I Created Myth Of Old Ruler

2021-11-16

  Chapter 318 317. The first day's box office wins and losses

November is coming to an end, accompanied by The temperature dropped sharply, but people in North America did not cool off.

Black Friday’s big promotion has set a new high in sales in major shopping malls, and the cinema is naturally a pastime choice after shopping, but due to the bouncing ticket of "Fatal Speed ​​11" this year, the Thanksgiving holiday schedule seems a little bit Tired.

In December, snow began to fall in many parts of the country, and it was time for northerners to laugh at southerners for not seeing the world. Lu Yi has been publicizing the "Magic Tide" in various places in the country during this period. All the heat is up.

Now, there are two ways for Lu Yi to announce in the future. The first is to click the show, and to play "Magic Tide" in some movie theaters in advance to accumulate reputation. The second is to follow the steps and release it from time to time. Some behind-the-scenes tidbits enhance the sense of anticipation.

Lu Yi finally did not choose to click the image because he wanted to save the suspense until the last moment.

Moreover, the movies that are shown are usually those that the audience lacks confidence in. For "Magic Tide", the audience expects a high value. The pre-sale box office on the first day of a month in advance has been wiped out. In the second-hand market, the price of pre-sale tickets has been fired up to two or three times.

One week before the Christmas stall, Lu Yi faced another problem.

That is whether the premiere of Zero Point is at home or abroad.

Foreign cinema chains invited Lu Yi to the Times Square in New York to unveil it, while in China, it is naturally the Jiangcheng Cinema.

According to the truth, "Magic Tide" was released globally for the first time, and "Fatal Speed ​​11" was also released at zero. The confrontation on the first day overseas is very important. Lu Yi wants to show that he attaches great importance to it. In overseas markets, you should go to the foreign premiere.

But Lu Yi did not go abroad, but stayed in Jiangcheng.

In Lu Yi's words, the premiere of Chinese films must stay in China.

even more how, the domestic zero point arrives earlier.

Christmas, in Europe and America, this is the day for family reunion. Christmas trees, Christmas dinners, Christmas songs, Santa Claus, and a strong festive atmosphere envelope the city.

On the external network, the debate about "Death Speed ​​11" and "Magic Tide" has reached the most intense stage.

[I think we should support "Fatal Speed ​​11". This is a movie made in our own country. Why should we spend money to watch a foreigner's movie? ]

[Why do I have to discuss nationality when I watch a movie, man? Don’t you just watch which one is good, or watch both? 】

[I have seen the commercials of "Magic Tide", it seems to be a fantasy type. There are not many movies of this kind recently. I may choose to watch the score after the second day of the release.]

[A good Christmas, isn't it good to spend more time with your family? Don't you all have a girlfriend? ]

[No, even if "Magic Tide" is not good-looking, no one would want to watch the sequel to "Fatal Speed". Since the dead characters in the first few movies have been brought back again, Turning the protagonist’s wife into a black man, I think this movie is not saved.]

[Then the question is, a black movie or a pornographic movie, which one do you choose to watch? ? ]

[Hey man, were you racially discriminating just now? ]

[I don’t think these two works are worth the money to watch. Both of them are male-dominated, so there is no room for women to be the masters. Is this saying that women's work in modern society is not good? , I want to resist! 】

The focus of the debate is probably on who to support in the end, both sides insist on their own words, and watch the excitement on the fence. This situation will occur no matter which country you are in.

There is not so much attention to Christmas in China. Except for discounts and special promotions in some stores, and Christmas trees in some commercial plazas, it is an ordinary end of the year.

For many people, Christmas is not as good as the following New Year's Day, at least there is a holiday on New Year's Day.

Jiangcheng Cinema is crowded with people.

The zero-point pre-sale tickets have long been sold until they can no longer be sold. However, according to the current box office forecast, "Fatal Speed ​​11" is far away from the first-day pre-sale box office in other places except China Super "Magic Tide".

After all, it is the last part of a series of more than ten years. Many old fans have to watch the premiere for their feelings.

Moreover, Lu Yi's previous remarks were so medicinal smell that some people wished that Lu Yi would overturn his car and be slammed by foreign movies.

"It should snow in Jiangcheng tonight."

Standing outside the movie theater, Feng Yu looked at the gloomy sky.

"It's quite appropriate."

Lu Yi wears a mask to prevent unnecessary harassment, and he sighs with emotion when he looks at the entrance of the cinema that is still lively near zero.

"Do you think you can achieve the goal you said?"

Feng Yu asked.

"It should be possible."

Lu Yi nodded.

According to the pre-sales, the domestic "Magic Tide" is absolutely crushed, the first day's row volume has reached 35%, and the total pre-sale box office is close to 700 million. This situation, in the past It is only possible to see it in the Spring Festival stalls.

As for "Fatal Speed ​​11", the domestic platoon is 20%, and the pre-sale box office is close to 200 million.

Mainly because the zero-point premiere of "Fatal Speed" is based on North American time, so it can only be seen at noon in China, which compressed the box office on the first day.

But abroad, the first day of "Deadly Speed ​​11" is much higher than that of "Magic Tide", reaching 43%, while "Magic Tide" only has 17%. The pre-sale box office is about five times worse.

Judging from the global pre-sale box office, the first-day score of "Fatal Speed ​​11" should be around 800 million, and "Magic Tide", coincidentally, should also linger around here.

The gap between the two is difficult to see clearly, and no one knows who will win until the last minute.

Because of this kind of pre-announcement of enough movies, the box office on the first day mostly represents Peak, so the battle on the first day also represents the first confrontation between the two.

In North America, the media has even played the title of the ultimate showdown, calling on people to come out of their homes and go to the cinema to watch movies. It is hard not to think that there is a cinema chain behind it.

But no matter who wins the first day of victory in the end, the theater will make money, because it means that there will be more than one billion box office appearances in the country on Christmas alone, and those year-end assessments are somewhat stretched. The theaters simply couldn't thank Lu Yi more.

"But there is nothing to say about the box office on the first day. To achieve a record-breaking box office, it is not enough to rely on normal moviegoers."

Lu Yi It is clear that some movies have a very high first day, but they have plummeted from the second day. It is almost like a cut of energy stocks. It is not necessarily because of the quality. It is enough to watch these movies once, and no one will go to the cinema. Swipe, three swipes, people who should watch it will also watch it immediately, and people who don’t want to watch it will not bother to wait until the next screening.

If you really want to break the record, you need word-of-mouth to spread, you need details, you need second-to-three viewers, and you need to let in more people who didn't go to the cinema to watch movies before.

Can "Magic Tide" do it?   (End of this chapter)