It's reasonable for me, a stuntman, to live a crazy life, right?

"After 30 days of release, the animated film Nezha: The Devil Child Comes into the World, produced by Feiyue Films and produced by the Jiaozi team, has officially exceeded RMB 4 billion in total box office!

As of now, the film has broken many domestic animation film box office records and ranks No. 4 in the total box office performance list of Chinese-language films! "

"This morning, Feiyue Films issued a notice that according to the instructions of the General Administration, the national encryption key for all versions of "Nezha: The Devil Child Comes into the World" will be extended to April 5 in accordance with the law..."

"The movie "Speeding Life" was officially taken off the screen at 12:00 a.m. last night, with a total box office of 1.888 billion yuan."

"The comedy/science fiction film "Crazy Alien", directed by Ning Hao and starring Shen Teng, Huang Bo and Deng Chao, has been released for 30 days and has accumulated a total box office of 2.376 billion yuan."

"The animated film Boonie Bears: The Wild Age has officially been taken off the screen, with a box office of 836 million yuan."

“…”

After March 5th, the 2019 Spring Festival movie season has officially come to an end.

Except for "Nezha: The Devil Child Comes into the World" which successfully obtained a one-month key extension, the production of other films has all come to an end.

It was not until this time that many people finally reacted.

The ceiling of domestic animated films has been propped up so beautifully!

After 30 days of release, the box office has exceeded 4 billion, and the daily increase in box office is still maintained in the range of 30 to 40 million...

If this continues to be postponed, wouldn't it be possible that "Dying to Survive" and "Operation Red Sea" that are standing in front of it will be ruthlessly eliminated?

When people think about the possibility of this happening in the future, they become more and more confused.

When did it all start?

Why have animated films suddenly become so popular?

The previous "The Return of the Great Sage", "Big Fish and Begonia", and even "White Snake: Origin", even if all of them are added together, the total box office has just exceeded 3 billion.

But what about this "Nezha: The Devil Child Comes into the World"?

How did it reach 4 billion without any hesitation?

Is the "spring" of domestic animated films about to come?

"It's a blue ocean! The animation film market is the real blue ocean! It's much better than mainstream commercial films! If we work hard, we may achieve higher and better performance in the future..."

He was originally a little worried that the movie would perform poorly at the box office after its release.

But now with the excellent rough gem "Nezha: The Devil Child Comes into the World", "Jiang Ziya" will definitely be able to gain some popularity.

When he thought of this, he could hardly hide his excitement!

"In fact, whether it is a live-action movie or an animated movie, as long as it can guarantee high quality, the core story is good enough, and the post-production is not messed up, the box office will not be bad."

Although what Chen Fei said was a little vague, it was not false.

Wonderful story content, sophisticated picture production, excellent music and sound effects, complete world view construction, and appropriate audience positioning...

When you put all of this together, how could it be bad?

Of course, movies like "Rock Mastiff" are definitely negative examples.

The plot lacks novelty, the characters are thinly developed, the theme is not deeply explored, the picture quality is average, and the audience positioning is vague...

Looking around, there are only negative examples. How can it possibly get high box office?

At the beginning, Zheng Jun even complained that Wanda did not schedule any screenings for him.

It’s funny when you think about it.

With an animated film of this quality, it would not perform well at the box office even if Wanda did not target it.

The quality is terrible and the reputation has plummeted. What’s the point of having a high screening schedule?

"Regarding the film Jiang Ziya produced by my company, I am planning to make a big splash. I will start the promotion at the end of the year. The theme of Conferred Gods is already very popular, and now the market has been boosted by Nezha. I believe the box office will not be bad after the film is released!"

Wang Changtian said this with certainty, and Chen Fei naturally wished him good luck.

After all, in his memory, although the "Jiang Ziya" produced by Guangguang is not as good as "Nezha: The Devil Child Comes into the World", its box office performance and reputation are quite good.

"The distribution counts as a part of Feiyue Films. How about giving me a hand? Haha."

"Okay, that's no problem. I'll also ask our theater chains to pay special attention to the scheduling of the film."

"Oh, what a great relationship!" Wang Changtian laughed cheerfully, and then talked about another matter on the phone: "Oh, by the way, the filming of Galaxy Tutorial will probably be finished in the middle of this month, do you want to take a look?"

