Game Development: I Built a Game Empire

During the period when "Genki Knight" was launched, there were no masterpieces.

And although "Under the Legend" is no longer too popular, the previous Tenghua incident still impressed many media.

This heat is also used to take advantage of it.

On the business side, Chen Xu instructed Han Yue to contact some media to buy big data keywords, and at the same time buy corresponding promotional advertisements on some game media and APP software.

Chen Xu himself also contacted some game media with a good reputation, such as the Game Research Society, and tried to carry out some soft promotion.

and in the short video APP, Chen Xu also advertised.

The effect of promoting with money is completely different from that without money.

After the money arrived, the popularity of "Genki Knight" also rose rapidly.

Needless to say, the media that received the promotion money naturally stood up and shouted for "Genki Knight".

"Under the Legend" ghost designer Chen Xu's new work "Genki Knight" is coming!'

'After "Under the Legend", what kind of fun can Chen Xu bring in "Genki Knight"?'

'A 'Under the Legend' has shocked this year's indie game circle, and now the new 'Genki Knight' is coming!'

Among them, the game media with traffic ports are basically all template promotion information.

And these advertising articles also have a common feature, that is, they tie "Under the Legend" with "Genki Knight".

Let players understand that "Under the Legend" and "Genki Knight" are his works.

It can absorb a bonus brought by "Under the Legend" to the greatest extent.

Although the popularity of "Under the Legend" is not as high as before.

But it's impossible for players who have played it not to have the slightest impression of this game.

Linking it together is much more efficient than simply promoting "Genki Knight".

And after these propaganda appeared, some media that were not engaged in Chen Xu's business were also involved at this time.

After all, game media is also media, and they also need to present fresh information to their users.

It's just that compared to the media that have embraced business, they obviously don't have to blow it.

Especially thinking of the turmoil between Chen Xu and You Zifang before.

It makes them smell the traffic.

"Chen Xu, the designer of "Under the Legend", his new work is finally going online!".

"It's been developed so fast, it's only been a month now, right?"

"I don't know how "Genki Knight" compares to "City of Legends" on Youzifang's side, but Youzifang hinted that "Genki Knight" will not succeed. "

Yes, yes, Chen Xu also replied and wait and see. "

"However, this game genre feels a little confusing, what is a shooter or not? How is it a god's perspective mode, isn't this the perspective lens of many years ago?".

"Whatever, forward it first, and then look at Tenghua's movements over there, "City of Legends" hasn't been warmed up on a large scale these days, and it is estimated that it just wants to meet Fengyun Games head-on!".

"Then Chen Xu has suffered a lot! Tenghua's publicity is one of the three giants in China!"

With the pre-warm-up of "Genki Knight", one game media is also looking forward to it.

And just as these media say.

On the other hand, in Tenghua's game studio, You Zifang looked at the information on the Internet and immediately prepared to start the warm-up of "City of Legends".

This was something he had decided long before.

Youzifang is not stupid, and there are multiple factors in choosing to go online at this time.

On the one hand, he has a lot of conflicts with Chen Xu, and secondly, he uses this hype to make the popularity of "City of Legends" even more popular.

Just like in the mall, the eldest fights with the second child, but it is often the third child who dies.

Why is that?

Because the first two fight, but they have beaten their own well-known.

And the game is actually not too much.

The only difference is that the game here also follows the winner-takes-all principle.

If the performance of "City of Legends" in the market is not as good as that of "Genki Knight", it is a wedding dress.

But this situation does not exist at all in the eyes of the wanderer.

On the one hand, the concept of META games has not yet cooled down, and if Chen Xu develops a sequel that is also a META game, then he may still be a little panicked.

In his opinion, Chen Xu does have some skills, otherwise it would be impossible to make a groundbreaking META game like "Under the Legend".

But the follow-up works are not necessarily, especially if they are not yet familiar with the META elements.

Another more important point is that he has Tenghua as a publicity channel.

Although within Tenghua, this product is not a first- or second-level fist product, the promotion resources obtained are definitely much stronger than Chen Xu's ghost game.

How to lose in this situation?

A-face has won!