Datang: After Self-Explosive Time Travel, Li Er's Mentality Collapsed

In the living room of Chu Ze's house.

Li Daozong and Fang Yiai lowered their heads in embarrassment, drinking water continuously.

And Chu Ze looked at these two guys coldly.

One by one, there was not a good word when they opened their mouths.

"Okay, just tell me if you have anything to do. I have heard from Shuangyue and Wuyou in the past few days that you have come to me many times. What do you want to do?"

After the matter of Hualiu disease came to an end.

Chu Ze didn't hold on to it all the time.

He looked at Li Daozong who was sitting in front of him.

He was the first to ask.

"Oh...it's like this. In the past few days, rumors have spread in Chang'an City. After the courtiers reported these things, His Majesty questioned the newspaper."

"Little brother also knows. I have never seen the newspaper you mentioned. I don't know how to get it done. His Majesty said the first issue again. It must be done well. "Is it beautiful! I just Don’t dare to do it lightly.”

"I can't afford it if this messes up."

Li Daozong said that, in fact, he had already given himself enough face.

Because he knew it in his heart.

The reason why Li Shimin handed over the newspaper matter to him was actually just to make him a scapegoat and a front-runner.

If something goes wrong, he takes care of it, and if he does a good job, he can also benefit from it.

In fact, he can say that the Lord cannot do anything about this matter.

Because he didn't know anything about such a novel thing as newspapers.

Not even talking about newspapers, he didn't even understand printing.

So the meaning of his coming today is obvious.

"Brother Chu Ze, take a look. His Majesty has already started to urge you. If you are almost done resting here, why don't we start planning?"

"His Majesty attaches great importance to this matter, and it is not a problem to drag it on like this."

Otherwise, after hearing Li Daozong's words, he nodded slightly.

It is understandable for him to be anxious about this matter. After all, if it is not done well, he will be the one who is responsible for the "150".

"how about you?"

After listening to Li Daozong's words, Chu looked at Fang Yiai again.

"Me? I'm fine! I just saw that you haven't shown up for many days, so I'm worried about you, I'm just here to ask.

"Of course, my father asked me several times. And my sister also asked me several times. If I own, I'm fine.."

"If there's anything to say, it's that I've made a lot of money recently... Hehehe!"

When Chu Ze asked, Fang Yiai smiled.

He has no official position and no responsibility.

In addition, he was expelled from the Imperial College and didn't even have to go to school.

His father used to force him to learn something, but since he got mixed up with Chu Ze, his father seldom bothered him anymore.

Even in many cases, even regarding his business affairs, his father would occasionally inquire about the situation.

Sometimes even give him some advice.

Judging by his father's appearance, it seems that he has begun to accept his business.

If there is something bad about it.

That may be because he is still in charge and he is not allowed to go out and mess around.

After making money these days, Fang Yi'ai naturally felt itchy.

To put it bluntly, I hope Chu Ze can take him out to have fun.

Because as long as Chu Ze is with him, his father won't say anything.

"Okay, since you're fine, then just stay aside for now. I'll find something for you to do later."

"Uh․․Okay!"

After hearing Chu Ze's order, Fang Yiai was stunned for a moment.

But then he smiled and nodded.

After ordering Fang Yiai's side, Chu Ze looked at Li Daozong.

"In fact, the main function of newspapers is to control the public and put the court itself in a favorable position. Then what we need to publish must naturally be beneficial to ourselves."

"This is the first criterion. The verses, poets, or sponsors' advertisements that will be published in the future must be beneficial to the imperial court. This is something that must not be violated."

"Establish a positive image to convince the people of the imperial court."

"And the second point is to ensure the authenticity. We can whitewash some news, but it must not be regarded as a change. Otherwise, once there is a breach of trust, the credibility of the newspaper will collapse in an instant."

"At that time, newspapers will have no value. Instead, they will be criticized by the people. This is a method used by the court to deceive and fool the people.

After Li Daozong heard what Chu Ze said, he nodded in agreement first.

Then he quickly interrupted Chu Ze with a wave.

"Wait a moment...wait a moment! I'll take something to write it down, I have to write it down. If you forget it by then, it will be troublesome."

After hearing what Li Daozong said, Chu Ze looked outside the door.

"Shuangyue, Wuyou? Is anyone outside? Bring a pen and paper to the prince."

"As you order, sir!"

Hearing the gentle sound of penetrating the bone, Chu Ze also knew that the person standing outside the door was Changsun Wuyou.

And when she spoke back.

