Billboards can be seen everywhere in shopping malls.

On the new year's day, in addition to some particularly valuable hard currency luxury goods such as gold diamonds, brand-name clothes and bags, from furniture and household appliances to snack pushpins, almost all are half price. In addition, there are a series of promotional measures, such as free when full, etc.

Even from today, Mishan has begun to implement the strategy of gradually reducing prices. 10% off today and 20% off tomorrow, and gradually increase the discount to attract people's attention.

Even in order to expand her influence, Mina bought TV advertisements. You know, for shopping malls, the low efficiency of TV advertising can be said to be heinous.

Not only inside the mall, Mina has not let go of the billboards in many parts of the city.

It can be said that in the past few days, mishang has achieved an extreme advertising. The name of mishang shopping mall is everywhere in Shangjing.

Li Wenlong even asked Mina with some worry: "do you have enough budget for advertising?"

Mina smiled proudly and said, "in fact, I only intend to form a large-scale topic in Shanghai. As long as word of mouth spreads here, it will soon radiate across the country. The most important thing is to improve the brand image. Other branches can only carry out price reduction and promotion according to the head office! "

"I see!" Li Wenlong doesn't understand.

In addition to the overwhelming advertising, another top priority is naturally Mina's carefully planned annual celebration party.

The rehearsal of the party had begun a week before the new year's day.

To Li Wenlong's great surprise, he knew the director of the party. It turned out to be the director of the TV play he had made.

The director was surprised to see Li Wenlong present and asked, "eh? You work in Mishan? But I still want to say, I think you have a better future as an actor. In your image, you definitely earn more than working for others. " Seeing that Li Wenlong was so young, the director didn't think that Li Wenlong's position in Mishan was very high.

Fang Fang around Li Wenlong frowned and said, "how do you talk? President Li is the vice president of our company! To be what actor? "

Fang Fang then reacted and asked Li Wenlong suspiciously, "President Li, have you ever played TV?"

Li Wenlong sweated and explained with a bitter smile, "it's just to help a friend run a dragon trap!" Then he politely said to the director that he was not interested in becoming an actor.

He is the vice president of the company. He even wants others to be a dragon trap who doesn't know whether there is a future. The director thinks it's too ridiculous.

Ha ha, he laughed a few times and ran to work embarrassed by rehearsal.

Not only Fang Fang was surprised, but even Mina looked at Li Wenlong strangely after she got the news and said, "when did you run to act?"

"That's an accident... It's just an accident! I'm not interested in acting. I just rushed the ducks to the shelves! " Li Wenlong explained helplessly.

Mina said with great interest, "what's the name of the play you played? When will it be on? "

Li Wenlong thought for a moment and said awkwardly, "that! I haven't seen the name. As for when it will be released... "

Looking at Li Wenlong's expression, Mina knows that the man probably doesn't know when the play will be staged.

Mina cried and said, "when you go to film, you don't even know the name of the TV you're in? Are you not afraid that others will sell you? "

"At that time, I just helped to save the emergency. Why did I remember so many things?" Li Wenlong explained.

At that time, when reading the script, he just remembered the lines he needed to remember, and never saw the name of the play.

Of course, this also has something to do with Li Wenlong's reluctance to act from the bottom of his heart.

"All right! I didn't expect you to be a fool. I don't know whether it's right or wrong to let you be vice president! " Mina pretended to be helpless and joked.

"By the way, President Mi!" Li Wenlong pondered for a moment and suddenly changed the topic.

"Just tell me what's the matter. Why are you so hesitant?" Mina said with a smile. Obviously saw through Li Wenlong's poor performance.

"Yes! The most important thing for our new year's celebration should be this party, right? But I think... "

Seeing Li Wenlong hesitating, Mina asked, "what do you think?"

Li Wenlong said cautiously, "this is my personal opinion! I just think, is our party a little too dull? "

Li Wenlong has seen the rehearsal of the party. Although several stars can even name him, he is well-known. He doesn't know some of them, but his fame is not too low.

But most of these stars either sing or dance. They rehearse for more than four hours, and at least 90% of the programs are song and dance.

Another one is called a talk show. Li Wenlong doesn't know much about it, so he doesn't think it's funny. He was very happy to see other staff laughing.

But even so, the programs in the program list seem too monotonous. Even he felt monotonous, not to mention people younger than him.

