I'm a Master in India
Chapter 115: Hot Search in the City
Ron told the factory to go all out in producing water coolers, especially the first two models.
However, motors were scarce, and there were only about twenty workers.
On one hand, he told Anand and Ashish to recruit more people, and on the other hand, he made a satellite call to Ratnan in Singapore, urging him to expedite the shipment.
Surya Electrical's water coolers hadn't even hit the market yet, but Ron had such confidence that he was willing to take a gamble.
In fact, this morning's "Public News" and "Morning Light" newspapers had already published Ron's phone interview at length, and Surya Electrical was inevitably featured in the reports.
These local newspapers might lack influence, but they were flexible.
As soon as they finished the phone call with Ron, the draft was already approved.
People confined to their homes didn't dare to go out and could only learn about the outside situation through newspapers.
They read through the news about the bombing one by one, and Ron's "world-famous painting" was naturally placed in the center.
"Baba, someone from the Diamond Association called and wants to order a batch of water coolers," Niya eagerly greeted him as soon as he arrived home.
"Who?" Ron, holding a water cooler prototype and about to go inside, was taken aback.
The Diamond Association certainly didn't lack money; they could have directly bought real air conditioners.
No, perhaps they had already done so.
Ron didn't understand why they, who weren't short on money, would take an interest in his low-end air conditioners.
"The person from the Diamond Association hopes you can attend the Mahavir Jayanti charity event they are holding next month."
"Tell them to pay a deposit first.
As long as they settle the remaining balance after delivery, I will attend."
Ron understood; they wanted to use his fame for charity.
Most of these diamond merchants were Jains, and their doctrines were very similar to Hinduism, such as vegetarianism.
Ron was not averse to attending such events.
As long as you pay, everything is negotiable.
"There are also a few people who claim to be members of the Rajya Sabha; they also want to meet with you," Niya added.
"Arrange it!" Ron waved his hand.
This was a political resource; he would not refuse it either.
Of course, he also knew that these people just wanted to ride the wave of popularity to package their political image.
But so what? Ron also needed their cooperation to put Surya Electrical under the spotlight as much as possible.
These people acted really fast; it hadn't even been twenty-four hours since he appeared in the newspapers and on television.
Before Ron could even set up the prototype, the phone at home rang again; this time it was Ashish calling from the factory office.
"Boss, a lot of people are calling to inquire about our water coolers!"
"What did you say? Did anyone place an order?" Ron's spirits lifted.
"Of course, over a hundred units.
They haven't even seen the product.
There are also some people who want to come to the factory to discuss in detail, and I think they are very interested."
"Okay! Just follow the price we agreed on before.
We can offer a little more discount for large quantities."
After hanging up the phone, Ron walked back and forth in the room excitedly.
Too fast!
The reaction here in Mumbai was too fast!
It turned out that the speed of media dissemination and diffusion exceeded his expectations.
Right after Ashish's call, Kaviya also called to urgently inform him that the interview scheduled for tomorrow had been moved up to today.
That afternoon, a group from "The Times of India" gathered at Ron's apartment in the Fort area.
There was no other way; Surya Electrical's place was too shabby and not suitable for filming.
Fortunately, Ron was prepared in advance, and several carefully selected prototypes were placed behind him as a backdrop.
This was the result of "The Times of India's" compromise under Ron's strong request.
In return, during the subsequent interview, Ron had to show a certain political stance.
The "traitor" Kaviya had already told Ron the inside story: most of the executives at "The Times of India" were Hindus.
During the riots in December last year, "The Times of India" published an editorial titled "Prescription for Healing," calling on people to forget their sadness and move out of the shadow as soon as possible, but it did not mention the Shiv Sena, which caused all of this.
Kaviya had also complained to Ron that there was an order from above to downplay the riot incident and be lenient.
All related reports, even the profiles of the judges responsible for the investigation, had to be reviewed by the editor-in-chief before publication.
The reason given by the management was that any public report or statement supporting the investigation of the riot groups could intensify the hostility between the two religious groups.
Now that the Muslims were seeking revenge, "The Times of India" naturally had to uphold the principle of neutrality and would not let any murderer go.
Ahem, when to strictly maintain neutrality and when to be lenient, "The Times of India's" flexible approach always allowed it to navigate complex situations skillfully.
Ron did not protest.
His Hindu halo was so strong; he couldn't be a traitor, could he?
Besides, accusing the murderers was a matter of righteousness.
In the following interview, Ron completely immersed himself in the role of a doctor who saved lives and treated everyone regardless of their background.
Only when talking about his work would he transform into the founder of Surya Electrical and then seize the opportunity to talk extensively about the excellence of water coolers.
Things like being environmentally friendly and energy-saving, low noise, better cooling effect, and cheap price... these were all child's play.
It could even beautify the skin and moisturize it; it was just short of being able to cure diseases.
In short, in Ron's mouth, terms like mastering core technology, fully self-developed, and pride of domestic products kept pouring out.
Kaviya rolled her eyes as she listened.
If it weren't for that handsome face being quite photogenic, probably no one would want to listen to his rambling.
Listening later, she simply started observing Niya, who was serving tea and water on the side.
This little girl had something about her.
Kaviya's mood became increasingly unpleasant.
When the interview was nearing its end, Ron finally noticed the situation here.
After saying a few lines with the guidance from outside the scene, he reluctantly ended the interview.
