Hong Kong Island Chronicles: From Electrical Appliances King to Business Legend

One week later...

Saturday, April 10.

As autumn gradually arrives, the morning temperature in Hong Kong is still quite cool, with gusts of cold wind blowing. But here at the Legend Electrical Company factory, it's as hot as a boiling iron pot.

Starting at five in the morning, small trucks carrying crates arrived and formed a long line, winding from the factory gate all the way to the road. Workers busily unloaded and loaded the trucks, their work clothes soaked with sweat, and the sounds of conversation, horns, and engines mingled together.

One by one, the "washing machines" were hauled away.

To Li Jiagang, these were just cold machines, but nowadays, these "washing machines" are seen by housewives as magical gadgets that can save them a lot of time and effort.

Just drop the clothes down and the automatic washing will finish. There's no need to wait for the clothes to finish washing and then take them out and put them in another tub to spin dry. How much time would that waste for them?

In short, during this period, the Legend brand washing machines from Li Jiagang Company were a huge hit in Hong Kong and were loved by housewives.

Some housewives even threatened their husbands, saying they would divorce them if they didn't buy a fully automatic washing machine.

It's clear how much he loves her.

Every day, a large number of customers come to the store to buy "washing machines", but the factory's current production capacity is simply not enough to meet the demand. The customers who placed orders in the previous period have not yet received all the goods, and the number of orders has increased by tens of thousands more during this period.

Since the product went on sale, only ten days have passed, and the sales of washing machines, including both in-stock sales and pre-orders, have reached 83250 units. This sales figure has far exceeded the expectations of Lijiagang and everyone in the company.

An average of 8325 units are sold per day.

Based on the selling price, the total sales amounted to HK$1.664 million.

If these figures were to get out, Lijiagang would probably be called a "business legend" again.

Of course, the current revenue of Lijiagang Company is not that much, because many customers only pay a deposit of HK$500 for pre-orders.

The biggest reason for such a booming situation is that the technology of the "washing machine" is indeed far ahead and has been accepted by housewives.

This was also due to the promotional effect.

The popularity was also due to a combination of factors, including the creation of a scarcity marketing strategy and continuous positive media coverage.

It can be said that the sales of Lijiagang Company's "washing machine" this time fully combined the advantages of "favorable timing, geographical location, and human resources".

Nowadays, many citizens feel proud to own a "Legendary" brand washing machine, and have something to brag about to their relatives and friends.

Consumers are going crazy for washing machines.

Li Jiagang's products are so popular and sales are booming, which makes him happy.

This has caused great distress to distributors of overseas washing machine brands in Hong Kong, who have come to hate the "Legend" brand washing machine to the core.

While sales of the legendary washing machine company were quietly climbing, the luxurious private rooms at the Mandarin Oriental Hotel were deathly silent, like an icebox.

Led by Meng Weimin, chairman of "Shin Hsing Electrical Appliances", the group gathered together distributors of all other overseas brands to discuss matters.

The room was filled with smoke, and everyone looked worried, as if their wives had run away, their faces extremely pale.

"Mengsheng, how do you suggest we handle this?"

"Yes, Mengsheng, if we don't find a solution soon, I'll really have to close down." Someone finally couldn't hold back anymore, his voice trembling and his expression tense. "I still have three hundred Sanyo brand washing machines piling up in my shop. I've only sold one each day, and I can barely afford the rent."

"For ten whole days, my Dasheng Electrical Appliance Store didn't sell a single washing machine. We have to find a way to stop the Legend brand washing machine from continuing to develop."

"Yes, we must join forces to fight him."

"I agree!!"

"I have no objection either..."

The private room was filled with more than twenty people, and they all unanimously agreed to resist.

This was exactly the effect Meng Weimin, the leader, wanted: to gather everyone together to deal with Li Jiagang.

If we were to name the person who was most hurt during this period, it would undoubtedly be Thaksin Shin Kong and Mong Wai Man.

Since the launch of the Legend brand washing machine, in just ten days, he sold fewer than 30 washing machines across hundreds of electrical appliance stores in Hong Kong.

Moreover, these 30 units were sold in remote areas, specifically in Yuen Long and the New Territories.

Moreover, not a single unit has been sold in areas such as Hong Kong Island and Kowloon.

What does this mean?

During those ten days, Meng Weimin couldn't eat or sleep well, and he looked extremely haggard.

He was constantly thinking about how to deal with Lijiagang. Although he had come up with a plan, he was worried that one person could not deal with Lijiagang.

