I met my whole family through Baidu Tieba.

Niu Haisheng arranged a very good seat for Shen Kang, a seat on the left side of the first row, with Xiang Lingdong on his left and Chen Kexu on his right.

A podium was set up on the stage, where Niu Haisheng, as the organizer of the conference, stood and delivered an opening speech with great enthusiasm.

"Dear colleagues, partners, and friends, good afternoon! I am Niu Haisheng, and it is an honor to be here with you all today… On behalf of Haike Machinery, I would like to extend my warmest welcome to all of you! And I would like to express my sincerest respect to our partners who have always supported us and walked hand in hand with us!"

"2008 was a challenging year for all of us. The financial crisis was like a cold wave, plunging global markets into turmoil, shrinking demand, reducing orders, and rising costs... The crisis itself is not terrible; what is terrible is losing confidence and direction. Winter will eventually pass, and spring will surely come!..."

Chen Kexu yawned silently, then leaned closer to Shen Kang, his lips moving slightly: "President Shen, how long do you think President Niu will talk?"

Shen Kang's lips moved slightly: "How about a bet?"

Chen Kexu felt a bit more energetic. "Okay, what should we bet on?"

Shen Kang subconsciously said, "Let's bet on a bread machine."

Chen Kexu then asked, "A bread machine? Does President Shen mean a real bread machine, or a radio?"

Shen Kang was taken aback. "A radio?"

Chen Kexu said, "Yes, it was one of those Sony radios, the kind that's quite round, we called it a bread machine." He sounded a bit nostalgic as he spoke.

Shen Kang asked further and learned that Chen Kexu was from Northeast China, where they also called a type of radio a "bread machine." However, Yangcheng did not use that term.

Shen Kang wondered if the bread maker Teacher Wang mentioned was a real bread maker or a radio. His thoughts wandered aimlessly, but he didn't care. "It's probably a real bread maker. Who uses a radio these days?"

"That's true. Okay, let's bet on a bread machine then."...

The two of them whispered to each other.

On stage, after a lengthy speech, Niu Haisheng finally finished his opening remarks and officially began the content of today's industry conference.

Several business representatives who were still doing relatively well despite the financial crisis took turns on stage to share their success stories.

It's really just showing off.

These representatives were all in high spirits when sharing their experiences. After all, they were quite satisfied that they had managed to thrive and outperform many of their peers during the financial crisis.

After the sharing of successful experiences, there were further subdivided thematic areas, focusing on specific industry issues, as well as a live dialogue session with several business owners. The session was designed like some business conferences, with two single sofas brought on stage, and two business owners sitting down to talk and converse face-to-face, and so on.

As the procedures were completed and the meeting entered its second half, the business owners present began to show signs of fatigue, and many started whispering among themselves.

It was at this moment that Shen Kang finally took the stage.

"...In this environment, it is essential to brainstorm, broaden our horizons, and seek more opportunities for cooperation. Today, we have invited a representative from an outstanding company in another industry to speak. Please welcome Mr. Shen Kang, the founder of Anjia Household Services, to the stage!"

Shen Kang then stood up and walked to the side of the stage, preparing to go on stage.

Many people in the audience were unaware that Shen Kang would be speaking on stage today.

Take, for example, Bei Ronghuan.

He didn't know that Shen Kang was going to speak on stage. When he heard the host's words, Bei Ronghuan was stunned for a moment, but he immediately realized what was going on and started clapping.

Like Bei Ronghuan, many people were stunned for a moment, but then immediately started clapping.

After what happened this morning and just now, many people were happy to give Mr. Shen face and were generous with their applause.

The applause from so many people also led some other bosses to inexplicably join in—they didn't know why, but since everyone was clapping, it seemed a bit out of place if they didn't, so they clapped.

Therefore, the applause Shen Kang received when he went on stage was the loudest applause of the afternoon so far.

Lin Yishan was still smiling, clapping as he leaned slightly towards Bei Ronghuan beside him and whispered, "Mr. Bei, do you think Mr. Shen might start talking about women again on stage?"