If it's someone else's opinion, Mina may not listen at all, but this person is Li Wenlong.

Mina frowned and said, "I also noticed this problem. What do you think we should do?"

Care is chaos. It's about her most important plan. Mina's first thought was to ask the man in front of her.

Li Wenlong Khan: "President Mi! I don't know anything about entertainment. I think you should ask the director of the party. "

"Yes!" Mina immediately ordered her assistant to go out and call the director of the party.

"The program is not rich?" After listening to the two people's requirements, the director said with an embarrassed face: "this problem is not particularly difficult to solve. But the cost... "

"Money is not a problem!" Mina said firmly.

As a director, I'm afraid my favorite is this kind of local tyrant investor who doesn't need money.

The director immediately patted his chest and assured him, "I'll leave it to me!"

The power of money is great. Two hours later, the director has made a new program plan.

This less than four hour party program has a total of 15 songs, two or three crosstalk sketches, and even magic and acrobatic performances. Even the process of promoting and receiving awards made the director skillfully integrate into the program of the party.

Mina asked the director with some worry: "I'm afraid there's no time to prepare so many programs?"

The director smiled confidently and said, "you can rest assured that I know the magician and the acrobatic artist. I can contact you directly. As for crosstalk actors, it's easier to find them. It's just that some of the stars you invited are temporarily unavailable. "

Mina said, "it doesn't matter. I'll pay the money. People don't have to come."

Li Wenlong was sweating and said, "OK! This is the rhythm of giving money for nothing! "

Of course, Li Wenlong make complaints about it. He also knew that those stars signed the contract when they talked, and neither side could tear up the contract at will.

The reason for signing the contract is that Mina wants to buy insurance. After all, this is a formal party, not an ordinary commercial performance. It still needs rehearsal before. What if someone suddenly doesn't come at that time?

I didn't expect to hit my foot now.

However, only a few less famous little stars don't come, and this money will come out.

The director's strength is quite good. He solved most of the problems in just more than a day. Although some crosstalk programs can't be seen temporarily because people don't come, it doesn't hurt.

When we saw the rehearsal effect again, everyone clapped with satisfaction.

Dong Zhou clapped his hands and sighed, "it's really a tiger father without a dog. President MI is really young and promising. I believe that after this new year's celebration, we Mishan will be able to go to a higher level. We guys are old! "

"You are welcome, Mr. Zhou. The support of the directors is inseparable from the presence of Michelle. As long as we can unite together, Mishan will be able to become bigger and stronger in the future! " Minna smiled.

"Then I'll wait for that day, ha ha, ha ha!" Zhou Dong warmly echoed.

If you didn't know the relationship between them, you might really regard them as very close partners.

At the end of the rehearsal, Mina frowned when she returned to the office: "Li Wenlong, I feel very bad now. I think director Zhou is probably planning something."

"Well... What else can he do when things have reached this point? It's okay. Don't worry. " Li Wenlong comforted.

As he said, now all preparations for the new year's celebration are on track. There may be some small problems in the rehearsal, which only needs a little running in. All the chains of mishang shopping malls across the country are also gradually promoting their popularity. At this time, the general trend of the times, where else can Mr. Zhou do anything?

"And didn't you say before that if Mr. Zhou stumbling you in this regard, it will affect his own interests. He can't forget this account!"

Mina laughed at herself and said, "maybe I think too much? Before things come, it is inevitable to worry about gain and loss! "

Just then, Mina's assistant knocked on the door and came in, saying anxiously, "President Mi! There's something wrong with the Nian Qing artists. "

Mina stared at her assistant and said, "what's the panic like? What's the problem? Say! "

Although Mina seems calm on the surface, in fact, she is more anxious than anyone when something goes wrong. However, this is also where Mina is powerful. Although she is very worried, she is calm on the surface.

Under Mina's calm momentum, the assistant gradually calmed down and said, "under the crosstalk art we contacted before, we refused our invitation!"

Mina couldn't help but breathe a sigh of relief: "I thought something had happened. This one can't. just invite another person? "

The assistant was embarrassed and said, "President Mi! There are only a few famous crosstalk artists in Shangjing. One of them has just been ill and hospitalized, and the other has no schedule. Only this one is right. "

"This..." Mina was embarrassed when she heard the speech.

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