The Entertainment Industry in Turmoil: Young Actresses All Want to Rise to the Top

Chapter 104: The Rise of "My Love from the Star" [10,000 words, please subscribe]

The post-production of "My Love from the Star" has entered its final sprint stage. The main content has been completed, with only some special effects shots still in the process of being rendered.

Meanwhile, the issuance process has basically come to a close, though the results are mixed.

After several rounds of negotiations, Tomato TV finally purchased the exclusive first-run broadcasting rights for "My Love from the Star" for 80 yuan per episode.

This price is significantly lower than that of top-tier dramas airing at the same time.

It's worth noting that the phenomenal hit drama "Empresses in the Palace" was broadcast on two satellite TV channels simultaneously, with each episode costing as much as 190 million yuan.

The 2011 productions of "The Legend of Chu and Han" and "Floating Life" grossed over 300 million yuan per episode in both the first and second run.

Moreover, these dramas being compared often have fifty or sixty episodes, while "My Love from the Star" only has 30 episodes, resulting in a huge difference in sales.

The discrepancy has nothing to do with the quality of the series; the root cause lies in the fact that Mohen is still an "unknown figure" in the industry.

Despite Shen Mo investing a huge sum of 5000 million yuan, the production quality was top-notch.

However, from the perspective of television purchasing agents, a new company without a track record of successful projects is bound to have higher risks associated with its projects.

The price of 80 per episode reflects more of the recognition of the script, investment scale, and production concept after a simple test screening, but it still includes a huge "market recognition discount for a new company".

Domestic online platforms followed the "joint broadcast" strategy formulated by Shen Mo.

Tencent and Kudos jointly purchased the online broadcasting rights for 50 yuan per episode, but the online platform's release time was later than the TV broadcast time.

This price is still at a moderate level. The main purpose is to leverage the combined coverage of the two platforms to establish a broad user base for the series.

The real highlights and strategic breakthroughs come from overseas.

After careful evaluation, Netflix purchased the exclusive overseas broadcasting rights to "My Love from the Star" for $300 million in a single package, and promised to launch it simultaneously in more than 120 countries and regions around the world where it already operates.

This alone recouped 40% of the total investment, greatly alleviating financial pressure.

This also means that "Mohen Productions" has directly entered the global content arena for its first appearance, realizing Shen Mo's initial vision of "creating a global pop culture extravaganza".

However, in order to meet Netflix's global release standards, the post-production team is working overtime to produce translated subtitles covering multiple languages.

Shen Mo's choice of the release date for "My Love from the Star" was not arbitrary, but rather based on strategic considerations.

On the one hand, it is necessary to accurately identify market gaps.

The nationwide craze for the TV series "Empresses in the Palace" has just ended, and the market's attention is shifting away from the lingering effects of the "palace intrigue."

In the near future, we will be in a golden vacuum period where the hype surrounding popular hits has subsided and new blockbusters have yet to emerge.

The audience's demand remains, but there is no clear direction for it yet.

At this time, the sudden emergence of "My Love from the Star" was just right to meet this huge market expectation.

It can attract attention to the maximum extent, fill the gap, become a new hot topic, and create a "screen-dominating" effect.

On the other hand, it is to add a bonus to the Hundred Flowers Award.

In the selection mechanism of the Hundred Flowers Awards, "audience popularity" is an extremely crucial element.

If "My Love from the Star" can be successfully released at this time and trigger a viewing frenzy.

As the absolute male lead, Shen Mo's personal popularity, audience appeal, and public recognition will experience explosive growth.

This surge of popularity brought about by the drama series will directly translate into the most significant vote bank for the Hundred Flowers Awards.

What Shen Mo wanted was to become the most sought-after person in the market during the crucial voting period for the Hundred Flowers Awards.

The most discussed male actor.

Their undeniable market performance paved the way for their nomination for the award.

The following day, a marketing campaign tailor-made for "My Love from the Star" was quietly launched.

At 10:00 AM sharp, the official Weibo account of the TV series "My Love from the Star" dropped a bombshell.

The nine-grid concept posters use starry blue as the main color, and each one has a cinematic feel.

