Entertainment to the death, make a tokusatsu film that will crush the entire internet.

It is 8:50 a.m.

Su Xiaoran pushed open the door to Yang Qian's office right on time, carrying two cups of coffee.

Then she froze.

Yang Qian was already sitting at her desk, the computer in front of her was lit up, and an open document was displayed on the screen.

"Director Yang, you... you just attended such an important opening ceremony yesterday, don't you really have a single day of rest?"

Su Xiaoran couldn't help but ask.

She was one of the earliest employees to work with Yang Qian at the company.

They knew all too well that this young boss had an incredible, almost perpetual work capacity.

But that's not how you do it.

Yang Qian looked up, her expression serious.

"It's not the weekend, why are we resting?"

Su Xiaoran was speechless.

Okay, logically it makes perfect sense; going to work on weekdays is a matter of course...

But the problem is, you just made such a big commotion yesterday.

From the movie's explosive popularity to the stunning opening ceremony planning.

Logically, shouldn't they relax a bit and enjoy the afterglow of victory?

"That's one thing..."

Su Xiaoran placed the coffee on the table, carefully considering her words.

"Director Yang, how about... you take some annual leave?"

"Since you implemented the paid annual leave policy for new employees, almost everyone in the company, from newcomers to senior executives, has experienced it for at least one or two days."

"Right now, it seems like you're the only one in the entire Land of Light who hasn't taken a break."

Yang Qian was puzzled.

"What, you're actually hoping I'll take my annual leave?"

Su Xiaoran sighed.

"Everyone is actually quite worried about you privately. Don't misunderstand, it's not that we want you to rest, it's that we're genuinely worried that your body can't handle it."

Yang Qian has always been the soul, the face, and the pillar of the Kingdom of Light.

To the outside world, he is the one who always produces amazing works, expresses sharp opinions, and leads the trend of topics at critical moments;

Internally, he is a decision-maker, a source of creativity, and a pillar of support for many.

The high-intensity, high-density exposure and work made Su Xiaoran, her closest assistant, feel apprehensive from time to time.

She was genuinely worried that something might happen to her boss.

Upon hearing this, Yang Qian put down her work, leaned back slightly, and smiled with a relaxed expression.

"Don't worry, I'm perfectly healthy and I know what I'm doing."

He has the Ripple Breathing technique, although he can't beat up vampires like in the comics.

However, its effects on maintaining energy, delaying fatigue, and enhancing physical fitness are extremely significant.

It can be described as a physiological cheat code in the era of involution.

"You should be able to find my medical examination report from the first half of the year in the back office."

"All indicators are OK."

One of the benefits of the Land of Light is a free, high-end health check-up for all members every six months.

The package is valued at over 3000 yuan and includes multiple early cancer screening and in-depth examination items.

As the boss, Yang Qian was no exception.

And the report was very well done.

Su Xiaoran had no choice but to give up.

But I still couldn't help but nag, "Okay... but you still need to pay attention to balancing work and rest."

"Health is the foundation of everything."

"Okay, I don't need to use Shenbao."

Yang Qian rarely cracked a joke, but then got straight to the point.

"Let's get down to business. Have the detailed data for the 5.20 event been released?"

"Yes, it's here."

Su Xiaoran immediately got to work and handed over the tablet computer.

"You already know the results of 'Your Name'. It has been a huge success in terms of both critical acclaim and commercial data. Its popularity is still rising and it has generated a lot of social discussion."

"This is a briefing we compiled based on public opinion monitoring and competitor activities."

Yang Qian took the tablet and quickly browsed through it.

Besides its own films being far ahead of the competition.

He is more concerned about the actions of his two main competitors at the 520 node.

Penguin Video's strategy is very Penguin-like.

Leveraging its substantial capital, the company offered limited-time free access to some of its popular animated series on May 520th.

VIP trial time will be given as a gift.

This simple and direct approach of spending money to attract traffic did indeed effectively increase traffic and user activity in the animation section in the short term.

It attracted many users who wanted to take advantage of the deals.

The comments section even featured jokes like, "Thanks to Tencent for being so generous, I'm going to buy tickets for 'Your Name' after watching this."