Bei Ronghuan, who was clapping, chuckled upon hearing this, "Hard to say. President Shen is a very easygoing person, it's really hard to say, haha..."

Besides the two of them, there were also many bosses who had just listened to Shen Kang's long talk. At this moment, they were all clapping loudly while watching Shen Kang, the "dating master" and "ultimate dismantler of male-female relationships," come on stage and were having a good laugh.

Amidst applause from the audience, Shen Kang walked up from the side to the stage, stood on the podium, and looked down at the sea of ​​people below.

Yang Baiwei was also carrying a video camera and was already filming this side from below.

The cleaning lady, Zhou Man, stood on one side of the venue, watching Shen Kang on stage. She was very calm, far less nervous than when she had watched He Qiuzhu go on stage. She treated it like a show. After all, there was really nothing to worry about with this kid.

If she could, Zhou Man would even like to grab a handful of sunflower seeds and watch the show while eating them.

She doesn't actually like eating sunflower seeds, but after Shen Kang introduced her to them last night, she seems to have caught the habit a bit...

Good afternoon, everyone.

Under everyone's watchful eyes, Shen Kang spoke, his expression calm and his voice steady.

"I believe many of you here already know me, but let me introduce myself anyway. I am Shen Kang, the founder of Anjia Household Services."

"You might find it a bit strange that a housekeeping company like ours is attending this meeting today. Are we trying to secure cleaning contracts from you all? Or am I here to recommend live-in housekeepers?"

Shen Kang nodded, answering his own question: "That's true. Our Anjia Household Services is now primarily offering our 'Third Sister' service. Whether it's a live-in nanny or a maternity nurse, our service quality is excellent. If you need any, please contact me."

The bosses below were somewhat taken aback, and then many of them burst into laughter.

Some busybodies even called out to the stage, "Mr. Shen, how about the price?"

Shen Kang smiled, "The price is definitely very fair. I'll personally give everyone a 40% discount, and I'll pay."

The laughter below grew even louder, and someone shouted, "President Shen is so generous!"

The atmosphere instantly became relaxed and cheerful, and even the bosses who had been listening for a while and were feeling a bit tired perked up.

"However, besides cleaning services, Anjia Housekeeping also offers another service."

After Shen Kang and the others gradually calmed down, he said this.

"That's the sales channel."

Let's get straight to the case studies.

Behind the stage, in front of the backdrop, hung a large screen for projecting. It was used by the business owners when they showcased their success stories and shared their industry experience.

Now, with Shen Kang's voice, new charts and data appear on it.

"This is Anjia Household Services' first successful sales plan in October, as a 'sales channel' – selling smart rice cookers."

"The source of the smart rice cooker is another company I founded, Anjia Technology."

"Anjia Technology manufactures smart rice cookers and then sells them to Anjia Household Services at wholesale prices. After Anjia Household Services receives the goods, they resell them to their customers."

There was complete silence below.

Many people, including Bei Ronghuan, were first taken aback, then surprised, and finally stared intently at what was on the screen.

As Shen Kang delivered his speech, the content projected on the screen changed continuously.

"This is Anjia Household Services' current user base. In the entire Yangcheng area, we have already expanded to 56,329 users."

"These are the appliances these users own in their homes, such as smart rice cookers, LCD TVs, and computers. From this data, you should be able to clearly see that Anjia Home Services' users are all wealthy families. We at Anjia Home Services call this group the 'high-net-worth group'."

"This high-net-worth group has very strong spending power. This can be seen from the sales of Anjia smart rice cookers."

"To date, through Anjia Home Services' sales channel, we have sold a total of 11,760 smart rice cookers, with a retail price of 239 yuan per unit..."

Shen Kang began to recite a series of numbers, all of which were related to the smart rice cooker.

The bosses below watched and listened more attentively, and they all started to think about their own ideas.

According to Shen Kang, Anjia Technology was established less than three months ago and has no brand recognition whatsoever.

Everyone believed this, because they had never heard of Anjia Technology before.

A company that was less than three months old and had no brand recognition made a smart rice cooker and then sold more than 10,000 units through Anjia Home Services...

