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Chapter 480 The Second Viral Product for Driving Traffic

At noon, Joel returned home and saw Bailey wagging its tail and rubbing its head against his leg as soon as it entered the door.

A gentle smile instantly bloomed on Joel's face. He put down his briefcase, bent down, and reached out his right hand to gently stroke Bailey's soft head.

Bailey squinted his eyes in enjoyment and nuzzled his head even more affectionately into his palm.

This suddenly reminded him of the flash sale posts he had seen earlier that day, and the scene in the office that morning where many people were discussing and even placing orders. His curiosity grew stronger and stronger.

"Pele, do you want me to buy you some new toys?" Joel said softly to Pele, who was sitting at his feet, as he bent down to change his shoes, as if Pele could understand him.

When he saw Bailey wag its tail happily and rub its head against his leg again, Joel took it as agreement and went straight to the study to turn on the computer.

He bought this computer last year and mainly uses it to process work documents and send and receive emails. Occasionally, he will browse Amazon and buy some books that interest him. He doesn't do much other complicated online operations.

After waiting for the system to load, he moved the mouse, opened the Google Chrome browser on his desktop, and entered the flash sale URL into the search bar at the top.

The page redirected quickly, but as soon as he entered the website's homepage, Joel was briefly confused.

Because the homepage displays so many things, a dazzling array of products, from electronics to home furnishings, from clothing and shoes to food and snacks, with a wide variety of categories and a large number of items, densely packed on the screen.

Then he realized that this wasn't a website that specialized in selling pet supplies.

"Wow, so cheap!" Joel couldn't help but exclaim softly as his gaze swept over the price tags of several items.

However, he didn't rush to browse other items, but instead clicked on the pet supplies option in the display bar above.

After the page redirected, he felt as if a new world had been opened to him.

The variety of pet supplies before him far exceeded his expectations. From everyday food and drink utensils to toys for leisure and entertainment, from comfortable beds and mats to practical travel gear, everything was available.

"I've never seen any of these things before." Joel said, browsing the products on the page while glancing down at Bailey, who had quietly followed him into the study and was now lying obediently at his feet. His tone was filled with surprise.

"So you guys use this many things?"

He recalled the pet store he usually took Bailey to. The store had a relatively limited selection of goods; dog beds were mostly monotonous gray or brown, and pet toys were limited to common rubber bones and ordinary plush toys. He had never imagined that there could be so many innovative and ingeniously designed pet supplies.

Light-up frisbees, rubber toys that make sounds, and plush toys that mimic various animal shapes.

What appealed to Joel even more was that the original price and the discounted price were clearly marked below each toy.

On a glowing frisbee, originally priced at $15, the price was reduced to just $4.50, a full 30% discount. Such a huge discount left Joel in disbelief, and he even wondered if he had misread the price.

He subconsciously rubbed his eyes and leaned closer to the screen to check again. When he saw that the price tag was indeed $4.5, he was overjoyed and a smile involuntarily crept onto his face.

A regular frisbee usually costs $10 in a pet store, but this light-up frisbee is only $4.5. With such a good price-performance ratio, is quality still a factor to consider?

He then saw the doghouse, which also caught his eye.

They come in round, square, and rectangular shapes, and in a variety of colors, including some with cartoon designs.

He then browsed pet food, pet supplies, pet clothing, and other products.

Every item was very cheap, and many of them were things he had never seen before, and his shopping cart kept getting fuller.

When he finished selecting everything, he realized that he had already bought more than four hundred dollars worth of products.

Glancing at Pele lying on the ground, Joel said with a smile, "You've certainly spent a lot of money today."

However, Joel thought it was worth it; at over four hundred dollars, he could probably buy all of Pele's products for the entire year.

You should know that the cost of dog food alone from a pet store for a year would be this much.

Just as he was about to click to pay, he remembered the dazzling array of products he saw on the homepage, and his curiosity was piqued again. He abandoned the idea of ​​paying and returned to the homepage.

After only a few glances, Joel's gaze was immediately drawn to a large sofa.

It was a simple and stylish fabric sofa, in an elegant light gray color, and the style perfectly matched his aesthetic.

He clicked on it instinctively, and when the price of $599 was clearly displayed on the screen, Joel's eyes were instantly fixed on it, and he couldn't take his eyes off it.

"Isn't this too cheap?" he couldn't help but mutter to himself.

When he saw the detailed product information, Joel could hardly believe it.

A sofa of the same size would cost at least $1000 in an American department store, and the design wouldn't be as modern.

This is the second hot-selling product launched by the flash sale: furniture.

Everyone knows that smartphones are very profitable, so a lot of manufacturers have flocked to the market.

Even in the best-selling year for smartphones, the market size was only $5600 billion.

The game is very popular, but the peak market for games is only $2600 billion.

But what about furniture?

Everyone has overlooked this industry, whose annual market size is the sum of the smartphone and gaming industries, reaching a peak of over $8000 billion.

Even now, without large-scale inflation, the furniture market is worth $2900 billion annually.

Europeans and Americans love buying furniture, and the regions that replace it most frequently are the Nordic countries and the United States.

Americans spend more than $100 billion on furniture every year, accounting for 40% of global furniture consumption.

Ernst's strategy was to use the huge price difference to attract Americans' attention to flash sales.

Of course, attracting consumers with low-priced furniture is only one aspect of the flash sale platform's traffic generation strategy.

More importantly, Ernst hopes to establish an important perception in consumers' minds through the sale of large items such as furniture: that not only are small items on the flash sale platform cost-effective, but large items are also of reliable quality and trustworthy.

In this way, once consumers have purchased large furniture items on the platform and had a good shopping experience, they will be more inclined to choose the flash sale platform when they have other product purchase needs in the future, thereby increasing the platform's user stickiness and repurchase rate.

At this moment, Joel perfectly fits Ernst's strategic vision.

Faced with this sofa on the flash sale platform, which was inexpensive and had a style he liked, Joel was very tempted. The extremely attractive price made him want to place an order.

He had been wanting to replace the old-fashioned sofa in the living room, but he always hesitated when he saw the price in the store.

The cheaper sofas either didn't suit his taste in terms of style, or the materials and workmanship didn't meet his expectations.

The sofas he truly likes, those that meet his expectations in terms of design and materials, are usually very expensive, mostly over $1500. Such prices are undoubtedly a considerable expense for Joel.

The sofa set on the flash sale platform was not only novel and stylish, perfectly matching his aesthetic needs, but also priced at only $599. Such a huge price advantage made his impulse to buy even stronger.

However, just as Joel was about to click the order button, he hesitated again.

This time it's not because the price is too high, but because the price is too low.

He didn't know the quality of the sofa and was afraid of being cheated.

Then, glancing casually, he saw an emoji in the bottom right corner with the words "earphones" on it.

He was familiar with this logo; it looked like the customer service logos of Google and Dynamo Games, only the emoji characters were different.

After opening the customer service center and inquiring, I learned that I could return the product if I wasn't satisfied, so I made up my mind.

Like Joel, he wasn't the only consumer buying furniture on flash sales because of the price advantage.

The entire United States went crazy because of the launch of the flash sale.