Distinctive System Superstar

PS: Busy, I came back late. I wanted to write a chapter quickly, but I didn’t finish it. The first chapter is anti-theft and the number of words is lower. I stay up late to write. Sorry.

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The light in the box was bright and the air was filled with a faint smell of wine. Lee Hwi-jae helped his glasses and looked towards Lee Jong-hyuk intently.

Lee Jong-hyuk faintly smiled and asked: “Brother Hwi-jae, I just heard you say that “My Knot” is a real-world variety show with artists “imaginary marriage” as a selling point. Then, can I understand that, The main viewers of this program are the fans of the artists and some audiences who are peculiar about the love of the artists?”

Lee Hwi-jae nodded, Lee Jong-hyuk said with a smile: “I think this is why “My Knot” attracted a lot of response and attention at the beginning of the broadcast, but now the ratings are gradually declining… the whole program not at all A group of fixed viewers, the protection of ratings mostly depends on the popularity of celebrity. Once the popularity of celebrity leaves, a group of viewers will be lost, but there are no new viewers to fill the vacancy, so it is normal for the ratings to decline. “

Lee Hwi-jae brows slightly wrinkle, and said distressed: “In fact, our program group is also very clear about these problems, but for this program, celebrity is the main body and the key to the audience watching this program. Although we know these problems, but It is unavoidable. Artists have their own schedules and activities, and some artists are not very compatible in character. It is impossible to perform a program for a long time, and the time is too long, the content is easy to pattern, and the audience will also have aesthetic fatigue. “

Picking up the bottle and pouring a glass of wine, Lee Jong-hyuk held it up and handed it to Lee Hwi-jae, laughed, and asked: “Brother Hwi-jae, in the setting of the program mode, I don’t know the program group’s “How is it positioned?”

Lee Hwi-jae took the wine glass and glanced at Lee Jong-hyuk suspiciously, not understanding what he meant by asking this sentence.

“Brother Hwi-jae, I think it’s very important to have a clear and definite positioning whether it is a variety show or other aspects…”

Seeing Lee Hwi-jae nodded’s approval, Lee Jong-hyuk pondered a little, and said, “Actually, I think it’s possible to position “My Knot” as a mini-series for life. In this mini-series, the male and female guests are the ones in the play. Male and female protagonists. In front of the camera, they truly show the details and trivial matters of the two people in their lives. They will quarrel about a small matter, and they will be moved by 2 points because of a small action.

In this mini-series, the male and female guests do not need a detailed script, nor do they need to figure out the character of the character, because the role they play is themselves. In front of the camera, all they have to do is to show their life-oriented side. The program group only needs to record these and edit some interesting clips to show the audience.

Although compared to traditional Korean dramas, this mini-series is neither beautiful nor sad, nor can it affect the emotions of the audience. However, compared to the traditional TV series, this mini-series has no repetitive plots, nor boring cumbersomeness. The plot is more natural, more life-like, and closer to the audience.

The most important thing is that the audience cannot predict the next development of the plot through the previous plot like watching a traditional TV series. For the audience, each issue of “My Knot” is novel and non-repetitive. Because everything is unpredictable, the audience will not easily experience aesthetic fatigue. Instead, they will look forward to watching the next issue. . “

“pa!”

Lee Hwi-jae slapped his thigh abruptly, straightened his body, and said excitedly, “Jiaozheng, what you said is very good. Although our program group is also producing according to this model, it is not like you think. So thorough, so clear. Yes, yes, in fact, “My Jie” is a mini-series of daily life, but I did not at all clearly recognize this before, so there is no accurate positioning in the form of the program. “

Excited for a long time, Lee Hwi-jae suddenly stopped again, frowning and looked towards Lee Jong-hyuk: “Xiao Zheng, although now he has a clear position on the program,

However, accurate positioning can only allow the program group to have a clear direction in future productions and enrich the content of the program, but the impact on the ratings is not obvious. Fans will still be the main audience for “Wojie”, and Once the popular celebrity leaves, the ratings of program will inevitably decline. “

“Hehe, so how to expand the audience and attract viewers of different ages to watch “My Knot” is the next question we have to talk about…”

Glancing at Lee Hwi-jae indifferently, Lee Jong-hyuk chuckled softly, and then asked Lee Hwi-jae: “Brother Hwi-jae, why are there both youth idol dramas and TV dramas produced by the three major TV Stations? What about family ethics dramas?”

