Entertainment to the death, make a tokusatsu film that will crush the entire internet.

Animation Division, Tanuki Entertainment.

Seeing the overwhelming praise on the screen and the skyrocketing popularity of the Land of Light, Zhang Ming was so angry he almost smashed his teacup.

"Five cents a pack? Is he doing charity?! This is definitely a gimmick!"

"They're either cutting corners or losing money to gain market share, trying to crush other snack collaboration brands with this suicidal low-price strategy! Their intentions are despicable."

He gritted his teeth.

"Quickly! Get the online trolls and those partnered self-media outlets and industry observers moving!"

"Focus on these points: abnormally low prices, suspected use of cheap raw materials, lowering the IP's image, and disrupting market order! Crack them down hard!"

"We must turn the tide! We can't let the Land of Light have it so easy!"

Soon, some seemingly rational and objective voices, but actually laced with personal agendas, began to appear in the corners of the internet.

A blogger who calls himself "Food Industry Observer" posted an article.

"For puffed snacks with a retail price of 0.5 yuan, after deducting channel fees and logistics costs, how much of the cost of raw materials and production is left?"

This is not a difficult calculation.

I know this brand of cat-shaped shrimp crackers; it used to be okay, but now it's maintaining the same price...

Haha, consumers should be more careful and not let pretty packaging and IP sway them over basic food safety and nutritional value.

A content creator in the animation section, known for their "outspoken criticism," quickly released a short video:

"I really don't understand this move by the Land of Light."

Is it a bit of self-degradation to transfer a painstakingly crafted, high-end, and stylish IP to a five-cent bag of snacks?

The core value of collaboration lies in enhancing brand premium and image, rather than engaging in cheap dumping.

In the short term, it may generate buzz, but in the long term, it represents an invisible loss and dilution of the IP's value.

The trolls from the Tanuki faction also flocked to the topic, copying and pasting similar arguments.

"You get what you pay for; have you forgotten the old saying?"

"Will the Land of Light be held responsible if food poisoning occurs?"

"As expected, low-end products at low prices. Is the Land of Light starting to target the lower-tier market? Its prestige is gone."

These remarks did initially raise doubts and spark discussion among some uninformed passersby.

However, before these voices could gain traction, a reversal occurred.

First, Xiangyang Foods' official account suddenly published a long article.

The document details the raw material procurement standards and production cost breakdown for this collaborative shrimp cracker.

And the Kingdom of Light's sincere support in packaging design and copyright fees.

The article also included the latest batch of third-party quality inspection reports, all of which showed excellent results.

Li Xiangyang, a second-generation factory owner whose account was recently verified, personally forwarded and commented on the post.

"Thank you @LightofLandAnimationStudio for giving our old factory this valuable opportunity! CatShrimpCrackers has been a factory for thirty years. We dare not boast about anything else, but the eight words 'high-quality ingredients and fair prices' are engraved in our bones!"

"For this collaboration, we'd rather earn less so that more people, young and old, who love the Land of Light can afford to eat well and with peace of mind!"

All friends are welcome to supervise!

Its simplicity, sincerity, data-driven approach, and reports instantly won over many viewers.

Following closely behind, Ma Qingshan from Tianma Toys Factory also posted a photo of a small mountain of co-branded shrimp chips, along with the caption.

"Let's speak up for our brother factory, where we grew up wearing the same pair of open-crotch pants."

I've been eating these shrimp chips since I was a child, so I know their quality very well.

The goal of this collaboration is singular—to make happiness accessible to all! To make our happiness simpler and more affordable.

"Also, just between you and me, @LightofLandAnimationStudio, I just heard that the hidden grand prize—a year's worth of merchandise—is included in the prize pool, and apparently it even includes the new series of merchandise that you haven't officially announced yet..."

Could you please give me a free copy, considering I was once a Nava Summoner? (Just kidding!)

The humorous yet slightly insider-revealing remarks not only bridged the gap but also indirectly confirmed the remarkable value of the award.

The more fatal blow came from offline.

That afternoon, a flood of real-time feedback from all over the country began to appear on social media.

Some small shops and convenience stores around schools that were among the first to stock the products reported positive feedback.

Many shop owners and convenience store clerks near schools who were among the first to stock up posted about it.

—The co-branded shrimp chips are selling like hotcakes!

"This is insane! The students are treating it like it's free!"

