Film and Television World Life Record

Su Man exclaimed in surprise, "A loan? The group company has enough money in its accounts to cover the company's expenses!"

Li Mu said, "I have other uses for it."

He then explained, "I plan to open a series of high-end apparel brand experience stores on well-known pedestrian streets across the country."

“Building a high-end brand is not easy. Opening a brand experience store in a nationally renowned pedestrian street can greatly help a new brand in enhancing and shaping its image.”

Su Man hesitated for a moment: "Will this... work?"

Li Mu said, "We'll only know if it works by trying. You should make the preparations on your end."

Su Man said, "Okay! I'll prepare the materials and communicate with the bank. With our company's qualifications and strength, we should be very popular with the bank."

After hanging up the phone, Li Mu went out to begin his culinary journey.

……

a week later.

Early in the morning, on the island in the middle of the lake in the park, Li Mu stretched his muscles and bones, his joints cracking.

In the previous world, I had so much free time that I spent a lot of it practicing martial arts and getting fit. The effects of over five years of training were all applied to my body in the real world within a week, and the results were extremely noticeable.

Li Mu could clearly feel that his strength, speed, endurance, and stamina had all increased significantly. Before leaving home in the morning, he measured his height and weight. His height remained unchanged at 1.85 meters. However, his weight had increased to 206 kilograms.

Despite his weight, he doesn't look fat; on the contrary, he looks more toned and strong.

Clearly, the increase wasn't in fat, but rather in the density of bones, muscles, and internal organs. Li Mu wasn't sure what level his body had reached, but if he participated in sports, becoming a world-class athlete would be a piece of cake.

After practicing his boxing and standing meditation for a while, Li Mu arrived at the headquarters of Muwu Group, where he had already made appointments with people from several banks.

They met separately to discuss the matter, and based on the offered loan amount and interest rate, they roughly selected a partner bank. The loan amount was set at 4.5 million yuan, and both parties will work together to advance the project.

Of the two new companies, Shangpin Apparel was the first to launch products. This is normal; there are already all kinds of clothes on the market, so there's not much room for innovation. Just follow the trends.

The contract manufacturer had already been contacted; it's one of the well-known garment manufacturers in China, and many international brands use this factory for production. Li Mu didn't care about the slightly higher price, as long as the quality met the standards.

The first batch of orders was worth 150 million yuan, and 50 million yuan was paid in advance. All products will be delivered within a month.

Soon, the 450 million yuan loan was officially approved. DeepBlue Technology's first product, the "smart bracelet," also completed its research and development and design, and was officially finalized.

The contract manufacturer has been contacted, and Li Mu has placed an initial order for 300,000 bracelets.

With the loan disbursed, the store opening plan was officially implemented. Wangfujing in Beijing, Confucius Temple in Nanjing, Chunxi Road in Chengdu, Jianghan Street in Wuhan, Nanjing Road in Shanghai, Central Avenue in Harbin... were all among Li Mu's targets.

To this end, Li Mu specifically registered a subsidiary under Shangpin Apparel to operate this business.

The store opening is underway, and the first batch of garments manufactured by the company has already arrived. Li Mu and Su Man went over to inspect them personally; the top-quality fabrics and workmanship were in no way inferior to top international brands.

Shangpin Apparel's official website was built by a professional company. Their flagship stores on Tmall and JD.com are also now open.

All is ready except for the opportunity.

Li Mu looked at the three profit cards with a limit of ten million in his hand. After using this card, he could choose one item to sell, which could generate a total profit of ten million for him.

If that were all, it wouldn't be so bad, since ten million isn't a lot for him right now. The key is the profit margin of the goods; there's a lot to be done there.

According to the system description, the applicable profit margin range for this card is "from one percent to eighty percent".

The profit margin for the selected products ranges from a minimum of 1% to a maximum of 80%.

This means that if you choose to sell goods with a profit margin of one percent, you would need to sell goods worth one billion to achieve a net profit of ten million.

It's a good way to boost sales.

With the products arriving and the brand's flagship store opening, and the clothing going on sale, Li Mu chose a profit card with a limit of 10 million yuan and began activating it.

The system requires you to select a single product, not a brand. Due to the nature of clothing, it's impossible for all products to be the same size and color. After consulting the system, you can select a product line as your target.

Like DeepBlue Technology, they may release many products in the future, but each product can only be bound to one item at a time, such as a smart bracelet.

Therefore, all of these clothes manufactured for the first time belong to the "Wind" series and can be sold.

After selecting the target, the system activated the "Wind" series of products specially launched by Li Mu, with a profit card of tens of millions.

Product: Premium Apparel, "Wind" Series.

Final profit: ten million.

Optional profit margins: 1% to 80%.

Without hesitation, Li Mu chose a profit margin of one percent.

System: The Wind series of apparel, based on a 1% profit margin, requires 1 billion in sales to generate tens of millions in profit.

The comprehensive evaluation took into account factors such as brand awareness, product design style, price, quality, and customer purchasing desire.

For the Wind series of apparel, achieving a profit of ten million and sales of one billion would take at least four months.

The system allows users to freely choose a period of four to twelve months to complete sales and achieve millions in profits.

