Entertainment to the death, make a tokusatsu film that will crush the entire internet.

Li Xiangyang felt like he was having a run of bad luck lately.

As the second-generation successor of "Xiangyang Foods," a long-established puffed food factory in City A.

He grew up surrounded by the aroma of corn and potatoes.

They have a deep affection for their own brand of snacks, such as "Cat Shrimp Chips" and "Woof Woof Potato Pancakes".

However, the market is constantly changing, with foreign giants squeezing out competitors and emerging online celebrity brands making their mark.

In addition, the older generation's business ideas were somewhat rigid, and the factory has only been able to barely stay afloat in recent years, with little success.

As of June, the factory's sales of puffed food products had declined for three consecutive months.

The e-commerce department has had three different operations teams, and the number of viewers in the live stream has dropped from a peak of two thousand to the current two hundred.

When his father called to scold him, he was squatting in the warehouse, worrying about the pile of unsold puffed snacks.

"Look at you, you refused to take the civil service exam when we told you to, insisting on revitalizing old state-owned enterprises instead."

"Now look what happened, Zhenxing's been confined to the warehouse, hasn't he?"

Li Xiangyang held his phone away and waited until his father finished scolding him before leaning back in and saying, "Dad, market fluctuations are normal."

"Normal my foot! Your Uncle Ma's Pegasus Toy Factory saw its revenue increase tenfold last year!"

"You and Ma Qingshan grew up together. Look at him now, and look at you now?"

Li Xiangyang opened his mouth, as if to say something, but then swallowed it back.

Ma Qingshan is indeed different now.

Although it is also a second-generation local traditional manufacturing enterprise, Tianma Toy Factory has found a lucrative partner.

Land of Light!

They not only became a core supplier of official merchandise from the Land of Light.

Orders were pouring in, and the factory's scale and technology were upgraded rapidly.

Ma Qingshan himself even "deviated from his main job" and went to play an important supporting role in "Armor Hero Nawa"!

Although it wasn't the most screen time, it was a tokusatsu drama set in the Land of Light!

Exposure, buzz, and even brand image among young consumers—that's a qualitative leap!

You say you're not envious?

impossible.

After hanging up the phone, Li Xiangyang sighed.

"We're both from the same company, Tianya, so why is there such a huge difference between us?"

He picked up a bag of cat-shaped shrimp crackers, tore it open, and started crunching away.

The taste is not bad, and the packaging is okay, but it just can't be sold.

"Land of Light... Wouldn't it be great if our shrimp chips could collaborate with Ultraman or JoJo's Bizarre Adventure...?"

But this idea is just a thought. How high would the threshold be for collaborating with an IP of the Land of Light level?

Is it even possible for my small factory to get involved?

He was chewing.

There was a knock on the office door, and Ma Qingshan, beaming with pride, walked in.

"Hey, Director Li, busy, huh?"

"Don't give me that crap, Mr. Ma. What brings you to my humble little factory today to give me some guidance?"

Li Xiangyang rolled his eyes at him, annoyed.

Ma Qingshan pulled up a chair as if he knew the place well, sat down, and crossed his legs.

"Hehe, that's good news."

Ma Qingshan leaned closer and lowered his voice, "Old Li, do you want to collaborate?"

Li Xiangyang almost choked on the shrimp chips.

"A collaboration?"

Upon hearing the word "collaboration," Li Xiangyang immediately frowned.

In the past two years, in order to expand sales, the factory has also taken on several so-called IP collaborations.

They're either poorly made, low-quality mobile games, or they're just has-been internet celebrities.

I didn't make much money, but I had a ton of problems.

Despite the high price of collaborative products, the IP owner not only takes the lion's share of the profits but also interferes with the production process.

The factory is just a place to work, but it also carries the risk of inventory.

"don't want!"

He stated unequivocally, "Is it some trashy reskinned mobile game that's come knocking again? Or is some internet celebrity launching their own brand?"

"Nothing at all! Our factory is an old state-owned enterprise; we have some backbone. We won't make money by kneeling and getting yelled at!"

"Tsk, this time is different."

Ma Qingshan emphasized.

"I won't answer!"

Li Xiangyang was adamant; he was truly terrified of being scammed.

"I see..."

Ma Qingshan looked at him for a few seconds.

"Alright then, I'll get back to Teacher A-Guang and tell him we're not interested."

Teacher A-Guang?!

Li Xiangyang's heart skipped a beat.

The guy from the Land of Light, isn't he respectfully called "Teacher Hikaru" or "Hikaru-da" by his fans and business partners in the industry?!

Could it be...?

Li Xiangyang sprang up from his chair and rushed to Ma Qingshan, who had already turned around and was about to leave.

"Wait... wait a minute! Brother Ma! You just said... Teacher A-Guang? Could it be... that one from the Land of Light...?"

Ma Qingshan stopped, a half-smile on his face: "Whether it is or not, does it still matter now? Anyway, you, Director Li, are a man of noble character."

"No! Brother! No... Godfather!!"

Li Xiangyang's expression changed instantly, his face beaming with smiles, and he almost lunged forward to hug Ma Qingshan's arm.

"Godfather! Look, it's almost noon, you must not have eaten yet, right?"

"Come on, come on, come on! Our factory canteen's braised pork is absolutely amazing!"

"Let me open another bottle of my treasured Maotai, and we can eat and chat, let's talk things out!"

Ma Qingshan let him pull him along without moving.

She just looked at him with that "I'll just watch you perform" kind of gaze.

Li Xiangyang gritted his teeth and decided to go all out.

"Alright! Tonight! Red Romance! The new top-tier technicians, numbers 666 and 999, are all arranged perfectly for you! The full package!"

"Get out of my way!"

Ma Qingshan laughed and shoved him away, saying, "Now I'm at least a legitimate actor who's done tokusatsu (special effects) movies, a public figure!"

"How could you do something so immoral? Don't you dare ruin my reputation!"

Li Xiangyang rolled his eyes inwardly.

Keep pretending! Back in high school, when you were secretly dating a girl, I was the one who covered for you!

Now you're acting all high and mighty with me!

However, that was the Land of Light. He endured it.

"Then... Godfather, what exactly do you want?"

Ma Qingshan chuckled, finally revealing his true intentions.

"Stop with the nonsense."

"Bring out your most practical and sincere collaboration proposal."

"If I feel you're not sincere, not a good friend..."

"After all, you wouldn't want your place to go bankrupt, would you... Hehehe!!!"

He deliberately let out a villainous laugh.

Li Xiangyang: "..."

It's confirmed! This guy definitely got infected by playing Ouke in "Armor Hero Nawa"!

Where is General Duanmu Yan?

Quickly, give him two taps with the Nava torch!

"Fine! You wait!"

Li Xiangyang gritted his teeth, but quickly sat back down in front of the computer and started typing away.

In order to seize various opportunities, the factory usually has ready-made basic cooperation plan templates.

His brain was working at an overclock at that moment.

Combining their understanding of the brand value of the Land of Light with precise control over their own costs, they drastically modified the parameters.

Cost sheet, profit and loss statement, competitor analysis – compress all possible profits.

Cut all the costs that can be cut.

An unprecedented price-linked plan for bone fractures has been unveiled.