Female CEO's personal driver

Seeing that Li Wenlong had a way, Mina quickly asked, "what good way does vice president Li always have? Talk quickly! "

Mina is so excited because Li Wenlong has never let him down.

Maybe Li Wenlong doesn't have a high education and doesn't know any advanced economic theory. But this man can surprise her every time.

Li Wenlong pondered for a moment, organized the language and said, "I agree with the opinion of the Minister of finance. At present, what we lack is probably enough impact publicity. "

When the marketing minister heard the speech, he sneered with disdain: "hum!" But in the face of Li Wenlong, he didn't dare to satirize anything.

I'm kidding. Mr. Zhou can't resist the man's three moves and two moves. They are just senior wage earners. They don't want to provoke such a terrible enemy.

If the Minister of marketing had not just been angry, he would not have shown such obvious disdain.

Mina knew that Li Wenlong would not say so for no reason. She said curiously, "tell me what you think."

Li Wenlong tilted his mouth slightly and said with a smile: "the problem we are struggling with now is nothing more than wanting to publicize, but there is no way to invest enough money, isn't it?"

The marketing minister muttered, "nonsense! What do you say? Everyone knows. "

Li Wenlong glared at the marketing department and ignored the guy. "I have a way now. If it works well, maybe it won't cost us much at all, and we can achieve a very good publicity effect."

"What do you say?" Mina's eyes brightened, but she couldn't think of what Li Wenlong could do.

Can you publicize without spending money, and such a good thing that pie falls from the sky?

The head of marketing department scolded in his heart: "hum! I think it's daydreaming! "

Li Wenlong said slowly, "did Mr. Mi forget? When we were celebrating Mishan's new year. Originally, the new year's party was scheduled to be broadcast on TV. But then, by mistake, the TV Station didn't broadcast our party. "

Mina was disappointed when she heard the speech and said, "Vice President Li, do you mean to bring the new year's party we recorded back to the TV station?"

"I'm afraid this method is unrealistic. Maybe it's ok if it's live broadcast. But the TV station will never agree to the recording and broadcasting. Unless we pay them a lot to play. But in that case, the public relations budget required is definitely not a small amount. "

"I'm not reluctant to take the money, but vice president Li, you should know. It is not appropriate for us to carry out any large-scale capital flow. "

"Ha ha!" Li Wenlong said confidently, "don't worry, Mr. MI. I know our difficulties."

"I think President MI, you or all of you here, have ignored a problem."

"What's the problem?" Mina blurted out.

Li Wenlong explained: "those star channels and regional satellite TV channels don't lack programs at all. They can't arrange their own programs. Of course, they won't be willing to broadcast the new year's party in one of our shopping malls."

Mina's pretty face was full of confusion. She didn't know what mystery Li Wenlong was playing. She said suspiciously, "what do you mean?"

Li Wenlong continued to explain: "but don't forget, except for those star channels and regional satellite TV. In fact, we have a better choice, that is, local TV stations! For example, shangjingtai. "

Li Wenlong is talking about a municipal TV station. The signals of these TV stations can only cover a local city and its surrounding township areas.

The narrow audience is terrible.

The director of marketing department seized the opportunity and retorted with integrity: "Vice President Li, your idea is really fantastic."

"Even local TV stations are not necessarily willing to broadcast our Mishan's new year's party."

"And even if they want to broadcast. What role can it play in terms of the ratings of local TV stations? Local TV stations can only broadcast locally, and few people watch it. This is simply white work, which can not achieve the effect of publicity. " The marketing manager said with a look of regret.

But he was happy: "hum! Sure enough, he is just a little white face without any ability. I don't understand how Mr. Zhou fell into your hands. "

Mina also felt that the analysis of the director of the marketing department was correct and asked Li Wenlong, "Vice President Li! Do you have anything else to say? "

Li Wenlong said with a smile, "the two problems he said are not problems at all."

"The first is whether local TV stations are willing to broadcast. Don't forget that several big stars came to our new year's party. Bai Lu, Liu Tianwang, etc... is the lineup quite luxurious? The party held by the local TV station certainly can't invite so many stars. We broadcast it to them for free. Why don't they broadcast it? "

Li Wenlong stretched out two fingers: "second, the problem of influence."

