The Entertainment Industry in Turmoil: Young Actresses All Want to Rise to the Top

Yang Tianzhen felt numb all day.

From nine o'clock in the morning until now, her emotions have gone through an endless cycle of "shock → numbness → shock again → numbness again".

First, all five major publications arrived in one morning, followed by dozens of business invitations.

Now, staring at the email she had just opened on her computer screen, she felt completely numb.

Sender: LV China Region.

Title: [Intended Collaboration to Invite Ms. Li Yitong to Serve as Brand Ambassador]

She skimmed through the content without reading it carefully, because the very first paragraph was enough to keep her busy for a long time.

Yang Tianzhen stared at that line of text for ten minutes.

Then she picked up the phone and dialed Chen Zhixi's number, "Hey, Zhixi, curse at me."

Chen Zhixi was stunned for a moment on the other end: "What?"

"Let me curse you a few times, and I'll see if I'm dreaming."

Chen Zhixi was silent for two seconds, then asked, "What's wrong?"

Yang Tianzhen said, "LV has sent me an invitation to be their spokesperson."

There was a moment of silence on the other end of the phone, followed by a slightly trembling question: "LV? Which LV? The blue-blooded one?"

"right."

"Invite Li Yitong to be the spokesperson?"

"right."

"Holy crap!" Even the usually mild-mannered Chen Zhixi couldn't help but swear. "Aren't these blue-blooded aristocratic brand ambassadors supposed to be evaluated for several years? And they're already extending offers just because of a movie that grossed 20 billion?"

Yang Tianzhen chuckled, "You swore. Looks like you're dreaming."

"Get lost!" Chen Zhixi laughed and cursed, and Yang Tianzhen on the other end of the phone also laughed.

In fact, as a blue-blooded brand, LV had already included Li Yitong as one of the candidates to be considered for the role of spokesperson when "Wolf Warrior" broke 10 billion yuan at the box office.

Two consecutive TV dramas, "My Love from the Star" and "The Journey of Flower," garnered her enough traffic and attention, making her one of the four most popular young actresses. The box office of "Wolf Warrior" reached 10 billion yuan, proving her ability to drive consumption. The Golden Rooster Award for Best Supporting Actress for "Silent Witness" earned her a lot of honors at the time, when she had only been in the industry for less than three years.

Now, "Monster Hunt" has surpassed the 15 billion yuan box office mark in less than 13 days. With the male lead lacking in fame and popularity, she has essentially carried the film on her own.

It was at this point that the person in charge of LV's China region knew that there was no need to continue the investigation; if they continued, she might be signed by one of the other companies.

At that time, they might not be able to swallow their pride and share a spokesperson with the other blue-blooded companies.

So, just as the box office had surpassed 20 billion, they extended an invitation to Yang Tianzhen.

After hanging up the phone, Yang Tianzhen took a deep breath and dialed Li Yitong's number.

Yang Tianzhen leaned back in her chair, looking at the email, unable to suppress the smile on her lips.

LV, the ultimate luxury brand, something that countless female celebrities dream of owning.

Now, they've come to us on their own initiative!

"Feeding?" Li Yitong's voice came from the other end, lazy and languid. "Sister Tianzhen, what's wrong?"

Hearing this tone, Yang Tianzhen couldn't help but laugh: "Yitong, are you still sleeping?"

"I wasn't asleep, I was just lying down." Li Yitong snuggled closer to Shen Mo's arms. The air conditioner wasn't set very high, and it felt a bit cold compared to the warm embrace.

"I don't have much to do today, so I'd like to stay out a bit."

Yang Tianzhen paused for a second, then spoke with a slight smile: "Then I might have to disturb your time in bed."

Li Yitong was taken aback: "What?"

Yang Tianzhen took another deep breath, trying to make her voice sound calm: "LV has sent an invitation, for me to be their brand ambassador."

As soon as she finished speaking, there was a sudden silence on the other end of the phone. Yang Tianzhen waited for five seconds but received no response. "Yi Tong?"

Still no sound. "Yitong? Are you still there?"

After a long while, Li Yitong's voice finally came, soft and light, "Am I dreaming? Sister Tianzhen, say it again."

"Which LV did you say?"

Yang Tianzhen laughed, finally realizing he wasn't the only one who couldn't believe it: "Who else could it be? The blue-blooded one."

Li Yitong fell silent again, this time for even longer. Yang Tianzhen didn't urge her, just waited. She could even roughly guess what Li Yitong was thinking.

Sure enough, after more than ten seconds, Li Yitong's voice came again, tinged with uncertainty: "Tianzhen, are you sure you didn't see wrong?"

Yang Tianzhen chuckled, "Of course, I checked it repeatedly for ten minutes: the sender's address, contact information, and most importantly, it's not just a spokesperson for a certain line, it's a spokesperson for the entire brand."

A very soft gasp came from the other end of the phone, followed by Li Yitong's voice: "Wait for me a moment."

"hiss--!"

"Li Xue! You actually strangled me to death!"

Yang Tianzhen raised an eyebrow, wondering if she had made the call at the wrong time, or if she had overheard something she shouldn't have.