Fade Chen thought about it and refused, "Forget it. I still have to shoot here and I really can't leave."

Wang Changtian didn't force it. He responded and added, "Then let's wait until the film is finished. I'll send you a message then and you can come and take a look."

"Yes, sure."

The two were talking on the phone, and at the same time, a meeting was being held at Alibaba Pictures.

The meeting was chaired by none other than Fan Luyuan, CEO of Alibaba Pictures and rotating president of Alibaba's Greater Entertainment Department.

In addition to a number of executives from Alibaba Pictures, also participating in the meeting was Wang Wei, president of Light Chaser Animation!

Outside the floor-to-ceiling windows of the conference room, the CBD area is already a busy scene.

Fan Luyuan pushed the report in his hand across the black marble table. The rustling sound of the paper sliding made the executives present straighten their backs at the same time.

"Since 'Nezha: The Devil Child Comes into the World' has managed to rake in 4 billion yuan in box office revenue and still has room to spare, it shows that audiences are eager to see subversive oriental heroes."

As he spoke, his fingertips tapped the glaring red words on the report, which were the loss data of the movies produced by Alibaba Pictures.

Seeing no one answer, Fan Luyuan frowned slightly, then looked at Wang Wei and said, "Mr. Wang's light-chasing team has produced many excellent animated films, such as "Little Door Gods" and "The Adventures of Atang", which are well-known in the industry.

So, compared to the rest of us, you are an expert and should know best how much room there is for adaptation of traditional IP, right?

Oh, by the way, please show us your new project so that everyone can understand the direction our two companies will cooperate in. "

"Okay, Mr. Fan."

Wang Wei adjusted her gold-rimmed glasses and shook her head slightly. A blue light from the projector danced on her neat short hair.

"Let me answer Mr. Fan's first question first."

She straightened her back slightly and said in a deep voice: "Traditional IPs generally have rich story materials, such as classics such as Journey to the West and Investiture of the Gods.

Its huge story system and numerous characters provide inexhaustible material for animated films, and there is no need for copyright fees, so we can choose different plots or adapt and create from different character perspectives.

For example, the newly released "Nezha: The Devil Child Comes into the World" extracts universal themes about growth, parent-child relationships, etc. from traditional mythology, and successfully resonates with contemporary audiences.

Therefore, as long as we adapt animation or live-action movies around traditional IPs, we can usually gain a lot of popularity and discussion in a short period of time.”

As she spoke, she suddenly reached out and moved the mouse.

The next second, the projection screen in the conference room suddenly lit up, and along with it appeared a three-dimensional model of the Nantianmen concept map.

There seemed to be a halo of data flow between the bronze lines, which looked very beautiful!

"Then, let me introduce to you our new project at Light Chaser Animation."

Wang Wei continued to move the mouse, clicking on each PPT picture to open it: "Last year we did an audience portrait analysis, and 85% of the Z generation audiences believed that Erlang Shen was the villain uncle in The Lotus Lantern."

As she spoke, she clicked the remote control and switched the screen to the design of Yang Jian's armor in the style of the Dunhuang murals, and added:

"But in In Search of the Gods, it is recorded that he 'carried a mountain to chase the sun, split the Peach Mountain to save his mother'. This is the tragic hero we are going to present next, and the most popular traditional figure in Chinese mythology - Yang Jian!"

When she finished her introduction, all the project contents about "New Gods: Yang Jian" appeared on the PPT without missing a word.

At the conference table, the financial director stared at the words "preliminary budget of 250 million" in the PPT, twirling the Montblanc pen in his hand, and the cold light reflected from the dial revealed his furrowed brow.

"The production cycle of an animated film is at least three years, and the budget of 250 million will probably affect the original capital turnover rate..."

"Don't worry, the funds of Alibaba Pictures do not need to be touched. I will arrange for Alibaba's large entertainment ecosystem to support it."

Fan Luyuan suddenly stood up and interrupted the financial director. The shadow under his feet drew a sharp line under the sunlight outside the floor-to-ceiling window.

He left his seat, walked to the floor-to-ceiling window, and looked into the distance.

Outside the window, the main building of the Alibaba campus is like a bronze sword, piercing into the sky!

