Global Tycoon: You Call This A Small Achievement?

Since knowing that the company has money, each of its subsidiaries has formulated its next development strategy one by one. The core is to ask for money.

In addition to proposing to acquire "Economic Journal Monthly", Oriental Newspaper Company also plans to launch two more magazines, one focusing on the mature style of the workplace and the other focusing on the youthful campus style.

In these two market segments, Oriental Newspaper Industry is indeed lacking.

Youth and campus magazines are easy to talk about. He Zhou remembers that Ni Zhen in later generations published a magazine called "YES". He just inserted it according to the template and made slight modifications.

At a certain level, it can even be linked to a certain extent with the sharp fantasy of "Kowloon Comics".

...

"Perhaps, defining the scope of the workplace has actually restricted ourselves."

He Zhou's eyes moved slightly and he decided directly, "It would be better for us, One Seven Three, to publish a magazine with a male audience as the content theme."

Currently, there are many color magazines in Hong Kong, but only a few of them are truly on the market.

Although in the investment market of later generations, there has always been a saying that women > children > dogs > men, this is absolutely not the case!

One of the most basic facts is that no matter in any country or in any era, the overall income of men is always higher than that of women. This is still the case even in countries that claim to have the best gender equality.

Generally speaking, the income level of women around the world only accounts for about 50% to 80% of men.

Reflected in the level of shopping consumption, that is, men do not shop frequently, but the unit price per customer is often very high.

The main reason why capital belittles men is their own incompetence. Men are often too rational, and it is difficult to fool them into becoming interested in shopping.

But on the other hand, once a man's desire for shopping is aroused, the ability that explodes can be found in the "King of Soul Boy".

Moreover, compared to women, men are often more loyal to brands and are not so sensitive to price factors in many cases.

In addition, there must be high-end products that show men's taste, such as super sports cars, luxury watches, golf bowling and other sports.

Overall, this is a magazine that displays status and lifestyle. It must not be dogmatic, let alone sanctimonious or condescending.

Maybe they were such young people once, but time is like a butcher's knife!

"Don't worry, boss, I will definitely take it into consideration." Huang Sheng knew the importance and quickly assured.

In order to maximize the expansion of the customer base, the topics of this magazine must not only be focused, but also comprehensive, covering both food, drink and fun.

In fact, for He Zhou, who is well versed in men's nature, this magazine focuses on men's soft erotica.

First of all, this magazine must follow the mid-to-high-end route, but mid-to-high-end does not mean that it must be high-end and not popular.

Men’s true interests, preferences, and concerns…”

Opponent Huang Sheng's confused look made He Zhou explain: "The tone of this magazine is to let men understand men better and women to understand men better.

In fact, even national TV stations will never choose this way to advertise these high value-added products.

Once this magazine is successfully developed, the commercial attributes of this magazine are likely to catch up with "Economic Weekly" and become a profit weapon for the Oriental Newspaper Group.

For now, this is definitely a magazine that fills a gap in the market. In the fiercely competitive environment of the Hong Kong media industry, it is tantamount to carving out a stone of hope from the mountain of despair.

In some places, you can even add a touch of playfulness, coolness and cool humor.

To be more specific, the cover must have photos of sexy girls and sexy actresses, such as bikinis on the beach, sunbathing in the swimming pool, etc.;

Advertisements for these products will never be posted everywhere like psoriasis ads, let alone promotion by handing out leaflets.

For example, this "FHM" magazine will be a separate project. All employees from top to bottom, from material selection to topic selection to brand selection, must be male and must not be over 2.4 years old.

When the economy performs poorly, it is often the time when the assets of the wealthy increase in value rapidly, and the prices of luxury goods also rise along with it.

The people who understand men best in the world are definitely men. Otherwise, how could those stingy men on the Internet in the future be able to win the favor of countless LSPs by simply dressing up in women's clothing, obediently offering large sums of money to fight, and becoming the top brother in the rankings, just to send the anchors to the air?

Along with this, the sales of high-end brand magazines are mediocre, but advertising fees are still low...

Middle-aged men are definitely a group that has been ignored by mainstream capital for a long time, but this group has the most consumption power.

Anyway, he couldn't imagine that a greasy uncle would have attractive qualities such as humor, creativity, and fun.

What about dogs? We are short of rich people!

As for why in principle it cannot be over forty years old, that is because the soul of "FHM" is humor, creativity and fun, and it must not be stained with the slightest 'greasy'.

Of course, after some modification, it becomes a fashion magazine specially designed for men, creating a men's lifestyle.

Then, he made a few more "weird" requests.

"Both magazines are very important," He Zhou said to Huang Sheng'er: "Especially FHM, the company will allocate 7 million Hong Kong dollars, and the latter will monopolize 6 million. We must strive for excellence!"

"This is simply an amazing idea!" Huang Sheng's eyes lit up the moment he got the plan. Compared with the campus magazine plan, this magazine plan has extremely high commercial value. That's the highlight.

Just imagine, it’s the same advertisement, for luxury homes, luxury cars, luxury watches, etc., can the advertising fee be the same as for ordinary advertising?

With the idea in mind, He Zhou immediately prepared a planning document.

He Zhou raised his hand and interrupted, "Having said that, I still have to tell you a few more words..."

In many cases, women always subconsciously speculate on men from their own perspective, and use this to get answers full of mistakes. If we want to avoid this, we must tell them

For high-end products, the most reliable way to influence brand is through high-end magazines.

If "FHM" is not copied now, in a few years, Ying's "FHM" will come out and seize the right to speak in the industry.

In the era that He Zhou traveled through, paper media was in decline and the magazine market was shrinking rapidly, but high-end magazines had always lived a very prosperous life.

Huang Sheng took off his eyes, patted his thigh and said, "I have a hunch that this magazine will definitely cause a sensation in Xiangjiang, and even the entire Yazhou!"