The Entertainment Industry in Turmoil: Young Actresses All Want to Rise to the Top

On January 8, 2012, "Beijing Love Story" was scheduled to air on Zhejiang TV, and the online streaming rights were acquired by LeTV, which would also premiere the series simultaneously.

With the release date fast approaching, Cao Huayi of New Classics Media and director Chen Sicheng once again sat in the office of Mohen Capital.

The last marketing campaign, "Love is Not Blind," was a textbook example.

This experience allowed Cao Huayi to deeply appreciate Shen Mo and his team's accurate grasp of market trends and their ability to turn the impossible into the possible.

This time, in order to ensure a successful start for "Beijing Love Story", they did not hesitate to approach Shen Mo again, hoping to replicate or even surpass their previous success.

The office was filled with the aroma of tea, but the atmosphere was one of focused business negotiation.

"Mr. Shen, the marketing for 'Love is Not Blind' is truly eye-opening."

Cao Huayi spoke with a smile, his tone sincere.

"The movie 'Beijing Love Story' is about to be released, and we'll have to rely on you and Mohen to give us some ideas again."

Shen Mo put down his teacup, his expression calm.

He had anticipated their arrival and already had a plan in mind.

"Mr. Cao, Director Chen, you're too kind. 'Beijing Love Story' is a joint project of ours, so naturally we'll give it our all."

He spoke calmly and then got to the point.

"I have a few initial thoughts on 'Beijing Love Story,' which we can discuss."

He gestured to Lin Wei beside him, and Lin Wei immediately handed a concise proposal outline to Cao Huayi and Chen Sicheng.

"First, use precise data to drive traffic and create the 'Beijing Love Story' emotional test."

Shen Mo tapped the desktop with his fingertip, "Our Mohen Investment's technology team can assist in developing a simple H5 page."

"Instead of a stiff 'GG', it uses interactive quizzes like 'Take a quiz on your Beijing love story' and 'Who are you in 'Beijing Love Story'?' and embeds them into platforms like Weibo and Renren."

"By using engaging questions and answers, users' personalities are matched with characters in the show, and the results page naturally leads to information about the show and the broadcasting platform."

"This is more subtle than hard advertising, has a stronger sense of participation, and will have a better effect on viral spread."

Cao Huayi's eyes lit up; this was indeed a novel idea that appealed to young people.

"Second, continue the operation of 'character accounts' and deepen the emotional resonance between couples."

Shen Mo continued, "The feasibility of Wang Xiaojian's account in 'Love is Not Blind' has been verified."

"This time, we can create Weibo accounts in advance for the main characters of 'Beijing Love Story,' such as Cheng Feng, Shen Bing, Wu Di, Yang Zixi, and Lin Xiaoyue."

Lin Xiaoyue?

Chen Sicheng immediately realized it was "President Li".

It seems like he's really going to enter the entertainment industry.

"During the broadcast of the series, viewers will simultaneously release 'inner monologues,' 'viewing experiences,' and even interact with other 'characters.'"

"To immerse the audience in the emotional world created by the series and strengthen their resonance with the fate of the characters and the couple."

Chen Sicheng nodded repeatedly, saying that this would greatly enhance the audience's engagement and sense of immersion in the series.

Third, online and offline integration, "Find Your Northern Ireland Map".

Shen Mo proposed a third solution.

"There are many iconic scenes of Beijing Love Story in the show. We can plan a 'Beijing Love Story Check-in Map' event."

"We will release stills and locations of classic scenes from the show online, such as Houhai, 798, and a coffee shop, to encourage viewers to visit these locations, take photos, upload them to social media, and participate in the discussion."

"Offline, we can discuss cooperation with these venues to launch activities such as 'Beijing Love Story themed packages' or 'discounts based on viewing history'."

"Directing online buzz to offline events creates social discussion, which in turn fuels online viewership."

"Fourth, the key moment, the topic explodes," Shen Mo emphasized in conclusion.

"We need to focus our efforts on key moments such as the premiere, major plot twists, like when a couple breaks up or gets together, or the finale."

