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Filipino VS American Shopping Habits:

1. Filipino shoppers go out in search of the particular product and stop when they find in American shop to shop.

2. Filipinos are traditional shoppers and may choose to go to the malls to stop. American prefer to shop online.

3. Filipinos shop for "their wants". American shop for "their needs".

*Needs:

(-) Convenience:

--->Online Advantage:

*No travel

*Availability in 24/7

*Featured in automatic replenishment

(-) Price Value:

--->Online Advantage:

*Avoid crowded stores for check - out

(-) Choice:

--->Online Advantage:

*Easy price computation

*Access to deals and coupons

*broader product range

*How does an American shop:

- convenience

- resources

- price

- sale events

- unlimited online stores

*How does a Filipino shop:

- few trust online

- shopping or do not appreciate the convenience

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- not all having credit cards, internet connection or computer

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