"Did you really think about it?" Yuan Mu said with Yuan Jing looked at each other, she thought she could give Chu Yuan Xi a good idea. "Do you worry about hurting users in game publishing? In fact, precise delivery does not necessarily affect word-of-mouth, does it? You can only choose high-quality games that you are willing to release, and domestic kengdai mobile games will be rejected directly. "

Chuyuanxi went directly to the blackboard and made a posture of class: "it's not that problem. First of all, the competition in the domestic game market has become white hot this year, and the cost of getting customers is high. Moreover, the channel resources are concentrated on the head products, taking all the promotion resources in the market and washing out the small and medium-sized manufacturers. Intuitively, up to August this year, the growth rate of the mobile game market was less than 10%, but the growth rate of penguin and Zaiyi was more than 30%, and the stock market was cut off by big manufacturers.

Why? Because 2018 is a year of hand game shuffling and elimination. Users' dividends disappear because they are all stock users. Second rate companies can't get fresh blood, and they can't resist big companies' star attraction. It's heartless, but that's the reality. This is also the reason why some people are impatient to let the traffic pool like Ba people do game distribution, because a large part of Ba people's users are incremental users. Now the situation is that a small number of products gather the majority of users, and the large channels have the right to launch the products, which further aggravates this trend. Do you understand the secret? "

"You mean it will be great for your users to be washed by second rate companies?" Because Chu Yuan Xi said clearly, Yuan Mu quickly got to the point.

"Yes, that's the main advantage of our company's distribution. We can see from the performance of TCG after it's launched. A large number of new players can be washed by us for many rounds. It's very cool. Once the distribution is done and the guide goes to another home, it will be washed by others. What's more, the most important ability to do distribution is the ability to integrate resources. We should serve R & D and channels instead of eating our own users. That's a dead end. Do you understand why I don't want to do it?

I want to focus on the main business. I can't focus on the exchange of resources and the development of new channels. I can't use users for this purpose. It's too wasteful. I admit that Ba Ren has an advantage over other issuers because it has its own flow pool, which can reduce the risk of unstable cooperation between upstream and downstream. But why should I become a high-quality distributor? I need users to pass on word of mouth to expand the influence of IP, and I don't want to harvest it directly. Even if they have to harvest, I hope they can continue to pay in various ways, paying tens of thousands of yuan in a few years, instead of paying hundreds of thousands of yuan at a time, and then running out of FTV. "

The so-called FTV, also known as the total value of life cycle, refers to the total value that can be extracted from a user.

Yuan Mu understood, but was still very sorry, because the scene described when others gave her advice was really beautiful. In the past, if you could get 100000 users online, now you can get 50000. Thank God, the unit price continues to rise, and the channel pressure is also huge. The customer acquisition cost of Apple terminal has reached 150 yuan, forcing a large number of publishers to pursue the so-called long tail channel.

The so-called long tail channel is an elegant saying, which actually means the pheasant channel. There is a fallacy called the long tail theory, which holds that when the display space is large enough and the sales cost is low enough, no matter how low the demand is, people will buy the goods. When this theory was moved to the domestic game circle, it became a long tail channel. Those who could not pursue the mainstream channel had to go to hundreds of small channels, and each channel had to receive a different SDK, in an attempt to compete with the mainstream channel.

This has even spawned a long tail channel integrator, which is responsible for docking massive SDKs and providing one-stop services for hundreds of channels online.

However, just like who is willing to lick a dog if they don't really like it, who is willing to chew a long tail if they are not beaten up by big companies in mainstream channels?

This is also the reason why many publishers switch to H5 and small programs. After all, they can get wechat traffic.

If Chuyuan Xi is willing to issue, in her opinion, she can become a domestic first-line issuing company at a speed that ordinary people can't understand. It's not a dream to value 10 billion. But Chu Yuanxi mentioned "resource exchange", which shows that he really considered how to do distribution. Resource exchange is the lubricant for Ba people to cooperate with downstream channels when they do distribution. After all, the traffic war between channels is actually more intense.

However, from the beginning, Chu Yuanxi's posture of running for help seems to be a typical "too low ceiling" for him

Just listen to Chu Yuanxi's summary: "therefore, the ceiling of game distribution is not high, and the energy involved is great, and the damage to the flow pool itself is also great, I'm not interested. But... "

"But what, say it quickly."

"However, after our overseas flow pool is established, we can consider doing overseas distribution."

This is chuyuanxi's expectation of Monica. Overseas traffic, even if it doesn't plan to push IP, must also focus on short-term value, because who knows what will happen tomorrow if the users won't harvest today.