"Our main purpose this time is to publicize and advertise, not to expand the brand influence and other big plans. The reason why they chose satellite TV before was that they could cover the whole country. "

"Now that it's just publicity, we just need to choose the city where our Mishan branch is located to broadcast it? Although they can only cover one city, thirty or forty TV stations play together, and the coverage is high enough. In cities without our mishang branch, even if it is released, it will be released in vain. Why don't you just give up? "

"Of course, the necessary public relations still have to be done. I believe it's not difficult for us to be in charge of our branches all over the country? "

Mina thought and said, "Well! Your plan is good, and it really won't cost a lot of money. "

When the marketing director heard that his opinions were refuted one by one, he turned his eyes and said, "Vice President Li said yes, but it's still that problem. What's the use of more local TV stations? No one saw it at all. Even if thirty or forty television stations broadcast together, how many people can see it? "

Li Wenlong's face suddenly sank when he heard the speech. "I want to ask, if I remember correctly. In the marketing department, someone should be specially responsible for publicity and promotion? "

The marketing minister said angrily, "yes, I don't know what vice president Li has to advise?"

Li Wenlong snorted coldly, lit his temple and said, "since you are in charge of publicity and promotion, don't you think at all? If so, I don't think there is any need for the publicity department to exist. "

The marketing minister's face suddenly changed when he heard the speech. He hurriedly questioned Li Wenlong and said, "Vice President Li, what do you mean?"

He can't be in a hurry. The marketing department is divided into three parts.

Customer service and after-sales support.

Marketing.

Market research.

Now one third of Li Wenlong's sentence will be erased. No one can stand it!

Although he also knew that what Li Wenlong said did not necessarily count.

Think about the relationship between Li Wenlong and Mina, chairman and president. No one can say whether Mina really set up a separate publicity department on a whim.

Li Wenlong said coldly, "I'm a person who never knew what publicity and promotion is. I know that there is something called network marketing, which uses social tools to achieve the purpose of promotion."

"Even if you don't understand, you haven't seen that thing called QR code in places like stations?"

"We are a chain store, and we don't know how many people flow every day. Just combine these things with TV programs, set up some award-winning Q & A, or limited time promotion. Coupled with the influence of those stars, it will naturally achieve the effect of publicity. "

"TV programs and network marketing complement each other. Since we publicized TV programs, we also publicized Mishan. And those who have watched TV programs will also be more impressed by our Mishan. "

Speaking of this, Li Wenlong seemed to think of something and suddenly said, "by the way, since we broadcast the program to local TV stations for free, I don't think they would mind if we insert an advertisement in the middle of the program? Plus the fan effect of stars. "

Finally, Li Wenlong looked at the director of the marketing department with pity and disdained: "I don't even understand this kind of thing. I really don't know how you became the director of the marketing department."

The head of the marketing department changed his face and pointed to Li Wenlong: "you... You... You... I... I!" I couldn't say a word for a long time.

As the director of the marketing department, of course, he can't understand these things. Just because I was just thinking about how to get angry with Li Wenlong, I didn't think about it at all.

Mina clapped in admiration: "very good! Vice President Li, you really brought me another surprise. How come none of us thought of such a simple way? "

No matter what the executives of other companies thought, they all clapped their hands and clapped for a while.

Yao Yao's eyes twinkled with small stars, her face worshipped and her hands turned red.

Li Wenlong didn't think he was great. Shan said with a smile: "in fact, it's no big deal. President MI and you all bear the fate of the whole Mishan. Naturally, we should take a long-term view. You can't think of such a trivial and stingy way. "

Hearing his words, the smiles on the faces of Mishan executives became a lot more sincere.

"Good!" The gloom on Mina's face was swept away. The crisp laughter seemed like a silver bell: "very good! Then I'll leave it to Vice President Li. "

Li Wenlong rubbed his nose and said, "forget it, President MI. It's not that I belittle myself, I just can give an opinion. I really don't understand anything about online publicity and promotion. I think you should find a more professional person to do it. "

Hearing Li Wenlong's words, everyone opened their eyes and looked at him incredulously. It goes without saying how important this task is. As long as she can do it well, Mina will never treat him badly.

But what's going on now? He turned down the proposal?

Mishan's executives even wondered if there was something wrong with their ears?