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Chapter 200 Advertising Regulations

Chapter 199 GG Regulations

"Then, the work will be handed over to Director Zhou. I believe that with the Director's leadership and everyone's concerted efforts, our Department of Arts and Sports will surely make further progress and reach new heights."

"Splash splash splash..."

After the main meeting, there will be a smaller meeting.

When Director Zhou Long began his speech amidst applause from Zhang Zhengwen, who was about to be transferred, it signified that... the leadership of the cultural and sports department under the Southern Metropolis Daily had been completely transformed.

As for what everyone is thinking, Li Mu can't guess even if others don't say it.

But I must admit, the food at the "welcome banquet" that evening was quite good.

Although Director Zhou has only recently taken office, at least the restaurant he arranged is quite nice.

"Director Zhou, this is Li Mu. He was the one who brought the first-hand report on 9/11 last year. He was also the one who made our Department of Culture and Sports' first front-page headline this year, an interview with NetEase CEO Ding Lei on the successful resumption of trading on NASDAQ."

After being introduced by Bie Yan, the chubby Zhou Long laughed heartily:

"Yeah, I know, young Li is quite promising at such a young age. Come on, let's have a toast."

"Thank you, Director."

Li Mu quickly lowered his glass, clinked it with Zhou Long's, and then drank the wine in one gulp.

"Young man, work hard! The future is bright, and there's much to achieve. Keep it up!"

"Thank you, Director. I will definitely work hard!"

After Li Mu expressed his gratitude again, he sat down only after Zhou Long and Bie Yan left.

Sui Kuan immediately leaned close to his ear and whispered:

"Hey, I heard... our Director Zhou is hailed as a little god of wealth in the weekly magazine."

"?"

Li Mu was taken aback, then lowered his voice and asked:

"Who told you that?"

"I heard it from Sister Jing."

"Ji Jingjing?"

"Um."

Li Muxin wondered where this older sister had gotten so much gossip from.

Why is he called the Little God of Wealth?

"Sister Jing said he's incredibly good at bringing in big names, and has brought in quite a few big names for the weekly magazine... but I don't know exactly how big they are."

"Well... okay."

Watching Zhou Long go to the next table to clink glasses, Li Mu nodded slightly:

"Anyway, a new broom sweeps clean, so we just need to do our own jobs well."

"Um."

Sui Kuan nodded in agreement.

So, after a welcome banquet, Saturday and Sunday arrived.

This week, Li Mu is on duty, which is unusual for him.

You should know that ever since he started working with Brother Bie, his shifts have automatically been assigned to Sui Kuan or someone else.

His positions are mostly at "Macau Palace".

But this week, the job was assigned to him.

Clearly, in order to save face for the new leader, even Brother Bie chose to be more "serious".

The days on duty were quite relaxed. Then, Monday arrived, and with personnel changes in the unit, the first "change" came.

Early Monday morning, during the morning meeting, the newly appointed deputy general manager, He Shaojun, issued a new regulation called the "GG Business Management Outline".

The implementation date is March 1st.

The document was distributed in advance so that everyone could understand and learn about it.

To be honest, Li Mu was quite bewildered.

The Southern Metropolis Daily certainly has GG (Gross Gaming) revenue; in fact, GG revenue is one of the newspaper's main sources of income.

But... isn't this kind of thing usually handled by the GG department?

The people in the GG department are responsible for hanging up the GG (guys' love) posters. It doesn't matter what kind of cold medicine or athlete's foot powder they use; every day the newspaper has a small GG section, and once the GGs are hung up, that's it...

But... how did this end up in my hands?

Am I not a reporter?

He looked completely bewildered.

Looking at the others subconsciously, I found that they, including Bie Yan, were all quite confused.

However... at the meeting, the "GG Regulations" were not explained in much detail; everyone was simply given a copy to take home and learn about.

Then it was skipped over.

Li Mu looked at the document in his hand, his mind filled with questions, but he certainly wouldn't be so blunt as to directly ask his superior, "What is this thing?"

He simply finished the meeting, came back with this document, and started reading it.

This regulation is just an "outline," but... it's quite detailed.

It is divided into four chapters...

Chapter 1 General Provisions

"Article 1. To adapt to the market-oriented operation needs of the Southern Metropolis Daily, standardize GG business management, and establish a sound and fair distribution mechanism that balances incentives and constraints, this outline is hereby formulated."

Li Mu looked at each one and read each one carefully.

In summary, this outline essentially means that from now on, GG revenue will no longer be solely the responsibility of the GG department, but will become a collective performance indicator for the entire editorial department. Furthermore, this indicator will also be one of the company's year-end performance evaluation metrics.

What... does this mean?

Will journalists no longer just publish news articles in the future?

???

Is that what you mean?

No way, teacher.

