Diamond company shoots commercials, you shoot Titanic

Time flies by. While Frozen is being submitted for review, the company is contacting overseas distributors and theaters with the introduction of New Era Pictures. On September 14, the film passed the review. In the following week, Oriental Media signed contracts with distributors and theaters in various countries to determine the release date. It is scheduled to be released on November 28 in China. Other countries or regions will release the film at the same time, or at the end of December. On September 20, the company has signed most of the contracts. In the evening, in the Frozen project center on the seventh floor of Oriental Media, the relevant personnel hurried in and out. Jiang Huan glanced at the time and took a sip of coffee to wake himself up. Today's battle has not yet begun. At 8 o'clock in the evening, they will release trailers and theme song MVs in multiple languages ​​on social media platforms in various countries.

Now we must be prepared and check repeatedly to avoid sending the wrong materials.

Moreover, the news of "Frozen" has been kept secret, and the market feedback is bound to explode this time.

After sending it out, they also need to pay attention to market feedback in real time.

Another overtime, oh no, it's another day when wealth comes knocking on the door!

It's almost eight o'clock in the evening.

In an apartment on the fourth ring of the capital.

Three girls are busy in the kitchen.

A girl with a ponytail is cutting vegetables and sighs: "I didn't expect that we would get together to eat hot pot again three months after graduation. The farewell dinner is really in vain."

The short-haired girl put the washed lotus root on the cutting board, "I didn't expect that you, Bichon, actually bought a house."

As she said, the short-haired girl chewed an apple and looked back at the room with envy.

Bichon is of course not her real name, her real name is Xiong Yilin. The reason why she is called Bichon is that it comes from the dog that "do not forget each other when you are rich and powerful."

She shared a dormitory with them, but they were in different majors.

The three of them were majoring in animation production.

Bichon was a computer science major. She had a basic knowledge of programming before entering college, and joined a game development project team in her sophomore year.

Since then, they have jokingly called each other "Dog" or "Bichon". After three years, the game has been developing better and better. As one of the founders, she is now really rich and has become a wealthy woman.

Bichon smiled and said, "Don't joke. By the way, why hasn't Feifei come yet?"

"She said her boyfriend has something to do and will come later."

"Okay."

The three of them moved the prepared ingredients to the coffee table and sat on the sofa.

As soon as they sat down, the short-haired girl's phone rang with a "ding~" notification sound, and the screen lit up.

She picked it up and saw that it was a dynamic notification of the people she followed on Weibo.

【Oriental Media updated a dynamic: This winter, "Frozen" is about to unfold...】

"Oh my god, Oriental Media released a new film? Oh my god? "The Truman Show" was only released last month, how come there is a new film?"

Hearing her say this, Bichon and another girl also took out their mobile phones to check.

"Oh my god, trailer! Come on!"

Bichon was originally a movie fan. When he saw the news, he immediately took out the remote control from under the table excitedly, turned on the TV, and projected the picture on the mobile phone onto the big screen on the wall.

The next moment, the trailer began to play on the big screen in front of the three people.

Under the blue sky and white clouds, there is a kingdom between the green mountains and green waters.

The narrator said: "The summer is hot and the heat is boiling. But such a beautiful summer scenery is about to be completely unrecognizable."

The music changed.

Under the night, the wind was howling and snowflakes were flying.

The white-haired woman in a blue dress stood on the edge of the cliff, waved her hands, and blue magic burst out.

The ice and snow spread rapidly from her feet, quickly covering the entire valley.

Wherever the ice and snow went, the trees were instantly wrapped in ice crystals, flashing crystal clear light. Lakes and rivers froze in an instant, and the roofs and streets of the village were also covered with thick white snow.

The kingdom under the night instantly turned into an ice and snow world, and it seemed to fall into a deep sleep.

The special effects were gorgeous, and there was a hint of depression in the beauty.

The short-haired girl exclaimed: "Oh my god, this special effect, Oriental Media must have put a lot of effort into it."

The curly-haired girl who joined Jiahao Film and Television tilted her head and said: "I went to the meeting last month to help prepare tea, and I accidentally heard a big leader say that when Oriental Media established the company, the boss helped Chen Xiao find several big guys, and it is estimated that there are also big guys in the animation department..."

Hearing this, the other two girls exclaimed "Wow".

I heard from gossip that Oriental Media has a background, but I didn't expect that a department might have a big guy sitting in it.

Bichon asked curiously:

"Hey, who is the screenwriter of this new film? Chen Xiao?"

"I don't know. This is the first time I've heard of this film. I guess it's a secret project of theirs. Let's watch the trailer and then look at the credits."

"Okay."

...

In the picture, with a blonde girl as the center, a group of characters set off on an adventure.

Accompanied by cheerful music and animated scenes, paragraphs of text popped up:

"Who is the key to thawing this winter?"

"Rough and handsome man?"

"Elegant prince?"

"Super cute Olaf?"

"Or, do everything by yourself?"

"Get ready."

"Do your best to fight the cold winter."

"Let's make the 'snow' boil together."

The two-minute trailer quickly came to the end, and in the end, the video stopped on the page with the icy blue text "November 28, happy presentation!"

Bichon's eyes lit up, "I thought this was a story about a prince and princess. Now it seems that you have to rely on yourself for everything? Is this the theme?"

The short-haired girl nodded, "It should be. This concept is better than many commercial films."

The curly-haired girl touched her chin, "Not really, right? It's quite popular and common, right?"

The short-haired girl sighed, "Of course commercial films are popular. Oh, don't talk about it, isn't there a theme song MV? Come on, I want to watch it!"

"Okay, okay."

So, the next moment, a gentle and slightly sad piano sound came from the speakers in the room.

In the blue-toned picture, snowflakes are flying.

On the hillside of a towering snow-capped mountain, a small dot slowly moves up.

The camera pans to a close-up with the sound of the piano.

That is a white-haired girl in a long skirt, slowly climbing up the snow-capped mountain.

She looked back at the empty mountain and sang:

"The snow glows white on the mountain tonight, Not a footprint to be seen"

"A kingdom of isolation, And it looks like I'm the queen"

...

Under the performance of the white-haired girl.

Her loneliness and the repression she felt because of others' eyes were fully displayed.

She looked at her gloves, a smile slowly appeared on her face, and she took off her gloves and threw them into the sky.

Others already knew that she was a monster with magic, so let it go.

She liberated her nature and smiled at the beautiful snowflake magic in her hand.

She became her true self, broke through the shackles, regained her freedom, and followed her heart.

Singing "Let it go" loudly, she ran up the ice and snow steps.

…

Three minutes later, in the confident and slightly disdainful gaze of the white-haired girl, she calmly sang: "The cold never bothered me anyway."

Then she turned her head confidently.

The blue-purple castle door slammed shut.

The music MV ended here.

The three girls stared at the screen in a daze.

Not for the special effects, nor for her castle, but for that girl.

She went from being depressed to being relieved.

No longer afraid of the outside world, no longer afraid of other people's strange eyes, no longer afraid of other people's thoughts.

But she followed her heart, lived for herself, and became the queen of her heart.

The melody, the interpretation of the characters, the picture and the special effects made her inner transformation fully displayed.