This is a strategy that trades short-term gains for traffic and data.

That's very much in line with penguins' usual style.

Tanuki Entertainment, on the other hand, chose a more vertical path.

They did not compete head-on in mainstream film and television content.

Instead, it focuses on the idol economy on which it depends for survival.

They launched a special fan meeting for teenage idols on May 520th, with tickets priced as high as 218 yuan each.

It also features a tiered consumption system in the surrounding area.

The higher the amount spent on official merchandise.

The more intimate privileges you have at a fan meeting, such as shaking hands, taking photos, getting autographs, or even playing games with your idol.

A blatant fan economy harvester.

However, it accurately tapped into the consumption psychology of a core group of fans, resulting in considerable sales.

In the comments section and on social media, there are fans showing off their purchases as a "love-driven" effort.

Some passersby complained, "They've harvested way too many chives."

"Money-making tactics... fan economy... interactive permissions..."

Yang Qian repeated these words, a thoughtful glint in his eyes.

Yang Qian stared at the data page and suddenly fell silent.

"Director Yang?"

Su Xiaoran was puzzled.

"Wait a minute..."

Yang Qian suddenly raised her head, a slightly playful smile curving her lips.

"It suddenly occurred to me, could our Land of Light perhaps adopt a similar model to Tanuki Entertainment?"

Su Xiaoran was taken aback: "You mean...we'll also hold fan meetings and sell expensive tickets and merchandise?"

"It's not a complete copy."

Yang Qian shook his head, his thoughts gradually becoming clearer.

"We don't need to learn their blatant pay-to-win interaction model."

"We have resources that they absolutely do not have."

Yang Qian leaned back in her chair.

"Have the actor who plays the human form of Ultraman, or the actor who plays the main character in Kamen Rider or Super Sentai."

"Under the guise of a 'Land of Light' tokusatsu culture meet-and-greet' or a 'Hero's Journey' event."

"Tickets can be more affordable; the focus should be on high-quality interactive experiences and exclusive content releases."

"For example, actors sharing behind-the-scenes stories, recreating classic lines on set, and even possibly small-scale scene reenactments."

"The merchandise isn't just limited to toys; it can include limited-edition autographed posters, art books, and even collaborative items designed with the actors' participation."

This will satisfy the desire of core tokusatsu fans to get up close and personal with the heroes, and strengthen fan loyalty.

It can also expand the influence of the Kingdom of Light brand through offline activities;

At the same time, it can open up a good revenue channel and help actors increase their personal exposure and commercial value.

Thanks to Lizi Entertainment for providing him with a clear and achievable strategy for optimization and upgrade.

Su Xiaoran remained silent for two seconds.

"Director Yang, wouldn't you say this counts as... plagiarism?"

"What kind of plagiarism is this?"

Yang Qian spoke with righteous indignation.

"They sell teen idols, we sell Ultraman's human form. How can those be the same?"

Su Xiaoran thought for a moment, "It seems... that it is indeed different."

"Well, as for casting, we can start with actors who already have works airing, such as Hideki Go, Hokuto, Kotaro, Dan Moroboshi, Gen Otori, and Daigo."

Yang Qian added, "Incidentally, this can also serve as a warm-up for our upcoming new works such as 'Super Intelligent Football'."

"Okay, Director Yang."

Su Xiaoran was taking notes quickly on the tablet.

I once again admired the boss's ability to find inspiration and countermeasures from the opponent's movements.

After finishing her notes, she remembered something else, and her expression became slightly serious.

Take an envelope out of the document bag.

"Oh, right, Director Yang, there's one more thing."

"This is an invitation letter personally delivered by Manager Li Lin of our park yesterday. He hopes... he can ask you for a favor."

"Participate in a live-streaming e-commerce event."

Yang Qian frowned.

Live-streaming e-commerce?

Since the founding of the Land of Light, he has almost never done live-streaming e-commerce.

That was the only time I promoted the Dark Sparkler in conjunction with the Ultraman Tiga movie.

But those are our own products and factories, so we have control over the quality and quality control.

