If love has a destiny

He had a very careful understanding of several major real estate giants in China, especially those in Guangzhou and Shenzhen, and even traced their wealth history in detail.

He found that these real estate giants in Guangdong have a common feature: the company was established in the middle and late 1980s, and really grew after the mid-1990s. It seized the opportunity of the great development of China's reform and opening up, and took the middle-end route: build a good house that the middle class can afford, and win the market with high-quality real estate and the best service. High quality, low cost and high speed are the core competitiveness of such enterprises.

Seeing other people's rich history, LV Hua fell into meditation.

The real estate industry has entered a stage of crazy development, rather than benign development. Now the house prices in most cities have lost their rationality and exceeded the affordability of most people.

If the house is not built for people to live, it will lose its own meaning. The vacancy rate of houses in many cities across the country is extremely high. One is that the price is too high for ordinary people to afford it. The other is that people who can really afford a house don't move in at all, because these people are commonly known as "real estate speculation group" and "house hoarders". Many houses under these people's names are empty, but people who really need a house can't afford it, Or buy a house and spend all the savings of three generations of the family, and the young couple will be house slaves for decades... This abnormal real estate market makes LV Hua see the risks behind it. It seems that it is not a good thing to enter this threshold at this time.

After learning about the market, LV Hua felt that she was too idealistic at the beginning.

Zhao Mingqiang told him that high profits are accompanied by high risks. He didn't think so at that time. Now it makes sense to think about it.

The purpose of Chunjiang group's development of shimozhou is to expand the area of Chunjiang city and create a more beautiful, humane and urban Chunjiang. However, if the group sets the land price very high, or raises the land price through auction, the high land price determines the high cost. However, in a small place like Chunjiang, If the house price is set very high, which is higher than the affordability of the people in Chunjiang, how can we achieve high profits when such a house is built and the people in Chunjiang are unable to consume?

It is not so good for any industry to enter after missing the best development opportunity.

Thinking of this, LV Hua's heart became heavy.

He knows very well that if he wants to succeed in this transformation, it must be achieved with the full support of guliqing and on the premise of low land price.

While he was thinking about it, Zhao Mingqiang called him.

Zhao Mingqiang told LV Hua that he had found a suitable real estate company. The boss wanted to change careers and transfer the qualification of the company at a low price.

Without saying a word, LV Hua and Zhao Mingqiang went to meet the boss and discuss the matter in detail.

Just before meeting the real estate owner, LV Hua and Zhao Mingqiang talked about their inner worries.

Zhao Mingqiang looked at LV Hua, pondered for a moment, and said, "your worry is reasonable. After all, the market has come to an irrational time. Now the house prices in the first tier cities have run wild like runaway wild horses, and the regulatory measures issued by the high-level group have not worked at all. In fact, there are pushing hands behind this, that is, the combination of local groups and developers to push up house prices. First, local groups raise land prices for financial revenue and regard land as a cash cow, which increases the cost of developers and pushes up house prices in disguised form; Second, the group's leading pricing, in order to force developers to raise house prices for high taxes. At that time, a leader of the Housing Administration Bureau in Nanjing said: we should severely punish developers who sell houses below the cost price! It was this sentence that led to the siege of the media. Finally, the human flesh gave out his famous cigarettes, watches, cars and luxury houses. Finally, he was sent to prison alive? The leader's words are actually the truth of the group. Of course, no one will say such words in public, because this kind of thing can only be done and can't be said. Anyone who says it will cause trouble and cause great trouble! However, this approach is the common strategy of local groups at all levels in China, because local groups now eat the food of land finance. Without land and real estate, local groups can't make ends meet... The finance brought by real estate is half of the local finance, and some even account for more than 60%! So your concern is justified. "

Zhao Mingqiang analyzed yidatong, which made LV Hua feel that the prospect was a little bleak and her confidence was hit.

