Transmigrated into the role of the matriarch, I ensured my family had enough to eat and wear during

The sun slowly rose higher, and golden rays shone on the streets, warm and pleasant.

Tang Susu's cold jelly stall has finally officially opened for business.

She divided the two borrowed tables into two: one was placed against the wall for customers to sit down and eat jelly; the other was placed in front of the stall, with five brand-new white porcelain bowls on it, each containing a small piece of jelly, drizzled with sweet brown sugar syrup, and sprinkled with a little bit of hawthorn fruit crumbs, for free tasting.

With the market insight and communication skills she had accumulated from her previous life's entrepreneurship, Tang Susu, wearing a friendly smile, shouted loudly, "Don't miss out! Free samples of refreshing jelly, sweet and sour, perfect for cooling down in the summer, only two copper coins a bowl!"

Tang Lifu and Tang Liqiang watched from the side and followed suit, shouting along with the vendors.

The two men had loud voices, but their tunes were a bit off, one high and one low, which made the atmosphere even more lively.

The shouts quickly attracted a woman in her thirties.

She walked up to the stall, staring at the bowl of jelly with a puzzled look. Hesitantly, she asked, "What is this? It looks sticky and there's no ice. How cool can it be?"

"Sister-in-law, you'll know once you try it." Tang Susu smiled and handed over a tasting spoon. "It's a free tasting. If you don't like it, you can just turn around and leave. It won't cost you a penny."

Tang Lifu was quick-witted and immediately picked up a sample bowl and handed it to the woman.

The cloud patterns on the white porcelain bowl are exquisite and beautiful. Inside the bowl, there is a light yellow and transparent jelly covered with thick brown sugar syrup, which also emits a faint sweet fragrance. It looks very tempting.

The woman took the spoon with some skepticism, scooped out a small piece, and put it in her mouth.

The cool, silky texture melts instantly on the tongue, with a perfect balance of sweet and sour, and the coolness spreads from the lips and tongue all the way to the throat and abdomen.

The sweat she had produced while traveling that morning seemed to evaporate instantly, leaving her feeling refreshed.

"So good! So good!" The woman's eyes lit up, and she quickly asked, "What's this called? How much is a bowl?"

"This is called liangfen (cold mung bean jelly), it's two copper coins a bowl," Tang Susu replied with a smile. "Sister-in-law, you're our first customer, so I'll give you two extra pieces so you can eat to your heart's content."

The woman hesitated, quickly calculating in her mind: two copper coins could buy a large white steamed bun, enough to fill her stomach. But the refreshing taste of the jelly was truly tempting.

She thought for a moment, then asked, "Could I take the bowl with me? I'd like to take it home so the kids can try it too. I'll bring the bowl back first thing tomorrow morning."

Tang Susu shook her head helplessly: "I'm really sorry, sister-in-law, I only brought these few bowls with me. If you take them with you, the later guests won't have any bowls to use."

These days, without packing tools like plastic bags or takeout boxes, she has no choice.

The woman sighed regretfully, but ultimately couldn't make up her mind to buy it, and turned to leave.

Unfortunately, the deal fell through.

Tang Lifu looked dejected, scratching his head and muttering, "Mom, she clearly thought it tasted good, why didn't she buy it?"

Tang Liqiang scratched his head and suggested sheepishly, "Mom, how about we lower the price to one copper coin a bowl? That way, more people will definitely buy it."

"It's not about the price." Tang Susu shook her head. She had clearly seen that the woman genuinely liked the jelly, but hesitated because she wanted to take it home for her child, but couldn't pack it up.

She already had some guesses in her mind: these women who had given birth had to be careful with their money, and even if they wanted to eat something, they preferred to bring the good stuff home for their children and husbands.

"You guys keep hawking, I'll think about it some more." Tang Susu told Li Fu and Li Qiang to continue attracting customers, while she sat aside, carefully considering the reasons for the sluggish business.

Tang Lifu and Tang Liqiang dared not slack off and continued to shout at the top of their lungs.

The shouts attracted many women passing by, most of whom were willing to try it for free.

But after trying them, very few people actually spend money to buy them.

After a busy morning, only two bowls of cold noodles were sold, earning four copper coins.

It just covered the four copper coins rent for the table, so we broke even and didn't make a single penny.

As the sun rose higher, the morning market ended, and the crowds on the street gradually thinned out.

Tang Lifu returned the two tables to the restaurant, while Tang Liqiang stood aside, carefully washing the bowls and spoons with the clean water he had brought.

Seeing that Tang Susu's face didn't look too good, he said in a simple and honest way, "Mother, don't be sad. I can go to the docks to carry goods and earn twenty copper coins a day. I can buy you meat to eat then."

When Tang Lifu returned, he chimed in, "Mother, when I was working at the stall, the restaurant owner told me that the Liu family is hiring people to build a warehouse. They pay twenty-three coins a day and provide a full meal. I want to go with Liqiang. The two of us can earn forty-four coins a day, so you can relax a bit and won't have to work so hard at your stall anymore."

Seeing her two younger brothers genuinely thinking of her, Tang Susu felt a warmth in her heart.

But then, her eyes lit up instantly—she had finally found the root cause of her business slump!

She's targeting the wrong customer group!

It's like trying to fish from a tree with a fishing rod; if you're aiming in the wrong direction, all your efforts will be in vain.

She immediately analyzed the situation with her two younger brothers: "You're right, we've targeted the wrong customers. In modern times, the main consumer group for desserts is women. But here, women have a low social status, and most of them struggle to even have enough to eat, let alone have the spare money to buy desserts that can't fill their stomachs."

"Our target consumers for this cold jelly should be strong men who can earn money and the sons who are valued in their families. After all, during famine years, every penny must be spent wisely, and only they would have the money to buy cold jelly to cool off in the summer."

Tang Susu recalled that the most talked-about topic among passersby that morning was the Liu family.

After hearing that over a thousand catties of grain had been stolen from Master Liu's house, he hurriedly hired people to build a warehouse. Construction began three days ago, and they are still recruiting more workers to meet the deadline. The construction site is full of strong men working hard!

Isn't this a ready-made customer base?

"Let's go! Let's set up our stall somewhere else!" Tang Susu made a quick decision and got up to pack her things.

The three siblings quickly packed the jelly, water, bowls, and spoons into a wooden bucket, carried the load on their shoulders, and headed towards the Liu family's house.

When we arrived at the construction site near Liu Yuanwai's house, we could see from afar that the wall around Liu's backyard had been completely demolished, and forty or fifty strong men were rebuilding the wall under the scorching sun.

The midday sun was like a giant fireball, scorching the earth, and the air seemed to be distorted by the heat.

The men were all drenched in sweat, their clothes soaked through and clinging to their bodies, their faces showing exhaustion.

Outside the courtyard gate, there was a large vat of water, which was originally intended for the workers to quench their thirst.

The water had been exposed to the sun for most of the day, and it felt stuffy to the touch. Drinking it did not relieve the heat at all; on the contrary, it made you feel worse.

Tang Susu's eyes lit up, and she stopped about ten steps away from the construction site.

There's a shady spot here, which provides shade while allowing the workers to see the stall at a glance.

Since there was no table available, Tang Susu asked Lifu and Liqiang to find some bricks nearby, stack them up sturdily, and then lay Tang Liqiang's overcoat on top to create a simple temporary platform.