“Ha, you kid, I’ve gotten me through the exam.”

Lee Hwi-jae shook his head and smiled, and said: “The reason why the three major TV Stations produce different TV shows is naturally because the audiences are of different age levels and they have different concerns about things. Youngsters are mostly concerned with love between men and women. For married people, family conflicts, conflicts between husband and wife, and the trivialities of life are the topics they are more concerned about.”

“Hehe, for Hwi-jae, how do you think “My Knot” can attract audiences of different ages?”

Lee Hwi-jae pondered for a moment, and said: “To attract the audience to watch, it is natural to focus on the audience’s interest, but when it comes to specific plans, I am still at a loss…” When I looked up, I suddenly glanced at Lee Jong-hyuk. With a faintly smiling expression, Lee Hwi-jae shook his head to say with a smile, “You kid, if you have any thoughts, just spit it out. Don’t say a word, let me try my best to guess.”

“Haha, okay. Then I will talk about my thoughts, Hwi-jae brother can refer to…”

Slightly sorting out his thoughts, Lee Jong-hyuk said: “In fact, in a person’s life, whether it is a youngster or a married person, there are certain stages that are inevitable.

Generally speaking, a couple will go through 4 stages from the realization of marriage, namely, acquaintance, acquaintance, love and companionship. But in life, these 4 stages are not progressive. Some people fall in love first and then get married, and some people get married first and then fall in love… Therefore, if you want to attract audiences of different ages, you must fit the audience. The content of the program must also be closer to life and appear real, so that the audience can feel a familiar familiarity from the program, and arouse the emotional resonance of the audience.

The initial setting of “My Knot” is based on the “imaginary marriage” among artists. It takes a short time for the artists to realize the marriage. Equivalent to is the model of “marry first and fall in love” in life. In real life, most people actually experience a process of acquaintance, acquaintance and love. Even if they fail to come together in the end, these processes will more easily resonate with them.

For “My Knot”, what is lacking in program planning is just such a link…”

“Wait a minute, Xiaozheng…”

Lee Hwi-jae interrupted Lee Jong-hyuk’s words with a wave of his hand, and looked at him suspiciously: “You mean, “My Knot” should abandon this “married first and fall in love” shooting mode and fully show it to the audience. The process of the guests from getting to know each other?” After a moment of reflection, Lee Hwi-jae frowned slightly, “Jiaozheng, although you have a good idea, but after all, this is just a variety show that sells artists’ imaginary marriage. program, in the final analysis, entertainment is the essence of variety shows, not really to match the artists.”

Lee Jong-hyuk smiled dumbly and said, “Brother Hwi-jae, of course I know this. I mean, there are many modes of marriage between a couple in life, “love first and then marry” or “first marriage” ‘Post-love’ is not the key. The key is that this process should resonate with the audience, and let the audience have an experience of deja vu or empathy.

Only when viewers experience some emotions that they have never had or have disappeared during the process of watching the program, will they have feelings for the program and form emotional dependence, so that the program has a fixed group of viewers instead of relying on it. The popularity of celebrity guarantees the viewership of the program. “

Lee Hwi-jae shook his head lightly, and U said: “Xiaozheng, your suggestion is good, but it is very difficult to implement. Forming emotional resonance with the audience can certainly increase the loyalty of the audience, but how to implement it, or what to pass The way to resonate with the audience is the crux of the problem.”

Lee Jong-hyuk said with a smile: “Brother Hwi-jae, since I raised this question, there will naturally be a solution.”

“Oh?”

Lee Hwi-jae’s eyes narrowed slightly, and he looked at Lee Jong-hyuk with a smile, and asked, “Xiao Zheng, what can you do?”

Lee Jong-hyuk pondered slightly, and said, “Actually, the solution to this problem is not difficult, but not easy.

To give a simple example, when a person keeps a pet, if you want the pet to get close to you quickly, then the most effective way is to play with it at first and interact with it more. Only then will it treat you Familiarity, and then form emotional dependence.