Zhao Mingqiang looked at LV Hua, smiled and said, "silly boy, I think you were very confident at the beginning! Why are you suddenly so farsighted now? Hehe, it's right to think more. Analyze the advantages and disadvantages of this industry and know it well. However, I still support you in the development of Huichun river. Why do you say that? First of all, I believe guliqing is a reliable person. She doesn't have full confidence. She won't move this idea and wants you to go. This is the bottom line in her heart; Second, Chunjiang is a small city. The development of real estate has just entered a hot period. It is no better than the first and second tier cities. It has been fried by real estate speculation groups. If you jump into the sea of fire, you may die without burial! You also went back to see the real estate development in Chunjiang. When it was being developed in large quantities, the market had not been developed yet. Now you enter it. I personally think it is a great opportunity. Young people, seize the opportunity and have a fight. If you succeed, it is a gorgeous turn, which is more meaningful than being a senior migrant worker. After all, it is your hometown, It's your root and your parents. Isn't it more meaningful for you to develop your career there? Third, shimozhou is a very good place. When I was young, I thought it was a good place in Chunjiang. It can be said that it is the best land in Chunjiang. There is no pollution in the upper reaches of Chunjiang, and it is very clean, quiet and home. There is no better place in Chunjiang. If you can build your house into the best garden style community in Chunjiang, and then complete the supporting facilities along the river, it will become the most desirable place for Chunjiang people to live. The house price is set in a reasonable position, and you don't worry about selling it... In addition, if you can earn the first pot of gold in your life through this industry, you can carry out diversified development in the future, It may also be a good way to develop your own specialty, acquire or establish an Internet company in Jiangyou group, and use the network contacts you have accumulated now! What about? Is confidence back? "

LV Hua stretched out her hand and stroked her dark hair. The light of hope still lit up in her eyes.

"Brother-in-law, your analysis is right. I still decided to fight, seize this opportunity and see if I can rewrite my destiny!" LV Hua said with a smile.

"Hehe, you boy, I support you! Now, although it is said that real estate is crazy, according to the current market, it is still not as fast as building a house! Not to mention making a fortune, at least it is the most profitable industry at present... Of course, you should also grasp the distribution of interests between you and Liqing. All this does not fall from the sky... Only in this way can you get very cheap land... It is estimated that Chunjiang group will not eat Shi mozhou as fat meat because it is a signboard project, It is also a political achievement project. As long as the project is approved, this group secretary and vice president must want to realize their beautiful blueprint as soon as possible. Therefore, our pace should also be accelerated... "

Zhao Mingqiang said with a smile.

"Brother-in-law, my strength alone can't support such a large company. Besides, your vision is farther than me, and you are more suitable to dominate the overall situation... I still focus on you, you can't manage it, and I'll take charge of the daily work..." Lv Hua said seriously.

He felt that his brother-in-law was more suitable to be the boss of the company. After all, he had more experience, experience and lessons than him.

"It doesn't matter. We divide it according to our respective investments and act according to the laws of the market, okay? The top priority is to acquire this real estate company, so that we are qualified to talk about each step below! "

Zhao Mingqiang said, started the car and drove out.

In front of a club, Zhao Mingqiang stopped the car. He motioned LV Hua: here it is!

They got out of the car and walked into the club. They came to a big room. They saw a short man who looked like Pan Changjiang sitting on the sofa, smoking a cigar leisurely.

Seeing Zhao Mingqiang coming in, he stood up and shook hands with Zhao Mingqiang warmly.

"Hello, Mr. Zhao! Please sit down! " The short man said with a smile.

"Hello, Mr. Pan. This is my brother-in-law, LV Hua. This is Mr. Pan!" Zhao Mingqiang turned and said to LV Hua.

LV Hua is very strange. Does this person really have a surname of Pan? He looks like Pan Changjiang's brother! How interesting?

"Hehe, Hello, President LV!" Mr. Pan smiled and stretched out his hand to shake hands with LV Hua.

"Hello, Mr. Pan! It's very familiar to see you! Did anyone tell you you have a star face? " LV Hua also joked.

"Ha ha, many people said, let me find Pan Changjiang, maybe I can recognize a dry brother..." Pan always said with a smile, "not only that, my name is also very similar to him. My surname is pan, and my name is Pan Huanghe. He is the Yangtze River, I am the Yellow River, and he and I are the two geographical boundaries of China. Ha ha, if I really want to see him, we will become the Yellow River calling the Yangtze River..."

"Ha ha ha..." it was so interesting that the three people laughed at each other.

Such a funny meal immediately made the atmosphere relaxed and friendly.

The next conversation was very smooth.