"Naive, say it again, I'm putting it on speakerphone."

Yang Tianzhen coughed twice, pretending not to have heard the conversation on the other end of the phone, cleared his throat, and spoke slowly and deliberately.

"LV China sent an email inviting Ms. Li Yitong to be the brand ambassador for the entire line."

She paused, then added, "A full-line spokesperson, not an ambassador, not a close friend."

There was a few seconds of silence on the other end of the phone, and then Yang Tianzhen heard Li Yitong's voice, "Amo, pinch me."

Shen Mo's speechless laughter came over: "Why did you pinch me? You already pinched me hard, there's no need to test anymore."

"I'm afraid I'm dreaming."

Shen Mo's laughter grew louder: "Dreaming? Dreaming of getting an LV endorsement?"

Li Yitong muttered to herself, "It's precisely because I received the call that I'm afraid it's just a dream. What if it's gone when I wake up? What a waste."

Yang Tianzhen couldn't help but laugh out loud while listening to the couple's conversation.

"Yitong, you're really not dreaming. The email is on my computer. I'll send you a screenshot of it now."

As she spoke, she took a screenshot on her computer and sent it to Li Yitong's WeChat account.

There was a few seconds of silence on the other end of the phone. The two looked at the screenshot carefully, head to head. Li Yitong was still in surprise, but Shen Mo spoke up directly. After all, it wasn't good to leave Yang Tianzhen standing there.

"Tianzhen, go and contact them to confirm the specific details before you tell us."

Yang Tianzhen acknowledged the message and then hung up the phone.

She opened her phone's dial pad, preparing to call the contact information left in the email, when suddenly a new email popped up in the lower right corner of her computer.

The preview page shows the sender as Hermès China.

Title: [Intended Collaboration to Invite Ms. Li Yitong and Mr. Shen Mo to Serve as Brand Ambassadors for the Huaxia Region]

Yang Tianzhen was stunned again. Hermes? Spokesperson for China? Invited Li Yitong and Shen Mo?

Logically speaking, given LV's precedent, she shouldn't be so shocked... but that's just not true!

As a veteran agent, she knows that the six blue-blooded aristocratic brands that LV endorses are top-tier resources that are unparalleled in the fashion industry. Other red-blooded brands may have their company revenue gradually approach those six, but their brand influence will always be a bit lacking.

but!

Hermès is an exception!

Because Hermès has never had a full-line brand ambassador before!

Hermès has always maintained its high-end positioning by keeping an image of "no celebrity endorsement" and focusing its customer base on the top elites in society. They do not want to, and even disdain, using a celebrity to endorse the entire brand. They focus on using a high-consumption allocation mechanism and low production capacity to control and maintain the brand's sense of scarcity.

Hermès is certainly not completely averse to the traffic-driven business model. Just like in their previous life, they hired Liu Haoran as the spokesperson for their jewelry line and He Cong as the spokesperson for their ready-to-wear line.

In its previous life, Hermès China broke this rule in 2025, officially announcing Hui Yinghong as its brand ambassador. Welcome to a vast collection of novels for you to explore!

However, in this life, the appearance of Shen Mo and Li Yitong changed this situation.

Both are top-tier celebrities with extremely wide popularity and influence.

On the other hand, as a large capital company with a valuation of over 10 billion, Mohen Capital, with its chairman and vice chairman respectively, also represents the top elites of society to a certain extent.

Therefore, upon the application from the China branch, the European headquarters readily agreed to invite the two to be brand ambassadors for the China region.

Because they also felt that Shen Mo and Li Yitong were qualified, had the status and position to be the first Hermès brand ambassadors!

Yang Tianzhen stared at the email for a long time. She opened the email and checked it again and again before the corners of her mouth slowly curved into a smile.

Hermès!

Hermès, the brand that hasn't hired brand ambassadors for nearly two centuries! Hermès, the brand that claims to serve only the elite of society!

Now, we've invited Li Yitong and Shen Mo to be our brand ambassadors for the China region.

She suddenly remembered a term: "breaking the circle," not the circle of the entertainment industry, but the circle of the entire society.

Starting today, Li Yitong will become the first luxury brand ambassador in China with both red and blue blood.

Half an hour later, the news spread, and Weibo's trending topics exploded again.

#Li Yitong is LV brand ambassador#

#Li Yitong Hermes Ambassador#

#Li Yitong's Red and Blue Blood Luxury#

#Li Yitong and Shen Mo, husband and wife team, endorse products#

#Li Yitong is the first actress born in the 90s#

The comments section went completely crazy; clicking in filled the screen with screaming groundhogs.

[Holy crap! Holy crap! Holy crap!!! LV + Hermes!!! What an incredible combination!!!]

[Blue Blood + Red Blood, double luxury in my grasp, I, Tong, am awesome!!!]

[Doesn't Hermès never use celebrity spokespeople? Is this marketing account spreading fake news?]

[Because he's Shen Mo! Because she's Li Yitong! You don't think just anyone can get this kind of treatment, do you?]

[Li Yitong is probably the first person in China to have both a top-tier luxury brand like LV (blue-blooded) and a top-tier luxury brand like Hermès (red-blooded), right?]

