Female CEO's personal driver

Although it was not the board of directors, the directors of the company were all present, and the conference room was full of senior executives of various departments.

Mina looked serious and said, "I think we all know why we are here today. In a few days, we will celebrate the 20th anniversary of the founding of Mishan. This year's celebration is of great significance to our Mishan, so we must be cautious. Not only to do well, but also to do brilliantly. It's better to expand the popularity and influence of Mishan through the annual celebration... "

Before Mina finished her words, Dong Wang said impatiently, "are you asking too much? If you really do this, you don't know how much budget it will cost? "

It is impossible for a large commercial group like Mishan to do whatever it wants, just like ordinary people.

Every year, the budget is given in advance for the main expenses that may be needed.

It's not impossible to exceed the budget, but we must not act arbitrarily. Otherwise, how can we manage the company?

But according to Mina's idea

Even Li Wenlong feels a little unrealistic.

It's just a new year celebration. Do you want to expand your influence? Think too much? If you really want to reach that level, you can only smash it with money, right?

But if you really hit it with money, the cost will be

Recently, Li Wenlong has become very sensitive to money because he reads financial statements every day and competes with books and budgets all the time.

The most obvious change is that at the beginning, if Li Wenlong sees an expenditure that is not very necessary, he will calmly nod to show that he knows, and then continue to be cost-effective.

But now... Li Wenlong will struggle with the expenditure that has been spent for a long time and carefully think about several reasons why he has to spend the money to convince himself.

Mina stopped everyone's discussion, motioned the assistant to take out several documents and distribute them, explaining: "this is the business plan I asked the planning department to do well! If we strictly follow this plan, I believe our 20th anniversary of Mishan will definitely be a hit. Now let's see if there is anything to add. "

Li Wenlong looked through it. It turned out that Mina took the preparation of a party as the core and carried out some activities around the party. At the same time, all mishang shopping malls jointly held promotions, which beat out the momentum. The most critical content is the live broadcast of the TV station.

As a supermarket chain, it is a good gimmick to let the supermarket's New Year party be broadcast live on TV. But also can cause very big topic and influence.

However, one thing is very important. In order to have such a great influence, the live TV station must be a star channel covering the whole country, otherwise it doesn't mean much to Mishan.

But this problem comes. People don't lack programs on the star channel, and their own TV programs can't be broadcast. Why can you broadcast the annual celebration party of a chain store?

After reading it in a hurry, Dong Wang angrily threw his plan report on the table and said, "I don't agree! This is nonsense! "

"Dong Wang! This plan is only in the initial stage. If there are any problems, we can discuss and improve it slowly. Our meeting is to solve problems, not to quarrel. " Mina said coldly.

"Solve a fart!" Wang Dong criticized without grace: "I won't tell you anything else, just look at the budget you prepared for this year's celebration, 25 million? Do you really think the price is realistic? "

Li Wenlong turned over the budget table when he heard the speech. Sure enough, the miscellaneous ones add up to at least 25 million. Including inviting stars to decorate the venue and so on.

It doesn't even include the budget of all Mishan chain promotions in the country.

Li Wenlong calculated that the $25 million is actually tight. If there is any accident, he may not be able to deal with it.

For such a large-scale event of more than 20 million, if you don't leave a working capital of 18 million and dare to start the project at will, you're looking for death.

Li Wenlong smiled knowingly and knew that Mina had left her hand. At least it seemed that the budget was relatively small.

Li Wenlong blinked when he looked at the budget. After reading the budget, Wang Dong continued: "it's just a new year's celebration. How dare you use such a huge budget? What if you fail? At that time, we should not only bear the economic losses, but also damage the brand image of Mishan. Can you afford this responsibility? "

Dong Zhou quickly became a peacemaker: "Dong Wang! Calm down, calm down! Young people naturally have young people's ideas. General Mi's plan may have some surprises! "

"Cough!" Mina cleared her throat and said, "I admit that Dong Wang is right, but Dong Wang should not ignore it. If it is successful, it will definitely be of great benefit to mishang. Our recent development of Mishan has reached a bottleneck, and now is the time for us to seek a breakthrough. "

Dong Wang disdained: "don't change the subject! Although there is a possibility of success, the probability of failure is not small. What shall we do then? "

Mina smiled confidently: "if we fail, we will lose 25 million. I believe we can afford this small money."

When Li Wenlong heard Mina's words, he couldn't help sweating: "small money... More than 20 million in this woman's eyes, it's just small money?"

Li Wenlong knows that the total advertising budget of mishang's head office and branches in Beijing is only more than 20 million a year.

