Entertainment to the death, make a tokusatsu film that will crush the entire internet.

On Friday afternoon at 2 PM, the State Administration of Radio and Television and the Ministry of Culture and Tourism jointly released an announcement on their official accounts, as well as on major mainstream media platforms.

[Announcement Regarding the First "Great Xia Animation Rising Star Competition"]

The announcement detailed the competition rules.

1. Entries must be 2D animations that highlight elements and the core spirit of traditional Chinese culture;

2. The work must be first published on partner platforms such as Starlight Video, Tencent Video, and Lizi Video;

3.评分系统将综合考量：用户评分（权重30%）、付费观看人数（25%）、总播放量（20%）、追更率（15%）、完播率（10%）；

4. The total score and ranking of each work will be updated daily at 12:00 noon;

5. The monthly champion will receive a package of significant resources, including key publicity and recommendations from national media, special creative fund support, preferential tax policies, and priority signing of cooperation agreements with mainstream platforms.

The annual champion will have the opportunity to participate in key national cultural projects.

The announcement caused an instant frenzy among animation enthusiasts across the internet.

"It's here! There were rumors that the government was going to heavily support domestic animation, but I didn't expect it to be this big! They're even holding a national competition!"

"Exciting! So exciting! I originally thought it was just companies competing covertly in the market, but now it's all out in the open, a public execution... no, a public selection!"

"Publicly available data across the entire internet, with daily ranking updates?! Isn't this basically forcing all companies to expose themselves?! Whose film is good, and whose is bad? The data makes it crystal clear!"

"Streaking? Or a group event? Here I come!"

"Wait, 2D Chinese style? Isn't the 'Qin's Moon' from the Land of Light 3D? Can't we use it?"

"Not necessarily. Guangda is top-notch at 2D animation. Aren't 'Puella Magi Madoka Magica' and 'K-On!' both 2D?"

"Perfect! Let's give the Land of Light a boost! Lately, besides 'Ultraman Taro,' they only have 'The Adventures of Cheng Long.' Has their output dropped a bit? (doge)"

"Don't be too demanding! Land of Light is already producing a lot! But you can never have too many good movies!"

"Hikaru: I heard someone thinks I'm lazy? Well then, I'm here with a second season of Puella Magi Madoka Magica (if there is one)~"

"No, no, no! Forget I said anything! Please let me go! Everything looks like a knife to me right now!"

Penguin Video Building, Animation Division.

The wisteria flower live stream was turned off.

National-level official competitions...

Even Tencent cannot ignore the resource allocation and policy benefits that the top-ranked company can receive.

The official endorsement of Daxia carries far greater weight than mere commercial success.

"2D Chinese style theme..."

"Do any of our animation studios currently specialize in producing authentic Chinese-style 2D animation?"

"The wisteria flower asked."

The assistant standing to the side quickly checked, "President Zi, the core projects of our studios are mostly 3D animations adapted from fantasy and xianxia themes, or 2D works in the style of light novels."

There are currently no 2D animation teams that excel purely in traditional Chinese aesthetics.

The wisteria blossoms are not surprising.

Penguin's strategy has always been to chase market trends and popular IPs.

Relatively little investment has been made in Chinese-style animation.

"Time is of the essence."

She decisively ordered, "Immediately contact those representative Chinese-style 2D animation studios on the market to assess the possibility of acquisition or in-depth cooperation."

"Yes, Ms. Zi!"

The assistant took note, but hesitated slightly. "However, Ms. Zi, there's another matter."

"Recently, several animation studios under our business unit have experienced a relatively high turnover rate."

Every year, the period following the Spring Festival in March and April is a peak time for job mobility.

The wisteria seemed to have anticipated this.

"Have HR recruit some more people."

She took out a signed document from the drawer: "I previously asked the higher-ups for some authority. Starting next month, the basic salary of all current employees in the animation division will be adjusted by 5%."

