Operation preparation is relatively simple, because there is no need for ground promotion, and the operation rules of apple and Google stores are relatively transparent, which is nothing more than advertising. If it's a game smashing advertisement, Google still needs to provide a lot of services. According to Chu Yuanxi's idea, the advertisement with the highest visual effect is the simplest. It directly puts down the advertisement list to the up main players with high coincidence degree on the user's cobweb diagram, mainly those game anchors, and the effect is definitely outstanding.

Therefore, the translation work must be done in place. If the translation level is poor, it will be difficult for users to accept it, whether it is sample or teaching.

The animation of the English version of animal company is not only the sample, but also the teaching content. As in the mainland, a detailed production and disassembly video will be produced. With the instructions, users with normal intelligence can understand how to make animation content through the platform.

In this sense, why does Disney focus on animal company? Did you hear about the UGC production mode of peak visual effect? Chuyuan Xi smiles and secretly observes Defoe.

The foreigner has a golden hair but a pigtail, a yellow beard and a bad skin, so it can't be seen whether he is in his fifties or in his sixties. However, his height advantage brings momentum and sharp vision. At first glance, he looks a bit like Schuller, a German player who once played in Chelsea.

Just listen to Defoe say: "although the production is rough, I heard about your production mode, which gives little people the chance to realize their dreams. It's very powerful to make works with inspiration. I want to get a movie license. "

"What kind of authorization are you talking about?" Chuyuanxi is a little guilty. The main reason is that Disney is also a big company with technical ability. It seems that it is not too difficult for them to get a peak visual effect.

The embarrassment of peak visual effect lies in the way of pure internet mode innovation without any barriers. Anyone who wants to be able to be a copycat depends on whether they are willing to take the trouble. In other words, to see if others have this commercial vision and find out the value contained in it, is to regard it as a piece of excrement or as stars all over the sky. If you really want to start, you can do better if you have a solid foundation. If Disney is a copycat, you can't even read articles

"It's the authorization of animal company. This animation is very interesting. I think we can extract the core of it, turn it into an animated film and move it to the big screen."

Chuyuan night secretly relaxed tone, originally is such a thing. However, this requirement is still quite strange. Disney, a big company, is doing film business, but the revenue from IP licensing development is not a lot. It doesn't make sense. Just a license, right? Others have the right to change the market. Disney? It doesn't exist. In China, it's almost the same as the home court, even better than the home court. In the United States, it's necessary to abide by the law and discipline. I don't know how to force the law in China.

"Do you mean that Disney only needs one film adaptation right?"

Chuyuan specially stressed only. As a result, Elizabeth did not understand the obscurity of the Oriental people and said directly, "Chu means that IP licensing development is an important profit point for Disney. He hopes to make it clear whether Disney wants the full copyright of animal company or only the film adaptation right, which will leave the IP licensing right in Chu's company."

"It's all small problems." With a big wave of Defoe's hand, "small business problems."

"Mr. Defoe, who has no small business problems, may make different interpretations in court for every clause and sentence in the contract."

"Well, I mean..." Defoe turned his eyes, thought about it and said: "Disney has more than one animation studio, not all of them have to follow the same IP strategy, there are many kinds of business models. Since you are serious, I will say more. I think it can be like this, investment right, right to investment. "

"When Disney gets the right of film adaptation, we must have the right to invest in the development of the surrounding IP and cultural tourism, as well as the game adaptation," he said

“NoNoNo。” Chu Yuan Xi continuously shakes a finger, "I believe your sincerity, but I must put forward a few conditions. My company has a systematic strategy. Although animal company is still small, it is a part of the company's strategy and must play a planned role.

Therefore, first of all, there must be a deadline when the movie goes online. Second, the investment right can only take effect after the movie goes online. Finally, the investment right is limited to North America. This will help to ensure that the company's overall plan at least does not develop in a negative direction. "

"No price?" Defoe seems to be a bit surprised. It seems that his expression means that chuyuanxi will pay attention to the royalty. The result is not only that, but also that these three conditions show that he has made psychological preparation for rejecting Disney. It's not easy for a big company like penguin to take the initiative to refuse the olive branch offered by Disney. It seems that none of the film and television companies here is so decisive. Is it because he is a game player, not a film and television industry practitioner, that he is so fearless?

"That's what I think about the price. If someone helps me enlarge the total possible benefits of this IP, and I don't have the ability to enlarge it, then the other party should get a corresponding proportion of the benefits in the value-added part, so the price itself is not a problem. But I must insist that no matter who is a participant in the cooperation, they should not exaggerate their role excessively, and the value they get should be within a certain limit. In other words, as the owner and developer of IP, we should have gained the greatest benefits. Disney is the largest copyright developer in the world. Should you understand my idea? ""I understand. If only Sony thought like you, hahaha." Defoe pretended to suddenly think of something and asked, "Oh, Chu, I heard that you are also a game player. Do you have any interest in acquiring a game studio in the United States?"

