People in America: My Uncle Don Quixote

Chapter 445 Golden Treasure Chest +1

Chapter 445 Golden Treasure Chest +1 (Seeking monthly votes)

"Alright, alright," Li Wei laughed, put his headphones back on, and tapped the table. "Let's get down to business. Let's continue discussing the Fountain of Wisdom project, which was interrupted by the hurricane last time."

He looked at the group of people in the video and said, "Dr. Thorne sent me the latest clinical data last night, and I forwarded it to you all. Have you all seen it?"

"I've seen it," Kim Ha-eun said, rubbing the face mask off her face. "To be honest, the data is even better than I expected. The subjects showed significant improvements in focus and executive function, and most importantly, there was no addiction or withdrawal symptoms."

"The latter is the core," Arthur added. "It has neither addictive properties nor withdrawal symptoms, which distinguishes us from prescription drugs on the market."

Li Wei nodded and held up three fingers: "Then let's talk about product positioning. My current idea is to divide the company's current product line into three layers."

"LW sports drink serves as the most basic cash cow, focusing on volume and distribution channels. Its functional positioning is in physical recovery and athletic performance, and this approach has already proven successful."

"Elf Water is a high-end line that focuses on anti-aging and skin rejuvenation, targeting high-net-worth clients with strong purchasing power who can contribute to the company's development. Our current production capacity can only support this model."

"The fountain of wisdom is in the middle," he said. "It enhances focus, sparks inspiration, and strengthens execution, all for students."

For researchers, artists, and white-collar workers, the mid-range pricing allows for a higher premium, but it can't be so expensive that people can't afford it.

Mark picked up a baby wipe and wiped the milk stains from Little Mark's mouth. "To be honest," he shrugged, "I think our LW sports drink has a high enough premium, close to 80% net profit, which is unimaginable in the traditional FMCG industry."

"Thanks to our boss's reputation, we saved a lot of money on promotion. Thanks to Dr. Thorne's achievements, we had almost no R&D expenses," Kim Ha-eun said gratefully. "However, I suggest that we allocate the 20 billion in R&D costs to the Fountain of Wisdom, and keep the net profit at 80%."

After thinking about it, she agreed with Li Wei's plan: "Three product lines, three price ranges, three target groups, each without interfering with the others. Moreover, our products currently have no direct competitors, and we have the pricing power in our hands."

"I'll buy you a racehorse when we get back to New York...and a full set of Hermès...sorry," Don Quixote seemed to have appeased Lily, "I approve of this decision. From a capital market perspective, this is a structural improvement to our valuation model."

Mark agreed, saying, "Once we go public, if we get the same response as sports drinks and 'Fairy Water,' our valuation in the secondary market could reach hundreds of billions of dollars."

"If it really reaches 100 billion, I'll open up a 5% employee pool for everyone," Li Wei said.

"No, boss!" Kim Ha-eun said, "We were just doing what we were supposed to do."

"Yeah, boss," Mark added, "each of us now owns shares worth hundreds of millions, and we need to raise more capital from those shares."

"After all, money is one of the most important things in the world," Arthur said. "There's no need to be in such a hurry."

Li Wei, however, sees it differently. For him, LW's most important role is actually influencing the 1000 million believers.

"I'm the boss, what I say goes," he said with a smile. "So everyone, let's work hard and get our products to the world as soon as possible."

"Great!" Mark was greatly encouraged, wishing he could kiss Levi's hand right then and there. "Then I'll fight for my first billion dollars!"

“Let’s get back to the point,” Don Quixote said. “I have a concern: Washington might think we’re the same product as ‘smart drugs,’ and the FDA might consider us prescription drugs.”

"I can go to Senator Marcus Whitfield," Levi thought for a moment. "His committee oversees the FDA; I can talk to him."

"We can allocate a little more of the Fairy Water quota to them," Kim Ha-eun mentioned. "Our current quota hasn't been fully allocated yet, so we can give them an additional monthly payment share for three people, which they can then manage themselves."

In fact, Li Wei's original idea was to use [Opportunistic (Bronze)] to forcefully persuade Marcus Whitfield, but seeing that Kim Hen had proposed a better plan, he did not object and decided that it would be safer to use a two-pronged approach.

"Sure, I'll handle that myself," he said. "Anything else?"

"Besides dealing with the FDA, we also need to be careful with the wording," Arthur said. "We also need to set thresholds, such as age limits and time limits."

"Yes, limiting purchases is itself a form of scarcity marketing," Mark said, his eyes lighting up.

"Alright, it's settled then," Li Wei said.

"There's one more thing," Kim Ha-eun suggested from a public relations perspective, "In terms of clinical data, we don't have enough people at the moment."

"I suggest we recruit participants on a large scale," she said, "from New York, Boston, Chicago, Los Angeles,

The project is being implemented simultaneously in five locations across San Francisco, including finance, Wall Street, top universities, campuses, and the technology industry.

Her suggestion was unanimously approved by everyone.

"When recruiting test subjects, it is essential to conduct thorough background checks," Arthur cautioned. "Our legal team discovered that after the product was launched, there were signs that Elf Water had been reverse-engineered."

"This is something that's hard to avoid," Don Quixote said, turning on his camera. "Fast-moving consumer goods and pharmaceuticals are unavoidable."

"Yes," Li Wei finally decided, "Don't worry about this."

