I met my whole family through Baidu Tieba.

Chapter 148 First Battle a Success (Part 2)

Zhang Yu quickly explained, "My dad didn't buy it; the An family's auntie let us try it out."

She explained the whole story, and just as she was speaking, the set time arrived, and the Anjia rice cooker beeped, starting to cook rice automatically.

"What's that noise?" Liang Jie looked at the rice cooker.

"She said before that this can cook rice on a timer, so Dad washed the rice and put it in. Now the set time should be up, and it's cooking automatically," Zhang Yu explained.

Liang Jie became interested: "Can it cook rice on a timer? Can it cook porridge on a timer?"

"Sure, look, it says 'cook porridge' here, doesn't it?" Zhang Yu pointed to the LCD panel again.

Liang Jie put down the dishes, bent down, and carefully studied the functions on the LCD panel for a while before finally looking at the Midea rice cooker next to her.

"And what's wrong with this rice cooker?"

Zhang Yu: "She said that their rice cooker has similar functions and quality to the Midea rice cooker, but it's cheaper—how much cheaper was it again?"

She couldn't remember either, so she simply called Cao Dongmei over, asked her, and learned the exact price of the two rice cookers.

When Liang Jie heard that two similar rice cookers were 90 yuan cheaper, she was very tempted, feeling that it would be a loss not to buy them at such a low price. However, the price difference also made her hesitate, wondering if the rice cooker from Anjia was of poor quality.

Although they frequently use Anjia Home Services and trust them, it is still a home services company.

Since this is their first time making home appliances, who can guarantee that they can maintain the same high quality as their housekeeping services?

It's fortunate that it's an Anjia brand rice cooker. If it were any other off-brand rice cooker, Liang Jie's first reaction upon hearing the price difference would definitely be, "It's a cheap product because it's of inferior quality." However, since it's made by Anjia, she only hesitated.

At this moment, Manager Zhang also heard the noise and came over from the study with Shen Kang.

Cao Dongmei went back to the bathroom to clean.

Once Liang Jie saw that her mother was gone, she spoke freely to her husband about her concerns: "Old Zhang, this rice cooker from Anjia looks pretty good. It's stylish and has good functions, and it's so cheap. But what if the quality isn't good?"

Manager Zhang then explained what he knew to Liang Jie, revealing that they had drastically reduced the channel fees to achieve such a price. This reassured Liang Jie somewhat. She was especially tempted by the seven-day no-questions-asked return policy.

All her worries were gone. Now she really wanted to buy this rice cooker, which had the same functions and quality as the Midea brand, but was a full 90 yuan cheaper! It's like seeing a dress while shopping. The original price was 330 yuan, but it's on sale for 230 yuan. You don't care if summer is over or not. The discount is so big, you'd be missing out if you didn't buy it!

As Liang Jie was deeply moved, she finally noticed a boy in an Anjia uniform behind Manager Zhang. Manager Zhang introduced him, and she learned that this boy was Shen Kangyi's daughter's classmate, someone Manager Zhang had mentioned a few months ago.

Liang Jie was quite curious about her daughter's classmate. Normally, she would definitely talk to Shen Kang for a while, but now she had something more on her mind.

"Xiao Shen, you two chat first, Auntie has something to do."

As Liang Jie spoke, she wrote down the Midea model number, then immediately went to her study, opened Taobao, and searched for the same Midea rice cooker. However, the price was not 329, but 319, 309, and the lowest was 299.

Liang Jie was also very clever. She immediately thought of the "channels" that Manager Zhang had mentioned before and immediately understood the difference: online stores do not require rent costs and personnel expenses are also reduced a lot, so the cost of online channels is not as high as that of offline stores, making them cheaper than offline stores.

This also proves from another perspective that Anjia rice cookers can only be sold at such a low price because they have indeed drastically reduced channel fees. It's just that Anjia's channel fees are lower than Taobao's, which is why they can cut them even more drastically.

Liang Jie was completely smitten.

Although according to Taobao's prices, Anjia's rice cooker is not 90 yuan cheaper, but 60 yuan cheaper, it is still 60 yuan cheaper!

Liang Jie immediately left the study and went to the kitchen. "Old Zhang, let's buy this Anjia rice cooker. I just checked, and a similar Midea rice cooker sells for at least 299 yuan online!"

Manager Zhang could tell at a glance that his wife's penchant for cheap deals had struck again, and he was both amused and exasperated: "The rice's already cooked, why don't you check what kind of rice it is before you start talking?"

