"You just said that cultivating a national IP requires continuous investment, not harvest? But haven't we been playing games all the time? "

"Yes." Chu Yuanxi found that Zhu Xiang finally thought of this, which was quite gratifying, "we are not cultivating national IP. I have never thought of making" out of chaos "a national IP, but it is not to make fast money. This is not contradictory. It's not for you to think about such a complicated problem. "

"Oh..."

Because Uncle Tom's God assists, chuyuanxi's mood is unexpectedly comfortable, feeling that he can be more unrestrained. Now that he has achieved his goal of making a good impression on the other party without knowing his identity, he should be able to consider some more complicated issues.

It's an accident to meet Zhao Zhujiang. How can we turn it into an unexpected joy? The so-called unexpected joy, Chu Yuanxi requirements are not high, just need to make friends on the basis of a higher level, to establish a deep level of contact.

What's the use of deep connections? Just look at what happened after establishing a deep connection with yuan Jingmu. For a long time, Zheng de didn't invest in Ba people's entertainment, but both sides were very smooth.

So how to build deep connections? This is more difficult because I don't understand.

For example, after crossing, you can quickly establish deep contact with yuan Jingmu because it's easy to understand each other, not only their character, but also their business, and even guess their current situation.

At that time, the gap between Ba people's entertainment and sound transmission technology was far, but it was certainly less than 100 times. How far was the gap between Ba people's entertainment and Yuan Jing's? Ten thousand times? Far beyond estimation.

But now Chu Yuanxi lacks the understanding to Zhao Zhujiang, regardless of is the disposition or the business, in the original world association was too extensive. The main reason is that Zhao Zhujiang is too low-key. Ordinary people can't touch him at all. He is also a low-key tycoon. Ren Zhengfei is the king of no crown. His strength does not allow him to be really low-key. Wang Wei finally chose to go public, while Zhao Zhujiang is the kind of low-key person who does not even have Baidu Encyclopedia.

What should we do? As soon as Chu Yuan's eyes turned, he thought of a skill he should master as a we media person, which is selling anxiety!

anxiety is undoubtedly the easiest way to catch people's hearts in this era. This is also the official account of countless public trafficking. It has proved countless times that it is the most effective way to absorb dust. As a big man in the we media industry, Chu Yuanxi doesn't eat the bowl of selling anxiety, but he has seen it too many times. Even after taking over "high stationmaster", he has to pinch his nose to read the article about selling anxiety!

Thinking of this, he made up his mind. Chu Yuan Xi looked at the back of Zhao Zhujiang's head and wanted to ask him: what's your anxiety now?

Then he thought about it. He felt that he had really grown up. At the beginning, if he had the heart, he would have taken off more than ten years ago? If the salted fish in this world had to go to this heart, I'm afraid they would have already taken off the list? Well, in the end, it was too young before.

Chen bingye was approaching him and asked in a low voice, "brother Chu, who do you think is the most likely to become a national IP in the existing network IP? Let's just talk about the Internet. The bear is piggy back. Piggy is counting the traditional IP, not considering it. "

Chu Yuan Xi was silent for a long time, spitting out three words: "No."

Looking at Chen bingye's face, he laughed awkwardly: "so it's still a blue ocean market, and it's worth everyone's efforts..."

"Then who is closest?"

"It's hard to say. If you want to be a national, you have to be recognized by the mainstream culture in China. How many years did it take Jin Yong to be recognized by the mainstream culture in China? A lot of things have to catch up with the good time, the right time, the right place and the right people. For example, "Fire Phoenix starts a prairie fire" I think I didn't catch up with the good time.

In addition, it has a lot to do with the social atmosphere. Maybe an IP might have been possible 20 years ago, but not now. For example, with the increasing emphasis on cultural self-confidence, traditional culture is more popular. If the movie "wandering earth" goes online next year, maybe hard science fiction will be more popular? I'm not sure about it.

Traditional culture is also divided into different categories. I'm afraid it's impossible for Xianxia. There's too much resistance. Otherwise, Xianjian Qixia would have been a legend for a long time. Martial arts are also outstanding. They can reach a certain height, but if they want to be national, I think the least resistance is history. "

"That's why you chose the theme of gone with the wind?"

"Yes, and the root is correct, and it can be deduced, but in the general direction, it can't resist scrutiny. The scale is large enough to hold enough content. The most important thing is the inner core. The inner spirit must have positive energy. Like the one in the master of the devil, it can run wild for a while, but can't fight for a lifetime. "

"What do you think of the bad man?"

"Well, you should go to the main venue. The swordsman of the bad man is there now."

"I want to hear your opinion, don't I?"

