Have you ever worked as a game designer at a major company? You just write game-related articles?

The game's first day of release has ended!

Steam engine platform, Donghuang regional headquarters.

Qian Chen and a group of senior executives from headquarters had gathered in the conference room.

The entire conference room was extremely noisy.

On the projection screen in the conference room, the PowerPoint presentation featured Insomnia Game Studio and their four games—

A workshop on in-depth collaboration with insomnia games.

"Good evening, everyone. I'm really a little embarrassed to hold this summary meeting tonight."

Qian Chen, Steam Engine Platform, General Manager of Donghuang Region.

"Everyone has worked hard today. I think you all already know why we've scheduled this debriefing meeting for tonight."

As he spoke, Qian Chen turned his gaze to Qi Qi, who was standing to the side.

"Qi Qi, you're the person in charge of the insomnia game project. Could you tell everyone about this company?"

Qi Qi is the one who interviewed the insomnia game before and was later promoted to the main person in charge of the project.

It was also within the novel that the author's identity as an insomnia remedy led to suspicions about Shen Huaizhou and Su Jianxue.

"Okay, boss!"

Qi Qi stood up and opened the PowerPoint presentation.

The projector immediately displayed the details of the four games in the Insomnia Game series.

"Everyone, this is data sent by the operations center, a summary of the data for the past few games in the Insomnia game series."

"This is the data for the latest Overcooked game."

"The data compiled this time used the latest data positioning methods to accurately target the target audience."

"As you can see above, the number of concurrent players for the game Overcooked has been approaching 500,000 since its launch yesterday!"

"Next, we will begin our analysis of the target audience for insomnia games."

Indeed, as a newly established game studio, Insomnia Games has achieved such outstanding results in just a few months!

Keep in mind that this is only on the Steam platform; Donghuang doesn't have many game platforms in China.

However, the sudden insertion of a steam engine platform has made many domestic single-player game platforms quite unhappy.

However, the steam engine platform created a pattern.

That's online play.

Once you register an account on the Steam platform, you can access any game that is available on Steam without needing any other accounts.

No one discovered this benefit a few years ago.

However, with the addition of online interactive gameplay to the insomnia game, the game platform was immediately noticed by others.

The new game release festival in the fourth quarter of this year is the key to Steam's platform truly making its name known!

Meanwhile, the game developed by Insomnia Games, Human: Fall Flat, took the top spot in sales at this year's new game festival.

This will break the monopoly of Donghuang Games in the gaming industry!

Therefore, Qian Chen started paying attention to the Insomnia Game Studio.

Qi Qi was dispatched as an interviewer to interview the designer and person in charge of the studio.

The result was that Insomnia Game Studio was the first company in Donghuang to independently develop single-player games.

However, it broke the monopoly and blockade of small companies.

In fact, his predecessor had done outsourcing work on art and programming for various companies.

He also knew that the Insomnia Game Company had only about fifty employees in total, including all the staff, big and small.

In other words, they simply don't have the energy for any publicity or promotion.

It stands out from the crowd entirely because of its unique gameplay.

So, Qian Chen, that old fox, came up with the idea of ​​a deep collaboration with this game company.

They want the insomnia game, all the distribution rights worldwide.

The condition is that the publicity will be free.

Given the global influence of the steam engine platform, this would certainly be an excellent choice.

In other words, they used the gimmick of free promotion to attract insomnia games to grant them agency rights.

There has been a collaboration between Steam Engine and Insomnia Games during a new product festival.

The relationship between the two sides was relatively pleasant.

With this advantage, securing the exclusive distribution rights for the insomnia game shouldn't be a problem.

You know, publicity is something.

In Donghuang, this is a big deal; it's simply impossible for a small company to occupy the publicity channels of a large company.

Take Overcooked for example.

The newly released PV only reached 500,000 views within 24 hours.

A simple advertisement from Aurora Games can achieve nationwide coverage, with millions of views on platforms like Bilibili!

The comments below are all from paid trolls, praising how fun and addictive it is.

These promotional channels don't care whether your game is fun or of good quality.

It doesn't matter what engine you use or what art style you use.

As long as the money is there, that's fine.

Various matrices, marketing accounts, and self-media suddenly appeared all at once.

Qian Chen had heard of a self-media platform called Game Tizi.

I've made some outrageous comments.

They're saying that game companies don't give money to media outlets like these for promotion, so what's the point of focusing on quality?

I was immediately struck by how amazing it was.

But Qian Chen wasn't that kind of nonsensical guy. He felt that the game's quality, gameplay, and art style all had to be good.

This will help Donghuang's domestic games go global.

Moreover, this insomnia game studio has already given them a perfect answer.

As for the agency and publicity matters.

This is a decision made after careful consideration.

"hiss!"

"This company is something else. The three games they released were released so close together, yet each one has the potential to sell millions of copies."

"When Overcooked was launched on all platforms, it had nearly half a million concurrent users."

"Our steam engine platform alone has reached 300,000 simultaneous online users."

Below Qian Chen, a marketing director gasped in shock!

This insomnia game, let alone for their steam engine platform.

Even compared to other platforms in Donghuang's domestic market, it's practically a walking, breathing panda!

Partnering with them is definitely a win-win situation!

"Mr. Qian, I agree with the decision; we can cooperate."

Compared to the advertising, it might seem like they lost out by offering exclusive distribution rights, but in reality, they made a killing.

Steam engine platforms enjoy a certain status worldwide.

A mere publicity campaign is nothing to them.

But the agency rights are different.

"Great, securing the exclusive distribution rights for the insomnia game is a huge win for us."

"We want more than just the domestic agency rights for Donghuang; we also want the global, Asian, and international servers."

"These conditions, which are entirely beneficial, are the best for us and for the Insomnia Game."

As soon as Qian Chen finished speaking...

All the management personnel of the Donghuang region of the Steam Engine Platform in the entire conference room grasped the core of today's meeting!

"Managers, let's take a closer look at this data."