The Underground Emperor: Starting with Running Away with His Sister-in-Law

But "Witch Yoo Hee" is different.

To know.

One good thing about the film and television industry is that you only need one blockbuster film.

Therefore, projects of the same type will inevitably be the targets of investors.

The advertisers will be the first to be affected.

Speaking of advertising.

We must mention Kinmen Films' first production.

The drama "New Employee" was an independent production, and Kinmen Films was not well-known at the beginning.

The amount of embedded advertising is pitifully small.

Most of them are small companies under Kinmen Manufacturing that have made friendly investments.

This also leads to.

The show "New Employee" became a hit, and Kinmen Films also gained some exposure, but it missed out on a significant amount of advertising revenue.

It's such a pity...

......

Chapter 243: Courtesy first, then attack

But now it's different.

Through the drama "New Employee", Kinmen Film and Television has already gained a certain reputation.

From the perspective of those advertising companies.

The same urban drama, and the lead actress announced is also the equally popular Han Ga-in...

Then.

As long as the script for "Witch Yoo Hee" isn't too bad.

There's no reason why it should fail.

Even if the plot is not good and cannot reach the level of "New Employee".

But the actor effect is there...

Moreover.

Han Ga-in is now widely recognized as one of the most popular actresses.

As her management company, Kinmen Films has no reason to produce a bad drama at this time that would damage her reputation.

and so.

When Kinmen Films announced that it would be producing a second series, and would still use the same main character from the first series.

A large number of advertisers flocked to the site.

Wu Xiuyan, the vice president, immediately became busy.

All I do all day is eat and sleep.

He just answered the phone...

but.

This time, Oh Soo-yeon showed great confidence during the business negotiations!

Kinmen Films has been established for some time now.

Even though Wu Xiuyan was not familiar with the way film and television companies operate at first.

But after such a long period of careful research.

She has changed and is no longer the same naive girl she once was.

not to mention.

Ultimately, all businesses are interconnected.

Wu Xiuyan is also a very intelligent woman.

After the previous negotiation with MBC, Oh Soo-yeon learned from that experience and applied it to other situations.

They simply used the same tactics Ding Xin employed back then.

During negotiations with advertisers, Wu Xiuyan proposed that instead of following a fixed model, they could adopt a profit-sharing approach based on performance.

And they also engage in a unique form of bundled sales.

among them.

Bundling is a unique idea.

such as.

These advertisers are all coming for "Witch Yoo Hee".

That's fine!

Witch Yoo Hee welcomes product placement from everyone!

But there's a prerequisite...

You will also need to sign an advertising contract with Kinmen Films regarding another film project, "Sunflower"!

what?

Are you worried about Kinmen Films' film production quality?

Worried that the movie "Sunflower" will be a failure?

That’s no problem!

That's normal, and understandable!

Let's adopt a bet-based model with Kinmen Films then...

Set a baseline, and pay a corresponding amount once a certain number of moviegoers are reached, right?

Not yet?

I'm sorry...

Kinmen Films regrets to inform you that we look forward to our next collaboration.

Anyway, it’s just one sentence.

To secure an advertising contract for "Witch Yoo Hee," the prerequisite is that it must be packaged together...

I must say, this idea is absolutely brilliant!

When Ding Xin heard about it, he couldn't help but give Wu Xiuyan a thumbs up.

That evening, I rewarded her handsomely...

......

of course.

These all happened several months ago.

The filming of both the TV series and the movie is progressing very quickly.

Filming for "Witch Yoo Hee" officially began in mid-May, and most of the characters in the drama are copied from "New Employee".

The two parties have already collaborated once, so the progress is very fast.

The entire series, from filming to post-production, took less than two months to complete.

The first broadcast was again aired on MBC.

This time they learned their lesson, or rather, the other TV stations that offered the same price did.

Neither of them opted for a betting model; instead, they opted for a fixed price.

The quoted price is also the highest in the industry.

Such is the general environment.

Given the same conditions, Kinmen Films naturally chose its familiar partner, MBC Television.

In early September, amidst the eager anticipation of the audience.

"Witch Yoo Hee" officially premiered on MBC's prime time slot, and its viewership ratings far surpassed those of other Korean dramas airing in the same time slot.

More than half of the episodes have already been aired.

The viewership ratings have not yet reached their peak and are still climbing steadily.

It has received overwhelmingly positive reviews.

Industry insiders have also offered their comments.

This Korean drama is poised to top the annual television ratings charts...