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"I have invested in a bio-cosmetic research and development center called Kangmei Biotechnology. The center is currently developing a high-end sensitive skin repair product called 'Healing Gel'."

Jiang Wenxi slowly said, "The core technology and formula of this product are already in place, and the research and development is progressing smoothly. After the product is successfully developed and passes the relevant tests, I plan to hand it over to Qingrun Biotechnology for mass production, registration, and market promotion. Simply put, it is to realize a one-stop cooperation model of 'research and development + sales,' with Kangmei Biotechnology responsible for technology research and development, and Qingrun Biotechnology responsible for market implementation, with both parties working together."

Upon hearing this, a hint of surprise flashed in Mr. Zhao's eyes, followed by a touch of helplessness:

"Ms. Jiang, this is really good news! Our Qingrun Biotechnology has always focused on the field of sensitive skin care products, but we have been struggling to find core R&D products to support us. To make matters worse, one of our core investors was maliciously instigated by a competitor in the industry and suddenly withdrew his investment and left the company."

This has directly led to a break in our raw material procurement funds and forced our production lines to shut down. We urgently need working capital to resume production. If you could inject investment and bring a high-quality product like 'Skin Healing Gel,' it would definitely help us overcome this difficult time and significantly enhance our company's market competitiveness.

He had been worried about the product iteration issues after the investment, but Jiang Wenxi's words completely dispelled his concerns, and his tone was full of anticipation.

"This is also an important reason why I chose to invest in Qingrun Biotechnology," Jiang Wenxi said.

"Your company has a certain foundation in the sensitive skin skincare market, and that's exactly what I value in you. Next, I'd like to know about the brands, product categories, and store layout currently sold under Qingrun Biotechnology."

Mr. Zhao quickly replied, "Okay, Ms. Jiang. Currently, our company has two proprietary brands: 'Qingrun Shuyan' and 'Minji Xiuhufang'."

"Qingrun Shuyan" is positioned in the mid-to-high-end market, focusing on a gentle repair series. Its products cover basic skincare categories such as facial cleanser, toner, lotion, face cream, and serum. Its core target audience is women with sensitive skin aged 25-40.

"Sensitive Skin Repair Shop" is positioned as an affordable brand, focusing on a basic soothing series. Its products mainly consist of cleansing foam, moisturizing spray, and repairing masks, primarily targeting young people with sensitive skin aged 18-25.

He paused, then took a product brochure from his briefcase and handed it to Jiang Wenxi:

"This is our product brochure, which details the core ingredients, efficacy, pricing, and other information for each product. The core advantage of our products is that they are gentle and free of fragrances, preservatives, alcohol, and other irritating ingredients. All our products have undergone rigorous safety testing and have earned a good reputation among people with sensitive skin."

Jiang Wenxi took the product brochure and quickly flipped through it, nodding occasionally. General Manager Zhao continued by introducing the store's situation:

"Currently, our sales channels are divided into offline stores and online platforms. Offline stores are mainly concentrated in the core business districts and large shopping malls of Shanghai, with a total of 12 directly operated stores. The stores have a simple and fresh decoration style, focusing on an immersive skin care experience. Each store is equipped with professional skin testing instruments and skin care consultants, which can provide customers with personalized skin care solutions."

Our online platforms cover various mainstream e-commerce platforms, as well as our official mini-program store, enabling integrated online and offline sales. Last year, online sales accounted for 45% of total sales.

"How are the stores operating? How are the profits?" Jiang Wenxi asked, looking up.

"Of the 12 directly operated stores, 3 are currently profitable. As long as production can be ramped up, we expect to achieve profitability next month," General Manager Zhao said confidently.

"Our store's average transaction value is neither low nor high. The average transaction value of the mid-to-high-end brand 'Qingrun Shuyan' is around 500 yuan, while the average transaction value of the affordable brand 'Minji Xiuhu Fang' is around 300 yuan. Thanks to the good product reputation and high-quality service, the customer repurchase rate can reach more than 60%."

Upon hearing this, Jiang Wenxi had already made a clear judgment: Qingrun Biotechnology has a clear brand positioning, a complete range of products, a reasonable store layout, and a stable customer base and a good repurchase rate. The current predicament is not due to its own operational problems, but rather to a cash flow crisis caused by malicious instigation from the outside. It is fully capable of taking over the market launch of "Healing Gel" and restoring normal operations.

She looked up at President Zhao and said confidently, "President Zhao, regarding investment cooperation, I can inject 3000 million yuan to take a 60% stake."

The funds will be prioritized for resolving issues related to raw material procurement and production line resumption. The remaining funds will be used to optimize product production lines, expand store locations, increase online promotion efforts, and prepare for the subsequent mass production and launch of the "Healing Gel."

Upon hearing the investment amount of 3000 million, Mr. Zhao's eyes lit up with excitement: "Ms. Jiang, thank you for your trust! We fully agree with your investment plan and will definitely cooperate fully in the implementation of 'Healing Gel' to live up to your expectations."

Jiang Wenxi nodded slightly and added in a serious tone:

"There are two more important requirements I need to clarify with you. First, regarding the Healing Gel, after Kangmei Bio completes its basic research and development, you will need to cooperate in organizing large-scale human trials. The experimental samples must cover different age groups and different types of sensitive skin, and the product's effects and adverse reactions must be recorded in detail to ensure the product's safety and reputation after it is launched on the market. The experimental plan must be prepared in advance and submitted to me for review."

"Secondly, the new product promotion plan needs to be prepared in advance. Once the skin-healing gel enters the later stages of clinical trials, you should start the promotional campaign and develop a comprehensive promotion plan that combines online and offline channels."

Online, influence can be expanded through beauty blogger reviews, social media topic marketing, and pre-sales on e-commerce platforms; offline stores can set up experience zones to allow customers to experience the effects of products in advance.

The promotional plan should highlight the product's core advantages of "high-end repair" and "suitability for all skin types," precisely targeting the sensitive skin demographic. I hope you can prepare these two plans for me within a week.

Mr. Zhao nodded quickly and replied, "No problem, Ms. Jiang! I will personally lead the development of the real-person experiment plan and the new product promotion plan, and ensure that they are completed and submitted to you for review within a week."

We will definitely follow your requirements strictly and make the skin-healing gel a best-selling product.

"I'll have my legal team draft the agreement on the details of the collaboration, and I'll send it to you for confirmation tomorrow." Jiang Wenxi stood up and extended her hand.

"I hope we can have a pleasant collaboration and work together to create a benchmark brand in the field of sensitive skin care."

"It's a pleasure to cooperate with you!" President Zhao quickly grasped Jiang Wenxi's hand, his eyes full of expectation and gratitude.