"How much of this interview do you think they will keep?" Ron quietly leaned towards Kaviya.
"That little maid is yours?"
"She's from my hometown and still an innocent girl," Ron said in his usual tone, his eyes intentionally or unintentionally sweeping over Niya's long legs.
Look at that leg gap; how tightly they were pressed together.
Kaviya's expression was strange; she suspected Ron was a pervert.
"Ahem, let's go shopping on Peddar Road in a couple of days.
I heard there's a new French handbag about to be launched there."
Kaviya's expression slowly softened.
If it was a handbag...
Ron thought there was a chance.
Handbags were indeed her weakness.
"And the latest lipstick, nail polish..." He added fuel to the fire.
"I'll go back and discuss it with the editor-in-chief.
At least the content of the interview should highlight your identity as an industrialist, so that there is contrast and drama."
"Kaviya, you are indeed professional," Ron was overjoyed.
With a national newspaper like this, just a slight mention would ensure he wouldn't lack visibility in the short term.
Surya Electrical's advertisements started appearing in newspapers, and the timing was just right.
As early as before the bombing, he had signed contracts with local Mumbai newspapers and "The Times of India," and the date they had agreed upon was mid-March.
The bombing occurred on March 12th, his photo of saving people started appearing on television and in newspapers on the 13th, and he was interviewed by "The Times of India" that afternoon.
Immediately following on the 14th, the front pages of "The Indian Express" and "Mid-Day" were full of Surya Electrical's advertisements.
To increase recognition, in addition to the promotional photos of the water coolers, Ron's own image also appeared on the front page of the newspapers.
See, in the newspaper, he was holding a beautiful water cooler in his hand, with a kind smile on his handsome face.
Are you ok?
At this moment, Ron's own face was much more famous than Surya Electrical; he had to personally come out to promote the products.
This was Kaviya's idea; she believed that many Indian girls would be crazy about Ron.
Nothing else, just because he was good-looking.
The advertising slogans were also as exaggerated as ever, in the style of "Three Brother" (a term often used for Indians).
"Cool as a monsoon, yet without worries!
Surya Electrical proudly presents the revolutionary water cooler!"
"Surya Water Cooler - Cools India, turns the Thar Desert into an oasis!"
"Dr.
Surya's heartfelt dedication - You deserve a summer like spring!"
Surya Water Cooler, the savior of Indian summers!
After all, it was the entire front page; such a large space would be a waste if it wasn't blown up properly.
In addition to various eye-catching headlines, the advertisement also listed in detail the reasons for buying a water cooler.
Energy-saving and environmentally friendly: Your electricity bill melts slower than your ice cream!
Easy to use: Add water, turn on, lie down, enjoy!
Cheap and affordable: Effects that surpass ordinary air conditioners, at a price far below ordinary air conditioners!
(Standard model, 350 rupees! Light luxury model, 800 rupees! Luxury model, 2500 rupees!)
At the end of the advertisement, there was even a bit of metaphysics, roughly saying that the water cooler used Dr.
Surya's special therapy, which would make your body healthier and women's skin smoother!
Don't underestimate the phrase "Dr.
Surya"; it was currently a hot search in Mumbai and was even slowly spreading throughout India.
Metaphysics was even a standard feature.
As a divine land on earth, India had names flying around like gods and Buddhas.
Not adding some mythical attributes to the advertisement would be a complete waste of such a good environment for manipulation.
It seemed that overnight, Mumbai was filled with Surya Electrical's advertisements.
But this was not the limit.
On March 15th, "The Times of India" published an interview about Ron, and on March 16th, its front page also featured Surya Electrical's advertisement.
For three consecutive days, anyone who read the newspaper, no matter which one you subscribed to, would inevitably see similar advertisements.
If the local Mumbai newspapers pushed Ron to the altar, then "The Times of India" pushed him to all of India, although this still needed time to ferment.
As for the effect of the advertisements? The fact that Ron's office and home phones were ringing off the hook was proof.
"Boss! The warehouse is empty, raw materials, parts, finished products, all empty!" Ashish rushed over in a flurry.
"Go to the dock to pick up the goods.
The motors from Singapore have arrived at the port.
I've already notified customs; it's duty-free! Just pick them up!" Ron instructed while answering the phone.
Plastic granules could only rely on domestic supply, and he was urging suppliers to expedite the shipment.
If they couldn't keep up, he even wanted to directly ship from Singapore.
Surya Electrical was on fire, extremely hot, hotter than expected.
As early as before March 13th, he had asked Ashish and the others to produce at full capacity, and as a result, nearly a thousand water coolers were sold out on March 14th alone.
The orders received in the past two days hadn't even been scheduled for production because the parts and raw materials were used up.
Fortunately, Ratnan in Singapore was very capable.
Risking the turmoil in Mumbai, he personally escorted the ship, which had now arrived at Mumbai Port.
But Ron didn't have time to receive him; there were too many things at the electrical factory, and he couldn't leave at all.
The phone rang like the loudspeakers on the streets of India, screaming hysterically every moment.
"Is this Mr.
Surya?" Another call.
"Hello, yes, it's me."
"I'm Rafiq, the boss wants to see you."
Rafiq?
Ron was taken aback.
Was it that Shiv Sena branch leader?
"Rafiq, are you saying Mr.
Bal Thackeray wants to see me?"
"That's right."
That famous Shiv Sena leader, the most powerful person in Mumbai.
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