Liang Jie didn't take it to heart: "What's there to distrust about Anjia's products? I trust you, Xiao Shen!" She smiled at Shen Kang, thinking that this young man was indeed handsome and capable, and he was pleasing to the eye. Since Anjia's housekeeping services were so reliable, the rice cookers he made must be good too.

Shen Kang was quite amused when he saw this: it seems that he really is handsome, and people can believe him just by looking at his face.

Then Liang Jie added, "Besides, didn't they say that you can return the goods anytime within seven days? What else are you worried about?"

Shen Kang could also see that the man and woman in charge of this family were quite typical, one being a rational consumer and the other an impulsive consumer.

Manager Zhang couldn't do anything about his wife, and after talking with Shen Kang for a long time, coupled with his past trust in Anjia, he was indeed quite interested in this rice cooker with a timer function, so he simply agreed.

Cao Dongmei then informed the store that they wanted to purchase a rice cooker.

After Cao Dongmei finished cleaning, when the inspector came to check the hygiene, he also brought a new Anjia rice cooker.

Liang Jie was still sitting in the living room, thinking about online shopping. She had heard two young colleagues at work talk about the benefits of online shopping before, but she hadn't paid much attention. After today's experience, she realized that with a different channel, prices were indeed cheaper, and she could buy some things online from now on. However, the two young colleagues mentioned that it would take two or three days for online purchases to arrive, so for urgent items, she still couldn't buy them online and would have to go to supermarkets and stores.

Just as I was thinking this, I saw the An family's inspector arrive with the rice cooker that they had ordered.

Such a fast delivery naturally surprised Liang Jie again. She felt that Anjia was really good. The items were cheaper than online, and the speed was incomparable to online shopping. It was even more convenient and faster than buying offline!

This rapid delivery speed is also due to Anjia Home Services' establishment of a "large warehouse + small warehouse" inventory model with the help of Tao Yinchu: a large warehouse in Yangcheng houses more than 20,000 rice cookers, while each of the six stations has 200 rice cookers, with inspectors handling the "last mile" of transportation. This approach maximizes cost savings while delivering goods to customers as quickly as possible.

After Manager Zhang paid, the inspector issued a receipt and inspected the hygiene, Shen Kang and his team left.

Cao Dongmei left with some joy: according to the published commission plan, she had sold a rice cooker and would receive 15 yuan.

She earns a commission on the profits. Roughly calculated, she can earn several hundred yuan more each month! She initially thought it would be a bit difficult, but after actually doing it, she found that it seemed quite simple, and she easily earned an extra income.

She felt more confident and looked forward to the upcoming sales pitch.

The inspector was quite pleased: according to the published commission plan, he would receive a commission of 4 yuan for every rice cooker he delivered.

Even the order dispatchers located in the stores received a commission of 1 yuan.

This was also something Shen Kang referenced from a later online real estate platform, distributing profits to each role in the chain and allocating commissions based on the importance of their contributions. This way, everyone could work together to sell rice cookers, preventing any link in the chain from shirking responsibility or becoming lazy.

For example, if the dispatcher doesn't get a share of the profits, he might overlook the "rice cooker data" in the customer data when he's dispatching orders, forgetting to remind the cleaning staff to bring rice cookers to promote the products. After all, whether the rice cookers sell or not is none of his business.

But once the profits are distributed, he'll start paying attention to this figure; after all, it's a dollar. A dispatcher delivers so many orders every day; if he pays more attention, he can make a lot of money in a day.

After leaving Zhang's house, Shen Kang went straight back to the Anjia store on Xiangping North Road. He checked the data again and found that all the stores in Yangcheng had sold 37 rice cookers through cleaning services that morning. Five more customers had placed orders for Anjia rice cookers directly on the Anjia website.

On Anjia's official website, the page for Anjia rice cookers includes information such as "seven-day no-reason return policy," and all the information that cleaning services would provide is listed there. Of course, Anjia rice cookers also offer thorough comparisons with competing products, striving to give consumers a direct and concrete impression.

Those five customers who placed orders on the official website probably did so based on their long-standing trust in Anjia, coupled with comparisons and guarantees, and ultimately chose to pay via online banking.

For these customers, Anjia also uses inspectors to deliver goods. Anyway, they are out running around every day, and they also get a 4 yuan commission, so they are happy to do this for them.

For the next half day, Shen Kang also spent his time at Anjia, checking the data from time to time, or going out with a cleaner or inspector to take a look.

By 5 p.m., Anjia had sold 71 rice cookers through its cleaning service, and another 17 customers had placed orders for Anjia rice cookers on its official website.

Overall, Shen Kang was quite satisfied with the sales on the first day, so he stopped looking at the results and, seeing that it was almost time, prepared to pick up Xiao Qingxuan.

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