Chu Yuanxi looks into yuan Mu's eyes. Yuan Mu uses questions, but her eyes betray her. What she sees is money.

"After the success of my well-off plan, isn't it a proper success to make mobile payment?" Chuyuan Xi asked, "there's no reason why we don't broaden our business. In my opinion, these dozens and hundreds of convenience stores should form an alliance and then push mobile payment, or UnionPay cloud flash payment. Those who want to occupy a place in mobile payment and have financial license should vigorously win the convenience store channel and push their payment. Unfortunately, none of them can fight. "

"You value convenience stores so much Channel? "

"Yes, the channel. Why are convenience stores valued now? Tmall shop, Suning shop and Jingdong convenience store, why do they all open small shops? In those days, e-commerce turned over the entity, but now it's doing the entity itself. Why

"Yes, why?"

"Because of cost + efficiency." Chu Yuanxi opened the document in Liu Lu's hand and pointed it out to Yuan Mu: "look here, front-end user experience and back-end cost + efficiency are the strategic core of selling goods.

Generally speaking, the efficiency of selling goods is slightly higher offline than online, needless to say. Then the cost includes two parts: the "operating cost" and the "customer acquisition cost". If the cost is low online or offline, the capital should go to sell goods.

The operating cost is certainly low online, but the customer acquisition cost is not. There are dividends on the front line, and the customer acquisition cost is also low. But now it is saturated, and offline customers can still get customers at low cost. Therefore, the cost comparison is gradually reversed, and offline customers have an advantage. Therefore, the offline store has become a channel. In fact, it is nothing new. In essence, it is still fighting for traffic. All in all, this track is going to rise, understand? "

"I don't understand!" Liu Lu raised her hand. "In the past, supermarkets, Wal Mart Supermarkets, and even older street shops, why don't they talk about customer acquisition costs and so on? Or ask: why do you want to open a convenience store instead of a supermarket or shop? Do you think they can't do it now? Their customer acquisition costs have always been like that? "

"Well, customer and customer are two concepts." Chuyuanxi to this door clear, "customers can go to your home, also can go to his home, buy your things just on the way.". But the customer is not, the customer only goes to your home to buy things, or gives priority to go to your home to buy things. Customer acquisition cost refers to the cost of acquiring customers rather than customers. Customers are all transformed from customers. Small shops don't have the ability to transform customers, while supermarkets are hard to spread and there are too few points. "

Chuyuanxi knew that the problems must be connected one by one, and may form a chain, so he didn't take the trouble to go back to the previous problem, mobile payment. The benefits of mobile payment entrance are needless to say, look at Alipay and WeChat, and convenience store channels are natural scenes of mobile payment. The home court interest is certainly necessary, but it is not easy to do well.

Yuan Mu Xin said that it must not be easy, otherwise the convenience store has gone crazy now. What satellite will be put on chuyuanxi this time?

"Although it is said that the convenience store alliance can be used as this channel, there are many difficulties objectively. But I still want to say that convenience stores have this congenital condition. In the final analysis, China is still a material standard system. Convenience stores have materials to sell, which is a congenital condition. Why is Xiaomi payment useless? Because there is nothing to buy, who buys a mobile phone every day? In fact, the means of payment are bank card, credit card and change. Why can Alipay and WeChat do well? One has the advantage of first out and one has the advantage of entrance. Now the two big trends have become what they can buy everywhere, and later the latter will want to do something.

"Where's goudong?" Liu Lu asked, "goudong has spent a long time paying money and paying for white paper. It's very similar to Jack's horse learning, but it hasn't been pushed."

"Good question. Why can't goudong get up? Because Qiang Dongge's way of thinking has been solidified since the multimedia turned to online, and all his playing methods have been online. Strategic thinking has been solidified for more than ten years. If you want to turn it around, you may have to go back to Columbia University several times, but you can't eat Japanese food.

Goudong convenience store itself is an off-line scene and an important auxiliary to push payment. As a result, it is still an online idea to open a store. It is light on assets and full franchise. It has become a channel for Jingdong to sell goods, so it can't be opened. Many people are using the payment and white bar of Jingdong. They can't get off-line. They can't find a breakthrough to go out of the circle. "

Yuan Mu nodded quickly: "what about your payment?"

"My payment, as long as the well-off plan itself is successful and the shop is open, it's actually very simple to let customers use it. I'll give you a 95% discount, won't it? The only problem with push payment is how to make other consumer scenarios use my QR code as well as Alipay and WeChat.

"That's what I asked. What is the solution? "

"The solution is my online content. Mobile payment is obviously an online job. " Chuyuanxi said with a smile, Yuan Mu almost choked to death! Push everything to online content? Is online content a panacea? The key is that this thing can't be asked now, it's 666!

So chuyuanxi continued, "I've been criticizing goudong for a long time. The most powerful part of goudong is logistics and SKU management. Logistics is the main direction for us to spend money in the early stage, and SKU management must be refined. Just now Liu Lu asked about the role orientation and what role it needs to play. Half of the offline personnel recruitment and management system, and the other half is the design and internal control of the enterprise structure.The difficulty of offline management lies in the management of people and goods. You are responsible for the management of people and I am responsible for the management of goods. With scientific and efficient SKU management, regional warehouse, urban warehouse and local warehouse can be turned around. Offline operation costs can be lower than before, or even slightly higher than pure warehouse, because friendly warehouses can also be effectively mobilized.

In this regard, we must learn from the distribution center strategy of big dog East. Its self operated products can only be delivered in the local warehouse to ensure the arrival speed, and then in the regional warehouse and City warehouse turnover, but it is not enough, but also need to integrate resources. In the morning, place an order in goudong supermarket. There is a Wal Mart near the receiving address. Goudong's distribution center will transfer goods from Wal Mart, so it can arrive in the afternoon. Otherwise, even if there is a local warehouse, half a day will not be enough time to deliver goods to the city. "

In a word, each store is an e-commerce base, and the flow of traffic and logistics people gather in the store. If you have goods, you can directly use the local warehouse. If you don't have goods, you can transfer them from the superior warehouse or from the friendly warehouse. If you can get through the supply link of the upstream manufacturers and the friendly warehouse, our offline part will become a part. "