"Game Media: "Audience Troupe", an unrepeatable promotion model."
On the Internet, the major game media seems to have negotiated well. They bombarded the Internet indiscriminately early in the morning. Almost all the headlines of the major game media were occupied by words such as 'Audition' and 'Palace'.
In the morning, when the players turned on their computers, suddenly there was a feeling that the world had changed, and discussions about "Audience" were everywhere.
It was as if "Audience Troupe" entered thousands of households overnight and was known to all players.
As the official media of the Game Supervision Council, Game Daily will naturally not miss this opportunity to report in detail on the recently launched "Audition".
Compared with other media, players still trust the data of Game Daily. After all, it is the official media of the Game Regulatory Commission, and its credibility is very high.
""Audience Troupe" rolls [-] billion in three days!"
Game Daily's report on "Audience" has a simple and rude title, which directly puts the game's revenue in the most conspicuous position.
When players saw this title, they all gasped.
Five billion in income in three days, I'm afraid this is not the rhythm of God~
"According to the official disclosure of the palace, as of [-]:[-] a.m. yesterday, the number of real-time online players of "Audition" exceeded [-] million, the cumulative online number of players reached more than [-] million, and the player's paid conversion rate was [-]% ......' 々.”
Game Daily, in the report, carried out a very detailed report on the main data of "Audition", and because of the profit model of free games in the palace, a new term was also mentioned in the report.
Paid conversion rate.
You must know that before "League of Legends" and "Audience", there has never been such a profit model. This kind of profit method can be said to be unique to the palace.
Therefore, in order to more intuitively reflect the achievements of "Audience", Game Daily has specially added a term, that is 'player paid conversion rate'.
The so-called paid conversion rate refers to the proportion of all active players in a game where paying players account for it, which directly reflects players’ willingness to consume.
To a certain extent, the player's payment conversion rate also reflects whether "Audience" is accepted and liked by most players, and it is a choice between players' willingness to purchase and money.
In view of the unique operating model of "Audience", Game Daily uses the 'player payment conversion rate' to measure the profitability of the game, which is a very clear indicator.
"Hey~ [-] billion in three days, you told me that "Audience" is a free game?"
"I'm a ghost, does this game really have such a big charm?"
"Upstairs, the charm of "Audience Troupe" can only be known after trying it. If you don't enter the game, you can't understand the madness of players."
"Shocking my mother for a whole year, the female players are so terrifying."
Players were a little stunned by the report of Game Daily.
As an ordinary person, everyone does not have a very specific concept of five billion. This number is just a very abstract number for most people.
But this does not prevent players from sighing, knowing that the popularity of "League of Legends" has always been high, and its newly launched skin revenue is only in the early billions.
However, the revenue of “Audition” is five times that of the popular “League of Legends”. It is conceivable how crazy the players of “Audition” are.
In particular, "Audio Troupe" is mainly faced with female players, which also makes the majority of players realize the terrible spending power of female players for the first time.
It is precisely because of this that many game manufacturers have begun to face up to female players and set their sights on this market.
Although there is already "Audio Dance Troupe" in front, but this does not prevent them from entering this market. If the temple eats meat, they can also follow the soup~
This is also the truest thought of most game companies in the game industry.
Fangzheng did not know about the plans of these companies, and even if he did, he would laugh at it.
The bulk of the cake has been eaten by himself, and other game companies can only eat what is left even if they rush in.
Fangzheng himself has been very nourished these past few days, smiling every day.
In fact, not only Fangzheng, but the employees of the hall went up to Han Shiyu, the general manager, and down to the ordinary staff of the company, and everyone was in a happy mood.
The terrifying gold-absorbing ability of "Audience Troupe" immersed the entire hall in a sea of joy.
And Fang Zheng himself, as the chairman of the hall, is naturally the happiest one.
".ˇ Director Fang, this is the company's half-year financial statement, please take a look."
Han Shiyu came to Fangzheng's office, put a document on Fangzheng's desk, and stood quietly aside.
Counting the time, it has been half a year since the establishment of the temple.
Thinking of this Han Shiyu, she felt a little emotional. She saw with her own eyes that the hall has grown from a studio with only the chairman and (Zhao Nuo's) general manager to now one of the largest game companies in terms of profitability. This sense of accomplishment is overwhelming. .
And you must know that this is only half a year since the establishment of the temple. It is a dream that the temple can develop to this point in this time.
All of this is because of this man. Without the genius-like creativity of this man, the hall would not be where it is today.
In her opinion, Fangzheng was simply born for games, and Fangzheng produced excellent works that were not necessarily developed by others after racking their brains.
If there is a genius in this world, it must be a donkey like Fang Zheng.
Han Shiyu looked at Fang Zheng's eyes, and there was a faint glimmer of admiration.
PS: Thank you for the monthly pass of "Fried Beef with Green Peppers", thank you big guy! ! !
I beg the big guys for more support, please! ! ! ! .
Chapter 233
Fang Zheng took the financial statement handed over by Han Shiyu and glanced at it roughly.
In the past six months, the palace has grown from nothing to today, and the changes must not be too big.
During the various actions of the palace, apart from the necessary capital operation, the accumulated funds in the company's account have reached more than [-] billion, which is absolutely an astronomical figure in the eyes of ordinary people.