"Ali Pictures can produce a worldview derivative drama two years in advance, Tao Piaopiao uses AI to predict regional film schedules, and Ele.me cooperates with the 'Chenxiang Saves His Mother' theme package... What I want is not a movie, but the entrance to the entire Conferred Gods universe!"

Wang Wei smiled slightly when she heard this and continued to move the mouse, calling up a large amount of data again.

As everyone watched carefully, she explained: "According to the analysis of competitive products during the Spring Festival, the audience's resonance with the family line is as high as 73%. We can set Yang Jian as a brother who protects his sister, just like Thor and Loki... Of course, he must be more oriental than Thor."

As she spoke, she pulled up the dynamic storyboard that she had just completed.

In the picture, Yang Jian stands on the top of Kunlun Mountain in steampunk style, with red light flowing in the eyes of the mechanical arm Xiaotian Dog. When the three-pointed, two-edged sword in his hand splits the sea of ​​clouds, the stars in the sky turn into the hexagrams of the River Map and Luoshu.

"We want to fill the Heaven Palace with flying instruments with mortise and tenon joint structures, turn Nezha's wind-fire wheels into particle thrusters, and make the Investiture of the Gods a holographic projection of the Heavenly Dao system..."

The conference room suddenly fell into a strange silence, with only a slight hum coming from the central air-conditioning vents.

Fan Luyuan narrowed his eyes slightly, turned his head slowly, and then suddenly noticed that Wang Wei's knuckles holding the laser pen were turning white. That was the unique paranoia of a creator!

It's clear that she is very confident about this animated film project!

Fan Luyuan pondered for a moment, then slowly asked, "Besides funding, what can Alibaba Pictures do to help you?"

"I want to convert traditional two-dimensional ink painting into three-dimensional rendering. We have developed a new particle algorithm..." Wang Wei called up the test clip and saw the ink color spreading in the virtual space and gradually condensing into the golden light of Yang Jian's third eye on his forehead.

She added: "This is 40% more accurate than the ink particles in Big Fish and Begonia, but it requires Alibaba Cloud computing power to support it."

The financial director frowned. If that was the case, 250 million might not be enough!

He was about to speak, but Fan Luyuan slapped the table and said, "The technical team will move into Light Chaser Animation tomorrow. I want to see a specific timeline and story outline within three months!"

The latest novel is published first on Liu9shuba!

After that, he swept his eyes across the faces of everyone in the conference room one by one: "Remember, we are not competing with Feiyue Films. Although Nezha: The Devil Child Comes into the World is excellent, New Gods: Yang Jian is not bad either.

"The live-action movies about the Conferred Gods have been made to death, but the animated movies are still a blue ocean. We must seize this opportunity! We must not let Feiyue Films take the entrance to the 'Animated Conferred Gods Universe' for themselves! Do you understand?"

Since the boss has said so, what can the subordinates do?

In the conference room, everyone looked at each other subconsciously, and then responded in unison: "Understood!"

Seeing this, Wang Wei smiled and swore secretly in her heart!

"Feiyue Films? 'Nezha: The Devil Child Comes into the World'? Haha, wait and see our Light Chaser Animation's 'New Gods: Yang Jian' surpass you!"

…

As time goes by, in Dali, a land loved by the sun, the crew of "Go Where the Wind Is" is filming in full swing.

On March 8, the crew came to the picturesque Yunmiao Village to prepare to shoot the first meeting between Xu Hongdou, played by Liu Yifei, and Xie Zhiyao, played by Chen Fei.

There is still a hint of coolness in Yunmiao Village in the early morning. The sunlight shines through the thin clouds and softly shines on the ancient Bai buildings and winding stone roads.

The crew started preparations early.

Chen Fei stood in front of the monitor and discussed the camera angle and lighting arrangement with the director of photography and the lighting technician.

“This scene is crucial. We need to capture the excitement and freshness of a chance encounter. The light must be soft and natural to highlight the beauty of Dali and the charm of the characters…”

Liu Yifei was wearing a simple white dress, her hair casually draped over her shoulders, and her face lightly made up, perfectly interpreting the freshness and relaxation of Xu Hongdou when she first arrived in Dali.

She sat on a chair nearby, holding the script in her hand, muttering to herself, sometimes frowning in thought, sometimes smiling faintly, immersed in the role.

At this time, Chen Fei was wearing a casual shirt and jeans, showing Xie Zhiyao's sunshine and handsomeness.

