I met my whole family through Baidu Tieba.

Indeed, that's outrageous.

Shen Kang silently thought the same thing when he heard Wang Pan's words.

However, at this time, Taobao Mall had only just launched and could be considered to be in its "primitive era." The naming rules for these stores were in a state of utter chaos.

Let alone now, even in ten years, the situation won't be much better.

At that time, there was also a rather interesting example regarding Muji:

a. MUJI flagship store. b. MUJI official flagship store. c. MUJI home textiles flagship store. d. MUJI apparel flagship store.

Which store is the official flagship store of MUJI?

The answer is b and.

B stands for the official flagship store and the official category store...

"That's outrageous."

A voice from the side pulled Shen Kang back to reality.

It's Lu Wenbo.

He also looked quite emotional, saying, "I never expected it to be this kind of answer."

Shen Kang snapped out of his daze and gestured downwards with his hand, "Quiet."

Although he occasionally skipped class and rarely attended, he still enjoyed a very high level of prestige in the class. After the sound, everyone immediately fell silent.

Shen Kang continued, "As you all know, it's incredibly difficult to distinguish between official stores and resellers on Taobao Mall."

Everyone nodded silently.

The example we just saw was so vivid that it left a deep impression on everyone.

"Those sold by official channels are definitely genuine, but those sold by distributors are not necessarily so; there's a lot of gray area involved. Not to mention, there are also some merchants who use similar names to deliberately confuse consumers."

Shen Kang reiterated what he had said before, "Therefore, even if Taobao launches a mall, there are still certain transaction costs."

"If consumers actually buy counterfeit or parallel import goods from those distributors, they won't know that they are distributors. They will only think that it is an official store, and then they will have the impression that 'even the official Taobao Mall sells counterfeit goods,' which will lead to a very bad impression of Taobao Mall as a whole."

"But Jindong is different. Jindong's logic is very simple: as long as you choose self-operated products, you can leave the quality assurance to Jindong. Consumers don't need to distinguish for themselves."

At this point, Shen Kang naturally moved on to another matter: "Actually, our newly launched Huanhuan.com operates on the same simple logic, even simpler. No one needs to focus on 'self-operated,' because on Huanhuan.com, all products are self-operated!"

"Buy secondhand, exchange it online, quality is guaranteed..."

Lu Wenbo was just thinking, "This student is amazing!"

Even he himself felt that Taobao Mall and Jindong's models overlapped. After Taobao launched Taobao Mall, it would definitely be able to use its size advantage to defeat Jindong.

However, after listening to Shen Kang's analysis, he was shocked to discover that the logic of the two was completely different.

This student is remarkable; no wonder even Dean Qian praised him highly and asked him to take care of him and show leniency.

Lu Wenbo was thinking this and marveling at it.

Then I heard that this guy had steered the conversation back to his dating website.

Lu Wenbo was both amused and exasperated, and quickly reached out again, "Stop, stop, I said stop."

Shen Kang listened to the advice and stopped immediately.

"Shen Kang, we all know you've launched a new online platform called Huanhuan," Lu Wenbo said helplessly. "But we're in class right now, so let's not stray too far from the topic. Besides the logical difference you just mentioned, is there anything else that makes you think Jin Dong's growth curve will surpass Tao Bao's in the next five years?"

Shen Kang nodded and obediently continued, "Then there's the matter of size. Taobao is already quite large, with a large base, while Jindong is very small, with a small base. We're discussing growth curves, so naturally, the smaller the base, the greater the growth rate is likely to be..."

"A large scale has its disadvantages; it's more likely to be distracted by other businesses. A small scale also has its advantages; it allows you to focus on your core business and improve service quality. That's the same at Huanhuan.com. We don't just focus on secondhand goods; we focus solely on high-value secondhand goods to ensure you get the best service experience!..."

"Stop, stop, I said stop!..."

"Then there's logistics. Taobao has never built its own logistics network, but instead utilizes existing logistics infrastructure. This allows them to maintain a lighter asset base and have greater profit margins, but it also results in a less than ideal consumer experience. Jindong is different. They have been building their own logistics and warehousing, which gives Jindong users a great consumer experience—fast and with reliable after-sales service."

"In this regard, Huanhuan.com is the same! We don't rely on third-party logistics, but have our own internal logistics system, which can maximize the user's timeliness and after-sales service! Buy second-hand goods, go to Huanhuan, fast and worry-free!..."

"Stop, stop, I said stop!..."

……

By the time we got to the back, the atmosphere in the classroom had become quite cheerful.

Every time Shen Kang steered the conversation toward his dating website, Teacher Lu would wear a helpless expression, which the students found particularly amusing.

Finally, the bell rang to signal the end of class.

The students were even a little reluctant to leave—such a class is quite rare.

Lu Wenbo was also a little reluctant to part with him—students like this are still quite rare.

However, once the bell rang, Lu Wenbo announced the end of get out of class: "get out of class dismissed."

At the teacher's command, the students began to pack up their books and leave one after another.

Shen Kang stood on the podium for a long time. Seeing that get out of class was finally over, he prepared to go down and talk to Ji Feiyan about serious matters.