Fortunately, Chu Yuanxi didn't drink water, otherwise he had to spray it out. He and Elizabeth looked at each other strangely. "That Which studio are you talking about? "

Defoe said with pride: "it's foxnext studio that once made" attack marvel. "

Chuyuanxi almost choked in one breath. If you remember correctly, last year, the studio announced that the annual flow of "attack Marvel" had reached 150 million dollars

You can see from the name of this studio that it's Fox's industry. It's obviously merged into Disney. Maybe it's not smoking? Perhaps Defoe has a deep relationship with the studio itself?

Elizabeth suddenly for Chu Yuan Xi stubble: "how much?"

Hello, I'm not going to ask the price yet. Chu Yuan Xi's lips move, just want to talk, suddenly see Elizabeth toward him, heart said this elder sister is going to pit me? The question is, will I be fooled?

He didn't plan to cooperate with Elizabeth, but made a pause T-SIGN and asked: "Sir, before talking about money, I want to know that there are many powerful game companies in North America. Don't they offer this high-quality studio? I mean, why do you recommend it to us, um, our companies? "

"Their quotations are too low, Chu. They are too low to be worthy of foxnext." Defoe shakes his head, but Chu Yuanxi is embarrassed to find that the hair on the white man's head is too thick after middle age, and directly wastes his ability to observe words and colors

"But it's hard for our companies to understand the value of studios like foxnext, right? This is not a matter of more money and less money. If I know that a subject matter is really valuable, I can consider whether I have enough money and whether I can afford it. But if I don't have enough confidence to get enough information, no matter how much money I will take, I am a cautious person

With that, chuyuanxi murmured in his heart. As soon as you open your mouth, it's estimated to be a huge number. It's too hurtful

Defoe shrugged. It felt like a long way to go. Fortunately, almost all large game companies from China will come to this event, and many of them have the right to speak and make money. "Listen to me, Chu, this doesn't affect the authorization of animal company, OK? I hope to make it into a cinema animated film and sell the game studio are two different hopes. "

"OK, I know what you mean very well. Let's leave a contact information and we'll take the business manager with us to talk about it sometime."

In principle, when the gap is not big, the business managers can PK each other and smooth the remaining distance. This is basically a negotiation, if no one suddenly changes his mind.

For example, how can Defoe's investment rights be realized? Is it a joint venture or a regional agent? These are the scenes where business managers can play their talents.

Seeing Defoe leave, both chuyuanxi and Elizabeth want to talk. Of course, chuyuanxi first asked, "what's the situation? Did you go through the ditch before? "

"No, no, I only talked about animated movies before. Defoe proposed the game studio temporarily. But I happen to know this studio. Well, I think... "

Chu Yuanxi and turen: "I think the capital markets of the two countries have different valuation models for game companies, so I can't bid in North America, and I can get a very high premium in China? They can do "attack Marvel" because of Disney's authorization. In the past, the most common card collection game has no market in North America. The life cycle and value of this game can be seen at a glance

It's really the characteristic of our big a shares. Game companies all give PE dozens of times. What if the shareholders of game companies can't be happy in the United States?

In this respect, the two countries are at two extremes. There are many decades old stores in the United States that have experienced ups and downs and proved their ability to resist risks, but they still can't get a higher valuation. On the Chinese side, it's worth mentioning that companies like this year's A-share loss maker have never proved their ability to resist risks, because they haven't experienced real risks Risk, but can get a very high valuation, and then all the way down stocks leek.

Elizabeth was stunned. "I don't think it from the perspective of valuation. Well, seriously, I'm afraid it will hurt your self-esteem. I think the technological gap between the two countries may be the reason why game companies in North America disdain to give reasonable valuation, but you should give it."

"You mean I'm short of their skills?" Chu Yuan Xi was stunned, "what are their skills? In addition, do you know what kind of Technology BA group needs? "

"It's not Dad group, it's Xiaokang." Elizabeth put her fingers: "foxnext has some R & D personnel with strong technology, who are good at AR, VR and LBS games. Aren't they all needed for a well-off life? These R & D personnel may be excellent in the general sense in North America, but I think they are quite scarce on your side. ""Sister, have you never done M & A before?" Chuyuanxi said, her face turned black, and her heart said that maybe she didn't really do M & A. her original mode was not practical, and M & A was meaningless

"Of course I've done mergers and acquisitions!" Elizabeth said angrily, "that's why I know it's a good opportunity. Disney closed its self-developed games in 2016, which fully shows that they are not interested in game development. I suspect that Defoe's buyer may be Disney's intention to completely withdraw from the game field. Such a price should be very flexible.

