This city simulation game can affect reality.
Chapter 64 The Threshold of Fishing
"Old Hu, this fisherman's hut is completely occupied today. That's quite a rare sight!"
Just as Chen Jun was about to leave, he saw several familiar figures—the first person to try the crab at the fisherman's hut, a young man named Hu Lan, was leading two other friends toward the riverbank.
During this period, their small group has spent nearly 40,000 yuan at Fisherman's Hut, which would make them a high-value customer who would require special attention anywhere else.
"Come on, let's go take a look ahead. I took a stroll around here a few days ago, and it seems there are three houses in this area."
Hu Lan has clearly become dependent on Fisherman's Hut and a loyal customer.
Even though he repeatedly told himself that he should only come once or twice a month.
But those unforgettable fishing experiences seemed to transform into an invisible force, constantly drawing him in.
He has visited the store three times in the past two weeks.
The three of them searched impatiently along the riverbank.
Although there is no limit to the number of people fishing under the same roof at the Fisherman's Hut, the experience would be much better if you could have a hut all to yourself.
Based on current visitor trends, the three fishermen's huts alone are already showing signs of being in short supply.
"We can build two more houses at most. The space here can't accommodate that many. If we build more than five, it will look bloated and disrupt the overall harmony."
As he pondered this, Chen Jun suddenly realized that with a stable customer base gradually forming, it was time to introduce a more standardized management mechanism.
When the monetary threshold itself is insufficient to balance supply and demand, another soft threshold must be set.
Chen Jun has some experience in this area, having had many related experiences as a consumer in the past.
At this stage, directly raising prices is by no means the best option.
A price of 5000 yuan per hour is beyond the comprehension of ordinary consumers. Customers who can accept the price are a carefully selected group of people.
Raising prices abruptly could easily provoke their resentment, which would be counterproductive.
Therefore, Chen Jun's idea was to create a member referral mechanism.
The core of this mechanism is to certify early core customers like Hu Lan as premium members. Subsequently, if new customers want to use Fisherman's Hut, they need to be introduced by an existing premium member to obtain the qualification.
This approach can greatly enhance the stickiness and sense of belonging of premium members, giving them a sense of recognition and respect.
On the other hand, it can also motivate lower-level members to participate and promote more frequently in order to upgrade their level, thus forming a small internal ecosystem.
Over time, the resort's fishermen's huts will gradually establish a unique position within a specific social circle.
This approach essentially borrows the logic of scarcity marketing and community operations, starting from the human desire for belonging and identity to formulate a solution.
"Uncle Lin, after these guests finish fishing, could you please introduce them to the 'Listening to the Waves Pavilion' private room in the restaurant? Tell them I've prepared a small feast to thank them for their continued support."
That's true; people who are willing and able to afford a fee of five thousand yuan per hour mostly have a certain amount of influence and connections.
This opportunity to get to know each other is beneficial for both Chen Jun and the resort.
"Okay, Mr. Chen."
Before leaving, Chen Jun glanced at the clear waters of the Longgu River one last time; the fish fry he had released earlier had grown a bit.
Although it's not considered large in its natural state, thanks to the enhancements provided by the Fisherman's Hut, its size has reached a level that's barely suitable for viewing.
As for the adult fish that are subsequently released, there is still a sufficient quantity to meet the current needs of anglers.
"In the long run, we still need to continuously replenish the fish population to maintain the sustainability of the ecosystem and fishing."
Chen Jun made a mental note of this.
......
In the afternoon, at the resort's own restaurant, in the Tingtao Pavilion private room.
Chen Jun instructed the kitchen to prepare a table of exquisite yet unpretentious dishes, awaiting the arrival of the guests.
Sure enough, thanks to the positive feedback from the Fisherman's Hut, these anglers also developed a fondness for the resort.
They all gladly accepted Chen Jun's invitation.
There were a total of five people invited.
Besides Hu Lan and his two friends, there was also an elderly man with white hair and a gentle and refined demeanor.
And there was a young man, not very old, with dyed yellow hair, whose sophisticated attire distinguished him from the street thugs.
"Good afternoon, distinguished guests. I am Chen Jun, the person in charge of the resort."
After everyone was seated, Chen Jun came up and gave a brief self-introduction before starting to steer the conversation.
The conversation inevitably revolved around fishing. Although he wasn't exactly a member of the fishing community, he did have a basic understanding of some common sense.
Once they get started, these fishing enthusiasts can easily launch into a lively and engaging conversation.
After all, even the worst fishing enthusiast can accumulate some impressive achievements over time.
"Let me tell you, the first time I came to the Fisherman's Hut, I caught a 55-pound grass carp. The feeling was absolutely amazing."
"Impressive. But speaking of this, I also encountered a big one in a large reservoir in another place before. It was a grass carp weighing about 60 pounds. It took me more than an hour to finally get it ashore."
The dinner party quickly turned into a "sharing session," where everyone, as listeners, provided ample emotional value to the speaker.
They took turns telling their stories, and everyone's enthusiasm grew higher and higher.
After five courses of food, Chen Jun felt that the time was almost up, so he raised his glass in a gesture of respect and began to reveal his purpose:
"Thank you all so much for coming today. You are all among the earliest visitors to our Fisherman's Hut. No matter how you learned about us, I must thank you for your recognition and support."
After a brief pause, he began to explain his idea:
"To provide everyone with better service, the resort has decided to introduce a new membership system soon. Our intention is not to create barriers, but to create a true fishing paradise where like-minded friends can have a purer experience and form a high-quality community."
"Once this system matures, as founding members, you will not only enjoy benefits such as priority access and exclusive event invitations, but also, as the membership network develops, you will be able to access more experts and resources in the industry. Its value will far exceed a simple consumption."
To make it easier for everyone to understand, Chen Jun provided a very detailed explanation.
This model cleverly motivates existing members to recruit new members and ties their interests to the resort to a certain extent, giving everyone a shared sense of purpose.
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