In fact, the same is true for variety show programs. If “My Jie” attracts the audience to participate and interact with the audience at the beginning of filming, then the audience will naturally rely on the program as the program is broadcast, thus forming a kind of viewing inertia . Once this kind of viewing inertia is formed, the audience will have a protective mentality for the program, or an empathy effect, and will not give up watching because of the departure of popular celebrity.

However, it is not difficult for the audience to participate in the early stage and to interact with the audience, but how to retain the audience after interacting with the audience, so that the audience will be interested in the content of this program, and will not lose expectations because of the boredom of the program. The difficulty of this problem is also the direction that the program group will work hard on. “

After listening to Lee Jong-hyuk’s words, Lee Hwi-jae pondered for a moment, and said: “Xiaozheng, the content of the program is something that the program group needs to consider. Since how to interact with the audience, you already have a confession in your heart, so let’s start with Your thoughts on this.”

Lee Jong-hyuk nodded, said: “Brother Hwi-jae, I think so. If you regard “Wo Kie” as a marriage agency, then the male and female guests are the objects of the blind date. Most people are good for blind dates. No matter if you are in love, there will be a process of mutual acquaintance and mutual understanding. Only in this process will you not hate each other, then both parties will have the idea to continue.

Of course, there is no shortage of arranged marriages in reality, but most people have a kind of resistance to this marriage model. The current model of “My Knot” is similar to the reality of arranged marriages. The male and female guests start from joining this program. In the relationship between husband and wife, there is a lack of mutual understanding and mutual understanding.

Of course, this has little effect on the program. After all, “My Knot” is just an entertainment program, not a real marriage. The audience will not resist the program because of this. But it is undeniable that precisely because of this, the audience does not have the psychology of expectation when watching the program, because they instinctively know that everything is fake, since it is fake, naturally they will not be emotional. The development of male and female guests will not generate expectations. “

Lee Hwi-jae asked: “You mean, before the male and female guests get married, join a link of mutual acquaintance and mutual understanding?”

“Yes.”

After sorting out his thoughts, Lee Jong-hyuk continued: “In life, the union of husband and wife is mostly a result of mutual choice. Couples also recognize each other before they start dating. If we set such a mutual choice in the program The link can not only increase the fun of the program, but also get closer to life, so that the audience will have a feeling of empathy from at first.”

Lee Hwi-jae shook his head and said with a smile: “Xiaozheng, If according to your idea, if the two parties do not recognize each other after meeting, then the program should not be carried out. Moreover, the program group is also impossible to let the guests each and everyone To choose each other, in the final analysis, this is just a program, UU reading www.uukanshu.com is not really introducing objects for artists, so although your ideas are good, they are somewhat impractical.”

Facing Lee Hwi-jae’s doubts, Lee Jong-hyuk smiled calmly, and after Lee Hwi-jae finished speaking, he continued: “Brother Hwi-jae, I’m not talking about letting guests choose one-on-one. , In that case, the problem you are worried about will naturally appear easily, but what if it is a one-to-many choice?”

“One to many?”

“Yes.”

Lee Jong-hyuk gently nodded and said: “Like a blind date in reality, you are impossible to see only one person, and after many comparisons, you will choose to associate with someone you like.

In the program, we can also set this way.

For example, let a male guest (female guest) and several female guests (male guest) meet at the same time, and then after a simple understanding of the male and female guests, they choose each other, and finally the two parties who have a good impression of each other will take the self-join shooting.

In this selection link, you can initiate online voting or mobile voting at the same time, so that the audience can participate and select the couples they think are most likely to be successfully matched. Then, in this voting activity, the program group can also set some rewards, randomly select one or several lucky audiences from the audience with the correct prediction, and give them material rewards, or invite the audience to participate in an issue of The shooting of ”allows the audience to interact with male and female guests in the program.

In this case, not only will the audience participate in the filming and interact with the program, but the audience will also be more supportive of the couple they selected, and look forward to the future development of the couple. At the same time, in the process of program shooting, the artist gained popularity through this mode, and the program group increased the audience’s stickiness to the program in this link, thereby allowing the audience to form a viewing inertia. ”