There is also the opposite possibility, that is, she is eating the last mouthful of blood steamed bread, which is full of investors' blood.

The reason for trampling on the fresh track is that some entrepreneurs with ideas find the paradox of their business logic, and then judge that they can't make money from users. What should they do? Collude with suppliers to launder investors' money.

Especially for fresh e-commerce, since it is an e-commerce, there will be mail order and express delivery. Fictitious users buy products through coupons, and then suppliers directly send empty packages. By forging logistics information, it is very easy to burn the money originally used to subsidize users into their pocket. Finally, they can make contributions with suppliers.

Because of the developed e-commerce environment in China and the tortuous history of e-commerce development, this kind of thing has been common for a long time, and it has been used by all kinds of black industry. However, this is generally a bottom-up approach. It is rare for entrepreneurs to collude with the supply chain to do rat trading. Therefore, after investors noticed that the top floor of the whole track collapsed, panic and stampede appeared.

But in this simple and crude money laundering scheme, the supplier's money must be settled at last. Otherwise, not only will the account fail to match, but the supplier may also turn back

At this time, Lu Yin's answer was so high-end that Chu Yuanxi could only agree. Just listen to Lu Yin said: "as for myself, originally I was quite at a loss, but I think Lao Yang's choice is very good, I will also work for others in the future?"

Liu Lu immediately sent out a hearty laugh: "it's not bad to work as a senior worker."

Chuyuan Xixin said that your heart is really big. However, it is understandable that Liu Lu is happy, because the recruitment in Yangcheng and Pengcheng also has pressure on her, and this solution directly liberates her.

However, he couldn't let Lu Yin go as easily as Liu Lu, and immediately asked, "well, I want to know if you have made any adjustment in your operation when you find it difficult to raise funds?"

"Yes, yes." Lu Yin immediately said: "the adjustment is very big. In October, when I found that financing suddenly became difficult, I immediately stopped most of the subsidies and wanted to make profits from the single store model."

Chu Yuan Xi immediately nodded, and he was very happy to hear this answer. This kind of thing can be investigated, but it can't lie. What kind of business strategy the founder adopts can actually deduce the mentality at that time. The mentality can be simply divided into whether he wants the enterprise to be good or the individual to be good.

It is no doubt that what she did at that time was to turn the tide around. So

"In other words, after you stop subsidizing, you still don't run out of the profit model?"

"Hi..." Lu Yin said: "UE can't run, it's OK to want gross profit, but it's impossible to want large-scale profit."

UE is a unit economic model, which is composed of cost, expense and income, total life cycle value of users, LTV and cash flow. These three indicators must be calculated at all times in the development of enterprises. Lu Yin and Yang Heng seem to feel something at the same time. They look at each other and then smile bitterly.

The scale effect is not obvious. For e-commerce, there is only one solution, which is to continue to burn money and exchange the current losses for future profits. However, the premise is that the relationship between subsidies, UE and LTV must be positive, in which subsidies and UE must be two intersecting curves.

Lu Yin said that "gross profit is positive, but there is no scale", not to mention Yang Heng in her industry and Chu Yuanxi with rich experience, even Liu Lu can understand. It means that once the subsidy stops, the user will not come. As long as it comes, they will find that they are not satisfied with the cost performance. Therefore, every transaction can earn money, but there is no transaction

In other words, the relationship can run straight, the curve can also intersect, the premise is satisfied. However, the "premise" is only a necessary condition, not a sufficient condition. As the scale falls, the money burned in front will be wasted.

As soon as Lu Yin saw Liu Lu's expression, she knew that this embarrassing situation was not too literary. Liu Lu, the only layman in the room, was not a layman either.

So she openly asked: "President Chu, and President Liu, I have been defeated, but I have experienced, I have been stripped of the experience, very incisive. I've seen Xiaokang app before I came here. It's really different from us, but in the final analysis, there are a lot of subsidies. I've probably calculated it. It seems that UE is also... "

"Oh, what you want to know is this..." Chu Yuan Xi can basically make Lu Yin's cleaner judgment now, and his mood is more relaxed. "I have the answer, but it's very expensive."

Lu Yin is also a hero among people. At this time, of course, it can be seen that Chu Yuanxi doesn't want to answer, otherwise he can find an excuse.

She has been heckled by Chu Yuanxi for such a long time when she entered the well-off society. At this time, she finally had the opportunity to take the initiative. She immediately blinked like a little girl and said, "just talk about it. Anyway, I can't do it."

"Well, I have to tell you why you lost first, though it's meaningless to say that now. My idea is that there is a problem with the word "fresh e-commerce", because even if you sell fresh food online, it is not an e-commerce, and it is not easy to return it! "

At this point, Liu Lu did not respond, but Yang Heng and Lu Yin suddenly seemed to be attacked by the sudden stop magic, and their breath was stiff.

"It's not good. What's the name of e-commerce? You must have had a similar feeling in the process of starting a business, but I'm a spectator. " As he spoke, Chu Yuanxi's eyes flashed, "in fact, the focus of operation can also prove that e-commerce is going to pursue Gmv, but what about you? Your energy must be on the supply chain. Supply chain and logistics are fresh life. Then there are costs and expenses. Tell me for yourself, is Gmv important or what I said? "This time Liu Lu understood again, because Chu Yuanxi told her about the new retail, the core pursuit of the new retail is the supply chain and operating costs.