A boss who does OEM manufacturing for a large factory in eastern Guangdong is very familiar with the rice cooker industry and has been spreading more information among the people.

"It's hard to say the exact price, as it varies from factory to factory. But based on what Mr. Shen said about this smart rice cooker, the retail price is around 239 yuan. In the traditional model, this would mean losing money; we'd lose tens of yuan on every unit sold!"

The message spread among the crowd below, and eventually someone shouted loudly at Shen Kang on the stage, "Mr. Shen, won't you lose money with this terminal price?"

Shen Kang calmly answered the question: "Under the traditional sales model, a retail price of 239 would definitely result in a loss. However, with Anjia Household Services' new sales model, channel fees are drastically reduced, so a retail price of 239 doesn't mean a loss. You're all factory owners, and for factories, the ex-factory price is exactly the same as before using traditional channels. The profit you made before using Anjia Household Services' sales channels is the same as the profit you make at the factory!"

"To put it bluntly, the advantage of Anjia Household Services' sales channel lies in cutting out redundant middlemen. It passes on the profits that would otherwise be pocketed by them to consumers, thus creating a significant price advantage for consumers while maintaining the same product quality. This price advantage then compensates for a lack of brand power, leading to actual sales growth..."

The business owners present were all in business, and they could all see that Shen Kang was operating a "factory direct sales" model.

However, some manufacturers' direct sales are just a gimmick.

Shen Kang's factory direct sales model seems to have truly succeeded...

The business owners present stared at the stage, each lost in their own thoughts.

It was under these circumstances that Shen Kang gradually moved on to the end and began to give his final summary.

"In fact, Anjia Home Services is a 'new infrastructure for family consumption.' Our core channel advantages lie in two aspects: First, the accumulation of user tagging assets to achieve precise matching of people, goods, and places."

"We capture high-dimensional data such as users' family structure, consumption preferences, usage scenarios, and pain points in real time to build a holistic user profile, achieve precise traffic distribution, and enable products to resonate with user needs at the nanometer level, creating a demand-driven intelligent decision-making engine."

Second, we will penetrate the entire ecosystem and build a super touchpoint matrix that integrates service and marketing.

"The domestic service scenario is a natural product experience venue and a trust transfer link. Service personnel are not only service delivery units, but also brand experience officers and trust transfer nodes. By deeply integrating service processes and product experiences, each service touchpoint is transformed into an immersive product theater, achieving compression of the link from cognition to decision and a doubling of conversion rate."

Third, high-frequency services drive low-frequency consumption, creating a flywheel for user LTV growth.

"Using high-frequency housekeeping services as a trust anchor, we build a user stickiness network and continuously activate repeat purchase potential. Based on the intelligent scheduling of the data platform, we achieve end-to-end operation of demand prediction, precise outreach, and incentive benefits, transforming user lifetime value into a growth flywheel."

"..."

Bei Ronghuan stared blankly at the stage, only to see Shen Kang standing there, talking non-stop, one word after another coming out of his mouth.

Asset accumulation, high-dimensional data, holographic profiling, traffic distribution, nano-level granular resonance, ecosystem penetration, touchpoint matrix, product theater, growth flywheel...

He understood each word individually, but when they were put together, he was completely bewildered. He had a vague sense of understanding, not quite grasping the meaning, but it seemed very impressive.

Like Bei Ronghuan, there were many other business owners who stared blankly at the stage.

Niu Haisheng was slightly different. Watching and listening from below, he couldn't suppress his excitement: "These must be the jargon used by the top elite families, right? I can tell just by listening! Although I don't fully understand them, I can tell they're incredibly impressive, full of knowledge! If I don't understand them, it must be because my level isn't high enough, but this project is great, no need for further explanation!"

On one side of the venue

"..."

The cleaning lady, Zhou Man, stood to the side, holding a broom in one hand and helplessly rubbing her forehead with the other.

She had heard Xiao Bonian say such things about Shen Kang, but this was the first time she had heard it with her own ears.

It's really hard to hold back.

No wonder Xiao Bonian always laughs heartily whenever he mentions it.

Zhou Man couldn't hold back her smile any longer.