Chuyuanxi finds that Chen bingye is quite familiar with himself, and he doesn't treat himself as an outsider. His goal is to make friends with Zhao Zhujiang. Chen bingye paid for the call. Ba people's current situation really can't produce any demand for novel websites. However, Chen bingye's ability to find out whether a bad person is closest to the national level IP shows that he has a good eye and can see the potential of this IP on a wide range of IP shelves. It seems that he is also a person worth making friends with and can't be regarded as a person to pay for the phone."The bad man is not bad, but it's better that the foundation is a little thinner. However, martial arts is a little bit far away from the mainstream, and it adds a lot of basic corruption content. In a short period of time, it will take advantage of it. In the long run, unless we learn from the whole corrupt country, it will not be a good move. According to GDP, the potential of "the bad man" is about $3 billion, and the national level must have at least $10 billion of GDP

Zhu Zhen felt a kind of intoxicating smell of copper on chuyuanxi: "how can you convert everything into money?"

"In this hypocritical world, talking about money is the most sincere."

Chen bingye quietly calculated his own valuation, feeling a slight blow, "well, if you have money, would you buy" the bad man "

"No Chuyuanxi pondered for a moment, and then added: "to be a national IP, it's better to customize the content, not to mention the copyright transfer. It's hard to be perfect when buying ready-made IP. It's not a matter of money."

Just then, Zhu Zhen poked him: "the old aunt is coming."

"Come on, come on..."

Zhu Xiang murmured in a low voice: "in those days, I wanted to breed like a dog, but now I don't think I'm ugly after I've done it?"

Unexpectedly, in such a noisy environment, chuyuanxi heard it, bit her ear and said, "I certainly can't give Fang Shiling any chance to express himself to me, especially in front of high civilization. Do you understand? To some extent, I was afraid of high civilization before squeezing out the value of "high webmaster" fans. Do you understand? "

"Who told you! What's your dream? Please don't be so narcissistic, will you? " Zhu Xiang knew nothing about many things. After hearing this, he scoffed: "but you have people who are afraid?"

"Of course, you don't know that people of high civilization are weak? If you go crazy and do some damage to me, won't it spoil our business? "

Fang Shiling was followed by Gao Wenming, Du Shuang, then Wei Ning and Qi Yu. Qi Yu's eyes are sharp. She sees Chu Yuanxi. However, the speech on stage has already begun. Tom is describing the advantages and disadvantages of IP derivatives market with a strong Chinese accent. She has no choice but to find a place to sit down.

Looking at Zhu Xiang sitting beside Chu Yuanxi, biting each other's ears after a while, Qi Yu's mood is very complicated. She looked at Fang Shiling, who was sitting not far away. After a short make-up lesson, if what Zhu said was true, then the old aunt was actually a strong enemy. Do you regret it? I don't regret it. It's a dream come true for most people to be the host of mango TV. What can I regret? But why do you become more and more anxious? Is it really the reason why the official account is much more?

By this time, Fang Shiling, who is secretly concerned by Qi Yu, has given up all the arrangements. Anyway, Chu Yuanxi can't run away from giving her the platform. As long as it doesn't go wrong, let it go. With her EQ, it's impossible that she can't understand chuyuanxi's behavior mode, which just shows that chuyuanxi cares about himself and takes himself seriously, so he has to protect himself deliberately.

As a person who is good at making use of contacts and playing with people's hearts, she is not afraid of others' initiative to distance herself from others. What she is afraid of is that others don't care about themselves. Of course, the strategy has to change.

When several people were worried, Tom finally finished talking about his setbacks and gains in the subdivided field of IP derivatives. As a Grandmaster level operator of IP derivatives, this explanation made Chu Yuanxi constantly nod, because Tom constantly emphasized the long-term, long-term and long-term.

The applause is thunderous, but I don't know how many people are sincere.

Zhao Zhujiang, who was sitting in the front row, was obviously sincere. He turned around and said to Chen bingye, who was sitting beside chuyuanxi, "what do you think?"

Chen bingye shook his head firmly: "he's right, but for domestic IP practitioners, it's ahead of time."

Seeing Zhao Zhujiang's unexpected look, he clenched his fist and said, "what we need to do now is to survive, when the capital exits.

The most important thing for domestic IP derivatives is to set up a profit-making effect. Only through IP derivatives can people really make a lot of money, will downstream industry practitioners pay attention to IP, and it will have a larger market and more mature circulation and operation links. But the problem is that no one has made such fast money at this stage, and I'm even looking forward to someone offering some IP. "

"What do you think? President Chu Zhao Zhujiang asked Chu Yuanxi.

"I can't agree at all." Chuyuan Xi blinked, "I hope the company's valuation will be 100 billion through IP, so I don't want to make money through IP derivatives."