Is this really so absurd? Shouldn't news be based on facts? Even if it's biased, it should still fall within the bounds of "human sentiment."

But the syllabus you've given us to learn... it seems to be saying, "Let's all get together and make money together in the future"?

? ? ? ? ?

ah?????

To be honest, Li Mu was genuinely a bit bewildered.

After reading it, he looked at Sui Kuan beside him:

"Fatty...did you understand?"

"I understand now."

Sui Kuan nodded:

"Isn't it just about getting more male prostitutes? The more male prostitutes we get, the higher our performance score, and the higher our salary, right?"

"...Don't you find it strange? We're journalists. For example, I'm reporting on a family receiving the 'Five Guarantees' (a government-provided social welfare program for the elderly, disabled, and orphans). I'm reporting on how much their lives have changed with the help of the community, and suddenly someone says, 'Look, after their lives improved, they even use the Lantian Liubizhi toothpaste—it's good for their teeth, their appetite, and they can eat anything they want!'...Don't you find that absurd?"

"Damn, your brain is really something! You can even add that much to your GG!"

"????"

Li Muren was stunned.

Is that what I meant to you?

Perhaps it was his strange gaze that made Sui Kuan pause for a moment, then scratch his head...

"I... hadn't thought of that, and I hadn't considered it that much. We'll just take it one step at a time. If necessary, we can ask Brother Bin and the others how to handle this. Besides, this is just for us to learn. When it comes to actually getting business, there are people in the business department; they're professionals. What are we reporters compared to them?"

"..."

Fine.

Hearing this, Li Mu simply stopped talking.

After looking at the outline twice, I tossed it aside.

But just before noon, he received a message from Bieyan:

"Come find me at the teahouse next to your house at noon."

"Okay, received."

So, after getting off work at noon, Li Mu declined Sui Kuan's invitation to "Let's go see what kind of food the cafeteria has today" and drove off in his Santana.

He's a regular at this teahouse near his home, and he's even quite familiar with the manager—the kind of acquaintance who just nods to each other.

Without needing to be led, he walked directly to the door of the private room, and upon opening it, he saw Bieyan drinking tea there.

Besides tea, all he had on hand was that outline document.

"Brother Bie."

"Okay, have a seat. I've ordered the food."

"OK."

Li Mu took off his bag and sat down. He then poured Bie Yan a cup of tea. Just as he filled his own cup, he heard the older brother ask:

"Have you read this outline and regulations?"

"I saw it. But... to be honest, Brother Bie, I find something a bit strange."

As soon as his older brother spoke, he knew why he had been invited to dinner today.

So he directly stated his points of view:

"I was still chatting with Sui Kuan after I finished watching it this morning..."

He shared his "six essential solutions for blue skies" idea, and everyone laughed.

"Haha, that's a good idea. Putting a guy in there actually makes it quite harmonious... What does Xiao Sui say?"

"Well……"

Li Mu thought for a moment and smiled:

"He also found it strange, but he couldn't figure it out for the time being. Brother Bie, if you understand it, please tell me so I can explain it to him when I get back."

Bie Yan glanced at him, but didn't ask any further questions. Instead, she directly opened the outline.

Swish, swish...

He quickly turned to the second-to-last page, pointed to a spot, and said:

"This one."

Li Mu looked over:

[Article 17: The above-mentioned bonuses shall be calculated by the Finance Department and credited to the personal accounts of designated personnel in the GG Department. These funds shall be used exclusively for the purpose of GG Department's unified allocation and use for subsequent GG business expansion and internal secondary distribution.]

"Well……"

Li Mu suddenly paused, stunned.

At first I thought I was seeing things... but after looking at it carefully, I immediately realized something was wrong.

"Personal account? Secondary allocation?"

His eyes were full of doubt.

To be honest, he didn't see this message this morning.

Or rather, they didn't look at it carefully.

For him, the most important chapter of this outline is not this fourth chapter.

The outline has four chapters, but for him, the most important ones are the first chapter, "The principle of prioritizing efficiency: using actual GG payments received as the sole assessment criterion" and the "the principle of balancing incentives and constraints: high performance, high returns, while clearly defining the responsibilities for violations," and the third chapter, "Regulations on GG discount authority."

These two points are: first, clarifying that GG income is part of performance evaluation; and second, determining how much rebate each GG can give to others.

The former is performance evaluation, the latter is personal benefit.

So all my attention was focused on the content of those two chapters, and I really overlooked this point.

"How can you use a personal account? This...shouldn't it be a company account? What if the person who transferred the money runs away?"

He asked, puzzled.

The elder brother's response to this was quite simple.

He knew that when Xiao Li asked the question, he already understood the problem with the regulation.

Therefore, he simply presented his own conclusion:

"Xiao Li, this GG rule... seems a bit off."

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