Li Mu considered for a moment. To promote the brand and achieve brand awareness, sales volume was crucial. The significance of achieving 1 billion yuan in sales over four months was different from that over twelve months.

Without hesitation, I decisively chose the four-month option.

System: "With the 10 million yuan profit card in effect, it will generate 1 billion yuan in sales over the next four months."

Once everything was set up, within minutes, buyers suddenly started visiting the store.

Since the official flagship stores on Tmall and JD.com are new stores, they have no sales or reviews, and very few visitors.

Although Li Mu approved several million yuan for Shangpin Apparel's advertising budget, several million yuan is not enough to promote a brand. Even with all that money invested, Shangpin Apparel remained unknown.

This little-known brand had clothes that went unnoticed for half a day after they were put on the shelves. But after Li Mu used his 10 million yuan profit credit card, he made seven or eight sales in just half an hour.

By midnight, the day's sales had reached over two million yuan. For a new brand and a newly opened online store, this figure was astonishing.

After much discussion, everyone concluded that the success was solely due to the clothes' genuine quality, innovative design, and eye-catching appeal that generated a desire to buy. Furthermore, the millions spent on advertising were not wasted; they had an effect.

The product's momentum was even stronger the next day, with sales reaching over four million.

By the third day, sales had reached five million. The outstanding performance of a new brand was astonishing.

Even Li Mu was curious: why were so many people buying the products of a new brand and a new online store, even though they were all real users?

To this end, he specifically asked the operations staff to create a questionnaire for these customers.

There are many reasons, such as wanting to buy a piece of clothing, browsing Tmall or JD.com, suddenly seeing this piece of clothing, feeling a connection with it, and then placing an order.

Some people said they just wanted to buy clothes, were browsing around, and came across this online store. They liked the clothes and placed an order immediately.

Others say they are very picky about clothes, taking into account price, raw materials, quality, style, and more.

After screening, I found that the "Buy Wind" series of clothes not only uses top-notch materials and workmanship, but also has very affordable prices, so I bought them.

……

Li Mu was very pleased with the smooth start. In the following days, the sales of the two official flagship stores remained between five and seven million, without any significant increase, but they remained very stable.

Meanwhile, Shangpin Apparel's store opening plan is progressing smoothly, and the first brand experience store has already been rented. It's a well-located street-front shop of 480 square meters on the largest commercial street in the shopping mall.

Currently, a top domestic design team has been commissioned to design the experience store, aiming to elevate its sophistication and class.

Several teams sent to other cities have also reported good news: the shops are on the horizon, and within half a month, they will be able to rent several good shops on nationally renowned pedestrian streets.

This is already a nationally renowned pedestrian street with extremely high foot traffic. Once the stores open, the existing customer base, combined with the popularity boost from the small popularity enhancement cards, will ensure that the clothes in these ten experience stores will sell well.

Since that's the case, there's no need to sell the Wind series separately; this was something Li Mu had planned long ago.

The "Wind" series is primarily for boosting sales and increasing brand awareness and reputation. The other series are the ones we're really using to make money.

Currently, in addition to the popular Feng series, Shangpin Apparel is also designing and developing several other series.

These product lines naturally can't be priced that low; the profit margin is only one percent. The clothing industry is inherently highly profitable, with retail prices several times higher than factory prices. Li Mu has now eliminated middlemen's markups, giving him a significant price advantage compared to other clothing companies.

Even if these series increase the profit margin to 30% to 50%, they are still much cheaper than other brands with the same quality and workmanship.

In the future, Shangpin Apparel's development strategy is to boost sales and build a brand through one series, thereby driving sales of other series and generating profits from those other series.

Subsequently, DeepBlue Technology's first product, the "smart bracelet," with an initial batch of 100,000 units, has been shipped from the OEM factory.

Upon receiving the product, I examined the gleaming white bracelet in my hand. It was stylish and aesthetically pleasing, almost like a work of art. Although the product's functions were only average, similar to other bracelets on the market, the materials used were of the highest quality, and the price was much cheaper than bracelets made with similar materials and craftsmanship.

The goods just arrived here, and DeepBlue Technology's two official experience stores have already opened.

Li Mu selected a target and activated a profit card with a limit of 10 million yuan again.

Product: DeepBlue Smart Bracelet.

Final profit: ten million.

Optional profit margins: 1% to 80%.

Without hesitation, I chose a profit margin of one percent.

The system: a smart bracelet, based on a 1% profit margin, will generate tens of millions in profit, requiring one billion in sales.

The comprehensive evaluation took into account factors such as the brand awareness, product design style, price, quality, and customer purchasing desire of the DeepBlue smart bracelet.

DeepBlue smart bracelet will take at least six months to achieve 10 million in profit and 1 billion in sales.

The system allows users to freely choose a period of six to twelve months to complete sales and achieve millions in profits.

Without further ado, I decisively chose six months.

System: "With the 10 million yuan profit card in effect, the smart bracelet will generate 1 billion yuan in sales in the next six months."

Just like last time, the 10 million yuan profit card had already been used for more than 30 transactions in less than half an hour.