[This is rare even internationally, let alone domestically!]

[The key is Hermès! The Hermès that hasn't used brand ambassadors for nearly two centuries! They made an exception for these two!]

[Shen Mo accepted it too? Doesn't he never accept endorsements?!]

[Brother Mo simply doesn't accept ordinary, low-end endorsements. Hermès made an exception for him, so it's only natural that he would make an exception for Hermès as well, isn't it?]

[Of course, I answered it with my wife!]

[Husband and wife team endorsing products, I'm totally shipping them!]

[The only female top star among the post-90s generation, truly deserving of the title]

……

Of course, no one in the comments section posted about eating sour lemons.

[It's just an endorsement, what's so great about it?]

It's just a capital operation; anyone can do it.

Does she deserve it?

But these comments were quickly drowned out, because at that moment, the fighting power of Shen Mo and Li Yitong's fans reached its peak.

Whether it's a good match or not isn't up to you; Hermès decides.

[They haven't hired spokespeople for almost two hundred years, and now they've hired these two. Do you think they're a good match?]

[If you're going to be so sour, at least be sophisticated. Do you own Hermès?]

[Capital operation? Try letting capital operate a Hermès bag for you!]

……

The comment section was completely flooded with comments.

At 2 PM, Li Yitong updated her Weibo with a photo.

In the photo, she sits on a wicker chair under a parasol, holding a cup of bubble tea, her eyes crinkling into crescent moons as she smiles.

The caption was just one sentence: "[What a beautiful day!]"

At the same time, Shen Mo's Weibo was also updated, also with a photo.

In the photo, he is also sitting on a wicker chair under a parasol, holding a glass of lemonade, and showing a sunny smile.

The caption was just one sentence: "[What a beautiful day!]"

With two Weibo posts released one after the other, the comment section exploded instantly.

【These are clearly the same parasol!】

【These rattan chairs are clearly the same model!】

These seats are clearly facing each other!

[Openly showing off your love, huh?!]

【You're not hiding anything anymore, are you?!】

I'll eat this dog food!

Why don't you two just go public with your relationship?

[The weather's nice? It's just that I'm in a good mood!]

[Having just secured a top luxury brand endorsement deal as a couple, how could they not be in a good mood?]

[Tongtong's smile is so beautiful!]

Shen Mo smiled too. Wasn't he usually so aloof?

[Aloof? That doesn't exist in front of my wife.]

This candy is too sweet!

Please, you two, don't make it official. Let me ship you on my own. It'll ruin the fun if you do!

……

Within three minutes, both Weibo posts were forwarded over 50,000 times.

In ten minutes, it garnered over 300,000 likes.

Within half an hour, the number of comments exceeded 100,000.

The hashtags #TheWeatherIsSoGood#, #ShenMoLiYitongShowingAffection#, and #ShenMoLiYitongDoubleLuxuryCoupleEndorsement# have all trended on social media.

The phrase "The weather is so nice" has become the most popular phrase in the past week.

……

Meanwhile, in the LV China office, the person in charge, Li Wei, was looking at this Weibo post. She couldn't help but laugh when she saw the two people wearing white T-shirts in the photos in the two posts.

The assistant beside him leaned over and asked, "Mr. Li, what are you laughing at?"

Li Wei shook her head. "It's nothing, I just feel like I chose the right person."

The assistant didn't understand, so Li Wei explained, "Look at Li Yitong, she just landed two top luxury brand endorsements, and her first Weibo post was just her sharing her daily life as if nothing had happened."

She paused for a moment, then said, "What does that mean? It means she didn't take any of this seriously at all."

The assistant seemed thoughtful, and Li Wei continued, "True excellence doesn't need to be flaunted. Her mere presence is the best advertisement."

"Moreover, the fact that a single Weibo post could trigger such a widespread trending topic is enough to prove that our choice was correct."

She closed the webpage, picked up the phone, and said, "Notify the legal department to prepare the contract as soon as possible."

Meanwhile, in Hermès' China office, the same scene was unfolding.

The person in charge, Chen Ming, stared at that Weibo post for a long time.

"This choice is absolutely perfect!"

"This is exactly the kind of charisma we're looking for in these two people."

He paused, looked at the vice president beside him, and his tone revealed a hint of emotion.

"Headquarters has wanted to make an exception for a long time, but there hasn't been a suitable candidate."

"Hermes hasn't hired a spokesperson for 200 years, not because we're high-minded. Those celebrities are either too deliberate, too opportunistic, or too eager to prove themselves."

"Moreover, the social status of ordinary celebrities is not that high."

"Shen Mo and Li Yitong are different!"

"They both have achievements, capital, status, and influence; they don't need Hermès to prove themselves."

"On the contrary, now it is Hermès that needs them to break the old rules and set a new standard for spokespeople."

He pointed at Shen Mo on the screen and smiled at the vice president.

"Besides, don't you think we're very much meant to be?"

"We broke the rule of not hiring spokespeople for him, and he broke the rule of not accepting endorsements for us, or rather for her."

He smiled, then stood up. "Reply to headquarters in Paris, confirm these two candidates again, and then expedite the contract process."