Li Daozong also looked at Chu Ze with some ambiguous eyes.

"Brother is really lucky, look at this posture... From now on, we are afraid that we will be relatives? Cough cough... How about you call the emperor to listen to him in advance?"

"Hehe...You are joking, my lord! Calling the emperor's uncle is more common, otherwise, how about I visit your house some other day and call you father-in-law?"

"Uh... let's forget it then"

"Don't, I know that your family will have a daughter in the future, who will be conferred the title of Princess Wencheng, who also met Tubo for the first time, and married for the Tang Dynasty! She is very famous in history, of course, at least more famous than you."

It's obvious that he deliberately disliked own Chu Ze.

Li Daozong said that he didn't want to talk to him directly.

This kid is very bad!

"Okay, the pen and paper have been brought, you can continue to talk and I will write it down."

"That's fine, then let's talk about the business first. As for Princess Wencheng's issue, we will discuss it later."

"Get lost! This king doesn't want to discuss it with you, no, this king has nothing to discuss with you."

Seeing Li Daozong who was a little out of breath, Chu Ze chuckled.

He did not continue to dwell on this issue.

Recalling the newspaper model in the market outlook, Chu Ze spoke again.

"Since what we are doing is a newspaper mainly for entertainment and passing time. Then don't use the "Zhihuzhe" style of writing that you are using now, and now it is printed, even if it is long. Some, and totally acceptable."

"Writing requirements must be concise, easy to understand, and plain. Because the biggest target we face is not scholars, but ordinary people. We must ensure that these people can understand

"Although they are illiterate, once the newspaper is distributed, there will inevitably be good people who will use the above content as talk and help us start spreading the news."

"So it has to be as simple and understandable as possible."

Nowadays, brothels and gambling houses are rampant in ancient times.

And it can be said that it has been repeatedly banned.

The most fundamental reason is that in this era, there is a considerable lack of leisure and entertainment.

Things like cockfighting and dog walking can only be afforded by slightly wealthy families.

For ordinary people, sometimes it is good to be able to eat enough.

Where is there any surplus food to feed chickens and dogs?

Hanging out after dinner and chatting is basically the cheapest form of entertainment for ordinary people.

Therefore, the news published in the newspaper, as long as one person gets the information, it will spread around at the fastest speed.

"Well, what you said is indeed reasonable, I have to write it down."

Regarding what Chu Ze said just now, Li Daozong seemed to be enlightened after listening to it.

If it weren't for what Chu Ze said, he wouldn't even have thought about it.

"These are the basic requirements, and the final typesetting. We also need to pay attention to it."

"What we do is entertaining and talking among the people. Not articles, so there is no need to be as rigorous in typesetting as books.

"And because we publish various types of news, we have to divide the sections well in advance.

"Looking at the current situation, the first section is naturally the livelihood issue that the people are most concerned about. This is a must."

"The second is the government affairs of the court. The people are actually the most concerned about the government affairs, because any matter that happens on the government affairs, no matter how big or small, may involve their lives. Therefore, the people are the most concerned about the government affairs of the court. of."

"In addition to these two sections, there are also poets and celebrities that we fixed at the beginning, this is a fixed section used to attract scholars.

"As well as reducing expenditures for the imperial court and reducing the number of sponsors invested."

"After the four are fixed here, you should also think about it later, what needs to be added?"

After chattering non-stop for a long time at this moment,

After Chu Ze took the water glass from Changsun Wuyou and moistened his throat.

Li Daozong asked with a bit of discussion in his tone.

And Li Daozong, who had been studying hard, heard Chu Xun ask him.

He raised his head in a daze.

"Me? Are you asking me?"

"otherwise?"

"What can I think? I'll just run the errands. If something goes wrong, I'll take the blame. Just take care of the rest..."

"Uh... you're so free and easy!"

"That's not it... But I really thought of one of the things you said. How about we add something like a border war?"

"Hmm! That's good. Use some remarks to describe the mistakes made by people like Turks on our border, and then there are some reactions from our army.

"This can not only enhance the image of the imperial court as always defending the frontier, but also intensify the people's hatred of foreign enemies."

"Not bad.. This section is indeed worth adding. Finally, let's add an interesting section to adjust the atmosphere. Let's analyze some phenomena, or some interesting things."

"This can be regarded as raising the level of entertainment."

After Chu Ze thought about it seriously.

It is found that the general plates can only be loaded.

After Li Daozong heard what he said, he thought the matter was over.

Silently put down the pen, wanting to see if I missed anything.

And just as he put down his pen, Chu continued to speak...

