Chu Yuanxi was an IT product manager before, you have to think that he is an old driver in the clothing industry.

This is for the manufacturer. For the construction of flagship stores, Chu Yuanxi's principle is "not radical". With the establishment of brand reputation and popularity, he built the first batch of flagship stores. The existence of these seed stores is completely for the establishment of brand, and then expanded the number of flagship stores after the establishment of brand.

This plan is the same as chuyuanxi's plan to promote a well-off society next year, which is equivalent to a preview. In the original world, the birth of Xiaokang was even more extreme. The first step was to open stores in the imperial capital. Only the North Fifth Ring Road and Zhongguancun were selected to open stores, which made Xiaokang stores form a scale effect in these two areas with strong it genes. Only in this way can bike sharing be smoothly spread, and then spread to the whole city.

Listening to him talking on the stage, some of the people below nodded and some pondered, but Zhu was not sure.

It's not because the company can't generate dividends for a long time according to this strategy. She doesn't care much about this amount of money now, especially when she sees Chu Yuanxi writing a knowledge sharing article, which makes the company more than ten million yuan.

She is restless because she feels that chuyuanxi is too tossing! Is this really good? In fact, for Ba people's entertainment to enter the clothing industry on a large scale, she is more difficult to adapt than the OEM and store managers here, and chuyuanxi's brain hole is too big, right?

Therefore, she was absent-minded at the lunch party. She wanted to ask Yang Yuanmei, and found that Yang Yuanmei was very happy to accept the event, without any bad feelings. So she went straight to chuyuanxi and asked, "aren't we comfortable making money? Why is it so big all of a sudden? "Chu Yuan Xi knew that Zhu Xiang would ask this question for a long time. If she didn't even ask, Chu Yuan Xi would be surprised. Because it's obvious that the Ba people have to recruit a lot of new people all at once, and it's not easy to recruit them, and those who don't adapt will have to be eliminated. It can be predicted that there will be a lot of people coming in and out, and a lot of expenses will be increased.

After that, the company can provide stable cash flow, which is gone. After making expansion plans, the company can only be self-sufficient. It's good that it can no longer ask Ba people for money. The cash flow of Ba people immediately becomes a big problem.

Not counting the mobile game team of fruit R & D, now the total number of employees of Ba Ren entertainment is more than 30, and the monthly salary and five insurances and one fund is more than 700000. A large-scale recruitment plan will recruit more than 20 people, especially the micro film team and AI team. The new salary is 600000, which is more than 1.3 million in total. This is just the monthly labor cost Even if its cost is conservatively estimated to be 1.5 million, is that crazy?

If, according to the previous situation, the monthly labor expenditure of 700000 can just be covered by the income of artifact company, the company has other income, and the cash flow is positive, isn't it happy? Now if there is no reward for live broadcasting, the cash flow will be negative 1.5 million, and the money on the account can only support one year

If chuyuanxi could sell once a month, it would be OK to share knowledge. However, it's impossible. Isn't this the way to cut leeks?