"In addition, a special prize pool has been set up for this competition, with extra rewards for outstanding performers."

The assistant's eyes lit up instantly. "President Zi, I'll go and inform everyone right away!"

In the internet industry, which is generally competitive and even sees frequent news of layoffs and salary reductions.

Tanuki Entertainment, Animation Division Director's Office.

Zhang Ming almost burst out laughing when he saw the official announcement.

"Heaven is helping me! Heaven is truly helping me!"

He slapped his thigh hard.

The game "Hundred Ghosts and Strange Tales" that Lizi Entertainment is currently developing is a standard 2D Chinese-style fantasy game.

The main characters are a human mage and a monster, which perfectly fits the requirements.

In his opinion, these competition rules were practically tailor-made for Lizi Entertainment!

2D Chinese style, the main character must be a person...

This greatly limited the creative abilities of the Land of Light.

Even the 3D historical game "Qin's Moon" was banned.

Zhang Ming paced excitedly around the office.

"Ah Guang, let's see how you try to pull this time."

"I'm definitely taking first place this time!"

He could almost see the trophy beckoning to him.

"Assistant! Assistant! Right now..."

He called out habitually, only to realize that his capable personal assistant had taken the day off.

"Hmph, you're lucky you escaped working overtime."

Zhang Ming hummed in high spirits.

I'll assign him another task on Monday.

As for tonight... let's grab a drink first! To celebrate the victory in advance!

He was almost certain that the Land of Light would be hampered and unable to exert its influence under these "highly targeted" rules.

Meanwhile, Lizi Entertainment, leveraging its specialized expertise, will seize the top spot, overtaking companies like Light of the Kingdom and Tencent Video to rise to prominence and establish its name.

Office of the Land of Light.

"Director Yang, Ado's new song 'So Annoying' has finished its final mixing and mastering, and the quality is excellent."

When would be a suitable time to release it?

Su Xiaoran gave a report while holding a tablet.

Yang Qian looked up from the computer and thought for a moment.

"Monday, Monday morning, 10 o'clock sharp."

"Monday at 10 AM?"

Su Xiaoran thought for a moment, then suddenly realized and couldn't help but smile, "Okay, Director Yang."

Monday is usually when workers are most resentful.

"So annoying"... The timing was really tricky.

"In addition, this is the final proposal regarding QZ's quarterly salary adjustment, which requires your signature for confirmation."

Su Xiaoran handed over a document.

Yang Qian took it, quickly glanced at it, and signed his name.

Soon, an announcement was sent to the employees' group of the Land of Light.

Attention all staff of the Land of Light (including all interns): It has been decided that, starting from the first quarter of this year, the base salary of all staff will be increased by 10%.

This adjustment covers salaries already paid in January, and the corresponding retroactive payments will be included in the February 2024 salary payment.

Thank you to every partner for your hard work – (Ah Guang)

"Director Yang is awesome!!!"

"10%! And they'll even reissue it! I love the Kingdom of Light! I will fight for the Kingdom of Light until I retire!"

"Interns are included?! I'm crying, I'm really crying! What kind of amazing company is this?!"

"Help me up, I can still work out!"

……

Weibo.

[Light Country Animation Studio - A-Guang]: "At the end of the Eastern Han Dynasty, the world was in chaos."

Comments appeared quickly in the comments section.

"Three Kingdoms???!!! Guangda, you're making a Three Kingdoms competition???"

"Guangda, no way! It's very difficult to make a film based on the Three Kingdoms theme."

"If all else fails, let's make a 2D version of Qin's Moon."

At this moment, Zhang Ming, upon seeing the Weibo message, completely lost his composure.

Three Kingdoms animation?

The live-action version of "New Three Kingdoms" has flopped.

He, Ah Guang, is probably an idiot.

Who would even look at this thing?

"Dami, this is the 'Himouto! Umaru-chan' anime, please promote it."