Hollywood Director 1992

#329 - Fierce hand-to-hand combat breaks out

"Harvey, why didn't you agree when Link invited us to collaborate?"

In front of the Hilton Hotel, Bob Weinstein jostled his obese body into the back seat of the extended Lincoln, looking at Harvey Weinstein sitting across from him, and asked.

"Hmph, if this matter were truly profitable, would Link be willing to share it with us? He's not the generous type."

Harvey Weinstein leaned back in the leather seat, a half-smoked cigar in his hand, gazing at the brightly lit Hilton Hotel in the night, a sneer on his pockmarked face.

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"No money to be made?"

Bob shook his head, "The movie is very good, the audience loves it. Many people predict that 'The Butterfly Effect' will gross no less than $100 million in North America. If we join forces and Guessing Game Pictures promotes and distributes this movie, we can get a larger share of the profits after the movie is a hit. This is a sure-win deal."

Miramax is one of the production companies of 'The Butterfly Effect', enjoying 18% of the North American box office revenue and 15% of the international box office revenue.

If they participate in the movie's promotion and distribution, they can get even more profits from it.

Seeing Harvey refuse, he felt a little reluctant.

"Don't just think about making money. 'The Butterfly Effect' breaking $100 million in North America is just an ideal scenario. This movie's theme is relatively niche, leaning towards art-house, and the box office ceiling is not high. Moreover, don't forget the Big Seven studios.

To suppress this movie, they are releasing the commercial blockbuster 'Apollo 13' at the same time. Later, they will use other means to suppress the box office of 'The Butterfly Effect'. With the Big Seven studios joining forces, the possibility of this movie being a big hit is very low."

Harvey paused, turned his gaze to Bob, and his tone became serious: "If we agree to jointly promote and distribute this movie, and Link asks us to spend tens of millions to fight a promotional war with the Big Seven studios, do we spend it or not?

Taking it out to compete with the Big Seven studios is tantamount to gambling, with an extremely high probability of losing money. Rather than taking the risk, it's better to avoid it in advance."

Bob listened, remained silent for a moment, then nodded, "You're right, this matter is indeed risky. Link has also seen this point. He's worried that Guessing Game Pictures can't withstand the joint suppression of the Big Seven studios, so he took the initiative to find us as reinforcements."

"Correct."

Harvey sneered, and extinguished the cigar in the car ashtray,

"Link is a very greedy person, never willing to share benefits. That's why he's being targeted by the capital side. A person like him, if he doesn't encounter a difficult problem, how could he be willing to share the box office with others?"

Bob nodded, "Hopefully, the suppression from the Big Seven studios will teach him a lesson and make him less greedy."

— —

After the movie was released, the Big Seven media groups joined forces to promote 'Apollo 13'. Related news was overwhelming, hardly giving other movies a chance for exposure.

To resist the Big Seven media's blockade in public opinion, Guessing Game Pictures' publicity department increased its promotional investment and used various methods to promote 'The Butterfly Effect'.

Including using the media to hype the chaos theory concept of 'The Butterfly Effect', and inviting many experts and professors to lecture on the science channel of television stations, as well as using the tsunami that occurred in Chile, South America in March to hype 'The Butterfly Effect', trying to make everyone aware of this term.

At the same time, they also hyped topics such as, 'If you could travel to the past, would you...'.

On one side is strong suppression, on the other side is unyielding hype.

The two sides engaged in a fierce hand-to-hand combat in public opinion promotion, making it very lively.

People inside and outside the circle came to watch the excitement.

Those who supported Link expected his movie to be a big hit, continuing his legend in movies;

Those who were hostile to Link expected 'Apollo 13' to crush 'The Butterfly Effect' at the box office, letting Link taste the taste of failure.

After a week of competition, the weekly box office results were released.

'Apollo 13' grossed $42.37 million in 2517 theaters in its opening week, unsurprisingly taking the weekly box office champion.

'The Butterfly Effect' also did well, grossing $28.75 million in 1874 theaters, the weekly box office runner-up, with the highest attendance rate and per-screen revenue.

'Crimson Tide' ranked third, grossing $17.83 million in 2332 theaters in its second week, much lower than expected.

'French Kiss' grossed $5.52 million this week, ranking sixth.

After this week's box office results were released, everyone was not surprised to see 'Apollo 13' take the box office champion.

This movie is adapted from a true story, telling the story of the Apollo 13 spacecraft experiencing an explosion during its journey to the moon, and three astronauts undergoing numerous tests, returning to Earth alive after surviving many dangers.

And Link's 'The Butterfly Effect' being able to take the weekly box office runner-up is also not surprising.

The production cost of this movie is $12 million, and the cast is almost all new young actors, with low box office appeal.

But the director of this movie is Link, his box office appeal is extremely high, and he has not failed since his debut.

It is normal for this movie to take second place.

The Los Angeles Times also used three 'no surprises' in its report on 'The Butterfly Effect's' box office, 'The success of the box office is not surprising,' 'The movie plot is wonderful is also no surprise,' 'The movie setting is innovative is also no surprise.'

The newspaper gave the film a high score of 93 out of 100, while 'Apollo 13' scored 85 and 'Crimson Tide' scored 81.