This is a year's advertising budget, and Mina plans to run out in a few days

"Little girl, don't change the subject. I'm talking about not only the economic loss, but also the damage to the brand image." It seems that Dong Wang is really angry. On this occasion, he even called Minna little girl directly. Obviously, he put himself in the position of an elder.

Mina said coldly with a deep face: "Mr. Wang, please address me formally. As for brand image... Ha ha! People are forgetful. As long as we don't make major mistakes, even if we fail, who will remember what happened today in a year or two? Or if there are serious mistakes, it's a big deal to work harder. But if this opportunity is missed, our development momentum of Mishan will be stuck here immediately. You are all old businessmen. Once the development momentum of a large company is blocked, you should know the consequences. "

Then Mina looked at Wang Dong's expression and gradually became contemptuous: "is there a way to make a steady profit in business? If you don't take any risks, what business do you do? Dong Wang doesn't even understand this truth, does he? "

"You... You... You! I... i... "Wang Dong's face is red and white. You, me and I can't tell why for a long time.

Wang Dong turned to look at Zhou Dong next to him and said, "I mean, but this little girl, you'd better persuade her. This plan is too crazy to succeed."

The smile on Zhou Dong's face rarely disappeared, and his eyebrows frowned tightly. Everyone's eyes focused on Mr. Zhou, and even the air seemed to freeze.

When Dong Wang clashed with Mina just now, no one intervened. Because they can't control the power struggle of the top management of the company.

Now, Mr. Zhou's attitude will determine whether the project will be launched or shelved.

Almost the whole company has to mobilize more than 20 million large-scale projects. I don't know how many interests are involved, so they can't help being indifferent. As long as you draw some corners, it is a considerable wealth.

To everyone's surprise, director Zhou, who has been singing the opposite tune with Mina, thought for a long time and nodded: "in fact, I think what President Mi said is not unreasonable. No one knows the real result without a fight."

After a long time, Wang Dong came back and stared at Zhou Dong and said, "Fox Zhou! What do you mean? "

Mr. Zhou smiled and said, "that's what I mean. I support President Mi's decision."

"Fox week! Are you crazy? Fooling around with this little girl? No, I absolutely disagree. You're ruining Mishan's foundation. I'm going to see the chairman. " Wang Dong shook his head like a rattle and resolutely opposed Mina's plan.

Mina said expressionless, "it doesn't matter. Anyway, as long as director Zhou agrees, the voting result of the board of directors has been determined."

"How could this happen?" Wang Dong stared, his face unbelievable. I don't know whether it's the betrayal of my allies or the shock that I lost to Mina.

A most powerful shareholder, a representative of the chairman. Two of the three most powerful people in the company nodded in agreement. Na's plan was naturally put on the agenda.

"All right! Now it is announced that the plan for the 20th anniversary of Mishan is officially launched. If you have any suggestions for the plan, you can put forward it now or write a report and send it to my office later! " Mina announced proudly.

She had never been so proud since she arrived in Mishan. Dong Zhou and Dong Wang had different opinions, which gave her the upper hand all at once. This feeling is simply not too good.

As soon as Mina's voice fell, all senior executives of the company began to speak enthusiastically. Once the project is completed, it will benefit everyone in the company.

The national model of the company has expanded, and naturally there have been many benefits, of which the most intuitive is dividends. In the eyes of the directors, this is real gold and silver. Who doesn't like it?

For the top management of the company, the expansion of the company's scale represents the increase of power. There may be no intuitive benefits on the surface, but some things that can't be said clearly will increase invisibly.

For example, if you are also the general manager of a company, a local small enterprise and a world top 500, can you take the same gifts when you visit?

Because of this, each senior management actively put forward their own opinions.

Some people use their relationships to drive down the price of Star commercial performances. Or find cheaper staff behind the scenes, or have a little relationship with the TV station, can talk, and so on. Don't underestimate this little change. When all the work is completed, the cumulative cost savings are definitely in millions.

There is a very famous academic theory called the six degree separation theory.

That is to say, if any two people in the world want to know, they only need to pass through six people at most. This is actually a kind of interpersonal network.

This is true for everyone, not to mention a large company like Mishan, which is like an aircraft carrier. Once such a human pulse machine works, the energy it can produce is quite terrible.

It didn't even take more than three days. The people who needed to organize the 20th anniversary had already contacted 7788. Several stars who need to be invited have reached an intention, only signing a contract.

Of course, these are just intentions. We will talk about them in detail later to integrate these scattered resources.

Even the satellite TV stations have been contacted and are negotiating.