Arriving in Longcheng by plane, I came to my private luxury estate. After so many years of construction and so much manpower and resources, Longcheng has been built up and has become the center of the entire Kachin region.

Nowadays, many people in Nanyang, seeing that Li Mu often comes here for short stays, have also settled here for leisure.

Suddenly, a message came from the system: because a comprehensive basic industrial system had been built in Nanyang, initiating the transformation from an agricultural country to an industrial country, the mission was considered complete, and you could return at any time.

Upon returning, time will flow more slowly in this world; a few years in the real world might be equivalent to a few days here. There will be an opportunity in the future to return to this world and continue living your current life.

In Longcheng, under the cover of night, looking at the luxurious manor villa in front of me, I decided to go back since the conditions were met.

I'll come back when I'm more capable.

……

Chapter 459 Return to the real world

That day, suddenly, a message came from the system, which surprised Li Mu. So fast.

Because he built a comprehensive basic industrial system in Nanyang, initiating the transformation from an agricultural country to an industrial country, the balance of power has changed significantly, his mission can be considered complete, and he can return at any time.

Upon returning, time will flow more slowly in this world; a few years in the real world might be equivalent to a few days here. There will be an opportunity in the future to return to this world and continue living your current life.

In Longcheng, under the cover of night, looking at the luxurious manor villa in front of me, I decided to go back since the conditions were met.

I'll come back when I'm more capable.

……

A flash of white light appeared before his eyes. After stretching lightly, Li Mu opened his eyes and found himself back in the real world.

I lay there for quite a while before I gradually got used to it.

He checked the time; it was already 3 a.m. He wasn't sleepy at all, so he checked the system messages.

[System: Congratulations on completing the mission. Return to the main world.]

[Task Performance: Excellent]

[Task rewards are being processed]

[System: Standard Rewards. Select two items from the following options as mission rewards.]

Part 1: Li Mu's Fighter Jet Piloting Skills

[II. Three Profit Cards with a Quota of Ten Million Yuan] (Choose one product to sell, which can generate ten million yuan in net profit for you.)

[III. System space expanded to ten cubic meters] (Current system space is six cubic meters)

[IV. Physical Fitness Rewards] (The training effects in the film and television world are partially projected into the real world.)

[V. Monetary Rewards] (Wealth from the film and television world, a very small portion of which can be converted into real-world currency.)

[System: Special Reward - Outstanding performance in the mission grants an additional opportunity to select a reward.] (Note: This reward can be saved for up to three future film and television worlds. If no reward is selected within three worlds, the reward will be cancelled.)

After reviewing the system rewards, Li Mu's eyes lit up. The rewards this time were excellent, all of high quality. Especially the profit card with a limit of tens of millions; it had many expandable functions and enormous potential.

There are three rewards in total. The first one, fighter jet piloting skills, is a direct pass. He learned this skill himself and won't lose it back in reality, so there's no need to choose.

The same applies to monetary rewards. Although he was very wealthy in that world, the amount he gained in reality wasn't that significant, so there was no need to choose.

Then, choose the second option, the 10 million profit card; the third option, the system space expansion to ten cubic meters; and the fourth option, physical fitness reward.

Just after choosing his reward, Li Mu's stomach growled loudly. He smiled helplessly. That's the downside of physical fitness rewards; they require a lot of energy, which needs to be replenished through eating.

Fortunately, he was prepared and had stockpiled a large amount of supplies at home.

After getting up, dressing, and washing up, I made myself a huge and incredibly lavish breakfast, which I devoured in about half an hour.

I patted my stomach; I was finally full.

Afterwards, he went to his study and found a lot of materials from the Republican era, comparing them with his own experiences, reminiscing for a while, and feeling sentimental.

They then carefully reviewed what they had done poorly, what had been overlooked, and what opportunities they had missed…

In the future, I will have the opportunity to go back again to continue the unfinished work…

It wasn't until the afternoon, after lunch, that Li Mu put the matter aside and turned his attention to something else.

This time, he received three profit cards with a limit of ten million yuan. As the name suggests, a profit card with a limit of ten million yuan allows him to choose one product to sell, and that product can generate a total profit of ten million yuan for him.

The three profit cards with a limit of 10 million yuan can generate a total of 30 million yuan in profit, which means he gets 30 million yuan in pocket money for free.

Thirty million is a lot, but that's not why Li Mu cares so much about it.

The key point is that after reading the description of the 10 million profit card, Li Mu found that compared to the other effect of this card, the 30 million profit was not so important to him.

What exactly is the effect? ​​It can actually be seen as a side effect of the card. But it's certainly more eye-catching than the 30 million profit.

The card is called the "Million-Dollar Profit Card." Selling a single item can generate ten million in profit. This means that the total amount of goods sold must exceed ten million to generate ten million in profit.

If we reduce the profit margin and squeeze the profit of this product to an extremely low level, does that mean we need to sell a much larger quantity of goods to generate ten million in profit?

