When the beta was released at the beginning, every competition in the arena was a battle of flight, which made many players who participated in the test strongly demand to develop the arena function of online operation of both sides.

However, this is an unbearable burden for Zhao Jie. It's not that he can't do it, but that time is too tight to do it. The online real-time linkage function is definitely not the same workload as the fight against fake data. In the case of networking, the frequency of bugs is not in the same dimension, and it is still such a complex fight logic.

In a word, as soon as Chu Yuan Xi went online, he took a pile of secret scripts and equipment by gift bag code, and then began to abuse people in the arena, a living official nursery. What's more, his nickname is "chuyuanxi of Ba people group", which clearly shows the unfair competition. All of a sudden, it infuriates a group of gods, and the war news flies to the mailbox inside the game like snow flakes.

Comparatively speaking, Yuan Mu is much more elegant. He does the task step by step, upgrades the plot, experiences how the sect expands, how the sect is called back, and starts to drop his mobile phone within an hour!

"Chuyuanxi, how did you design this game? Why did my gang win all the missions, not only did it not expand, but also was beaten back? Instead, the school score has dropped? "

Yuan Mu points to the sect map in the game and interrogates Chu Yuanxi. Chu Yuanxi looks up and continues to read his arena war report. He says casually: "since you are called a sect, you will not be the only one. Your sect map has shrunk, but it's not the one you do. The school system of the game Zhao Jie is a back-end program ape, you know? He gave you a bunch of pig teammates

"What do you mean?"

"When the back-end program turns to game design, there will be a lot of honey operations, which I can't understand. He assigned a bunch of random numbers to the sect. Originally, it was for players to trigger missions, but he used them to simulate reality. It just makes you feel that you are not playing single machine, that the sect and other people are doing things, that they will expand or contract in other directions, that they will fight out and be beaten back, and so on.

After you are promoted to level 20, there will be rescue missions, recovery of lost land, protection of the general hall and so on. In a word, there are many things to play. It seems to me that you are going to be the leader of the fire brigade. "

In those years, six members of aoshitang team didn't have any experience in games. As a result, aoshitang developed "aoshitang" based on strict logic, which brought the whole page game industry to a new height. What does this mean? It means that games can be designed without the traditional planning and promotion mode.

Zhao Jie's playing method belongs to this kind of alternative. It's not a planning style at all. Whether the playing method appears in front of the players completely depends on the random number. Lucky players can't see the scene that the main hall is besieged when they play AFK. This kind of design scheme can be hacked to death by the project manager if it is planned and written, but the project manager is willful and no one can cure him.

But this kind of wonderful design sometimes has a wonderful effect, which is unique for designers, and it is a new version of the game experience for players.

Play to 3 o'clock many, Chu Yuan Xi put down the game, the overall feeling is quite cool, although in the arena has been Shenhao people a down. The key is that the server doesn't collapse, which is the most important thing. You know, Zhao Jie has enabled a lot of complex system playing methods for this hang up game, and he has made great efforts in places that players don't pay attention to. The price is that he doesn't know whether it will collapse when there are too many people.

The only thing I'm not satisfied with is the plot. Because it's not triggered according to the level, it's triggered by separate short plot units, so it's a little chaotic. For people familiar with this IP content, they can even see that the time line is disordered.

But fortunately, there are no novels, no comics, no standard references, and the key is that the game is a hang up game, and it is not a brainless hang up with no linear push structure, so this problem does not affect the experience.

It's totally different from those coquettish bitches who changed the mode of the first generation card push map mobile game from Ba to Ba and made it a copy of hang up. Those so-called hang up games are nothing more than transferring the output of some resources in the card hand game to the hang up function, secretly changing a concept, that is, whether to draw cards or to draw cards, and whether to draw krypton gold or krypton gold. And the players of "no way to fool the king" can only go to the mall to open a treasure chest to buy secret equipment

When he went to the other side of the operation, he saw Zhao Jie's face dancing. His new product manager is Gu Jia. He is a new beauty. He is talking with the marketing manager.

This is the first time that Zhao Jie has complete personnel power. In the past, when he was a company manager in Ba Ren game, although he was nominally the head of a branch company, he could only be called the company manager, not the CEO.

Although the CEO is called the chief "executive" officer, he doesn't really only do executive work, but Zhao Jie's managers are basically executive work. Many functions, including personnel, are in the hands of the group. They can be recruited, but they should be recruited by the group's human resources and then allocated.

Now, entering a similar incubation mode, he has finally entered a state similar to that of Yang Jiangang. Although he still has to act under the command of the group, he has become a little sparrow with all the five internal organs.

Then backhand recruited a beauty to produce classics to come over, is this too arrogant?Chuyuanxi himself can be the old business, heart said is not for Zhao Jie to check the interview again? Don't make up for it by ruining this hard won project.

But listening to Gu Jia's reply to the marketing manager, it still means that, no layman.