'The Butterfly Effect' also attracted the attention of the famous film critic Roger Ebert.

Roger Ebert is an authority in the film review circle. He won the Pulitzer Prize in 1970 and was the first film critic to win the Pulitzer Prize. He has published film reviews in more than 200 newspapers in various countries.

The film reviews he writes are not only professional, but also constructive, and can clearly point out the advantages and disadvantages of the film.

He accepts public relations while writing reviews, maintaining objectivity and neutrality.

This also leads to his film review articles having a great influence in Hollywood.

Many movie fans regard his film reviews as a guide to watching movies.

Roger Ebert published a review of 'The Butterfly Effect' in the Chicago Sun-Times.

He called 'The Butterfly Effect' the most interesting movie he has seen this year. Link uses the old-fashioned time-travel bridge to explore the changes in fate and life choices, showing the complexity and unpredictability of time. The movie is both deep and interesting. Although the plot did not achieve perfect results in logic, it is also a movie worth watching repeatedly.

Roger gave the film a rating of three and a half stars, with a maximum rating of four stars.

After this review was published, it attracted a lot of attention, and the popularity of 'The Butterfly Effect' in North America rose sharply.

Guess Pictures also continued to hype the hot words 'Butterfly Effect' and the topic 'If you travel back to the past, what do you want to change the most?' and 'If you travel back to the past, which year do you hope it is?' in the media.

They also invited many celebrities to answer publicly.

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It brought a lot of heat to the movie.

In the second week, driven by word-of-mouth and hype, 'The Butterfly Effect's' attendance rate and box office performance increased significantly, taking in $30.56 million in 2,174 theaters. The box office did not fall but rose, ranking second in the weekly box office.

The first is still 'Apollo 13', with an income of 33.53 million US dollars, and the decline is beyond expectations.

In terms of word-of-mouth, 'Apollo 13' is also lower than expected, with 38 media giving a comprehensive score of 8.2 points.

The advantage of the film is that it successfully restored the historical event, praised the heroic spirit of astronauts who dared to challenge space, and has a strong educational significance.

The shortcomings are also more obvious.

The pace of the first half of the film is too slow, which tests the patience of the audience.

Second, although the film adaptation is relatively realistic, in order to enhance the film's viewing experience, the director added many dramatic bridges and American-style main theme rendering colors to the real events, which is a bit too much.

Overall, it is an excellent adventure film, but it is not a classic, and the box office performance is unlikely to reproduce the glory of 'Forrest Gump'.

The third place in the weekly box office is 'Braveheart' released by Paramount Pictures, starring Mel Gibson and Sophie Marceau. It is a historical film with a production cost of 55 million US dollars and a first-week income of 15.55 million US dollars.

The fourth place is 'Crimson Tide' with 6.51 million US dollars.

This week, although 'The Butterfly Effect' still failed to win the weekly box office champion, the box office performance did not fall but rose, only more than two million less than 'Apollo 13', and the distance is getting closer and closer.

At this rate, 'The Butterfly Effect' even has a chance to catch up with the box office of 'Apollo 13'.

"How could this happen? We have done so much work to suppress 'The Butterfly Effect', why can it still get so much box office?"

Michael Ovitz was so angry when he saw the box office data that he cursed.

"'The Butterfly Effect' is indeed of good quality, and Guess Pictures is very good at film marketing."

Ron Meyer said helplessly.

Before the summer season, in order to suppress several films released by Guess Pictures, Michael Ovitz and the senior executives of the Big Seven film companies held several meetings to discuss and repeatedly study the box office potential of several commercial blockbusters, and how to arrange them to maximize the snatching of films under Guess Pictures.

After discussion, they arranged 'Apollo 13', which was most likely to be a big hit, to be released on the same day as 'The Butterfly Effect', and also arranged 'Crimson Tide' and 'Braveheart' with excellent quality before and after.

These three films are very high in terms of commerciality and artistic level.

Coupled with the support of the Big Seven media groups in publicity and distribution, the probability of a box office hit is extremely high.

Beforehand, Universal Pictures' marketing department predicted that under the siege of the three blockbusters, 'The Butterfly Effect' would have a maximum of 80 million US dollars at the North American box office, and the probability of breaking 100 million was extremely small.

Now this movie has grossed more than 59.31 million at the box office in two weeks since its release, and it is only a matter of time before the box office breaks 100 million.

Under the joint suppression of the Big Seven film companies, the box office of this film can still exceed 100 million US dollars.

This is equivalent to mocking that their past actions were useless.

Michael Ovitz gritted his teeth in anger.

He called Ron Meyer and others, asking them to increase their publicity efforts, steal the exposure and box office of 'The Butterfly Effect', and not let the film continue to be a hit.

Ron Meyer and others told him to be calm.

In the next few weeks, there will be blockbusters such as 'Die Hard with a Vengeance', 'Waterworld', 'Casper', and 'Pocahontas'.

After these films are released, several companies will increase their publicity and hype, and the audience's attention will also shift from 'The Butterfly Effect' to other films, and the film's box office data will also decline rapidly, so there is no need to worry at all.

When Michael Ovitz heard him say this, he gradually calmed down and patiently waited for Link's bad news.

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