Once the video River's Lake, once may become the hunting ground to return to China next week.

Coming back next week is based on TV and related platforms. If you master the entrance, you will also master the initiative to a certain extent. Although his projects are very general, and his traffic ranking is in the top 100 in China, far less than that of Youtu and Ku6, he turned his hand into cloud and completed the IPO in 2010. This once became a noble listed company, also from the open market to finance a large amount of money, instantly seize the precious pole position.

You know, in 2010, smart phones were still on the eve of a big explosion. IPhone4, the epoch-making model, had just come out, and there was not much sales in China. At that time, when I returned home next week, I had already started to lay out IP, wantonly bought copyright and hoarded it.

Hoarding is not the purchase of film and television copyright, but "buy what you see good", no matter what carrier. Even some of the best online works worth adapting have been bought, but as a hoard, the possibility of starting the machine is very low.

Therefore, there is no doubt that coming back to China next week will be ahead of all peers at that time. Giant enterprises including Alibaba Penguin have not even realized the strategic significance of video platform at that time.

This healthy state continued to reach its peak in 2015 after the popularity of super TV, and returned to China next week. At that time, it opened a new era of online drama with the promotion of princess.

Before the princess, the online video platform had two functions. Taking over the finished products of TV stations from the top for broadcasting is equivalent to a network broadcasting outlet of TV stations. Among them, Sohu Video was once very popular because it focused on the introduction of American dramas, and briefly went to the first position.

At the bottom, UGC, which produces a large amount of content, makes low-quality homemade videos. But it wins by creativity and can reach a fixed fan group and audience, most of which are young people. Some of these UGCS came to the fore at that time, and later developed into a leading force that can not be ignored in the domestic we media. Let's take a representative example: Tang God spits grains.

But in the middle, there is a big piece missing, a spine missing.

This missing part is invisible before no one finds it. The whole video industry is very flat because no one finds that it can be supported by such a spine, which is looked down on by big capital.

This is the high-quality drama that only plays on the Internet, referred to as online drama.

We should know that the television stations in those years were restricted by policies, and many subjects and contents could not be broadcast. However, the review of online broadcasting was not as strict as later. They were in a semi barbaric state. Obviously, those involving political pornography could not be broadcast, but it was no problem to win by pollution. As for the supernatural themes and travel themes that TV does not allow to broadcast, they are very open, and drivers have a large scale. (this is 2013-15, not now)

before the princess, there were also some rudiments of online dramas put on the video platform, including returning home next week and doing "monk Sha's diary", but they were not successful. These rudimentary works are either too short or of poor quality, and the effect is not significant, so they do not re empower the video industry.

At that time, with the overall explosion of smart phones, the traffic ecology of the whole network is undergoing great changes, which also makes the video industry, which lives in the field of traffic, usher in the opportunity of explosion.

With the advent of the princess, the length is worth catching up with, and the production is careful enough. Instead of going on TV, it only aims at network users, which brings huge traffic and new users all at once, re empowering the entire video industry, making the ecology of webcast video earth shaking.

After "the princess", everyone realized that playing like this can support a video website, which can bring what they want from the input and output, and it is better than other content, so the world is one of the widest, which shows great value in the whole traffic industry. The princess also defines the standard of online drama, including the total duration and single episode duration, including the baseline of production level and procurement cost, etc.

Along with the time before and after the launch of "Princess", Ali began to acquire Youtu. At this time, Youtu is still the leader of the river and lake, iqiyi is also continuing to explore the correct mode, Penguin video has not yet gained momentum, and soli is gradually lagging behind.

At this time, if you can cultivate the video platform with ease, use the excellent financing environment of listed companies, and give full play to your financial skills, you are likely to become a real head. However, it's a pity that the counterfeiters are not right on their own, and they are easy to deviate when they use their brains. They can't see a video overlord, and they have to be the subverters of the industry. They are obsessed with the ecological revolution and go on the wrong road.

After such a stir in coming back to China next week, there will be a lot of turbulence in the world. When the dust settles, Penguin video has already taken the lead, iqiyi can barely keep pace, and Youtu also shows a decline.

But the dust settles has the price, these prices are once incomparably active UGC. Once they could get the recommendation of the home page of the video APP, and when the dust really settled, they went to the website like B station to do UP master, and then opened the new world of two yuan.

In the past, Yuan Mu didn't have such a clear understanding of the video industry. Her job is to invest in good film and television projects. If the producer has a demand, she can help introduce some key people, and even help to do some business facilitation, but she won't help negotiate the price.Now Chu Yuanxi gives her the task of not only negotiating the price, but also discussing other business cooperation conditions, but also considering the overall situation of Ba people's entertainment and the future development of the IP "out of the mountains in troubled times". It's also a huge test for her. She has to master many things that she didn't need to know before, otherwise she can't consider them all.

On the 27th, that is, on Tuesday, Yuan Mu dragged her tired body to Ba people's entertainment. She finally finished a round of talking about the four platforms of the imperial capital. She had already gone through them in turn.

As soon as she sat down, she said, "you tu is really not very good. Chu Yuanxi, I think it's necessary to go to big penguin. None of the four families is perfect." With that, he took out a small book from his bag and said, "there are too many problems with excellent soil."

Chu Yuan Xi felt that he was going to hold a meeting to spit up bad food, because he also knew that there were quite a lot of problems with excellent soil. However, he would like to hear what yuan Mu said, because in the future, he hopes to pull yuan Mu into a well-off society and become a CFO. To be a CFO, he must have the ability to judge the overall situation.

"So, what do you think is the most important problem of good soil?"

"The most important problem is that the aging is too obvious and amazing. A video platform with strategic investment in station a has an extremely high aging."