"They buy five or six packs at a time, and some even buy whole boxes! Everyone says they're delicious, cheap, and the cards are cute! They almost sold out in half a day!"

There was also sharing among parents.

"My child was especially happy when he came home from school today. He said he used his allowance to buy Ultraman shrimp chips and even shared them with his deskmate."

"When I looked at it, it was only 50 cents a pack. I tasted it and it was indeed quite good. It had a strong shrimp flavor and was much more affordable than those snacks that were marketed as 'healthy' and sold for ten or twenty dollars."

The well-known food review blogger [Goat Cuisine] also quickly released a video:

"The Land of Light Collaboration Cat Shrimp Chips: Five Flavors - First Online Test!"

Conclusion: A truly conscientious creation! The original shrimp flavor is rich and intense, the spicy and addictive taste is not too hot, the seaweed, cheese, and tomato each have their own unique characteristics, the seasoning is just right, the puffing degree is perfect, and the texture is crispy!

The key is the price; look at our competitors!

The cheapest similar product in the supermarket costs at least 1.5 yuan!

Land of Light YYDS!

The product boasts solid quality feedback, compelling testimonials from partners, booming offline sales, and professional endorsements from review bloggers.

The four-fold chain of evidence is perfectly closed, forming an irrefutable wall.

Those doubts based on conjecture and those malicious smears.

Before this city wall, it appears so pale, ridiculous, and vulnerable.

Netizens spontaneously began to fight back.

"Hateboys, have you seen the test report? Have you seen the conscience of this 30-year-old factory? Have you seen the scenes of it selling like hotcakes offline? Doesn't it hurt your face? Do you want me to give you a link to buy a pack and try it?"

"Those who say it lowers the quality of an IP, please tell me, is the quality of an IP defined by its price?"

"Tiga's spirit is the light that protects everyone's heart, and JoJo's courage is a hymn to humanity. Does this spirit lose its value just because it's printed on a five-cent package? On the contrary, it makes me feel that they are even greater and closer to ordinary people!"

"The Land of Light's move is called 'sinking the market'? It's called embracing the broadest masses of people! It's called staying true to our original aspirations!"

"Those manufacturers who engage in high-priced collaborations and treat fans like韭菜 (a metaphor for exploiting consumers) should seriously consider whether it's the Land of Light that has lowered the industry's standards, or whether their greed has turned the joy that should belong to the masses into the vanity of a few."

"For five cents, I can buy real happiness, enjoy the pleasure of collecting, and even have the chance to dream a dream worth 100,000."

Some people spend hundreds of dollars, but may only buy packaging and emptiness.

This time, the Land of Light is on the fifth level!

Public opinion was overwhelmingly in favor of the Land of Light, praising its grand vision and endorsing the product.

Negative voices regarding Li Zi Entertainment's arrangements were drowned out by the vast sea of ​​public opinion.

Those bloggers and content creators who took the lead in opposing the trend quickly found their comment sections filled with ridicule and questions from netizens.

They had no choice but to sheepishly close the comments or delete the original post, pretending nothing had happened.

At the headquarters of the Land of Light, Su Xiaoran reported to Yang Qian with a smile.

"Director Yang, the feedback from the first batch of 30 cities has been excellent, and many sales outlets have already requested an emergency replenishment of three to five times the stock."

"The number of pre-orders on the official online flagship store has exceeded 1.5 million."

"In terms of public opinion, those noises have been completely drowned out by positive voices."

"Factory Director Li Xiangyang just called and said that the experienced workers and young workers in the factory are all working with great enthusiasm, and the production line is running at full capacity. It's been a long time since I've seen such a scene of everyone scrambling to do the work."

Yang Qian nodded slightly, her gaze falling on a short video that was playing automatically on the tablet.

In the video, several children from a remote town are crowding at the entrance of a convenience store, holding up their newly acquired co-branded shrimp chips and flashing bright smiles at the camera.

"As expected."

He smiled. "We've simply delivered this joy to everyone in a more direct way."

"Oh, right."

Yang Qian added, "Notify the operations department that they can prepare the exclusive certification badge and benefits details for the 'Annual Honorary Fan' award."

"In addition, the first batch of hidden grand prizes will be drawn and announced after the first batch of gift boxes are shipped."

"We must ensure openness and transparency so that everyone can see this good fortune."

"Yes, Director Yang!"

Hmm, I wonder if that blond-haired king with the ahoge (cowlick) likes to eat cat-shaped shrimp chips.