So she said with great eloquence: "so, as fresh e-commerce, it's wrong for you to treat new retail as an e-commerce. So your UE will never run. "

"Ah Yang Heng suddenly jumped up from the sofa and exclaimed, "why didn't I come to Xiaokang a year ago! It's not just about the constant financing environment! "

Liu Lu is happy: "because a year ago, the well-off society was not established yet..."

Chuyuanxi said, "then there is the issue of subsidies. Subsidy is a kind of drug. It's very addictive and hard to quit. I said in the financing roadshow before that the flow brought by subsidies is particularly easy to paste, so I can only continue to subsidize in order not to paste.

It's really hard for e-commerce to solve this problem, so you can see that Ali and dagoudong are very cautious in following up large-scale subsidies. As for pinduoduo, I don't know how pinduoduo plans to detoxify it. Don't ask. Asking is a 10 billion subsidy. But the new retail is different. This poison can be cured. "

Liu Lu blurted out: "online content?"

"What is online content?" Yang Heng asked blankly, because he had seen the word several times, it seemed very important, but there was no explanation, as if it was a well-known thing. This is what he didn't understand when he made up for the outline of well-off development.

Liu Lu shook his hand: "I don't know..."

Lu Yin looks very attentive. In fact, she can't take out her notebook to take notes. Unexpectedly, Liu Lu said so? And Yang Heng was Spartan: "what? You don't know? "

But he knows that Liu Lu is the second leader of a well-off society. How can he not even know that?

Liu Lu deliberately made a very aggrieved appearance: "Chu Yuan Xi didn't tell me. The functions have been developed. What's the way to play? Confidentiality. "

"I can't keep it. Alas, Liu Lu, you don't have to rush." Chuyuan Xixin said that at this time, there is no need to continue to keep secrets. Immediately Elizabeth and Xue Jianhua need to make clear the online content, and just like Liu Lu said, the function is almost finished, but also keep Mao's secret.

"I can introduce the principle and the specific playing method later." "Online content is a set of user operation mode, which is used to build a well-off user system," he told Yang Heng. How to solve the problem of subsidizing users? It depends on refactoring the user's LTV. That is to say, in the future, relying on online content, the LTV of users will be greatly increased, and the increased part will far exceed the original part. "

"But it's just that the single point model of UE has changed..." Lu Yin frowned and thought, hesitantly asked: "for me, the disappearance of scale is the expression of poisonous hair."

Chu Yuanxi doesn't despise Lu Yin, because she only knows the flow, and doesn't have the way of thinking to do the content, let alone UGC content. It's normal that she doesn't understand it.

"The scale won't disappear. It's very simple. My subsidies don't stop. Online content can be understood as a culture medium. The cost of building a culture medium is a one-time investment + daily maintenance, and there is a boundary. The value of this fee is to make a trade-off with future subsidies and replace them, so I say subsidies don't stop. "

Chuyuanxi is also observing when he speaks, and then he is sure that three people don't understand, which is very good.

"So in the future, you will see me stop subsidies, reduce discounts, and reduce the intensity of discounts. This is just a manifestation of cash flow. But in the culture medium, users themselves are creating value quickly, and this value is used to subsidize users themselves, understand? This is not reflected in the cash flow. The purpose of the culture medium is to allow users to produce their own value, which is enough to subsidize users themselves. "

This kind of misty words, people seem to understand, but the mind is paste. Yang Heng and Lu Yin look at each other again and find that the bitter smile is more serious.

And Chuyuan xilaoshen sat on the top of the post, so that he could open his mobile phone to have a look at the time and wechat, and then said, "I almost have to go. I think what President Lu said is feasible. Liu Lu, will you draw up a plan with Yang Heng? We really have to open a shop in eastern Guangdong this month. "

After that, Chu Yuanxi went downstairs to have a lunch. When he had dinner, he suddenly thought that it would be nice if all the brothers on the fresh track were like Lu Yin, and they had better survive for a long time.

In this way, when the scale of well-off employment goes up to a higher level next year, we will not worry about the source of skilled workers. If there is no accident, in March and April of next year, the well-off society will surely be greatly promoted in Yangcheng and Pengcheng, and the route to re carve the milestone 4 of the imperial capital will be slightly later than in June, and then in Xihu city.

Therefore, in the first half of next year, the number of jobs to be created by the well-off society will be at least 10000, which can be said to be extremely rapid expansion. This is still the lower limit. Not to mention the source of manpower, a single training is quite deadly. The training backbones in the imperial capital can't be taken away. We should continue to enclosure land here.

at present, the imperial capital has not opened the shop to the first edition of 200 stores, and the store staff is less than one thousand. But with the policy becoming more awesome, the difficulty of taking the place is lower. That is to say, there is no problem in financing. The number of stores in DIDU will exceed the original plan of 200. It will radiate further and have a higher density. It will not be a problem to double.Therefore, the pressure of manpower is about to become a bottleneck restricting the development of a well-off society, which is also the reason why Lu Yinyi said that Chu Yuanxi and Liu Lu are very keen to hand over the team.

