The Great Qin: Starting with marrying Jingni, I began my quest for immortality.

"Are you OK?"

Although Jiang Chuan returned safely, Ru Shuang still couldn't help but ask a question.

Jiang Chuan shook his head. "Although Emerald Tiger is one of the Four Fiends of Night, he is a businessman and a rather particular person. He prefers to do things in a businessman's way."

"He will only resort to underhanded methods when he can't get any benefits from me through normal means."

“I went directly to him and presented him with the recipe for the spirits; he had no reason to refuse.”

"Now, he has given me one of his private residences in the south of the city, and I have officially joined his ranks, indirectly entering the Nightfall."

"But it will take time to gain his trust."

As Ru Shuang listened to Jiang Chuan's explanation, she understood.

Her eyes flickered, a strange light in them. "It seems you want more than just to hide in the night and conceal yourself."

Jiang Chuan smiled faintly. "The one who understands me is Ru Shuang."

"However, a true man is born between heaven and earth; how can he remain subservient to others for long?"

"If I could, I would love to take his place and replace Emerald Tiger in the night."

"Replacing Emerald Tiger, is such a thing really possible?" Ru Shuang had somewhat underestimated Jiang Chuan's ambition; she hadn't expected him to have such a thought.

"It seems difficult, but it's actually not difficult."

Jiang Chuan said softly.

"Although Emerald Tiger is one of the Four Fiends of the Night, he is not an indispensable existence. If he loses his value to Ji Wuye, Ji Wuye can discard him at any time."

That's how it is in the original work.

Jade Tiger lost his bet with Han Fei and his group, thus losing all his family fortune.

He was then killed by Bai Yifei in prison.

“As long as I can make more money than Emerald Tiger, it’s not a problem for me to replace Emerald Tiger.”

"Ultimately, the reason why someone as mediocre as Emerald Tiger could become one of the Four Fiends of the Night is because he was Ji Wuye's money bag and could make money for Ji Wuye."

"Stronger liquor is just a stepping stone; in my mind, there are many other ways to make money..."

……

The following day, Jiang Chuan went to see Emerald Tiger again.

Discuss the matter of brewing wine with Emerald Tiger.

While it's called winemaking, it's actually about methods for purifying alcoholic beverages.

That is, distillation.

If it were the normal late Warring States period, it wouldn't be so easy to carry out distillation, because the distillation vessels were quite difficult to obtain.

But this world is clearly extraordinary. It possesses everything from black silk to other things, and the mechanisms of the Mohists and Gongshu families are incredibly sophisticated. It wouldn't be difficult for them to create a distillation system.

In front of Emerald Tiger, Jiang Chuan distilled the original liquor to extract some liquor with a higher alcohol content.

Jade Tiger only licked it slightly with its lips and could already taste the strong aroma of wine.

His gaze toward Jiang Chuan grew increasingly astonished. "Sir, you are truly a genius! You have come up with such a way to purify the liquor and make it stronger."

Upon hearing Emerald Tiger's words, Jiang Chuan showed no pride. Instead, he warned Emerald Tiger in advance, "While this method can make the wine stronger, it is not without its drawbacks."

"Oh? What are the drawbacks?" Jade Tiger asked curiously.

Chapter Twenty-Seven: Marketing Techniques

“Brewing ordinary wine is already very grain-intensive, and this kind of refined wine is extracted from ordinary wine. After extraction, the original wine will be reduced again. Therefore, to obtain the same amount as ordinary wine, even more grain will be required.”

Jiang Chuan pointed out the drawbacks of high-concentration alcohol after distillation.

Upon hearing this, Jade Tiger was taken aback for a moment, then laughed and said, "What kind of drawback is that?"

"This wine is excellent. As an excellent wine, it is far more precious than ordinary wines. Isn't that only natural?"

"As long as we set the price a little higher when the time comes, we won't have to worry about not being able to break even."

Jade Tiger had tasted this kind of wine before and knew how pure it was. He could almost see the wine selling like hotcakes and him making a fortune from it.

"Mr. Tiger, have you figured out how to sell this beverage?"

Jiang Chuan asked the Emerald Tiger.

Initially, due to the original story, he only knew that the other party was called Emerald Tiger. Emerald Tiger was obviously not a normal name, but just a title. It wasn't until he got to know Emerald Tiger that he learned that the other party was nicknamed Emerald Tiger because of the Tiger clan.

The Hu clan has a significant origin, stemming from the Ji surname. At the end of the Western Zhou Dynasty, there was a minister named Duke Shao (姬虎), a descendant of Duke Shao (好公好), the younger brother of King Wu of Zhou. At that time, King Li of Zhou was tyrannical, and Duke Shao strongly advised against it, but to no avail. Ultimately, the people revolted, King Li fled, and Duke Shao hid the prince in his home, allowing his own son to die in his place. Later, the Duke of Zhou and Duke Shao jointly assisted in governing, a period known as the Gonghe Regency. After Duke Shao's death, he was posthumously honored as Duke Mu. His state of Shao was later destroyed by the Rong and Di tribes. After the fall of Shao, some of his descendants, in remembrance of their ancestor's service in protecting the state and out of longing for their former homeland, adopted his name as their surname, thus becoming the Hu clan.