Just as he hesitated to lose Zhao Jie's face, Zhao Jie saw him, and rushed to him excitedly, yelling: "in an hour, 300000 enter! It's still growing up! "

"Well, that's not as fast as" out of the mountains in troubled times "at that time?"

"Wipe, don't you see what level of promotion" gone with the wind "was at the beginning? Do you have one this time? "

In fact, Zhao Jie is quite right. This time, not only the publicity efforts are not up to standard, but also the publicity activities such as press conference and pre registration are not carried out. The level is totally different, and it can be said that it is very low-key.

If this is the first large-scale revenue making product of Ba Ren game, it can't be so relaxed when it was placed in last year's "out of the mountains in troubled times", but it's not, and it doesn't even intend to make revenue. It's just that it added a mall for fear of Shenhao's bad play. In fact, it's easy to get secrets and equipment through hanging up and tasks in the game, and it can also get a lot of generations by sharing and updating Coin to the mall to open a treasure chest. This operation routine is learned from monster must die.

Why do you want to make a large-scale publicity of "no way to fool the king"? The only important data in the logic of small game IP is the retention rate and distribution rate. Even PCU, that is, the highest online data within a day, is not important. Its essence is to place and relax. What it wants is for seed users to feel fun and then spread naturally. In this era of peak traffic, we can continue to get traffic dividends by relying on content.

If the retention rate can not be raised, the game is not the type of forced krypton, there is no need to wash players, and large-scale publicity is meaningless; if the retention rate, especially the long-term retention rate, is reliable, it only needs to stimulate users to distribute, which is better than the official hard promotion effect. As long as the long-term operation is maintained, the target users will only come at the beginning or come again later. And

You should know that Ba people's so-called large-scale publicity is no more than three ways, either pushing news to users within their own influence radius, or signing it to various channels and then exposing it, or buying volume.

The transaction of Ba Ren game originally included some users. In the past, it would be OK to push the short video series of "no way, faint king" to users. It has been pushed for several months continuously, and the users who should be touched by this IP have already touched it. Now that the Ba people's game has been decided to be sold, it's natural for Xuanfa to be suspicious of melon fields and plum trees. It's a bit ugly to squeeze a wave of oil before selling. Even if Xuanfa has to wait until the transaction is completed.

Therefore, it's just good to maintain the short video drama push before, and smart people can't say anything.

As for the other two modes, not to mention the purchase volume, this kind of non revenue product signing channel itself is unpopular. It also has its own IP and is a naked user of the suction channel. It's strange that people can have a good face.

So in this case, the data of 300000 users in the first hour is enough to make Zhao Jie inflate, and chuyuanxi is also inflated. Look, it's all due to the release of the beta version in advance!

He took a look at the detailed data table and found that it was a bit similar to the original situation of TCG mobile games online. The number of active mobile games was very good, and the recharge data was relatively low, but it was inevitable. Except for the limited Shenhao, ordinary players who played hang up games were not likely to have the impulse of krypton gold. Hang up games played long-term cultivation, even if they wanted krypton gold, they were not the first It's an hour.

"Zhao Jie, the server didn't collapse again. I think you should be praised." Chuyuan Xi saw that the little sister of chanjing walked away, and immediately said in a low voice: "but what's the situation when you recruit beautiful women? Are you floating? "

"If it's based on face value, I should hire the sixth one!" Zhao Jie quit at that time, almost jumped three feet high, "Gu Jia is absolutely the most suitable one considering all the factors."

"All in all Is there also a beauty factor? "

"Big brother, times have changed!" Zhao Jiezhen has a word to say, "industry economy shoulders the responsibility of communicating with players, and Ba Ren is a company based on live short video. It has advantages that others don't have. Isn't it proper to use it? It's very necessary to recruit a high-quality industry manager. We can let the industry manager communicate with the players directly through live broadcast. "

"What do you think? I can't refute it

It can't be refuted because when there was no such thing as selling Ba Ren games, the IP plan of Mini Games itself included live broadcasting, especially the abusive mini games. The live broadcasting effect was good, which was a proven methodology.

I didn't expect that Zhao Jie really found the theoretical basis! This is an obvious improvement

Of course, it's Lu Yu who is bald about the live broadcast. There's no other reason. It's mainly a matter of manpower. As soon as he transferred several people to Ba Ren game to copy the we media wheel, he was sold. Now Zhao Jie is eating marrow, and he wants to recreate the wheel again. Lu Yu is short of money.

But at this time, he was quite excited, and went to find Chu Yuanxi to find Zhao Jie directly. As soon as he saw Chu Yuanxi and Zhao Jie, they immediately said, "I saw a funny thing.""Say it." The game, which is a bit like us, has changed its name

"What?" × 2

"it's time to call it" this Kung Fu is amazing. "

Zhao Jie a face relaxed: "this has nothing to do with us obviously."

Chuyuan Xi patted him on the shoulder: "you have to learn to be cynical. It doesn't matter."

