The time came to half past eight in the evening.

Everyone entered the screening hall.

The lights went out and the big screen came on.

On the ruined continent of North America, there is an emerging country called Panem.

There are twelve administrative districts in the country, as well as a wealthy capital city surrounded by administrative districts.

The supreme, authoritarian and cruel capital city forces each of the twelve administrative districts to hand over one boy and girl aged 12 to 18 each year to participate in the annual”Hunger Games”, which is broadcast live on television to maintain its authority through terror. governance and national order.

Katniss, a sixteen-year-old girl who lives with her widowed mother and younger sister, volunteered to participate in the hunting game in place of her sister who was drawn on”Lottery Day”.

She had been on the verge of death, and now she was determined to die.

But the cruel survival game inspired Katniss’s strong”five-two-seven” will to survive, making her a strong competitor in the game.

On the road to survival, she faces many difficult choices: between survival, humanity and love.

In fact, the core of the story is the”Battle Royale” type story created by Japan.

《”The Hunger Games” can be said to be the pinnacle of commercialization of the”Battle Royale” type of movie.

In the original timeline, the great success of”The Hunger Games” not only allowed the subsequent development of the series of movies to start quickly, but also gave birth to”The Maze Runner”》、《”Divergent” and similar films and novels have been released, and they are all quite popular.

《The success of”The Hunger Games” is inseparable from effective marketing methods.

Promotion for The Hunger Games began in February this year.

The core audience of the film is the fan camp of”The Hunger Games”, and FaceTweeter, two Internet platforms in which Martin has a stake, has become the main battlefield for promotion.

Unlike traditional movie marketing,”posters”、”trailer”、”These methods, such as the main creative staff appearing on talk shows, are secondary supporting roles in the marketing strategy of”The Hunger Games”.

In fact, marketing on the Internet had already begun a year before the film was released.

《”The Hunger Games” opened an account on Face. It first introduced the progress of the movie bit by bit, such as character selection, location selection, etc., and even put some information and photos of audition actors on the homepage, allowing netizens to vote for who is the most suitable. , giving the general public a sense of participation.

Of course, this kind of voting can be manipulated, so the actors finally selected are the ones the crew wanted to choose, but netizens thought they were the ones who voted for them.

After that, stills, behind-the-scenes, unedited video materials were released on the homepage, and online games were also launched.

This series of operations has caused the fan attention of”The Hunger Games” homepage to increase exponentially.

Such a public homepage causes forwarding on social networks and essentially affects the people around the fan base.

And, for the movie series, this public page will snowball even bigger in the next few years, becoming a key part of the marketing campaign for the”Hunger Games” series of movies.

More importantly, after other movie companies see the success of the marketing strategy of”The Hunger Games”, they will definitely follow suit, which will also drive the growth of FaceTweeter users.

Definitely a win-win!

Martin won twice!

In the screening room.

The movie is playing.

Although the type is”Battle Royale”, from a conceptual point of view,”The Hunger Games” is much better than”Battle Royale”, and the”political metaphor” in it is not available in Battle Royale.

Moreover, because”The Hunger Games” is positioned as PG-13, the level of bloody killings in the film is far less than that of Battle Royale, but the action scenes are much better.

It can also be seen from the audience’s attentive performance that they were attracted by the content of the film

“The story of”The Hunger Games” series takes place in a not-too-distant future. After an unprecedented apocalyptic war, the North American continent established a brand-new”Panem”.

This country that still maintains technological and military strength is composed of the Capital Administrative District. It is composed of thirteen local administrative districts, each with its own industry.

But the most distinctive feature of Panem is the sharp contrast between the highly prosperous capital district and the struggling and impoverished local administrative districts. To some extent, The prosperity and beauty of the Capital Region is actually based on the suffering of the people in the local administrative regions.

Dissatisfied with the dictatorship of the Capital Region, the Thirteenth District, which is responsible for the research and development of the nuclear industry, joined other local administrative regions to launch a rebellion war against the Capital Region0…..

This war ultimately ended with the defeat of the rebels, and District 13 was ultimately completely razed to the ground in this war.

To commemorate the victory in the war, and to punish other local districts for participating in the rebellion, the leader of the Capital District, who was also the president of Panem, developed the”Hunger Games.”

The so-called”Hunger Games” means that every year all local administrative districts must randomly select a pair of young men and women as”tributes” to participate in the”Battle Royale” competition held in the capital.

The rules of the game are simple and crude. Whoever survives to the end is the ultimate winner.

The entire competition will also be broadcast live in all regions of Panem through live television to serve as a warning to local administrative districts.

Katniss, played by Jennifer Lawrence, decides to take part in this cruel competition in place of her sister who was drawn.

And her heroic performance in the competition also won the hearts of people in all local administrative districts.

The climax of the film is the moment when Katniss raises three fingers to the live broadcast camera after defeating her opponent. All the ordinary people watching the live broadcast were infected by her spirit and made the same gesture.

(PS:《This gesture in”The Hunger Games” represents reverence and farewell, and in a sense also represents resistance to the system of”The Hunger Games”.

Chapter 3.

3 of the novel reads: First one, then another, and then almost everyone raised their left hand, touched their lips with the middle three fingers, and then stretched it out to face me.

This is an old and rarely used saying in our administrative district.

A gesture, only occasionally seen at funerals, that means thanks, admiration, or saying goodbye to someone you love.

)

The audience in the theater was also moved and burst into a short but intense round of applause. (To read Baoshuang novels, go to Feilu Novel Network!)

The plot advances layer by layer, putting the audience on Katniss’s behalf. They admire the little girl’s bravery and worry about the difficulties she is about to encounter. , rejoicing that she successfully eliminated one”enemy” after another… and the film critics went deeper than ordinary movie fans saw.

(Brothers, please take care of me. Please give me some comments, flowers, collections, and rewards. Thank you.)


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