The well-to-do shop assistants are different from other convenience stores. They can't be recruited directly. They must be trained and have higher requirements. As a result, the first batch of old employees, including those who plan to be promoted to eastern Guangdong Province, have now drawn more than half of them from the stores to join the training department to train new employees with the salary of the store manager. That's the pressure.

In other words, chuyuanxi seems busy, but the running stores - Training - shop inspection - local promotion - Logistics - supply chain and land acquisition department are really busy.

It's a pity that the original team of Songzi Duoduo can't be used, because they mainly focus on the sinking market in the central and eastern regions, and they can't be transplanted at all.

What's more, enterprises like jishengxian, which are judged to be relatively innocent at present, are falling too fast. If they fall again in April and may next year, they can eat up all the people of Lu Yin.

Downstairs this well-off flagship store is next to the original Pengfei technology. Chuyuanxi suddenly missed the feeling that Ba people could dig from Pengfei anytime and anywhere. This is the real golden thigh. It's a pity that it's fallen.

As a result, when he drove to Wuzhou Hotel in the afternoon, he was surprised to see Li Zhaokai.

What's more, according to Sike, Li Zhaokai's title is actually his co-founder

"I-shit!" At that time, Chu Yuanxi made a rude remark to Yuan Jingyuan mu, "how could he be the co-founder of life fresh? He went through it, too? "

"Why also?" Yuan Mu asked curiously.

Chuyuanxi's face suddenly turned to one of them. Then he suddenly saw the Savior. He pointed to Lu Yin who got off the car from a distance and said, "ah, because that beautiful woman just crossed to Xiaokang in the morning."

In fact, he was surprised to see Wayne, but it was the right time for her to appear. Yuan Mu is fooled by Chu Yuanxi, and Yuan Jing has been looking at his mobile phone since he saw Li Zhaokai. He has quickly turned out the information of the participants and showed it to Chu Yuanxi.

Chu Yuan Xi took Yuan Jing's mobile phone and watched it for a long time. In his own understanding, Li Zhaokai should have been in prison when he was young.

Chuyuanxi is a well-off supply chain. Although the choices of DIDU are relatively narrow, especially the modern fresh food supply chain specializing in tob is less, so it's no surprise to choose a fresh life. People just focus on tob. But life fresh was set up at the end of last year, which is not wrong.

Li Zhaokai was tired of the deep space data, and it was also the end of the year. It was Chu Yuanxi who did it, and Chen Qi was Chu Yuanxi's inside line. All the details are vivid. How can Li Zhaokai be a co-founder?

As a result, according to Yuan Jing's materials, Li Zhaokai was brave after he knew his shame, and he also had some contacts as an entrepreneur for so many years. Finally, he organized a team to develop app in his whole life, and the development was relatively successful. So although I entered half a year later, I still got the identity of co-founder.

In fact, it's OK, although it's rare, that is, when you start a business, you find that it's not right, and then you quickly and substantially change the development direction of the enterprise. At this time, there are new goals, but there are no strong candidates to do them. There are no relevant talents in the original founder group. What should we do? Add co founders.

But chuyuanxi didn't think of it for a moment, because this kind of stupidity was hard for him to imagine.

What chuyuanxi sends out is a bigger voice: "lying trough -"

What does app development mean? It means they are going to do TOC! Tob doesn't need app.

Yuan Mu couldn't help laughing at the words "dog in the sun" written on his face, and then pointed to the back.

Chuyuanxi looks back, oh, Li Jingfei and Cheng Huilin are also here. This is no surprise. Although Cheng Huilin entered the Chinese dynasty as an entrepreneur, grubby is a unicorn with a valuation of more than 10 billion US dollars, and she is also a leader in the industry investors. Li Jingfei, needless to say, is quite surprised that all the sages here have finished at least changxianji and Wang Yueheng has not come.

He is still thinking about life fresh, and regardless of traffic, directly in the app store search life fresh app download. Then a third voice came out: "I'm a jerk!"

This familiar interface style, this excellent UI, this special is not a well-off life app? Even the functions are almost the same, except that it's really impossible to grab a parking space, everything else is basically the same. And live? You're a vegetable seller. You're a hair? Live the dead fish in your seafood tank?

Chuyuan knew that before Li Zhaokai, he was particularly keen on Shanzhai. The catchphrases of setting up new products were "there is no successful precedent", "to find a balance between innovation and success methodology", and so on. In fact, they meant to be innovative. As for copying other people's UI, I have no scruples at all. Especially for app, "UI and ease of use are the first steps to success" is also Li Zhaokai's famous saying. In order to succeed, of course, I have to learn how other people succeed.

Although the success of Xiaokang has nothing to do with the interface style and UI of app, it's hard! Toads lie on their feet, not biting but disgusting!Yuan Mu stretched his neck to look at it, and immediately sneered: "copy, let him copy, I don't believe big data, he can also copy, and online content."

At this time, she suddenly a little admire Chu Yuan Xi's sense of confidentiality.