Large-scale testing often requires clinical samples from thousands of people, and those who want to infiltrate will definitely do so. Moreover, once the water of the fairies is sent out, they won't be watching them drink it.

But so what?

They have already applied for a patent for the formula. Even if it is disassembled, the slightest modification will cause the bioactivity to drop to zero.

This is not a chemical problem; it is a systemic problem.

If you have any questions, just tell the system!

After the meeting was roughly over, Mark started crying and fussing. Levi noticed that Kim Hae-eun's face mask had dried out, and Arthur was greeted by people.

"Alright, that's enough for today," Li Wei said. "Meeting adjourned."

A week later, in mid-to-late August, at the Eli Lilly headquarters in Indianapolis.

"LW has a new product again?" David Sterling couldn't understand it at all. "How can their research and development speed be so fast? Is it alien technology?! Or did they travel to Narnia?!"

"Why is it that we have thousands of researchers with doctoral degrees, but our research and development speed is so much slower than theirs?" he muttered to himself. "Their entire research and development team only has 20 people, and more than half of them are just doing odd jobs."

His assistant stood in front of the table, not daring to say a word, for fear that David Sterling would suddenly say, "You tell me why."

Fortunately, David Sterling only muttered to himself for a while before letting him continue his report.

The assistant cleared his throat and said quickly and briefly, "Three days ago, LW Group simultaneously released a large-scale clinical trial recruitment announcement through five partner hospitals," he said, observing Sterling's expression as he spoke. "The public description is a new type of oral liquid that enhances focus and inspiration," targeting healthy adults aged 18 and above.

Seeing that David Sterling didn't comment, he turned to the next page and quickly said, "The recruitment covers New York, Boston, Chicago, Los Angeles, and San Francisco, targeting university students, researchers, and financial professionals. The first round of recruitment plans to hire 3000 people."

David Sterling's brow was furrowed so deeply it could pop a pimple.

Sports drinks, anti-aging serums, and now cognitive enhancement products.

This isn't about being at the forefront of the times; it's about stepping on their prostate, making them scream with every step.

"Send two people in," he said. "Go through the normal subject application process, and make sure their resumes are clean."

"No problem," the assistant said. "What's the target?"

"Once you have the samples and the data," Stirling paused for a moment, "also, please arrange a meeting with Senator Graves. I'd like to personally visit Washington."

"A beverage company, without any prescription drug license, has launched three oral medications with clearly apparent physiological effects," he leaned back in his chair. "The Senate Commerce Committee should probably take a look at this."

The assistant nodded. "You have a meeting with Prometheus Life Sciences later," he said, "in about 15 minutes."

David Sterling waved his hand. "I understand," he said. "Go ahead."

The assistant left the office.

Fifteen minutes later, he joined an online video conference.

"How's Irving Cross doing?" he asked through his headphones. "There's still a month until the new season. Hope he doesn't falter."

A sound came through his headphones, and David Sterling nodded repeatedly.

The last weekend of August, Canton, Ohio.

NFL Hall of Fame.

The event, originally scheduled for a few weeks ago, was postponed for nearly a month due to Super Hurricane Vespera.

Since the timings all overlapped, the NFL simply combined the ceremony with the new season opener, creating the NFL's largest offline event of the year, which was even more exciting than the rookie camp.

"Ladies and gentlemen, a whopping 3500 million people!" exclaimed commentator Joe Buck. "Troy, can you imagine?"

More than 3500 million people watched just one Hall of Fame ceremony and the start of the new season!

He joked, "Don't you guys who watch live streams have anything to do on the weekend?"

"Obviously," Troy said, "even though Levi has been away from the NFL for six months, the NFL hasn't forgotten him, and everyone is looking forward to his return."

Before he could finish speaking, a cacophony of screams and shouts erupted from the crowd, completely drowning out his voice.

Li Wei has made his appearance.

He is the youngest inductee in NFL Hall of Fame history and the only player to receive this honor based on only one season's performance.

There is no doubt that this record will never be broken; other players at Levi's age wouldn't even be qualified to play in the NFL.

After the brief ceremony, at the press conference, questions flew at Li Wei like bullets.

"Leeway! This is ESPN. You're the youngest inductee in Hall of Fame history, but you're still a year too old to participate in the regular draft," the reporter said, laughing at himself. "Haha, do you have any plans to return to the NFL?"

"Not for now," Li Wei shook his head. "I have more important things to do right now. LW is dedicated to promoting the health and progress of all mankind—it sounds big, but it is indeed what we are doing."

"Speaking of LW," another reporter raised his hand, "there were numerous videos and posts during the hurricane showing that LW had distributed supplies to its employees before the hurricane and even sponsored the relocation of thousands of homeless and destitute people to safe areas, but LW..."

Why hasn't any announcement been made regarding this matter?

Li Wei paused for a moment, then said, "This isn't something worth issuing an announcement about, because this is what LW should be doing."

The scene fell silent for a few seconds; even the reporters put down their microphones and joined in the applause.

More than 3500 million people across the United States watched the live stream.

Another dialog box popped up in front of Li Wei's eyes:

Your statue stands in the Hall of Honor, and your name is recorded in history books for posterity to study and admire.

You accomplished a major event that shocked the mainland.

[Big event +1]

【You have completed the task: Become Famous (2)】

【Big Event 3/3】

You have obtained a golden treasure chest.

[As your good reputation spreads, the number of your believers has increased.]