It can be said that in this era, most people with names and surnames cannot avoid the ancient surnames.

"Can't we sell it the normal way?" Emerald Tiger asked Jiang Chuan curiously after hearing his words.

Jiang Chuan shook his head and said, "This wine is rare. Mr. Hu said he plans to sell it at a high price. This means that only wealthy people can afford it. Ordinary people cannot afford such wine."

"Since it is a beverage exclusively for the wealthy, it cannot be confused with the beverage sold to the common people."

"For wealthy people, when buying things, they would rather buy expensive items than buy the right ones."

"Even for the wealthy, their money doesn't grow on trees. So, for us sellers, we absolutely cannot simply raise the price of our goods. In addition to expensive items, we must also provide them with high-quality service so that they feel they are getting their money's worth."

When these words reached Jade Tiger's ears, he was increasingly surprised. "I never imagined you would know anything about business."

Jiang Chuan smiled and said, "Lord Xinling has many retainers, including quite a few who are good at business. I have overheard their conversations and know a little about them."

"Unfortunately, after Lord Xinling died, everyone went their separate ways, and now it is very difficult to see them again."

Jiang Chuan's face showed a look of sorrow.

Emerald Tiger, being quite tactful, comforted Jiang Chuan, saying, "Please accept my condolences, sir."

Jiang Chuan nodded.

Emerald Tiger then turned to Jiang Chuan and said, "Although you only said a few words, they are indeed very reasonable. If it were you, how would you plan to sell this wine?"

Upon hearing this, Jiang Chuan knew that Jade Tiger had fallen into a trap. All he needed to do next was to demonstrate his value to Jade Tiger, thereby increasing his worth in Jade Tiger's eyes, gradually gaining Jade Tiger's trust, becoming an important member of Nightfall, and eventually usurping Jade Tiger's place.

Jiang Chuan said seriously, "As the saying goes, even the best wine needs advertising."

"I have complete confidence in the wine I brew. Mr. Tiger has also tasted it and must know how it tastes."

"Now that the quality of the drinks is up to standard, what we lack is to make them famous."

"The vast majority of wealthy people, because they are rich, have no worries about food and clothing, and their only desires are wine and women."

“We can find a group of beautiful singers to perform dances, accompanied by famous musicians, such as Kuang Xiu of Zhao and Gao Jianli of Yan. This will definitely attract many wealthy people who want to come and watch.”

"At that time, we will take advantage of the situation to launch this fine wine."

"We won't give it away for free. For example, you have to pay a certain amount to get a taste. In short, we'll do all the pre-launch work so that when this wine is released, it will definitely amaze many people."

"We'll announce the official sale after this party ends."

"Of course, even if it's officially sold, it must be in limited supply."

"Limited supply? Why is that?" Emerald Tiger hadn't even considered whether Jiang Chuan's idea was feasible before hearing what he said, because it sounded so far-fetched and unbelievable.

However, upon closer examination, it does have its merits.

The saying "Even the best wine needs a good location" is especially true.

Jiang Chuan explained, "Things are valued for their scarcity. The less of this kind of fine wine we produce, the more they will think it is difficult to brew and extremely precious. So even if we sell it at a high price, there will definitely be people scrambling to buy it."

"However, our main purpose is to make money, so it's impossible for us to sell the whole thing in limited quantities. We can blend it and divide it into different grades. The lowest grade will be unlimited and more expensive than regular drinks, while the highest grade will also be unlimited. Only the medium grade will be limited. The medium grade drinks can be sold at sales events on the first and fifteenth of each month until they are sold out."

"I can understand the lowest grade being unlimited, but what do you mean by the highest grade being unlimited?"

Emerald Tiger was a shrewd businessman. After a moment's thought, he understood the profound meaning behind Jiang Chuan's words. Before he could fully digest them, he asked Jiang Chuan the question that had been on his mind.

Jiang Chuan said, "Precisely because it is the finest, and only the wealthy and powerful can afford such wine, we naturally cannot sell it using ordinary means."

"For this kind of beverage, my approach is to use a lottery!"

"lottery?"

"Yes!"

"Only those who purchase mid-range beverages have the opportunity to purchase the finest beverages."

"Then, they must have this purchase receipt before they can come here and buy the best wines."

"Each time a mid-range beverage is sold, the quantity is limited, so these purchase vouchers are also limited. But how many vouchers are issued each time is not up to them, but up to us..."

Chapter Twenty-Eight: Involving the Purple Orchid Pavilion

"Wonderful!"

"How wonderful!"

At this point, Emerald Tiger understood Jiang Chuan's meaning perfectly.