Before he could even take a step, Lu Wenbo spoke to him first: "Good analysis. Have you considered pursuing graduate studies? If you're interested, I can help you with the recommendation process; it shouldn't be a problem."

Shen Kang chuckled, "No, isn't this a bit too hasty? We've only just met, and you're already thinking of helping me get a guaranteed spot in graduate school? I can't accept that."

Lu Wenbo didn't think there was anything wrong with it. "Although we've only known each other for one class, I've already seen your talent. It's just a matter of getting a guaranteed admission to graduate school, which I think is quite suitable for you. Besides, some students fail several courses and might not even graduate, but then they wake up one morning and suddenly they've been accepted into graduate school. Your situation isn't too hasty."

Shen Kang thought to himself, "This teacher really talks about everything."

He had heard of the kind of thing where someone could "get a guaranteed spot in graduate school after just one night's sleep." It happened at Yangko University of Science and Technology: a girl jumped off a building, and her entire dorm got guaranteed spots in graduate school.

"I'm not really interested right now." Shen Kang shook his head and declined, "Besides, I'm only a freshman, it's too early to talk about this."

Lu Wenbo still wouldn't give up, "So what if you're a freshman? Freshman year is the golden period for getting into graduate school!..."

Shen Kang glanced at the teacher a few more times, thinking to himself, "Could Liang Zhidao be someone you taught? How come the two of them speak exactly the same way?"

However, of course, I still refused.

Lu Wenbo tried to persuade him for a while, but seeing that Shen Kang was indeed determined and had no interest in pursuing a master's degree, he had no choice but to put the idea aside for the time being.

After chatting with Shen Kang for a couple more minutes, he picked up his textbooks and left.

Shen Kang finally reached the front door.

While he was arguing with Lu Wenbo, all the students in the classroom left, including Wang Pan and his two friends. The three of them had originally wanted to wait for Shen Kang, but Shen Kang had just been talking to Lu Wenbo and had something else to do later, so he gave them a look and told them to leave first.

The only one who hasn't left is Ji Feiyan.

She was standing at the front door, waiting for Shen Kang, holding the books from today's class in her arms. She was quiet and gentle, looking very ladylike.

Originally, Chu Min and the others wanted to wait with her, but she chased them away with various excuses—"I finally have a chance to be alone with my idol, and you guys are going to ruin it?"

Now, seeing Shen Kang finally finish his conversation with Lu Wenbo and walk over, Ji Feiyan's heart couldn't help but pound.

As Shen Kang drew closer, she caught a whiff of a fresh scent and couldn't help but take a deep breath: Is this the scent of my idol...?

"I'm sorry to have kept you waiting."

Shen Kang approached Ji Feiyan and apologized first.

Following the pattern she had practiced countless times in front of the mirror, Ji Feiyan smiled with a restrained curve at the corners of her mouth, and casually brushed a strand of hair behind her face with her right hand. "It's okay."

Shen Kang didn't mince words and went straight to the point: "Actually, I came to see you today because there's something I want to discuss with you. Huanhuan.com is about to launch and has started doing soft advertising. You've already got the orders, right?"

Among the KLs in the Beiming Community, Ji Feiyan can currently be ranked in the top three in terms of commercial value.

However, Ji Feiyan doesn't actually have that many fans; she doesn't even make it into the top ten.

The reason why her commercial value ranks among the top three is entirely due to Ji Feiyan's persona and image: Ji Feiyan's persona of a refined, elegant, and independent woman, along with various products and occasions, is her natural content.

This naturally aligns with the needs of Google merchants.

Almost all products can be naturally integrated into Ji Feiyan's creative content.

Furthermore, those who follow Ji Feiyan have a subconscious desire to "imitate Qingxiao Biehan's" lifestyle and be as refined and elegant as her—if Qingxiao Biehan goes to a coffee shop to take photos, they will go there too; if Qingxiao Biehan says that she used to wear Yichun in junior high school, but now she wears ZAA, they will subconsciously have the impression that ZAA is much more upscale than Yichun, and if they have the means, they will also buy ZAA.

This persona and the tone of the fan base make Ji Feiyan's conversion rate very high.

Therefore, even though Ji Feiyan's number of fans is not in the top ten, her commercial value is very high.

"I got the order."

Ji Feiyan's hands seemed unable to stop. She tossed her hair again, glanced at Shen Kang, and said, "We're all classmates. Since this is your order, it's a bit strange to take the money. Otherwise, I won't charge you for this order."

Shen Kang shook his head, "That won't do. You have to pay to play GG. That's the rule, and the rule can't be broken."

Without giving Ji Feiyan a chance to refuse, he said directly, "The reason I came to you is because I have another new GG plan and I wanted to hear your thoughts."

"What plan?"

"It's still about Huanhuan.com. The specific process is roughly like this: You post as usual, showcasing your life, and casually mention one of your items, for example, a Nokia N97 phone. Of course, don't specifically mention it or give a detailed introduction; just mention it casually and make sure it leaves an impression."