Next, he will hand over the position of director to Wen Muye, and after he finishes the coordination, he will go on stage to perform.

At the same time, the extras on the scene were also making preparations.

Most of them are local villagers, and their simple smiles and natural expressions add more authenticity to the scene.

The props team placed some local agricultural products and handicrafts on the roadside to create a lively market atmosphere in Yunmiao Village.

Soon, everything was ready.

"Action!"

With Wen Muye's order, the shooting officially began.

In the surveillance footage, Xu Hongdou, played by Liu Yifei, is strolling in the market.

Her eyes were full of curiosity and anticipation for a new life. Looking at everything around her that was strange yet full of vitality, the corners of her mouth unconsciously rose.

Suddenly, she was attracted by an exquisite handicraft on the roadside and subconsciously stopped to take a closer look.

Just then, Xie Zhiyao, played by Chen Fei, passed by on an electric bike.

He immediately noticed Xu Hongdou, who stood out in the crowd. The sunlight shining on her outlined her beautiful figure, which made him look at her a few more times.

Because of his distraction, Xie Zhiyao almost crashed into a roadside stall. He braked hurriedly, making a sharp sound!

The sudden sound attracted Xu Hongdou's attention.

She turned her head and happened to meet Xie Zhiyao's slightly embarrassed eyes.

The two people's eyes met in the air, and time seemed to stand still for a moment.

Liu Yifei was slightly stunned, a hint of curiosity flashed in her eyes, and then the corners of her mouth rose slightly, revealing a polite smile.

Fade Chen scratched his head a little embarrassedly, a hint of shyness on his face, and said with a smile: "Sorry, did I scare you?"

Liu Yifei shook her head gently and replied, "It's okay."

Although it was just a few simple lines of dialogue, it was full of a subtle chemical reaction.

Wen Muye was staring at the screen in front of the monitor at this time, not missing any details.

"Stop!" He suddenly raised his hand and shouted, "Producer Liu, Director Chen, the eye contact between you two just now was great, but could you please be more restrained in your expressions?

After all, you two are just meeting for the first time, not already together, so how about we keep one?"

"Okay." Liu Yifei lifted the hair that fell from the corner of her eyes, feeling a little embarrassed.

As an old couple, it is inevitable that there will be some "wiredness" in their eyes when they look into each other's eyes. She didn't do it on purpose; it was completely subconscious behavior.

"Guarantee one."

Fade Chen also shouted, and then returned to his original position.

During the second shoot, their performance became much more natural and smooth.

There was more sincerity and curiosity in Chen Fei's eyes, and Liu Yifei's smile became sweeter. The two of them controlled the tense look very well.

The surrounding extras also cooperated very well. The noise of the market and people's conversations added more life to the scene.

During the breaks in filming, the two were not idle, but gathered together to discuss the performance of the next scene.

"From now on, don't seduce me, and we'll sleep separately at night. Eye contact is the hardest to control. We're just getting to know each other, not in the passionate love stage..."

As Liu Yifei spoke, she reached out her hand and hit Chen Fei lightly in pretending to be angry.

Fade Chen thought about it and nodded, "Okay, then we'll sleep separately tonight. Xie Zhiyao is also attracted by Xu Hongdou's unique temperament. He doesn't know her very well yet, so he has to be a little more reserved in his performance."

The old couple are very good at acting out the passionate love scene, but this first acquaintance scene is a little hard to handle.

Emotions always burst out unconsciously and have to be suppressed.

"Hehe, it just so happens that you can pursue me again, so that I can enjoy the feeling of being in love again."

"Sure, no problem. Since I can make you fall in love with me once, there will definitely be a second time."

The two of them were being so affectionate with each other, which immediately made Shu Chang and Jing Tian depressed.

"Fuck! I really can't stand it anymore! I'm almost dying of all this dog food!"

"Fortunately, I'm leaving in two days." Jing Tian looked at Shu Chang with some heartache: "I wish you good luck."

"ah!!!!"

Ding-ling-ling——

While Chen Fei was whispering to his wife, his cell phone suddenly rang.

He took it out and saw Han Sanping's name on the caller ID.

"Huh? Why did the Third Master suddenly call me?"

…

(ps: Second update, please give me a monthly ticket!!!)