"We can prepare controversial or relatable topics in advance, such as #ChengFengScumbag#, #WuDiGoodMan#, #YangZixi'sChoice#, etc."

"By uniting marketing accounts, drama critics, and fans, we can hold focused discussions at key moments, triggering trending topics and attracting more onlookers."

Shen Mo's ideas were clear and logical, and his proposed solutions were interconnected.

It features cutting-edge technology applications, in-depth emotional engagement, and engaging, trending topics, covering almost every aspect of marketing.

Cao Huayi and Chen Sicheng exchanged a glance, both seeing excitement and admiration in each other's eyes.

Shen Mo's combination of moves was clearly more comprehensive and sharper than they had anticipated.

"Mr. Shen, your words are more valuable than ten years of study!"

Cao Huayi sincerely praised it.

"We'll go in the direction you suggested, and the production team and we at New Classics Media will fully cooperate!"

Chen Sicheng rubbed his hands together excitedly.

"With your marketing plan, Mr. Shen, as our guide, I have even more confidence in the success of 'Beijing Love Story'!"

The capital city at night is ablaze with neon lights and bustling with traffic.

Inside the offices of Mohen Capital, the huge LCD screen no longer displays jumping K-line charts, but rather real-time scrolling data on Weibo topics, video website playback indices, and public opinion heat maps from various forums.

Lin Wei, Wang Siyu, and the others stared intently at the screen, their fingers flying across the keyboard.

It was like facing a war without gunfire, except their faces showed the excitement of a successful campaign.

"President Shen, President Li, to date, the 'Beijing Love Story Emotional Test' H5 page has received over 1800 million unique visits! The topic has garnered 2.3 million views!"

Wang Siyu's voice trembled slightly, due to her excitement.

"LeTV reports that the server peak traffic exceeded expectations by 35% after the first two episodes! New member registrations surged by 200% year-on-year!"

Lin Wei then reported, her tone filled with disbelief.

Li Yitong, dressed in a comfortable cashmere sweater, nestled on the sofa in Shen Mo's office, holding a cup of hot milk.

She blinked her crescent-shaped eyes and let out a long sigh, as if it were the result of two months of intense preparation.

All of it was exhaled with that breath, turning into real numbers on the screen.

She turned her head and looked at Shen Mo standing by the window, her eyebrows twitching with excitement.

Then, a belated feeling of unease welled up inside me, and my lips unconsciously pursed.

Since that light kiss on New Year's Day, he has been busy with the company's business and the promotion of "Beijing Love Story".

That day, they were so engrossed in cuddling that she forgot something: although they had kissed, he hadn't clearly stated what their relationship was.

Shen Mo turned around, his face still calm and composed, but the slight upturn of his lips betrayed his satisfaction with the current results of this marketing campaign.

"The data feedback is good."

He walked over to Li Yitong, casually picked up her half-finished milk, and took a sip.

Noticing this, Li Yitong slowly lowered the corners of her mouth, unintentionally revealing a crescent moon.

"But the real test is the subsequent stickiness and the spread of positive word-of-mouth."

Shen Mo turned his gaze back to the screen, like a general strategizing and scrutinizing every detail of the battlefield.

"The operation of the character account needs to keep up with the pace of the plot, especially the tragic love story between Cheng Feng and Shen Bing. We need to prepare emotional build-up and guidance in advance."

"For offline check-in events, it would be appropriate to add some user-generated content selection and use TV series merchandise as rewards to further stimulate participation."

His instructions were clear and calm, instantly suppressing the slight restlessness that had just arisen in the office.

Li Yitong looked at his focused profile, the light casting a faint shadow on his straight nose.

She suddenly stepped forward, hugged his neck, stood on tiptoe, and whispered in his ear.

"This TV series is sure to be a success."

"You don't need to worry so much, you should trust my 'foresight'!"

Hearing the comforting words, Shen Mo smiled and hummed in agreement.

He certainly believed in Li Yitong.

But he also wanted to prove to himself, to her, and to the outside world the significant marketing impact of the ink stains on the path to the TV series' explosive popularity.

Seeing his engrossed expression at work, Li Yitong reached out and pressed her hand against his brow, smoothing it out little by little.

