Nominal: Who isn't a son-in-law?

"So, the quality is acceptable, but the problem is a lack of sales channels and temporary public acceptance."

Chu Shijun nodded, looking at the tea tree halfway up his back.

"This problem is a common phenomenon in agricultural products in many places. Now that property rights and brand effects have been established, people's requirements for products have also increased. If local agricultural products want to break out of this situation, we need to find a suitable path."

"Secretary Chu, we have also been paying attention to how other places handle agricultural products."

Hu Ming spoke up,

"With the rise of short video platforms, a new way of selling goods through live streaming platforms has emerged since last year. Some live streamers and internet celebrities on these platforms use a model similar to the 'celebrity effect' to increase the public's desire to buy, and sales are quite good."

"Especially the slow-moving ones, it is said that they are now cooperating with some local governments to launch the 'agriculture, rural areas and farmers e-commerce' model. Our Rural Revitalization Bureau also plans to contact them to see if it is suitable for the sale of agricultural products in our province."

"Oh? That's a great idea!"

Upon hearing this, Chu Shijun recalled that in the following years, this model had indeed addressed some of the pain points and difficulties in selling local products, with very good results. He immediately replied:

"This year is a crucial year for the rapid development of short videos and content e-commerce. I know about the new 'watch and buy' model you mentioned. These platforms are rolling out this model in full force. Online sales of agricultural products will be the biggest period of income growth for the private sector in the next few years."

"It's convenient for urban merchants to try selling goods and attracting traffic through short videos, but people in remote mountainous and rural areas are completely out of touch with the times. They have good mountains and good products, but they miss out on the benefits."

"Comrade Hu Ming's idea is excellent. Our industrial support cannot be limited to the old ways of traditional wholesale and offline purchasing. We must proactively embrace new trends and seize new opportunities."

"In this way, the next step is to include short video assistance for farmers and online content sales in the core projects of our counterpart assistance program. This will mainly target the pain points in agricultural product sales, and at the same time, we can use short video platforms to promote local scenery and indirectly boost regional tourism revenue."

"Led by Xinjiang Province, and in conjunction with your Agui region, we will connect with short video platforms and online sales agencies to create suitable models specifically for Agui's mountain tea, Chinese medicinal herbs, and other local specialties. This will revitalize the reputation of agricultural products, build brand awareness, and expand sales channels."

Chu Shijun immediately made arrangements,

"At the same time, we will add another aspect to the already deployed field of artificial intelligence to help farmers: providing free training to local young villagers, returning youth, and village cadres, teaching them step by step so that they can become bloggers and sell their own specialties, bypassing the middlemen who drive down prices. We will work with the platform to fight for the greatest price control and keep all the profits in the hands of the farmers."

Upon hearing this new plan, the farmers present were immediately intrigued and discussed how they had never heard of such a novel approach before.

One of the younger-looking individuals, reflecting on how he usually tinkers with and shoots videos, was now excitedly saying, "Some of us young people have been watching short videos for a long time, but we never thought we could use them to sell our tea and medicinal herbs. Even if we had thought about it, we wouldn't know how. If someone teaches us and guides us, and we can really shoot videos and sell local products at home, we won't have to go out to work anymore; we can earn money from home!"

The older farmers nodded repeatedly, their faces full of anticipation. Although they didn't understand it very well, they knew that this was about finding a new sales channel.

"Boss, we used to have to wait for buyers to come to us and negotiate prices. Now you're helping us find new ways to sell our goods online, like this live-streaming e-commerce platform. If we could sell our goods online ourselves and set our own prices, it would be a huge new way for us to make money!"

Hu Ming, director of the Rural Revitalization Bureau, listened with admiration. "As expected of Secretary Chu, his vision is far-reaching and his thinking is lofty!"

He just happened to think of this, and people were able to make forward-looking plans and make decisive decisions. With such a secretary, how could they not develop?

Thinking of this, he immediately stated:

"Our local mountainous areas have long suffered from poor transportation, weak brands, and a lack of external sales channels, resulting in a dilemma of bumper harvests but low profits. In the past, most of the assistance resources were focused on the production side, and the shortcomings in sales, branding, and logistics have not been addressed."

"Secretary Chu, your vision is far-sighted and your accurate grasp of the cutting-edge trends has perfectly matched the original ecological advantages of our mountainous agricultural products. It can make up for our channel shortcomings. Next, we will definitely cooperate fully, investigate local returning youth and young laborers, and fully undertake short video training and other projects to create a new model for short video to help farmers, as you have proposed."

"You flatter me. This is an extension of your line of thinking, Comrade Hu Ming. I wouldn't have thought of this if you hadn't mentioned it."

Chu Shijun shook his head, then turned around and swept his hand across the tea trees covering the mountains and fields.

"Since this approach is feasible, we should deploy it as soon as possible. Summer tea and other agricultural products are a good testing ground to see how effective it is. Therefore, we should not take the high-end route of exquisite packaging and high-end marketing. We need to control costs to avoid losing money due to a high-end model. We should also avoid using methods that are out of touch with the realities of rural areas. Instead, we should focus on the advantages of Agui's original ecological mountainous terrain and highlight the four major selling points of 'authenticity, nature, locality, and original ecology'."

"Comrade Yuntian, please coordinate with the provincial finance, publicity, industry and information technology, and science and technology departments to come up with a concrete plan as soon as possible."

"Okay, Secretary Chu."

Liu Yuntian nodded.

"Secretary Chu, esteemed leaders, please try this year's new tea."

As they were talking, a local leader came up with several staff members, carrying a kettle and cups, and started making tea for everyone.

"You don't expect me to do sales for you, do you?"

Liu Yuntian gave an awkward smile. Why are you still whipping a corpse?

Glancing at his expression, Chu Shijun smiled slightly and nodded, saying, "Come on, try some. It tastes good. Let's each buy some to take home. We'll help the farmers first."

A moment later, the tea reached the right temperature, and everyone took small sips, observing Chu Shijun's expression.

Putting aside other things, people like Liu Yuntian, Li Dakang, and Ye Wentao usually drink a lot of good tea.

They did find the tea quite good, with a unique flavor, but it wasn't exceptionally good; the price was just reasonable.

The most crucial factor is Chu Shijun's attitude.

Chu Shijun took two sips, then glanced at the small, bright green leaves in the cup and asked, "Is this spring tea?"

"Yes, Secretary Chu, this is this year's spring tea."

The local leaders wore expressions of anticipation.

"Mmm, it tastes really good!"

As soon as he finished speaking, the others began.

"This tea is great, it tastes even better than the tea in my office, I should buy more."

"This tea soothes the throat; it's so gentle and soothing!"

"It has a delicate and pure flavor, and it gets better with each sip; it's truly a fine tea!"

"Xiao Li, this tea has a refreshing aroma and a sweet aftertaste. You should all pour yourself a cup and try it. If you like it, buy some to take home and drink." Someone recommended it to the other staff members as well.