"Ah, you're right. The person in charge of Amazon Greater China asked just because he saw your igtv account. Do you really have a chance to do overseas distribution"It's true that the overseas market is an incremental market for domestic game companies, especially the domestic regulation is becoming stricter. Now almost all domestic R & D companies want to go to sea, but only a few of them succeed in going out."

At this time, Yuan Jing, who has been quiet all the time, put in a sentence: "does it not mean that the same game has a chance to earn 100 million at home and 30 million overseas?"

"The problem is that the 30 million overseas is real, but the 100 million domestic is in the mouth of peers Your billion yuan has to be taken out of the mouth of big factories. It is always less difficult to do incremental competition than stock competition. "

Chuyuan Xi waved, "well, listen to me, don't worry about what distribution company, I have more exciting!"

Yuan Mu inexplicably felt a burst of tension, for fear of Chu Yuan Xi what Yao moth, but Chu Yuan Xi is more than a Yao moth so simple? "I found a golden track, wide and long enough, mature but not monopolized," he said. They are not even targeted by giants like bat. They are out of their sight. Only some small and medium-sized players are playing. There is no sense of repression shrouded by the iron curtain. In a word, there is a big opportunity for model innovation! "

"What's the chance?" Yuan Jing and Yuan Mu asked in unison.

"If it's done, hundreds of billions? What I'm talking about is that we eventually become a giant, monopolize this track, and then swallow other miscellaneous fish by relying on the advanced mode. " Chuyuanxi stretched out three fingers: "walking with three legs, you can even socialize without relying on wechat."

Yuan Jing couldn't help sitting upright.

If other people suddenly come to say that I have found a golden track with hundreds of billions of dollars, and no one has occupied it up to now, waiting for you to invest in me, it is equivalent to saying that the business elites of the whole dynasty are fools, and I am the only one who is smart. This kind of person generally has no brain, and generally can't see Yuan Jing, far away from being blocked.

But Chu Yuanxi has proved that he has a keen sense of smell several times, and the idea is feasible.

Yuan Mu didn't have so much patience. Seeing Chu Yuanxi's carefree expression, he couldn't help asking, "are you, want to issue air currency? No, it's not air currency. Do you want to build a blockchain project to make air currency land, and then swallow other miscellaneous fish playing with air currency? And then build an Ethereum like platform to monopolize the market? "

Chu Yuanxi was shocked, and his admiration for yuan Mu came naturally, blurting out: "genius! How did you come up with that? "

Yuan Mu rolled his eyes: "it's very easy to see your conditions. The blockchain can meet the requirements of hundreds of billions of levels of broad track. It's long enough for blockchain. Mature but no monopoly, only ordinary players, the blockchain barely satisfied, at least there are some players to play Speaking of this, she took a look at Yuan Jing: "brother, cut him!"

"Cough..." Yuan Jing coughed: "in the past ten days of this month, four waves of entrepreneurs or teams have come to me to talk about blockchain entrepreneurship. There are big brother level entrepreneurs, both at home and abroad."

He pondered for a while, how should describe ability pare painful Chu Yuan Xi? "Well, they all have their own unique direction of innovation, and some even have designed specific landing modes, but no one has proposed monopoly. They are all pragmatic."

Chuyuan Xixin said that I won't do blockchain. Otherwise, your brother and sister in the original world want to pull me out to start a blockchain business?

He laughed for a long time: "then they can't do it. They don't think monopoly businessmen are not good capitalists. It's a pity that I don't want to build a blockchain. Blockchain depends on technology. I don't know technology, and I don't know how to do it. "

"What are you going to do?" Yuan Mu picked up his tea cup and took a sip after asking.

Chuyuanxi patiently waited for her to swallow the water before saying, "share the bike."

Yuan Mu almost lost it, but he didn't choke, but Yuan Jing almost scared his glasses off: "you can't think of it!"

Yuan Mu dropped the cup: "that is, Xiao Huang is really yellow, don't you know? Now it's dead. "

Chuyuan Xixin said, how can I not know? "Yellow is good. If Xiao Huang is yellow, he will spare a big space. Isn't that super good?"

"The question is, how do you think of bike sharing? You're a fan economy person. Smart travel is not next to you. Will you do it? " Yuan Mu was a little worried, because chuyuanxi was playing for real.

"Genius, everything." Chu Yuan Xi found that Yuan Mu despised himself. This kind of unhealthy trend can't help her rise! "I want to use bike sharing to connect online and offline. Do you want to hear about it?"