Rebirth 08: Can a mobile game company also build a tech empire?

Lu Chen nodded in satisfaction:

"The production line is now in your hands."

Remember to maintain strict quality control for the Conquer Online Z1.

Our product's reputation depends entirely on you.

Then he looked at Zheng Yong:

"Zheng Yong, how are the online and offline channels prepared?"

Zheng Yong adjusted his glasses and began his report:

"Offline portion,

I visited the areas surrounding twelve key university towns in the Yangtze River Delta and Pearl River Delta regions.

We have already spoken with 27 potential distributors, all of whom are relatively large digital stores or shopping malls in the area.

Online portion,

We have opened flagship stores on Taobao, JD.com, Dangdang, and Amazon.

We hired a professional graphic designer to design the text and images for the product details page, ensuring it looks great.

"Great, as long as the channels are fine, we've completed the last link in the sales process."

Lu Chen praised, then looked at Jiang Chang.

"Jiang Chang, where's the game? Has the payment system been tested?"

Jiang Chang said confidently:

"The Android versions of all three games have been completed."

Furthermore, we have optimized the performance of the Conquer Online Z1.

It has already been tested on the engineering prototype.

It runs smoothly and the touch controls are responsive!

SMS payment has also been tested with Kongzhong and TomOnline.

No problem!

Pre-installation in batches is possible at any time.

After asking around, everyone reported good news and made rapid progress.

Finally, Lu Chen's gaze naturally fell on Zhao Yongqiang, who had not yet spoken.

Lu Chen also asked with a smile:

"Mr. Zhao, how's the online pre-launch promotion going?"

There must have been quite a bit of activity these past few days, right?

"call……"

What's meant to happen will happen.

Zhao Yongqiang felt a tightness in his throat.

He forced himself to speak:

"Boss Lu, regarding online promotion..."

We posted on major digital forums and online communities as planned.

A total of over two hundred posts were published on at least seventeen platforms, basically covering all major platforms.

"Um."

Lu Chen nodded, signaling Zhao Yongqiang to continue.

However, he had a bad feeling about it.

Zhao Yongqiang paused, then continued:

Our posts have a total of 200,000 views.

There were also more than three thousand replies.

It does attract a certain amount of attention within some digital circles.

The main topics of discussion among netizens were the authenticity of the photos we released and some issues with the machine's specifications.

Hear this,

Lu Chen clearly sensed that something was wrong.

Zhao Yongqiang had long since lost the confidence to continue speaking.

"However... looking at the overall data,"

The topics were mostly limited to hardcore digital enthusiasts.

Our initial target users—college students and young white-collar workers—were almost...none of them reached.

After Zhao Yongqiang finished his report,

A brief silence fell over the room.

The relaxed and pleasant atmosphere in the office visibly froze for a moment.

Zheng Yong also frowned:

"Yes, I also found that when I was working on distribution channels."

Our Journey Z1 is clearly intended for university students.

But I've been passing by university campuses frequently lately.

I didn't hear any college students discussing it at all.

Wu Zhixuan stroked his chin, and said thoughtfully:

"Was our revelation too 'hard'?"

Just talking about internal parameters like the screen and the chip,

Ordinary users don't care about this.

Indeed, like game advertisements,

You can't just start by introducing how many points a game character has in attack and defense, or what skills they possess.

It mainly showcases the gameplay or visuals.

Jiang Chang also analyzed the topic from the perspective of his own area of ​​expertise.

As Zhao Yongqiang listened to his colleagues' analysis, he felt even worse.

These principles,

He only recently began to vaguely sense it.

But I really didn't expect that before.

Zhao Yongqiang's engineer-like mindset is best suited for product development.

But it's used in advertising.

This is a disaster.

Zhao Yongqiang was only thinking about attracting attention with the various parameters of the ZhengTu Z1.

They whetted the appetite of netizens by highlighting the competitiveness of the machine parts.

But what he didn't expect was...

These hardcore gamers who spend all day focusing on the details of the parameters are only a minority.

It may account for no more than 5%.

The remaining 95% of ordinary users are simply not interested in these things.

They are consuming "feelings".

It's "This looks good, I want it", "The person next to me is using it", or "Using this seems cool and youthful".

Especially college students and young white-collar workers.

They are precisely the target audience for the Z1.

But what's the use of understanding this now?

It's too late.

New Year's Day 2009 is just around the corner.

From product manufacturing to transportation and distribution through channels.

It will take about twenty days.

There may only be a week left for publicity.

What can you do in a week?

Thinking of this, Zhao Yongqiang lowered his head in self-reproach.

Zheng Yong felt guilty when he saw Zhao Yongqiang's dejected expression.

After all, he also has a technical background.

So he began to say:

"Boss Lu, how about we call it GG?"

Newspapers, television, GG brand, etc.

"We'll promote as much as we can."

Upon hearing this, Lu Chen shook his head.

First of all,

GG's promotional efforts were indeed effective, but they were too slow.

They simply don't have that much time to wait for GG to be seen before it slowly takes effect.

Secondly,

How many college students and white-collar workers read newspapers or watch TV?

Lu Chen originally intended to promote himself through the internet.

It capitalized on this group's tendency to follow trends.

As a result, we now have to resort to outdated propaganda channels to defeat them.

What is the conversion rate?

"Or should we hire a celebrity to endorse our product?"

Wu Zhixuan also shared his thoughts.

After all, he has put a lot of effort into the Z1.

Nobody wants to see the project fail like this.

"Just hire a celebrity that young people like to endorse the Journey Z1."

Is it possible to achieve results in a short period of time?

Lu Chen shook his head again.

"Jay Chou, JJ Lin, and Li Yuchun are popular among young people."

Who can ZhengTu Technology afford to hire?

Wu Zhixuan coughed twice and didn't continue speaking.

indeed,

If they had the money, they would have hired celebrities to endorse their products long ago. Why would they wait until now?

"Sigh, never mind," Lu Chen waved his hand, "You guys go out first, let me think about it."

Everyone came happily, but left dejected.

The office fell silent.

to be frank,

The publicity issue caught Lu Chen off guard.

He held his head in one hand, racking his brains to recall some classic advertising cases for the future.

Achieving a promotional effect is actually not that complicated.

A short sentence, a song, or a picture can make people remember it instantly.

But the time was too short.

The Z1 is about to be released.

If there is a month.

Lu Chen will personally take charge from now on.

It's guaranteed to cause a huge stir online.

But it's too late now.

Time passed gradually.

From the time four people came in to report in the afternoon until now, the setting sun is shining obliquely into the office.

Lu Chen had been sitting there for several hours.

But the incident happened so suddenly that he couldn't think of a good solution.

Sitting here isn't a solution.

Lu Chen had no choice but to go home and rest, and see what good ideas he could come up with tomorrow.

……

the next day.

Lu Chen arrived at the company early.

He lay in bed last night and thought about it some more.

Since the goal is to promote the product quickly, the game itself can be a memorable element.

So Lu Chen went back to his old profession.

Perhaps we still need to break the deadlock through games.

"Da da da..."

Lu Chen's leather shoes stepped on the smooth tiles.

She walked towards Jiang Chang at a moderate pace.

He wanted to discuss it with Jiang Chang.

Let's see what good ideas he has.

Passing by the game development team's staff area.

Several long-time employees who have been with the company since its inception are working diligently.

Chu Yu wore headphones while adjusting the sound effect curve in the software.

She hummed a song softly to the rhythm.