"Later, someone will post an exposé saying that you bought your Nokia N97 secondhand on Huanhuan.com. At first, you ignore it, but then the public outcry will escalate, and more evidence will emerge to prove that your Nokia N97 was indeed bought secondhand on Huanhuan.com. At this point, instead of stepping forward and admitting that it was bought secondhand on Huanhuan.com, and at the same time saving face by saying that there's nothing wrong with buying secondhand items on Huanhuan.com, that they're almost no different from new ones, and that you should save money and spend it wisely..."

As Ji Feiyan listened, she understood what Shen Kang meant.

Shen Kang's approach is a more sophisticated form of soft advertising, using a fabricated public opinion event to promote Huanhuan.com.

If it had nothing to do with her, Ji Feiyan would definitely support it.

But this matter concerns me, and it's very important:

Ji Feiyan was very clear that her persona on the Beiming Community was that of a "rich young lady who doesn't care about money" and "who never cares about the price when she spends money".

I wouldn't even dare post pictures of cheap things I use on my daily life, let alone something I'm using secondhand? And you're going to expose it to create a media frenzy?

If you really do that, won't your public image collapse?

Ji Feiyan fell silent for a moment, her expression shifting.

Seeing this, Shen Kang said, "Of course, this will definitely have a negative impact on your public image and career, but we will try our best to control public opinion and minimize the impact on you while promoting your work. In addition, we will pay the highest GG fee to date for this particular incident, and we will also give you some implicit preferential treatment in terms of resources on the Beiming Community..."

Ji Feiyan remained silent.

Shen Kang did offer some compensation, but she valued her "career" too much.

Every time she posts something and looks at the replies below, whether it's praise, admiration, comments, or even criticism, she feels... that she is alive and exists in this world.

This was the first time in her life that she truly understood what "life's value" meant.

Besides the spiritual benefits, this career also brought her a steady stream of financial income.

For the first time, she earned money through her own labor.

Therefore, Ji Feiyan now values ​​this career extremely much. She cannot tolerate even the slightest negative impact, let alone its destruction.

Now, Shen Kang's plan is undoubtedly intended to negatively impact her career. Even though Shen Kang has promised a series of compensations, and she believes he can deliver, once a negative impact occurs, it leaves a trace; it cannot be ignored as if nothing happened.

But this is my idol's request, and it also concerns his new website...

After a moment of silence, Ji Feiyan finally spoke up: "Excuse me, Shen Kang, can I not answer?"

As she spoke, she kept a close eye on Shen Kang's expression, afraid of angering him.

But Shen Kang wasn't angry. Instead, he smiled and asked one last time, "Of course you can. I'm not Huang Batian; you can't just not answer if you don't want to. I'm just confirming one last time that you've thought it through and you don't want to answer, right?"

Seeing that Shen Kang didn't seem angry, Ji Feiyan breathed a sigh of relief. After thinking for a moment, she nodded decisively, her tone full of apology: "Yes. I'm really sorry, Shen Kang, but you know, the posts I usually make on the Beiming Community are all about such a high-quality lifestyle..."

Ji Feiyan said a lot, explaining frantically, hoping that Shen Kang wouldn't hold a grudge against her because of this.

The results seem to be good.

Shen Kang didn't interrupt her. After listening quietly to her finish speaking, he nodded and said, "I completely understand." Then he reassured Ji Feiyan, "Don't worry, I was just asking casually today. If you don't want to, that's fine. I guarantee it won't affect your future development in the Beiming Community. You'll still be a high-quality creator in our Beiming Community, and you'll still be at the top of our support list."

Ji Feiyan breathed a sigh of relief, and her feelings for Shen Kang grew even stronger—her idol was so understanding and considerate, she was truly touched.

Shen Kang added, "However, this matter must be kept secret. It's fine as long as you know it. If it leaks out from you, my previous guarantees may not be valid."

Ji Feiyan quickly said, "Don't worry, Shen Kang, I definitely won't tell anyone a single word of what you just told me!"

Shen Kang nodded.

With that matter considered closed, Ji Feiyan finally had time to care about her crush, "So, Shen Kang, what's your plan for this?"

"Let's think of another way."

Since Ji Feiyan was unwilling to do it, Shen Kang didn't intend to say anything more to her. He smiled at her, waved, and said, "I have to go to work, so I'll be leaving now."

After saying that, he left.

Ji Feiyan stared at Shen Kang's departing figure for a while.

For a fleeting moment, she wanted to chase after him and tell him that she could help him with this. But as soon as the thought crossed her mind, she immediately suppressed it.

……

After leaving B17, Shen Kang picked up his phone and sent a message to Yin Zhiqian.

A while later, Yin Zhiqian replied with a message containing a person's contact information.

Lu Tinglan, 137.

Shen Kang quickly memorized the number, returned to the main interface, entered the phone number, and called the owner of the number.

After ringing for a while, the call was answered.

A strange woman's voice sounded from the other end, tinged with doubt.

"Feed?"

"Hello, I'm Shen Kang, a student at Yangke University and the founder of Beiming Community. I retrieved your contact information from the backend. Are you free now? I'd like to talk to you about something..."