Invincible Mobile Empire

Chapter 230

On Zhalang Weibo, the comments on this Xiaomi 1 smartphone are really surging.

Dominating the hot search list is not counted, and on a new topic list launched by Zhalang Weibo, the topic’s popularity has remained high for a long time.

Suddenly, in terms of topical heat and traffic on smartphones, Xiaomi 1 smartphones have completely surpassed petal smartphones, Gaigao smartphones and Jiuxing smartphones.

Even the Huaxing m-series smart phones may not be able to crush it.

The Xiaomi 1 smartphone has become a rising star, and its upward trend is surging.

Xiaomi’s mobile phone sales continued to exert strength, and after setting a record of 1 million units sold in 49 seconds, the impact was extremely huge.

It can even be said that the impact of the explosion of Xiaomi m1 smartphone sales will not be weaker than that of the Huaxing m series.

The impact of the Huaxing m-series created the era of smart phones and led the development of smart phones in the entire industry.

But Xiao Mi is different, Xiao Mi is a very fierce challenge to the pricing of smart phones.

His slogan 17 was born for fever.

But in fact, what Xiaomi mobile phone really does is to pull the price of smart phones off the altar.

His approach can allow smart phones to fly into every home and every household, making smart phones a synonym for high-end atmosphere and high-end quality, but at the same time they are cheap and affordable items that everyone can consume.

It can be said that Xiao Mi’s contribution in this regard is unmatched.

At this time, after the sales of Xiaomi 1 smartphones exploded, the most direct impact was on the functional phones that still maintained a dumping attitude in Daxia.

Among them are the functional machines of Motor Salad, as well as new functional machines.

Due to the initiative to withdraw from the functional machine market, the impact on it is not significant.

In addition to the impact on the feature phones of these foreign companies, it also caused a very strong impact on the counterfeit brand mobile phones in China.

These domestic fake brand mobile phones have made a wide range of mobile phones, and smart phones are known to be omnipresent.

And their biggest advantage is its low price. You can get a similar mobile phone for less than one-third of the price of a comparable mobile phone.

Therefore, many consumers are eager for it.

But now, when Xiaomi is born, everything is different.

…

On July 20, 1 million units of the Xiaomi 1 smartphone were released on July 1. More than 20 days have passed.

In these 20 days, the CEOs of the three relatively large mobile phone companies in the domestic black mobile phone market, including the bosses of the confidant mobile phone company, the bosses of the turkey mobile phone company, and the bosses of the Jiucheng mobile phone company, have held secret meetings here.

And this time, there is only one core content of their meeting, that is, the high-end smartphones they sell have a cliff-like decline in sales.

Of course, the high-end smartphones they call are the limit of their abilities, that is, the phones in their hands that are sold at around 2,000 soft coins.

But in the entire market, it is actually mid-range or even low-end smartphones.

After this meeting began, there have always been some bosses of Jiucheng mobile phone company who are only non-committal. They took the lead and said: “Since July, our Jiucheng mobile phone has launched three smart phone models, namely Jiucheng q19, x27, and Jiucheng. 13.”

“These three smartphones, based on past experience, we use TV direct sales, mobile phone hypermarkets, and even the hard promotion of terminal sales personnel. The sales of these three mobile phones in the past half month should be It can reach about 100,000 units.”

“In other words, under normal circumstances, the total sales of our three mobile phones can reach 300,000 units, which is a huge profit.”

“However, since this July, it is very strange that the sales of our three mobile phones, combined with less than 20,000 units, have been completely cut in half.”

After finishing speaking, the eyes of the boss of Jiucheng Mobile Phone Company were bleak.

And the CEO of Turkey Mobile Phone Company couldn’t wait to say: “How is my situation different from yours?”

“Our turkey mobile phone company sold a good mobile phone product last month. Last month we got a historical record of 250,000 units sold, which made us a lot of money.”

“I planned to make persistent efforts this month and let it create another sales record of 250,000 units, even hitting the sales record of 300,000 units. As a result, the sales volume this month was less than 10,000 units.”

Jiucheng Mobile Phone Company and Turkey Mobile Phone Company, the smartphones of the two companies, are facing a cliff-like sales decline.

The situation facing confidant mobile phone companies is even more tragic.

Because that month, they launched a total of 7 smartphones with a price between 1500 and 2500, that is, black copycat smartphones.

I also expected these 7 smartphones to complete the sales in the third quarter of this year, but the result was extremely tragic.

The combined sales of these 7 smartphones are just over 10,000 units.

This is still the person who yelled desperately on live TV, and the terminal salesperson yelled at it, and barely managed to reach the sales volume of 20,000 units.

After excluding costs, profits still owe a lot of money.

This is the first loss since their confidant mobile phone company made black phones.

And now that July has passed 20 days, looking at this situation, the remaining 10 days can’t be overwhelmed by any major storms.

The bosses of these three mobile phone companies were extremely angry. Although they all came to the meeting, they complained to each other, and then they began to discuss, analyze the reasons, summarize, and think.

But Mao did not use it.

As for the bosses of the confidant mobile phone company, only then did they talk about the survey network on which their confidant mobile phone company relies, saying: “We have reached a very precise conclusion through our investigation method.”

“That is, the fundamental reason why our smartphones are falling off a cliff is the rise of Xiaomi’s smartphones.”

“They have won the reputation of countless consumers with extremely low prices, very good quality and good hardware configurations.”

“The reputation of consumers is like tap water, surging very quickly, not only forming an explosion among the younger generation, but even from the younger generation, radiating upward to middle-aged and elderly people, and downward to younger groups. , Formed a public word-of-mouth fermentation.”

…….