But in Fangzheng's opinion, it is barely enough. The headquarters building, the game kingdom plan, and even the e-sports league he is about to hold in the future will require a lot of capital to operate.
Therefore, although there is a lot of capital in the company's account, Fangzheng cannot use it casually.
"How about the design proposals that were collected from the players before?"
Fang Zheng put down the financial statement in his hand and looked at Han Shiyu on the side.
His plan is huge, and the funds required for it are definitely a large amount, and this is obviously not something that can be accumulated in a short period of time.
Fangzheng is not in a hurry, everything can be prepared step by step, take your time, this matter cannot be rushed.
"The player already has a rough outline, but it will take some time to complete the design plan completely."
Having said this, Han Shiyu glanced at Fang Zheng in admiration.
Although 790 players are not professional architectural designers, as Fangzheng said, players are the group who know what a game kingdom needs.
In the "Minecraft" server, Han Shiyu saw a lot of schemes carefully designed by players and built for night and day. There are all kinds of ideas.
If those designs can really be restored in reality, it will definitely be a fantastic game kingdom.
Hearing Han Shiyu's words, Fang Zheng nodded.
Although the players have turned into liver emperors one after another, the huge amount of engineering obviously cannot be completed in a short time, which takes time.
"Okay, you should contact some professional construction talents early and let them be ready at any time. Once the player's design plan is completed, let the other party start the assessment immediately. If there is no problem, the game kingdom project can officially start construction. "
Han Shiyu nodded, wrote down Fang Zheng's instructions, and then suddenly thought of something and said with a smile.
"Fang Dong, the number of couples who have signed a marriage contract in "Audio Troupe" has surged. I found that many male players are even more expensive than female players in order to express themselves (bgad)."
You must know that when "Audience Troupe" was originally released, the advertisements were aimed at female players, and now female players have attracted a large number of male players.
If nothing else, the gold rate of "Audience Troupe" will continue to rise, and this is not too happy for the hall.
As Han Shiyu said, some male players will go crazy in the game in order to show themselves or pursue the opposite sex.
Someone once said that for a game, one female player will bring three male players. Although this sentence needs to be studied, it is not unreasonable.
However, Fang Zheng was not as happy as Han Shiyu, instead he frowned and was a little worried.
Han Shiyu's words made him keenly aware of some bad signs.
The previous life, "Audio Troupe", is also a memory of a generation. In that era, when I went to an Internet cafe to play games, the most difficult keys to use on the keyboard were not the QWERASD keys, but the arrow keys and the space bar.
As for why, I believe that players who have played "Audition" will understand.
At that time, "Audition" was a hit, and Martian and even killing Matt was because the game "Audience" began to emerge in large numbers, and was regarded as a trend by young people at that time.
However, Lin Zida has all kinds of birds, and "Audio Dance Troupe" can be said to be a successful player and a defeated player.
Because some 'quality' players started to have some indecent exchanges through the rich social system of "Audience", "Audience" was also labeled as a 'Audience' game.
So when he heard Han Shiyu's words, Fangzheng immediately thought of this aspect.
No way, the bad reputation of "Audience Troupe" in the previous life is inseparable from this.
Now that he knows this, Fangzheng naturally doesn't allow the "Audience Troupe" he developed to follow the same path of his previous life.
"What's wrong, Dong Dong?"
Han Shiyu looked at Fang Zheng and frowned slightly, as if he was worried, and couldn't help but feel a little suspicious.
"Shiyu, you immediately ask the technical department to check the social remarks of "Audience Troupe" to see if there are some indecent remarks in it, or make sure there is no such sign."
Fangzheng didn't explain too much to Han Shiyu, after all, this matter could not be explained for a while.
"Indecent remarks? Fang Dong, you mean..."
Han Shiyu heard Fang Zheng's words, and after a little thought, he knew what Fang Zheng meant by 'indecent'.
It's just that since it's a social game, this aspect is inevitable. After all, the mouth is on the player, and what they want to say is the freedom of others, unless the social system is closed, but this is not realistic at all.
Han Shiyu didn't understand why Fangzheng was so worried about this, but he still took Fangzheng's words in his heart.
"Focus on the investigation, and ask the technical department to ban the player's account when necessary."
Fang Zheng's face was a little solemn. As the most popular social game at the moment, "Audio Dance Troupe" was filled with a large number of female players.
And listening to Han Shiyu's words just now, many male players have already started to enter the game with some purpose. In Fang Zheng's view, this trend must be curbed.
Otherwise, "Audition" will sooner or later embark on the old path of the previous life. If it really reaches that point, this is no longer a loss for a game "Audience".
Even the reputation of the hall will be devastated, which is not what Fang Zheng wants to see.
Hearing Fang Zheng's words, Han Shiyu was even more suspicious, not understanding why Fang Zheng made such a fuss.
However, seeing Fang Zheng's serious face, Han Shiyu also realized the seriousness of the problem, wrote down Fang Zheng's words, and immediately went to the technical department.
Fang Zheng was sitting alone in the office, recalling all kinds of negative reports from "Audio Troupe" in his previous life.
For a social game, this problem has always been a problem that plagued operators. In previous lives, many operators adopted the method of blocking key words to curb this situation.
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