"It's not enough to have these things alone, because considering the news we disseminate, it must be accurate enough, so we have to work hard on writing."

"Here I will give you a set of basic usage and annotations of punctuation marks,"

"You go back and ask someone to make a set of molds, and print it on the side and bottom of the newspaper. And when writing, you should also add these punctuation marks.

"There must be absolutely no error in word or sentence segmentation, so as to avoid misunderstanding of information in some cases."

And in addition to this, we also need to engage in titles. "

"Even if the content we publish is mediocre, the headline must be eye-catching."

"It's like a group of Turkic cavalry invaded the border to burn, kill and loot, and our army wiped them out. It's such an ordinary thing."

"If the title were changed to: Turkic evil cavalry went south to plunder, the reaction of the court after learning about it is shocking!"

"Or: the Turkic people attacked, I didn't expect the border guards to do this!"

"Things can be mundane, but the title has to be engaging and intriguing."

"When the common people hear this title, they will definitely wonder what the court's reaction is! What are they doing?"

"Or, what did the border guards do! What did they do again."

"As for the content, after writing down the evil deeds committed by the Turkic cavalry, let's show the loyalty of our army! The imperial court attaches great importance to it!"

"For example, as soon as the imperial court heard the news that the Turks were going south, they immediately rushed eight hundred miles and ordered to give priority to the safety of the people. I will add a sentence later, I did not expect the imperial court to be so

Love the people so much, it is really our luck to have such an imperial court shelter us from the wind and rain, and to be able to live in this prosperous Tang Dynasty!"

"you..."

After hearing Chu Ze's example, Li Daozong immediately became numb.

The writing brush with ink in his hand was ready to write, but it was standing in the air at this time, and he hadn't written for a long time.

Even though the black on the pen tip had dripped onto the paper, he didn't notice it.

He just stared at Chu Ze blankly, his eyes full of disbelief.

"Why are you looking at me like this? Remember it quickly!"

"I... this lord... this lord is suddenly a little ashamed to write these things! It doesn't seem like you're deceiving people. But I always feel that you are deceiving people. Yes,

Sensational! That should be the description, right?"

"You're a sensationalist! This is called shock, do you know it? It's interesting to write something big and earth-shattering, understand?"

"Okay...I'll try it! But let me say it first. If His Majesty scolds at that time, don't expect me to stand up and take the blame. Just thinking about it makes me feel ashamed.

Listening to the conversation between Chu Ze and Li Daozong,

Fang Yi's eyeballs on the side kept spinning.

From the words of the two, he seemed to hear some important information.

But I am not so sure!

"That... Chu Ze Dage, Your Highness Ren Chengwang, can I interject?"

After a little hesitation, Fang Yiai finally spoke.

"Why, do you have any good ideas? You can talk about it. Anyway, we are brainstorming."

Regarding Fang Yiai who suddenly spoke in 2.2, Li Daozong did not despise him just because he was young and had a bad reputation.

In Li Daozong's view, the person who can stay with Chu Ze for such a long time.

More or less, there should be some insights.

After all, after being in contact with Chu Ze for a long time.

It seems that there will be more and more thoughts in my head inexplicably.

"Ren Chengwang misunderstood. What good insights can I have...I just want to ask. The sponsor you mentioned...can I try it?"

"Ok?"

Seeing Li Daozong frowned suddenly, Fang Yiai's tone weakened by three points.

He is not Chu Ze, no matter in front of the prince or the emperor, he can talk and laugh happily.

When facing Li Daozong, Fang Yiai was under a lot of psychological pressure.

"I don't mean anything else, I'm just asking. If it doesn't work, then it's..."

"How much can you sponsor?"

"Uh. Five thousand guan.. is it okay? I only have so much for the time being. And the money is still Chu Dage's, so I can only give Chu Dage's consent."

"Five...five thousand guan!"

Originally, Li Daozong thought that Fang Yiai's so-called sponsorship.

Just a few or even dozens of hits.

But I didn't expect that when this guy opened his mouth, it was actually five thousand!

Are the second sons of this family so rich?

"Don't get me wrong, I earned the money myself these days. My father won't say anything...

"Recently…."

How many days! You earned 5,000 guan?

Are you making money?

You said that you robbed five thousand guan in the past few days, I might believe it a little bit!

"Well, the matter of sponsorship really needs someone to initiate it! Yi Ai's idea is very good.

"Five thousand guan, the two products you have in your hand can directly make a name for themselves, this is indeed profitable.

"And not only profit, but also fame."

"This works!".