Li Lin helped him a lot, and he remembered that kindness.

But when it comes to live-streaming e-commerce...

Excessively using personal reputation for commercial endorsements carries extremely high risks.

This is especially true for third-party products whose quality is unknown.

Manager Li Lin did indeed provide a lot of convenience in terms of venue and policies, and the relationship between the two parties was good.

But personal feelings are one thing, and principles are another.

Yang Qian was already quickly calculating in her mind how to find an excuse that was both polite and tactful in refusing.

He took the envelope and opened it.

Take out the invitation card inside.

Yang Qian accepted the invitation and opened the envelope.

My gaze fell upon the subject and explanatory text of the invitation.

Yang Qian stared at those lines of text and remained silent for three seconds.

"Xiaoran,"

He said, "Help me get ready."

"Director Yang? You mean...?"

"Um."

Yang Qian nodded and gently placed the invitation on the table.

"I'll take this job."

"Notify the talent management department and the special effects production department to gather all our special effects actors and experienced suit actors for a short meeting."

"Tell them there's work to do."

The invitation clearly states:

[Special Project by A City Culture and Tourism Bureau, A City Disabled Persons' Federation, and A City Mental Health Center]

【"Even Starlight Echoes" - A Special Live Broadcast to Support Children with Autism】

[Special Guest: Yang Qian, Light Kingdom Culture]

……

Ah Guang is going to do live-streaming e-commerce.

He posted this message on his personal Weibo account and the official account of the Land of Light.

The Weibo post was very simple:

This Saturday at 9 AM, I'll be doing a special live stream. This time, it won't just be a chat; see you in the live stream!

There were no fancy words, no product previews, and not even any explicit sales pitches.

However, considering recent industry trends and hints from the live stream, this is not the case.

Everyone understood the meaning behind it.

Yang Qian, who has always presented herself as a content creator, is going to do live-streaming e-commerce.

A stone stirred up a thousand waves.

The comment section quickly split:

"Everbright is going to do live-streaming e-commerce? Really? No way! Keep up the high-class image!"

"I understand. Commercialization is inevitable for a company to grow. As long as the products are reliable, supporting them is no problem!"

"Heh, so it really did end up like this. The end of live streaming is selling products, and the final destination for internet celebrities is the sickle. Unfollowed."

"Let's not jump to conclusions yet. Guangda isn't the kind of company that would do anything for money. Maybe there's something special about them?"

"No matter how special it is, it's still selling products! Look at those big influencers who messed up before, didn't they all swear they were using premium selection services? And what happened?"

"I believe in Ah-Kuang! He has his reasons for everything he does! Looking forward to Saturday!"

"Selling products is fine, but don't sell junk. If you mess it up, all the good reputation you've built up will be gone."

Public opinion was in an uproar, with expectations, doubts, confusion, and ridicule.

The related topic even briefly made it to the tail end of the trending searches.

This is exactly the effect Yang Qian wanted.

To create momentum.

He didn't need to explain beforehand; an explanation would have weakened the impact.

What he needs is this controversy and attention, to draw more people's attention to the live broadcast room at nine o'clock on Saturday morning.

He was convinced that when the truth was revealed, all doubts would be transformed into stronger recognition and wider dissemination.

Penguin Video, Wisteria in the Office.

The assistant also reported on this public opinion: "Ah Guang suddenly announced that he would be doing live-streaming e-commerce, which generated a lot of buzz, but also a lot of negative comments."

"Should we...?"

Wisteria frowned slightly as she looked at the arguing comments on the screen, then shook her head.

"No need to follow up. Knowing him as I do, this is definitely not a simple matter."

"He is not someone who would easily sacrifice his own reputation to make quick money."

"Just wait and see, there's bound to be a surprise on Saturday."

She had a vague premonition that this live-streaming sales event would likely become another brilliant, atypical operation by the Kingdom of Light.

Zhang Ming of Lizi Entertainment scoffed at this.

"Hmph, so you finally couldn't resist the urge to fleece them?"

"But compared to our professional fan economy, what kind of tricks can an outsider like him pull off?"

"Maybe it will even highlight our expertise."