The company's previous performance is not without buyers, so if you can collect it at a reasonable price, you can take out the development resources it needs internally, load them into Xiaokang, and then package and resell other assets to other companies on your side. I have observed the capital market on your side during this period, and I seem to agree with the relatively high-quality assets on our side. "

Chuyuan Xixin said that there is something wrong with what you observed. What you recognized is not the high-quality assets on your side, but the new capital operation mode, referred to as money laundering channel. What you recognized is to invest in Yuan and then sell $on NASDAQ. In a word, what some people recognized is $.

If you follow this line of thought, Elizabeth's plan is not impossible, because chuyuanxi can accept to buy with $and then sell with ￥. The problem is that there are not too many dollars in the accounts of the Ba people. It's only over 100 million. Can they fill Defoe's appetite? Surely not?

"Wait, how did you introduce me to Defoe?" It suddenly occurred to him that Elizabeth would introduce herself as a tycoon? So they think they've got fat sheep? In the United States, tycoon is a common name for Chinese entrepreneurs. It's suitable for ordinary young people, regret Ali and nothing. I don't know if they will be seen that way when they return home next week.

"I'm a successful entrepreneur. I just introduced a person and a well-off society. Don't worry. I've known Defoe for more than ten years. He doesn't often cheat people. "

Chu Yuan Xi a Wu face, that needless to say, the other side definitely misunderstood oneself super rich.

"I don't think it's reliable, although your starting point is very good." Chu Yuanxi explained to Elizabeth, "both Ba people and Xiaokang have their own enterprise development plans. If they have high certainty and great value at the same time, it is worth considering whether to disrupt their pace. I don't think it's appropriate to interfere with our own plans when there is little certainty but a lot of noise. "

This refusal is formal, and it really needs to be explained to Elizabeth, because it has lost her intellectual achievements. Chu Yuanxi has a good habit and respects the wisdom of employees. He always believes that the boss can continuously improve the level of the company with this habit.

Ba people do have a lot of money in their accounts. The problem is that the money can't be used to make waves or to make opportunistic investments.

Elizabeth seems to think that this chicken is worth stealing. It has both practical and value-added aspects. From the perspective of input-output expectations, the profit margin is not low, especially if it is regarded as a transaction rather than an investment, it can be bought at a low price and sold at a high price. At least she thinks so.

So maybe she sees this kind of transaction as a breakthrough for the realization of human resources? If it's done, according to the rules, chuyuanxi must give her shares in the game company.

The problem is that Ba people can't carry out equity M & A, they can only take cash, which is impossible. Chu Yuanxi is a money ruthless son now. Money belongs to money, and it's impossible to throw it out. At the same time, cross-border M & A also involves a series of banks and insurance companies, which is very complex. No matter what the core assets with transaction value are after M & A, how Xiaokang absorbs the technical talents in the subject matter is actually a huge problem, and how many successful Chinese enterprises can't absorb them.

Not to mention the recruitment of existing talents, and even whether it can maintain the past recruitment ability is a problem. No one can guarantee that foxnext before M & A can recruit high-end talents, but it can still recruit after M & A.

Therefore, it is cost-effective for Elizabeth to calculate from the perspective of cost-benefit ratio. Chu Yuanxi should consider the process and implementation difficulty, and consider the landing risk. She doesn't need to think about it too much, she counsels directly.

But even if it doesn't work, Elizabeth's line is still good. She said at the beginning that she still has some contacts in Hollywood. It's not bragging. Compared with a we media company, the middle level of Disney is actually a good network.

But the truth of this matter is in doubt. If Disney is really willing to take away the adaptation of animal company, chuyuanxi can even accept the joint development of the copyright of animal company. Of course, as a negotiation strategy, it is impossible to say so.

It's just Defoe's reaction. It's hard for him to believe that he is sincere. What's the situation? Is it a negotiation strategy for the basket to big face? Chuyuanxi deeply doubts whether her face is blown too big by Elizabeth.

Disney's animated films, especially those with Animal Themes, are highly leveraged. For example, "crazy animal city" is a great hit for its global counterparts. The value of IP is absolutely cultural and tourism level. Chuyuanxi didn't want to enlarge the IP value, but even if it was only half or even one third, chuyuanxi would be able to laugh from the perspective of capital operation. At that time, Ba people group might really want to consider going public.But Disney is not a good man. Why is it so kind?