But what truly ignited the entire audience was the 28-second teaser trailer.

Gu Beichen stood at the bustling intersection, raised his hand and gently pushed up his gold-rimmed glasses, and the speeding traffic instantly froze into a still sculpture.

Jiang Jinyue turned her head and smiled gently on the red carpet, the flashes of the cameras like a starry river.

The car went out of control and crashed through the fence; her terrified eyes reflected the cliff in front of her.

Gu Beichen appeared instantly, descending from the sky and pressing down on the front of the car with both hands, forcing the out-of-control sedan to stop.

The scene concludes with a seductive narration: "You, from the stars, why did you stay?"

Three minutes later, Shen Mo reposted the video: "Gu Beichen is in position. @Li Yitong, this time I'll show you what true protection is!"

Shen Mo, whose follower count has now exceeded two million, has caused his fans to go wild.

"Holy crap! The special effects are so realistic, I'd believe it was a movie!"

"I was dead when Mo Ge pushed up his glasses! The abstinent professor has transformed into a superpowered guardian!"

"Reborn as a female celebrity pampered by an alien professor!"

At the same time, the marketing matrix that had been prepared in advance was also fully launched.

"#The Ambition Behind a 50 Million Yuan Investment# Every shot in the trailer for 'My Love from the Star' is burning through budget, with time-freezing special effects comparable to Hollywood. In the trailer, Shen Mo's performance is layered, restrained yet divine..."

"#My Love from the Star Shen Mo# From the sharp-tongued Wang Xiaojian in 'Love is Not Blind' to the abstinent alien professor in 'My Love from the Star,' Shen Mo's acting range is limitless!"

And the data did not disappoint, starting to climb at an astonishing rate.

#TimeFreezeKissScene# Debuts at #7# #MyLoveFromTheStarShenMo# Enters Top 5 Trending Topics

#MyLoveFromTheStar# Views exceeded 100 million in half an hour. On another battlefield, Baidu's "My Love From the Star" forum saw 30,000 new members flood in within two hours of the trailer's release.

[Image] [Screenshot] Gu Beichen's glasses reflect light 500% magnified in the instant time stands still! Star map patterns are discovered!

This newly posted thread was quickly marked as a featured post, and the number of replies instantly exceeded a thousand.

"OP is a microscopic genius! This is definitely foreshadowing!"

"The attention to detail is incredible! Based on star map coordinates, it should be the Andromeda M31 galaxy!"

"So the professor really came from 250 million light-years away?!"

Another popular post, "[Jiang Jinyue's Wardrobe Complete Analysis]", has become a fashion mecca.

"My first red carpet gown was a Valentino haute couture piece; only three were made worldwide!"

"The pair of diamond earrings in the trailer are Bulgari museum-quality collectibles."

"Finally, a TV drama where the characters aren't wearing Metersbonwe!"

On Zhihu, a popular website that launched in 2011, the question "How would you rate the trailer for 'My Love from the Star'?" trended on the hot list.

A well-known film critic wrote a lengthy article of over a thousand words: "Thanks for the invitation, I just got off the plane! Analyzing from a production perspective, the particle effects in the time-freeze shot far surpass the domestic standard... It's worth noting the details of Gu Beichen's performance; the slight tremor of his index finger when pushing up his glasses hints at the depletion of his superpowers. This level of acting is truly superb."

The question quickly sparked a professional discussion: a physics PhD analyzed the superpower concept from a scientific perspective; a screenwriter dissected the narrative traps in the trailer; and a costume designer analyzed the symbolic meaning of the costumes.

The most thought-provoking question is: "Does 'My Love from the Star' signify the arrival of a new era of big-budget Chinese dramas?"

The 328 responses below express both amazement at Inkstone Capital's production capabilities and insightful perspectives on its impact on the industry.

Even on platforms like Hupu and Douban, the discussions exhibited different characteristics.

At the Mohen Entertainment Investment Department, data monitors continuously report relevant data.

"The number of participants in the Tieba discussion has exceeded 100,000."

"A discussion on Zhihu produced 42 answers with over 1,000 likes."

"Renren.com's related status updates cover 200 universities."

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