Wouldn't this be a great way to boost sales?

If you create a new brand and launch a product with extremely low profit margins, could you use this method to boost sales and promote the brand?

These are genuine sales figures. The users are real users, and their choices have a greater impact.

However, after carefully studying the instructions and consulting the system in detail, Li Mu learned that the applicable profit margin range for this card was "between one percent and eighty percent".

The profit margin for the selected products ranges from a minimum of 1% to a maximum of 80%.

This means that if you choose to sell goods with a profit margin of one percent, you would need to sell goods worth one billion to achieve a net profit of ten million.

If you choose the highest profit margin of 80%, you can generate a net profit of 10 million, but the sales volume may only be around 10 million.

Both generate the same amount of profit, but their influence is incomparable.

With a profit margin of 1% and sales of 1 billion, how many companies in China can reach this scale and support a medium-sized company?

If all three profit cards with a limit of 10 million yuan are used to sell products with a profit margin of 1%, this would represent a sales volume of 3 billion yuan.

In China, excluding some large consumer sectors, sales of 3 billion yuan are enough to make a brand take off.

Li Mu had the same plan; he valued the sales revenue of 3 billion more than the 30 million profit.

Having this will greatly help in the promotion and shaping of the brand.

Li Mu pondered for a long time, realizing that the effects of these cards could not be wasted, and thought about how to better utilize their effects.

He spent the next few days thinking about it, but there were too many options and he couldn't make a decision right away.

Since you've chosen to build a brand, you should select a major category with great development potential and a promising future.

Currently, he has two options: clothing products or technology products.

Clothing, food, housing, and transportation are all related to basic livelihoods. The clothing industry is a huge sector, especially the domestic clothing industry. High-end brands are dominated by foreign companies, and there are no domestic companies that can compete.

If we can seize this opportunity to build a national brand, it doesn't matter whether we make money or not.

Another sector is the technology industry, which has great potential, a vast market, and unlimited possibilities, and is also valued by the country.

If you can start small and gradually build a technology brand, you'll surely have a bright future.

Both development directions have their advantages, and Li Mu was unsure where to begin. After much deliberation, he finally decided to pursue both industries simultaneously, concentrating resources on whichever was performing better.

After all, brand building is not a simple matter, and a profit card with a limit of tens of millions is not a panacea. Successfully building a brand is already a matter of good luck.

……

Two days later, the lockdown was lifted, and work and production resumed everywhere. Li Mu met with Su Man and told her about his decision.

Su Man looked at Li Mu in surprise: "Boss, are you serious?"

Li Mu smiled and said, "Of course, you think I'm just trying to fool you!"

Su Man hesitated for a moment and said, "But the current economic situation is not good. The clothing and technology industries are both fiercely competitive red ocean markets, and we don't have any technological accumulation or brand foundation."

"Is it alright to just barge in like this?"

Li Mu looked at her and smiled, "You need to have confidence. Mingde Medical Devices Company is doing quite well under your management. Although the apparel and technology industries are red oceans, it doesn't mean there are no opportunities. Look at how many apparel and technology companies are established in China every year. Since it's a red ocean, why are so many companies flocking in? There are actually many opportunities inside; it just depends on whether you have the discerning eye to spot them!"

Su Man smiled at Li Mu: "That's right, boss. You are a young and talented man, one of the top ten outstanding youths in the province. You must have a keen eye for opportunities. With you in charge, how can we not succeed?"

Li Mu smiled helplessly: "Speak properly."

Su Man lowered her head and thought for a moment, then said, "At this point in time, I'm not very optimistic about these two industries. However, this is just my judgment, and it may not be accurate, otherwise I would have succeeded long ago."

"But you, boss, have managed to do quite well in all of these highly competitive red ocean markets: making games, running bars, and operating sports clubs."

"If you decide to enter the apparel and technology industries, it proves that you are optimistic about these two industries and have seen the opportunities within them."

"I will support you once you make a decision!"

Li Mu said, "I didn't expect I to be so capable. Since you support me, I'll make my decision."

"I plan to establish two companies: DeepBlue Technology, which will target the entire technology industry and focus on technology products; and Shangpin Apparel, which will target the apparel industry and focus on mid-to-high-end casual wear."

Su Man said, "These two companies should be registered independently, or under the name of Muwu Company."

Li Mu said, "Let's put it under Mu Wu's name as a wholly-owned subsidiary and let it develop independently."

Su Man said, "That's fine too."

Li Mu continued, "Furthermore, Muwu Co., Ltd. is now large enough, and my next plan is to upgrade it into a group company."

Su Man's eyes lit up and she said, "Now Muwu has Mingde Medical Equipment Company, Zhongyou Technology, Muwu Sports Club, Zero Degree Bar, coffee shop... If we add a technology company and a clothing company, it's indeed time to establish a group headquarters."

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