With everyone under our control, there are no competitors.

I don't seem to be in a rush, so I'll wait a few days and talk to him when he's free.

In the days to come, as the plot unfolds, the "ammunition" that Mohen had prepared will begin to detonate one after another.

When Cheng Feng wavered between brotherhood and love in the drama, the hashtag #ChengFengScumbag# exploded like a spark falling into an oil depot, instantly igniting a nationwide discussion.

Almost simultaneously, the Weibo account "Cheng Feng's Northern Love Diary" posted a 500-word inner monologue that thoroughly analyzed the character's pain, struggle, and helplessness.

"I'm not a bad person, I just... haven't learned how to be both a good brother and a lover at the same time."

This Weibo post was quickly forwarded and discussed, with the comment section erupting in heated debate. Some people condemned it, some expressed understanding, and countless viewers drew on their own emotional experiences, leading to an intense argument.

Controversy became the best fuel for further conflict.

The popularity continues to rise.

The synergy between online and offline channels is beginning to show its power.

A netizen posted photos on Weibo of themselves checking in at the site of the former "Cheng Feng Drunk" bar in Houhai, jokingly asking, "Will I bump into Shen Bing here?"

Soon after, the bar launched the "Northern Ireland Special," a cocktail called "Defeated Return," which unexpectedly became a bestseller.

More viewers flocked to LeTV.com, and the comments section was filled with shouts of "Cheng Feng, shut up!" "Wu Di is the real gentleman!" "Yang Zixi, wake up!" The interaction was so enthusiastic that it almost overflowed the screen.

The lines between the drama and reality have become blurred.

A week later, "Beijing Love Story" successfully broke the 2% viewership rating and surpassed 5 million online views, firmly holding the top spot among dramas airing at the same time.

LeTV's stock price rose accordingly, and New Classics Media's status in the industry also rose.

The number of Weibo followers of the main actors, including Chen Sicheng, Yang Mi, and Li Chen, has skyrocketed, and they have received numerous offers for commercial endorsements.

In this grand event, however, the focus of capital was not on the stars on stage, nor on the production companies.

Rather, it was the mysterious force behind the scenes who single-handedly propelled "Beijing Love Story" to legendary status through a series of precise, innovative, and efficient marketing tactics.

Inkmark Capital.

When Cao Huayi stepped into Shen Mo's office again, his smile was even brighter than the sunshine outside the window.

He gripped Shen Mo's hand tightly and shook it vigorously.

"President Shen! I'm impressed! I, Cao Huayi, am truly impressed this time! This isn't just marketing, it's practically turning lead into gold!"

What he brought was not only absolute recognition of Mohen's capabilities, but also the intention to prioritize investment and cooperation in several key projects of New Classics Media.

After Cao Huayi left, the office returned to silence.

The afterglow of the setting sun streamed through the floor-to-ceiling windows, casting a warm golden glow.

Li Yitong walked to Shen Mo's side and stood shoulder to shoulder with him, watching the lights of thousands of homes gradually come on downstairs.

"Now, 'Ink Trace Capital' has truly established itself in the entertainment industry."

She spoke softly, her tone carrying a hint of barely perceptible pride.

One success might be accidental, but two successes are inevitable!

Shen Mo turned his head to look at her profile, which was bathed in the soft glow of the sunset.

"You've stood up for yourself, Mr. Li."

His voice was deep and reassuring.

"Without your memories of your past life and your keen judgment of the content, we wouldn't have been able to seize the opportunity of 'Beijing Love Story'."

His affirmation warmed Li Yitong's heart, more comforting than drinking hot milk.

She wrinkled her nose and deliberately snorted.

"Now you realize how important I am? Who was it that said I was fat and kept those embarrassing old photos of me before?"

Shen Mo chuckled softly, reached out, and very naturally put his arm around her shoulder, pulling her closer to him.

"I've always known how important it is."

His voice was close to my ear, warm and gentle.

"Even dark histories... must be preserved, they are unique treasures."

Li Yitong's ears burned, and after a symbolic struggle, she leaned against him with peace of mind.