After all, Li Jiagang has Li Yongsen behind him.

Moreover, it has close ties with HSBC.

This made him have many more concerns.

After much deliberation, Meng Weimin came up with the idea of ​​gathering all the merchants involved in washing machine sales to join forces against Lijiagang, which would give him a greater chance of success.

"Everyone, please don't panic," Meng Weimin flicked the cigar between his fingers, the ash falling. "I contacted you all here today to break this deadlock."

His eyes flashed sharply, his gaze like a blade, sweeping over the crowd. His voice was low and terrifying: "Everyone, let me make this clear first. I don't want a single word of what we're discussing to be leaked out, or the consequences... you all understand."

"Don't worry, Meng Sheng. If anyone drags our feet, I, Da Zhi Guang, will be the first to punish them."

"Hmph, I'm just like Fatty Li."

"That's right, count me in, Black Ghost Hua."

"Great!!" Meng Weimin clapped his hands happily: "Seeing everyone so united, I have even more confidence in dealing with Legend Electric Appliances."

Meng Weimin's lips curled into a sinister smile: "The reason why Lijiagang's products sell well is simply because it has the advantages of 'favorable timing, geographical location, and popular support.' Then we'll cut off its geographical advantage, disrupt its morale, and ruin its favorable timing, causing its company to go bankrupt."

Everyone held their breath and listened intently.

"First: a price war." He held up one finger. "All overseas brands will uniformly reduce the price of their washing machines by 50% starting today. This isn't a clearance sale; it's a long-term price war. If they sell for 2,000, we'll sell for 1,000. Let's see if they can hold out."

"Second: a joint blockade." He pointed again. "You all have some connections with material suppliers, contract manufacturers, parts and accessories suppliers. Use every means possible, even at the cost of severing all cooperation with them, to cut off Legendary Company's supplies."

"Third: Public opinion and countermeasures." His eyes hardened. "Find reporters and write articles to badmouth him. I've already thought of the title: 'Legendary Brand Washing Machines: Technology or Death?' Say that he uses inferior motors, the machines have short lifespans, and after-sales service is just empty promises; no one will repair them when they break down."

In short, whatever is unfavorable to him is spread around, and it's published in the newspapers every day. This inevitably has some impact.

"Fourth, create panic." He lowered his voice. "Send people to cause trouble, spread rumors that his Legend brand washing machines leak water, leak electricity, and can ignite due to friction of the drum, easily causing fires. They are also noisy and damage clothes. I want to turn consumers from fans to skeptics."

At the same time, we'll bribe some people to cooperate in creating some dangerous incidents caused by his Legend brand washing machine, so that people will go directly to the company to demand their rights, and we'll arrange for reporters to go and cover it up. At that point, it will be difficult for his reputation not to be ruined.

"Fifth, and most importantly, cut off their lifeline," Meng Weimin's eyes flashed with a sharp light. "I have already contacted several core R&D personnel from Legend Electric Company and poached them. That will naturally cut off Legend Company's lifeline. At the same time, we will also obtain the data on fully automatic washing machines and then develop and produce them."

The entire audience erupted in uproar...

When everyone heard Meng Weimin's methods for dealing with Lijiagang, their faces lit up with joy, and they were eager to take action immediately.

"Let's do it, let's just do it like this."

"Yeah, let's fucking kill that bastard from Lijiagang."

"Mengsheng, give us your orders, we will follow your instructions."

"That's right, Mengsheng, you make the arrangements."

Meng Weimin was very satisfied with everyone's reaction. He slowly stood up, walked to the huge floor-to-ceiling window, and looked down at Victoria Harbour.

"Everyone, this is not our fault," he said coldly. "It's just that Li Jiagang is too ruthless and tried to drive me to my death."

"What do you say, should we resist?"

"Yes, we absolutely must..."

"The business world is like a battlefield; no man is without ruthlessness." He turned around, his eyes sinister. "This time, we're going to show Li Jiagang who the real owners of electrical appliances are in Hong Kong."

"Mengsheng, we'll all listen to you!" the crowd echoed in unison, as if they had found their pillar of support.

"Okay, thank you all for your trust in me," he bowed slightly to the crowd, "I will definitely fight my way out and stop anyone who wants to monopolize the market."

"Next, let's discuss the details..."

A group of people, under Meng Weimin's guidance, began to discuss their so-called grand plan to "defend their rights and overthrow the capitalist monopoly".