Rebirth 08: Can a mobile game company also build a tech empire?

Chapter 110 Countdown

Next up is the game team.

Jiang Chang and Lu Chen participated in E3 together.

Therefore, this report was handled by the acting team leader, Chu Yu.

"President Lu, the game team has not been idle during the time that Team Leader Jiang Chang was away."

First of all, the development of "Famine" has been completed.

The final test version was packaged three days ago.

The game content is at least three times richer than the demo shown at E3.

Four new playable characters have been added.

The plan included the addition of caves and the ocean.

Eight new monsters and new item crafting recipes have also been added.

She operated the computer and switched the projection to the game screen.

"These are screenshots from the final version. We've optimized the mobile controls and added two optional modes: virtual joystick and buttons. The game now supports cloud saves, allowing players to sync their progress across different devices. We've also completed the online multiplayer functionality, supporting both official servers and privately hosted servers."

Everyone in the conference room was intently watching the screen.

On the screen, the unique hand-drawn world of "Famine" has become exceptionally rich.

Mushrooms glowing in the dark cave.

A dilapidated wooden raft floats on the sea.

There are also original design drawings for various characters.

"In addition, we have made special preparations for the launch of Conquer Online 1 as per your instructions."

Chu Yu switched the scene.

"All players who purchased Conquer Online 1 at launch can exchange their mobile phone's unique serial number for a brand new character and a set of backpack skins."

Lu Chen nodded in satisfaction.

"Great job! When will the game be released?"

"The plan is to release it on the App Store and the official app store simultaneously on June 10, the day Journey 1 goes on sale."

Chu Yu replied, "All the promotional materials are ready, including the teaser trailer and promotional posters, etc."

Finally, Xu Yi reported on the situation in the Z dimension.

"Over the past two weeks, Z-Dimension's user growth has accelerated again."

Xu Yi pulled up a data chart.

"After the launch of Journey 1, the number of new users per day was 3. After the news of winning the E3 award spread back to China, this number surged to 5 per day. As of now, the total number of registered users of Z Dimension has exceeded 700 million, with 60 daily active users and an average stay time of 47 minutes."

He continued.

"As per your previous plan, we have already reserved a homepage entry for the Chinese version of Answers. The technical team is currently working with Steve's team in Los Angeles, and we expect to complete the localization development and launch it within three months."

"Meanwhile, in other aspects, Z-Dimension's app is already pre-installed on Conquer Online 1."

After listening to all the reports.

Lu Chen remained silent for about half a minute.

The meeting room was so quiet you could hear the air conditioning blowing.

Everyone was watching him.

We await his evaluation and instructions.

"very good."

Lu Chen finally spoke, his voice calm.

"It's even better than I expected. This shows that while I was away, everyone not only held their posts but also made great strides forward. General Manager Lin, production scheduling is in good order. Hong Feng, continue to optimize the system experience. Chu Yu, the game's completion level exceeded expectations. Xu Yi, the platform operation is thriving. Thank you all."

"but!"

He looked around the conference room.

His gaze swept across everyone's face.

"The real battle begins on June 10th. We cannot relax yet. Dismissed!"

After the meeting.

Lu Chen returned to his office.

There are less than two days left until the official release of Conquer Online 1.

Everything is ready.

But the air was thick with the tension of an impending major battle.

He turned on his computer.

I browsed online discussions about Journey Technology and its E3 award.

Baidu Tieba, forums, and Z-Dimension.

This is being discussed in almost every technology and gaming-related community.

It would be a waste not to take advantage of this popularity.

Lu Chen called Susie over.

A few minutes later, Susie pushed open the door and entered.

"Mr. Lu, what are the arrangements?"

"We need to make good use of the buzz generated by winning the E3 award."

Lu Chen got up and paced around.

"This is the last promotional opportunity before the release of Conquer Online 1."

Susie quickly took out her notebook to take notes.

What specific ideas do you have?

"Three directions."

Lu Chen turned around and held up three fingers.

"First, guide online topics by assigning personnel to deeply link the two topics of a domestic game winning an international award and the launch of Journey 1 on major forums, online communities, and technology communities."

"clear."

Susie took quick notes.

"We can compile detailed reports, photos from the event, and reviews from foreign media for the E3 winners and create a dedicated webpage."

"Second, centralized push notifications for Z-dimensional content."

Lu Chen continued.

"The homepage will feature a special section that, in addition to E3 coverage, will also replay highlights from the press conference, especially Xue Zhiqian's performance of 'The Brightest Star in the Night Sky' and the demonstration of the Journey 1 game."

"What about Cheng Lin? —"

Susie looked up.

"Should we ask her to cooperate again?"

"That is my third point."

Lu Chen walked back to his desk and sat down.

"Contact Cheng Lin and ask her to post another video on Z-Dimension. The content could be a review of her journey from being impersonated to the launch of the authentication system, and then to participating in the promotion of Conquer Online 1. Finally, she could naturally express her expectations and blessings for Conquer Online 1."

Susie's eyes lit up.

"This angle is good!"

It has both emotional resonance and can generate buzz for Conquer Online 1.

"That's right."

Lu Chen added.

"The video will be released on June 9th. At the same time, the official account of Journey Technology will repost and comment on it to create interaction."

"I'll arrange it right away."

Susie closed her notebook.

"Anything else?"

Lu Chen thought for a moment.

"Contact reporter Chen Xin to see if she's interested in doing a feature report on E3. If she's willing, we can provide exclusive data and interview opportunities."

"OK."

Susie got up.

"I'll get on it right now."

The next two days.

ZhengTu Technology's advertising machine is running at full speed.

On the afternoon of September 8.

Z-Dimension homepage updated.

The most prominent position featured a special video announcing that Journey Technology had won the Best Game Design Award at E3.

Clicking through leads to a carefully curated collection of reports.

IGN original article translation, on-site photos, award comments, and industry analysis.

There's even a clip of Jiang Chang giving an interview at E3.

The sidebar of the special page.