With that, he turned on Apple's mobile phone and looked at Appstore's list. Sure enough, there was no suspense in the free list, and "no way to fool you" went straight to the top five.

As usual, this service is also open to both apple and Android, because Chu Yuanxi deliberately pressed the time, and Apple's audit passed a few days earlier, but has not opened this service.

"Didn't you buy it?"

"No, definitely not." Zhao Jie knows that Chu Yuanxi is asking about spending money to buy the list. Although Apple has been cracking down on the list, it is still difficult to ban the two lists of free drinking and paying.

"No, but someone must have said we did." Chuyuanxi knew that he had already recruited the black constitution. There was nothing he could do about it, so he had a kind of consciousness that "if you are black, I will lose if you are afraid.".

On the one hand, it is the reaction of the establishment of his ironic style of human design, which is easy to attract the underworld. On the other hand, it is also too fast to get rich. It is not as easy to avoid other people's attention as last year, and it is impossible not to attract people's jealousy. So as long as there are suspects, it is inevitable that they will be hacked.

"I'll set a small goal for you. Zhao Jie, work with Monica to send this product to the U.S. region, and then make it to the top five for free. Are you confident? "

What Chu Yuanxi said must be apple in the U.S. region. Zhao Jie can understand it, but he also can't understand it, because Android can directly obtain promotion resources through the advertising alliance. It's nothing more than spending money to buy. Only Apple's list is a test, in which free is corresponding to the amount of downloads.

"Isn't that a typical outgrowth? Don't we want to develop RPG? What's the use of IP in the United States? It's a waste of money. "

"Oh! Don't just look at yourself. How about thinking about the overall situation? You haven't left the group yet... " Chuyuanxi made a weak and powerless appearance, "I can be sure that the current on-line product is a very good suction tool. I just don't know how to go to the United States for suction. If I can, I'll use it to go to the United States for suction, and then feed back to Yu Wenhui and the enemy of Rome. Do you understand? Who said two different IPs can't be connected or connected in series? "

"Damn it

Zhao Jie understood at that time, and the big step should be to localize the U.S. first, and then use Monica's overseas we media to preheat the IP content, that is, short videos, and then push the game. In the process of promotion, he absorbed Monica's offshore matrix, washed the traffic by combing, and finally sent it to the IP of the enemy of Rome. Although he doesn't know how to practice, he has watched it many times. The process should be eight or nine times.

In this case, I feel that the operating expenses of the U.S. region should not be a small amount. Apple's list is more about products, but it also needs to be promoted to a certain extent. Needless to say, Android has standardized and modeled the traffic of games to the greatest extent.

Therefore, if the ARPU value of the movie is increased, it can achieve a positive cycle. It can not only make money without spending money, but now, the advertising in the game is estimated to be directed at Monica's matrix, and it is sure to spend money.

In the past, Zhao Jie didn't have to consider this kind of problem. He followed the group's instructions. But now it's impossible not to think about it. It doesn't matter whether the Ba people group has money or not, because "no way to fool the king" is under his new company, so who will pay for it? The finance of Ba people's group is not clear. There is no reason for the new company. He doesn't need it.

As a result, this question was accepted by Chu Yuanxi on the spot, "are you stupid? Your domestic operation is to set up IP for small game IP plan, and spend your own money. The overseas part is the demand of Ba Ren group. You can sign the power of overseas agent distribution to Ba Ren group or sign directly to Ba Ren overseas? As long as the price is reasonable, it's not a problem at all! "

This set of assets operation mode of left hand to right hand is Zhao Jie's blind spot all the time, and he immediately felt thoughtful.

Chuyuanxi said, "don't worry, I can't be wrong about this hunch. The quality of our game is very good. You have done a great job, so it's hard to say that rice is more popular than in China. Some American players are more obsessed with martial arts than us. At the beginning, there was a screen game called Shuo Jian, which is similar to the fruit ninja type, but the experience and feeling are better. It is very popular in the United States. "

"More popular than in China?" Zhao Jiexin said you can pull it down! "The domestic free list will be No.1 tomorrow at the latest. Do you believe it? You said that... "

It was already four o'clock when he spoke. He took the second hour's fresh data and said, "new 430000. You are healthy

Whether it's 300000 or 430000, it's Android official service + Apple's data. In fact, apple is also regarded as official service. So the number of single Apple's entry is not so large, but as a single hour's data, it is quite a lot. There is no need to wait for tomorrow. Chu Yuanxi estimates that the growth rate will be almost the same in the evening. After all, many people have not seen the latest push information.It's not that the game doesn't go online at all. All we media matrix units are pushing. It's just that we didn't launch a single large-scale event or push it in the mobile game "out of the mountains in troubled times".

Sure enough, after dinner, Wu Dao Hun Jun went to the top as promised and helped for free. The number of downloads is not too much, because after all, it has adjusted the appetite of players for a long time, and there is no appointment activity, but there is actually an appointment behavior.

Then, as expected, rumors exploded in Apple's messages, and one star ratings soared.